Chapter 3

Company’s Mission and Vision

A. Evaluation of the Current Mission and Vision

Current Vision Statement:

We are a sustainable and responsible (1) global company of entrepreneurs (2) that

nourishes and delights our customers with healthier food and beverages through manufacturing

excellence, nutrition expertise, trusted brands and passionate people (3).

Table 1. Evaluation of Current Vision Statement

Parameter Yes/No Evaluation

(1) Is the vision statement Yes The vision statement is vivid because it uses

vivid? descriptive language and emphasizes a

commitment to sustainability, quality, and

health, while personalizing the mission through

a focus on passionate people and a global

perspective.

(2) Is the vision statement Yes The vision statement is aspirational because it

aspirational? articulates a vision of becoming a global

company that prioritizes sustainability and

health, inspiring employees and stakeholders to

while fostering a sense of responsibility and

purpose in their work.

(3) Is the vision statement Yes The vision statement is realistic because it

realistic? aligns with current market trends toward

sustainability and health-conscious products,

leveraging the company's existing strengths in

manufacturing excellence and nutrition

expertise to effectively meet customer demands.

Current Mission Statement:

Reinforce current businesses and brands to deliver quality and value for money products

(2) that generate attractive returns through responsible sourcing and operational excellence (6).

Strengthen the organization that attracts, nurtures, and retains passionate and high

performing corporate entrepreneurs (7) and teams who live balanced lives (9).

Pioneer the development of healthier and tastier food and beverages (8) that consumers

love and trust (1) through latest credible nutrition science and effective branding (4).

Scale up the business across the globe by creating consumer and customer connections

(3) and experiences in a more profitable and sustainable way across the value chain (5).
Table 2. Evaluation of Current Mission Statement

Parameter Yes/No Evaluation

(1) Customers Yes The mission statement focuses on delivering

value for money products that consumers love

and trust.

(2) Products and Services Yes The mission statement clearly defines the

commitment to developing healthier and tastier

food and beverages.

(3) Markets Yes The mission statement includes a goal to scale

up the business globally, indicating a focus on

expanding market reach.

(4) Technology Yes The mission statement emphasizes using credible

nutrition science and effective branding,

showcasing an innovative approach.

(5) Concern for Profitability Yes The mission statement’s focus on generating

and Growth attractive returns and scaling up the business

indicates a strong profit orientation.

(6) Philosophy Yes The mission statement highlights responsible

sourcing and operational excellence, reflecting a

commitment to ethical practices.

corporate entrepreneurs and teams, promoting a

culture of high performance and balance.

(8) Concern for Public Yes The mission statement’s commitment to

Image responsible sourcing and operational excellence

supports a positive public image.

(9) Concern for Employees Yes The mission statement’s focus on attracting,

nurturing, and retaining passionate employees

indicates a strong concern for staff well-being.

B. Recommendation for a Revised Mission and Vision

Revised Vision:

By 2030, Century Pacific Food Inc. aims to be a transformative global leader in

sustainability and social responsibility within the food and beverage industry. Our visionary

entrepreneurs and passionate teams are dedicated to nourishing and delighting consumers

around the world with a diverse range of delicious, healthier, and affordable food and beverage

options, all rooted in our commitment to high standards of manufacturing excellence and

nutritional expertise across our brands.

Revised Mission:
At Century Pacific Food Inc., we are dedicated to continuously enhancing our brands to

deliver high-quality, value-driven products that nourish and delight consumers, while ensuring

strong financial performance through responsible sourcing and operational excellence.

We cultivate a dynamic organization by nurturing passionate, high-performing teams that

embody our core values —respect for individuals, teamwork, passion for excellence, customer

centricity, humility, integrity, malasakit, and entrepreneurial spirit —fostering balanced and

fulfilling lives.

Our commitment to pioneering the development of healthier and tastier food and

beverage options is grounded in credible nutrition science, cutting-edge technology, and

effective branding techniques, ultimately building trust and loyalty among our valued customers.

We strive to expand our business globally, creating meaningful connections and

enriching customer experiences in a more profitable and sustainable manner throughout the value

chain, all while steadfastly upholding our core values and supporting positive community impact.

C. Proposal on How the Organization Will Cascade the New Mission and Vision

In order to cascade the new mission and vision, the process begins with leadership

engagement, where directors and officers of Century Pacific Food, Inc. demonstrate their

commitment to the new vision and mission. A well-structured communication plan ensures that

all employees understand the changes through various channels.

mission within their teams, aligning departmental goals with the objectives of the organization.

Measurable Key Performance Indicators (KPIs) are defined to demonstrate how individual and

team performance contributes to the success of the company.

A feedback mechanism fosters open dialogue and employee engagement, while a

recognition and rewards system motivate employees to align with the new vision and mission.

Finally, the process is adaptable and subject to periodic review to address any challenges or

changes in the business environment.