Business Plan
Business Name: FreshStart Juice Bar
Applicant Name: [Your Group Name]
Date: January 2025
1. Cover Page
● Business Name: FreshStart Juice Bar
● Applicant Name: [Group Member Names]
● Date: January 2025
2. Executive Summary
FreshStart Juice Bar is an Ethiopian-based business dedicated to providing fresh, healthy, and
affordable fruit juices and smoothies. Our mission is to promote a healthy lifestyle by offering
natural beverages with no artificial additives. Strategically located in Addis Ababa, we aim to
cater to the growing health-conscious population. This business plan outlines our objectives,
including market analysis, operations, and financial projections.
Key Highlights:
● We plan to invest ETB 300,000 in starting up.
● Our focus is on quality products sourced locally.
● With strong marketing efforts, we aim to break even within the first year and achieve
consistent growth.
This document covers all essential elements, ensuring a comprehensive approach to a
sustainable business.
3. Company Description
FreshStart Juice Bar is designed to address the increasing demand for healthy and sustainable
beverage options in Ethiopia.
● Vision: To become Ethiopia’s leading provider of fresh and nutritious beverages.
● Mission: To inspire a healthier lifestyle by delivering natural and delicious juice
products.
● Core Values: Quality, Health, Sustainability, Customer Focus.
● Business Goals:
○ To serve 1,000 customers monthly within the first six months.
○ To expand into 3 additional locations within three years.
FreshStart Juice Bar’s innovative approach to healthy living combines fresh, organic ingredients
with customer-centric services to create a unique experience.
4. Product/Service
We offer a variety of health-focused beverages:
1. Fresh Juices: Mango, Orange, Pineapple, Avocado, and Seasonal Fruit Mixes.
2. Smoothies: A blend of fresh fruits, yogurt, and optional healthy add-ins like chia seeds
and honey.
3. Healthy Add-ons: Options for flax seeds, vegan protein powders, and natural
sweeteners.
Features of Our Products:
● 100% natural ingredients.
● Locally sourced fruits to ensure freshness and support farmers.
● Eco-friendly packaging.
5. Market Analysis
● Industry Overview: The demand for natural, health-conscious products is rising in
Ethiopia, driven by increased health awareness and urbanization.
● Target Market:
○ Urban professionals aged 20-40.
○ Fitness enthusiasts.
○ Families seeking healthier alternatives for their children.
● Competitors:
○ Local cafes and juice stands with limited healthy options.
○ Imported bottled juices, which are less fresh and more expensive.
Competitive Advantage:
● High-quality, affordable, and locally sourced products.
● Customizable options catering to individual health needs.
6. Marketing Plan
Our marketing efforts focus on building strong customer engagement.
Strategies:
1. Social Media Presence: Actively promote on Instagram, TikTok, and Facebook with
engaging content, including health tips and customer testimonials.
2. Partnerships: Collaborate with gyms, schools, and wellness centers to offer exclusive
discounts and promotions.
3. Events and Promotions: Conduct health workshops, tasting events, and offer discounts
during Ethiopian holidays.
4. Loyalty Program: Introduce a points-based system to reward repeat customers.
Pricing Strategy:
● Small Juice: ETB 50
● Large Juice: ETB 80
● Smoothies: ETB 90
Our focus is on offering value for money while maintaining high quality.
7. Operation Plan
● Location: A strategically located juice bar in Addis Ababa, near offices and residential
areas.
● Suppliers: Partner with local farmers to ensure consistent supply of fresh fruits.
● Processes:
○ Daily procurement of fresh produce.
○ On-demand preparation of juices and smoothies to ensure freshness.
○ Minimal waste through composting and eco-friendly practices.
Operating Hours:
● Monday to Saturday: 7:00 AM - 8:00 PM.
● Sunday: 8:00 AM - 6:00 PM.
8. Management Plan
● Management Team:
○ General Manager: Oversees all operations and strategic decisions.
○ Marketing Manager: Handles advertising and customer engagement.
○ Operations Manager: Ensures smooth daily functioning.
Staffing Requirements:
● Two full-time employees for preparation and customer service.
● One part-time employee for cleaning and stock management.
9. Exit Strategy
● Expand to additional locations in Addis Ababa after two years.
● Develop a bottled juice line for sale in supermarkets within five years.
● If the business needs to close, assets will be sold, and creditors will be repaid.
10. Financial Plan
Startup Costs:
● Equipment (blenders, juicers, refrigerators): ETB 150,000
● Initial Inventory: ETB 50,000
● Marketing and Branding: ETB 30,000
● Rent and Utilities (3 months): ETB 40,000
● Miscellaneous: ETB 30,000
Total Investment Required: ETB 300,000
Revenue Projections:
● Month 1: ETB 60,000
● Year 1: ETB 750,000
● Year 2: ETB 1,200,000
Profit Margins:
● Year 1: 30%
● Year 2: 45%
11. Economic Analysis
● Individual Benefits: Job creation and income for employees.
● Community Benefits: Supporting local farmers by purchasing fruits directly.
● National Benefits: Encouraging healthier lifestyles, reducing healthcare costs, and
promoting local businesses.
12. Environmental Analysis
● Impact: Reduced plastic waste by using biodegradable cups and straws.
● Mitigation Strategies: Composting fruit waste and sourcing sustainable packaging.
Our commitment to the environment ensures that our business contributes to a healthier planet.
13. Risk Analysis
● Market Risks: Slower adoption of health trends; mitigated by educational campaigns.
● Financial Risks: Unexpected expenses; mitigated by maintaining an emergency fund.
● Operational Risks: Supply chain disruptions; mitigated by working with multiple
suppliers.
By anticipating risks and creating mitigation strategies, FreshStart Juice Bar ensures long-term
sustainability.
