Digital Product Development and Management
Product Identified
GROUP 7 - Section B
Product Vision
We are a technology company on a mission to equip students with relevant skills & practical exposure
to help them get the best possible start to their careers. Imagine a world full of freedom and
possibilities. A world where you can discover your passion and turn it into your career. A world where
you graduate fully assured, confident, and prepared to stake a claim on your place in the world.
EDUCATION
Focus on providing skill development courses and
certifications.
Ensure students are equipped with the right knowledge Bridging the Gap Between
for real-world challenges. Education and Employment
Internshala empowers students by
EDUCATION INTERNSHIP
INTERNSHIPS offering skill development,
A platform offering a wide range of internship internships, and jobs through a user-
opportunities. friendly platform that addresses the
Connecting students with companies to gain hands-on gap between what students learn and
EMPLOYMENT the practical experience needed by
experience.
employers.
EMPLOYMENT
A pathway to job placement for fresh graduates.
Helping employers find young talent and helping
students transition from internships to full-time roles.
Product Strategy
Target Market Content Strategy
Primarily target undergraduate students, recent Offer internship opportunities in diverse domains including
graduates, and vocational learners in Tier 1 and marketing, engineering, IT,etc and providing courses to
Tier 2 cities. upskill users.
User Acquisition Strategy Revenue Strategy
Collaborate with universities and colleges to Monetize through premium subscriptions (direct
increase student sign-ups and run digital messaging with employers, priority applications),
marketing campaigns targeting fresh graduates. placement support services, and upskilling courses.
User Retention Strategy Partnership Strategy
Introduce a mentorship program where students Collaborate with industry leaders and companies to
can connect with industry professionals to get create co-branded internship programs where students
career advice and guidance. get hands-on projects directly
Product Roadmap
User Persona 1
About
Motivation
Rohan is a proactive and tech-savvy individual who regularly
engages in coding challenges, online courses, and tech webinars to
enhance his skills. He seeks practical experience and enjoys Wants to stand out in a
working on hands-on projects where he can apply his knowledge. competitive tech job market.
Organized and goal-oriented, Rohan values platforms that provide Prefers internships with
clear feedback and allow him to track his progress efficiently. stipends to support his
education.
Interested in certifications
Rahul Pain Points
and rewards after
Finds it frustrating when companies don't update application
Demographic statuses on time.
completing courses.
Information Struggles with finding internships that offer real coding experience
rather than just administrative tasks.
Age: 22 years old Goals
Location: Bengaluru, India Sees a gap in mentorship and structured feedback in many
Education: Final year internships.
engineering student in Secure a paid internship in
software development or
Computer Science Needs
Background: Rohan is tech- data science.
Internships that offer hands-on coding experience.
savvy, with a keen interest in Build a strong portfolio for
A transparent application process with real-time status updates.
coding and software future job applications.
Access to skill-based courses aligned with tech industry trends,
development. He actively Gain exposure to real-world
plus mentorship from experienced professionals.
participates in hackathons and coding projects that
coding challenges. enhance his skills.
User Persona 2
About
Motivation
Priya actively searches for full-time digital marketing jobs,
attending webinars and workshops to improve her skills. She
prefers roles with clear career growth and structured Wants to kickstart her career in a
mentorship. Priya finds it frustrating when job descriptions are company that values creativity and
vague and values platforms that provide timely application marketing skills.
updates and detailed role expectations. Eager to work in a fast-paced
environment where she can apply
Priya her internship experience in a
Pain Points
professional, full-time role.
Struggles to find full-time jobs that match her desired entry-level
Demographic skill set.
Information Faces competition in the job market, making it difficult to secure
interviews.
Age: 24 years old Goals
Location: Mumbai, India Wants more clarity on job descriptions and expectations, as many
Education: BA in roles are not clearly defined.
Secure a full-time position in social
Communications, recently
media management or digital
graduated Needs marketing.
Background: Priya is a recent
Full-time employment with a clear career path in digital marketing. Join a company that offers career
graduate who is interested in
A platform that connects her with relevant job openings and growth and opportunities to work on
content writing and social
provides guidance on interview preparation. creative marketing campaigns.
media management. She is now
Access to mentorship and networking opportunities to grow Develop a strong foundation in
seeking full-time employment in
professionally. brand strategy and content
the digital marketing industry.
planning.
User Onboarding Journey
Small size app- Lack of instructions Registration buttion Smooth completion
Easy to install for new user - found under menu of proflie
What to do next ?
User Onboarding Journey
Multiple options Filter option does Bookmark option Where is the logout
to choose from work properly & no not present next to button ?
sorting option job listing
Pricing Strategies
Free Tier Premium Tier 1 Premium Tier 2
Rationale: The free tier aims to attract Rationale: This tier targets users who Rationale: This tier is designed for
a broad user base by eliminating entry want affordable career growth serious career seekers who are ready
barriers, especially for students and resources, offering certifications, to invest in accelerated job
fresh graduates. It builds trust and priority job applications, and opportunities and skill development. It
engagement by offering essential structured mentorship. It provides offers highly personalized support,
features, encouraging users to explore essential tools for job readiness at a exclusive listings, and guaranteed
the platform and eventually upgrade reasonable price, appealing to placement benefits, making it ideal for
to premium tiers. students and entry-level professionals. advanced users.
Features Features Features
Access to basic internship listings Priority internship applications Guaranteed interview opportunities
(e.g., limited to 5 searches/month (users' profiles highlighted for with partner companies.
or internships in select industries). recruiters). Access to exclusive internship
Introductory courses in popular Advanced search filters for listings in high-demand industries.
fields like coding or digital internships (e.g., stipend, location, Participation in personalized career
marketing (without certifications). or company size). growth workshops.
Participation in free webinars and Full access to skill courses with Unlimited mentorship sessions
recorded workshops. certifications. tailored to career goals.
Limited mentorship sessions Participation in live webinars with Access to mock interview
(1/month via email or short calls). industry leaders. simulations with feedback.
Access to community forums for Access to AI-powered resume Invitations to exclusive networking
peer-to-peer discussions. feedback tools. events and career fairs.
Pricing Pricing Pricing
Monthly: ₹0 Monthly: ₹299 Monthly: ₹699
Quarterly: ₹0 Quarterly: ₹749 Quarterly: ₹1,899
Yearly: ₹0 Yearly: ₹2,499 Yearly: ₹6,499
Pricing Strategies
This model is designed to gamify the learning and job-seeking experience, making it more engaging and rewarding for users.
By introducing skill-bounty challenges, users are motivated to actively participate in skill-building activities while contributing to
their career growth. The dual focus on subscription and challenge rewards ensures a steady revenue stream while keeping
users highly engaged. It also encourages partnerships with companies and sponsors, generating additional income and
creating win-win scenarios for users and employers.
Basic Subscription: Grants access to fundamental features like internship listings, a limited number of courses, and
webinars.
Premium Subscriptions: Premium users can access exclusive features, participate in challenges for free or at discounted
rates, and enjoy advanced tools like personalized mentorship and job matching.
Challenges: Users participate in skill-specific tasks (e.g., coding challenges, marketing case studies, design competitions)
with entry fees for paid users or free access for premium users.
Rewards: Winners earn real prizes such as monetary rewards, exclusive certifications, or direct internship offers from
partner companies.
Sponsor Involvement: Companies sponsor challenges to identify top talent, providing rewards in exchange for visibility
and access to skilled candidates.
Platform Revenue: The platform collects entry fees and sponsorships, using a portion of the pool for rewards while
retaining the rest as revenue.
Gamification: Users earn points or credits Leaderboard: Leaderboards showcase top
by participating in challenges, completing performers in challenges, motivating users to
courses, or referring friends. Points can be participate actively.
redeemed for discounts, additional Community: Forums and group projects allow
features, or even free months of users to collaborate and build networks, fostering
subscription. a sense of community.
Release plan
Q1 2025 Q2 2025 Q3 2025 Q4 2025
Introduction of Exclusive Job Matching Algorithm: Mentorship Program Improved Application
Content: Launch new Deploy AI-driven job Rollout: Connect Tracking: Enhance the
educational or skill- matching for better students with mentors application tracking
building materials student-recruiter pairing. for guidance. system for students and
exclusive to the platform. Interview Preparation Internship Experience recruiters.
Government and Toolkit: Introduce tools Rating System: Enable Notification System
University like mock interviews, students to rate Overhaul: Redesign the
Collaborations: Establish question banks, and tips internships for notification system for
partnerships with for students. transparency and quality better user engagement.
institutions to provide AI Resume Builder: assurance. Personalized Dashboard:
verified internships and Provide personalized, AI- Gamified Learning Provide a customizable
training opportunities. generated resumes Platform: Launch a dashboard tailored to
MSME Partnership based on user profiles. gamified module for user preferences.
Program: Onboard small skill-building and
businesses to expand engagement.
internship opportunities.
Product Backlog
Q1 2025 Q2 2025 Q3 2025 Q4 2025
Focus: Foundational Focus: Core functionality Focus: User engagement and
Focus: Usability and
partnerships and content upgrades for matching and feedback systems.
personalization enhancements.
launch. preparation. Mentorship Program Rollout:
Improved Application Tracking:
Introduction of Exclusive Job Matching Algorithm: Develop mentor profiles
Upgrade tracking for
Content: Design and deploy AI- and matching algorithms.
applications to show real-
Curate exclusive driven recommendation Add session booking and
time status updates.
learning materials. systems. communication features
Notify users of recruiter
Build a content hosting Test algorithm accuracy (e.g., chat or video call).
actions
system on the platform. with real user data. Internship Experience Rating
(shortlist/reject/feedback).
Government and University Interview Preparation Toolkit: System:
Notification System Overhaul:
Collaborations: Add a library of mock Enable students to rate
Redesign notification UI
Develop a partnership questions for major and review completed
and UX for clarity and
onboarding process. industries. internships.
relevance.
Implement verification Implement a practice Build recruiter scorecards
Add push notification
systems for internships session scheduling based on reviews.
support for mobile apps.
offered via partners. system. Gamified Learning Platform:
Personalized Dashboard:
MSME Partnership Program: AI Resume Builder: Create levels, badges, and
Build customizable widgets
Design a simple MSME Build functionality to pull leaderboards for
for user-specific insights
portal for posting data from user profiles completing training
(e.g., internship stats,
internships. and auto-generate modules.
training progress).
Conduct outreach to resumes. Integrate gamification into
Test different dashboard
onboard MSME Add templates and existing training programs.
layouts with user groups.
partners. design options for
personalization.
IT Roadmap
Q1 2025 Q2 2025 Q3 2025 Q4 2025
Infrastructure: Development Security and Scalability Long-Term Goals
Scale servers to handle Build APIs for AI-driven Strengthen security for user Transition to a microservices
increased data from new resume builder and job data during mentorship architecture for modular
collaborations and matching. interactions. development.
partnerships. Integrate gamified modules Conduct stress testing on Implement advanced
Upgrade database systems into the platform. notification and dashboard monitoring tools for real-time
to support the job- systems. performance analytics.
matching algorithm.
Thank You
