Walmart
Presented by
Naseefa vp
1st semester
B com honours
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History
On July 2, 1962, Sam Walton opens the first Walmart
store in Rogers, Arkansas. The Walton family owns 24
stores, ringing up $12.7 million in sales. The company
officially incorporates as Wal-Mart Stores, Inc.
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Founder
Samuel Moore Walton (March 29, 1918 – April 5,
1992) was an American business magnate best
known for founding the retailers Walmart and
Sam's Club, which he started in Rogers, Arkansas
and Midwest City, Oklahoma in 1962 and 1983
respectively
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Mission
Save money, live better
Vision
"Be the place for people to save money,
regardless of how they choose to purchase"
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CEO
Doug McMillon is a lifelong merchant. He
began his Walmart career in 1984 as an
hourly associate, picking orders and
unloading trailers in a warehouse.
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C E O(india)
Aggarwal was named the new CEO of
Walmart India in April 2020 after Krish Iyer
retired from the post. Walmart has
elevated its India head Sameer Aggarwal as
the chief operating officer of the Sam's
Club unit's US ecommerce vertical.
Headquarters
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Bentonville,
Arkansas
united States
Products
* Beauty.
Health and Medicine.
*
* Subscriptions.
* Personal Care.
* Home Improvement.
* Seasonal.
Cell Phones.
*
* Household Essentials.
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New Brand
Walmart Launches bettergoods, a
New Private Brand Making Elevated
Culinary Experiences Accessible for
All
MARKETING STRATEGY
Walmart's marketing strategy is centered on providing
the best value to customers through a variety of
products at competitive prices. Walmart's marketing
strategy includes:
Pricing Walmart's "Everyday Low Price" philosophy aims
to offer the lowest possible prices on all products
daily.
Product range Walmart offers a wide range of products,
including food, tools, furniture, appliances,
health, wellness, and entertainment
Private label Walmart has developed private label brands
Brands such as Great Value and Equate, which offer
quality products at competitive prices..
Walmart leverages bulk purchasing to capitalize
Bulk purchasing on economies of scale.
Social media
Walmart has invested in social media marketing to
marketing
create new touchpoints with customers.
Shipping Walmart encourages sellers to offer free shipping
regardless of shipping methods
Costumer service Walmart expects sellers to maintain strict
compliance with its high standards for
customer service.
Segmentation Walmart uses a combination of geographic,
demographic, behavioral, and psychographic
segmentation techniques to better understand
their target audience.
Innovation and
adaptability Walmart is known for its focus on innovation and
adaptability.
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Conclusion
In conclusion, Wal-Mart is the number one retailer in
the United States and is at the top of the Fortune 500
listing. Wal-Mart operates in many countries world-
wide and is moving into new countries every year.
