Dust Diva Cleaning Co

A Feasibility Study

Presented to the Faculty

of the College of Business and Accountancy

Central Philippine University

Iloilo City

In Partial Fulfillment

of the Requirements for the Course

Bus 4107 (Feasibility Study)

by

Prudente, Edlor B.

Sastrillo, Debbie S.

Bedaño, Andrea Jane M.

Castro, Nikki Florence C.

Lopez, Jaeson Erihk A.

Trabucon,Angelo Y.

May 2024
i

Approval Sheet

This feasibility study titled, “Dust Diva Cleaning Co” prepared and submitted

by Edlor B. Prudente, Debbie S. Sastrillo, Andrea Jane M. Bedaño, Nikki Florence C.

Castro, Jaeson Erihk A. Lopez, and Angelo Y. Trabucon in partial fulfillment of the

requirements for the course Bus 4107 - Feasibility Study, has been examined and

recommended for acceptance and approval.

Members of the Panel

CARMEN N. HERNANDEZ DM-HRM

Chair

MARIVIC C. SANTOS, MBA MARY JANE P. TABAR, MBA

Member/Adviser Member

Accepted and approved in partial fulfillment of the requirements for the

course, Bus 4107 - Feasibility Study.

LORNA T. GRANDE, PhD

Dean
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Acknowledgement

We would like to extend our heartfelt gratitude and sincere appreciation to all the

individuals who generously offered their assistance, support, and encouragement throughout

the process of conducting and completing this research study. We are truly thankful for their

invaluable contributions, without which this study would not have been possible.

We humbly express our deepest gratitude and profound appreciation to our esteemed

guardians, whose unwavering support, both financially and morally, has been the cornerstone

of our academic journey. Their boundless love and guidance have propelled us to triumph in

every aspect of our lives.

We are thankful to our Validators, Ma'am Lode Joy Bade, MBA, LPT, Ma'am Rezce

Vale Allera, and Ma'am Fritzie Gayle Luna, for their meticulous validation of our

questionnaires, enabling us to collect essential data.

Our hearts overflow with utmost gratitude as we extend our heartfelt appreciation to

our beloved feasibility advisor, Prof. Marivic C. Santos, MBA. Your unwavering patience,

boundless support, and invaluable guidance have been a beacon of light in our research

journey. Your wisdom and expertise have enriched our minds and shaped the very essence

of this study. We are forever indebted to you for the countless ideas and insights you have

generously shared with us. Your enduring counsel will forever hold a special place in our

hearts as we embark on future endeavors.

We extend our deepest gratitude to Prof. Mary Jane P. Tabar, MBA, and Chairperson

Carmen N. Hernandez DM-HRM for their invaluable critique during the proposal and final

defense. Your dedication and expertise in research have been a guiding force throughout this

journey, and we are profoundly thankful for the time and effort you have generously

contributed. Your patience and tact in addressing our inquiries have not only enhanced our

research but have also left a lasting impression on us.

We extend our heartfelt appreciation to Romel T. Patingan, esteemed accountant, for

his invaluable contribution. Through his generous sharing of expertise in accounting, he has

provided essential assistance in meticulously analyzing the financial intricacies of our study.

His guidance has been instrumental in illuminating the nuances of the business's feasibility,

thereby enriching our understanding and enabling us to make more informed decisions.
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And above all, we humbly extend our deepest gratitude to the Almighty, the divine

source of strength, wisdom, and knowledge. In every step of this journey, His benevolent

guidance has illuminated our path and filled our hearts with unwavering faith. Without His

boundless grace, this paper would remain a mere aspiration, a distant dream. Through His

divine intervention, our minds were enlightened, our spirits were uplifted, and our endeavors

were blessed. May His divine blessings continue to shower upon us, illuminating our future

endeavors and filling our lives with purpose and fulfillment. To the Almighty, we offer our

heartfelt appreciation and eternal gratitude.

-The Researchers
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Table of Contents
Title .............................................................................................................................................
Approval Sheet ....................................................................................................................... i
Acknowledgement .................................................................................................................ii
Table of Contents ..................................................................................................................iv
Summary of the Project .......................................................................................................vi
List of Figures ........................................................................................................................ x
List of Tables ..........................................................................................................................xi
List of Appendices ............................................................................................................... xii
Chapter 1 Introduction ...........................................................................................................
Background of the Study ................................................................................................ 1
Objectives of the Study ................................................................................................... 2
Definition of Terms ........................................................................................................... 5
Significance of the Study ................................................................................................ 6
Scope and Limitation of the Study................................................................................. 7
Chapter 2 Review of Related Literature .......................................................................... 8
Chapter 3 Methodology ................................................................................................ 19-22
Research Design............................................................................................................ 19
Participants of the Study ............................................................................................... 19
Research Instrument ..................................................................................................... 20
Ethical Consideration .................................................................................................... 21
Data Gathering Procedure ............................................................................................ 22
Data Analysis Procedure .............................................................................................. 22
Chapter 4 Feasibility Study ....................................................................................... 29-126
Marketing Aspect ...................................................................................................... 29-47
Product Description .......................................................................................29
Business Logo...............................................................................................31
Environmental Analysis .................................................................................32
Competitor Analysis ......................................................................................39
Customer Analysis ........................................................................................41
Demand-Supply Analysis ..............................................................................43
Market Share Analysis ..................................................................................46
Marketing Program ................................................................................................. 47
Technical Aspect ....................................................................................................... 56-86
Technical Description of the Product ...........................................................56
Location, Lot area, Floor area .......................................................................62
Building Structure ..........................................................................................63
Office Layout .................................................................................................64
Process Flow.................................................................................................66
Equipment and Tools ....................................................................................69
Office Equipment...........................................................................................79
Furniture and Fixtures ............................................................................................ 80
Office Supplies ........................................................................................................ 81
Store Uniform .......................................................................................................... 82
Waste Disposal Management ............................................................................... 84
Cost Capital Expenditure ....................................................................................... 86
Management Aspect ................................................................................................. 87-91
Nature of Business ....................................................................................87
Organizational Structure .............................................................................89
Manpower and Skills Requirements ............................................................90
Compensation Plan and Benefit Plan ........................................................91
Financial Aspect ...................................................................................................... 96-108
Sources of Funds ........................................................................................96
Project Cost ................................................................................................96
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Financial Assumptions ................................................................................97

Projected Financial Statements ..................................................................99
Notes to Financial Statements ..................................................................103
Financial Statement Analysis ........................................................................... 108
Legal and Taxation Aspect ................................................................................... 121-127
Legal Requirements ..................................................................................121
Taxation and Licenses ...................................................................................... 125
Socio-Economic Aspect ................................................................................................ 128
Sensitivity Analysis ........................................................................................................ 130
Chapter 5 Conclusion and Recommendations .................................................. 132-139
Summary of Findings .................................................................................................... 132
Conclusion ...................................................................................................................... 133
Recommendations ........................................................................................................ 137
References .......................................................................................................................... 139
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List of Figures

Figure Page
1 Dust Diva Logo 31
2 Porter’s Five Forces 32
Model
3 Location 62
4 Building Structure 63
5 Dust Diva Office Lay-out 65
6 Dust Diva Service Flow 66
7 Cleaning Uniform 83
8 Organizational Structure 89
9 Current Ratio 112
10 Quick Ratio 112
11 Cash Ratio 113
12 Debt to Equity Ratio 113
13 Debt Ratio 113
14 Interest Coverage Ratio 114
15 Receivables, Inventory, 114
and Payable Turnover
Ratio
16 Asset Turnover Ratio 115
17 Next Fixed Asset Turnover 115
Ratio
18 Equity Turnover Ratio 116
19 Gross Margin 116
20 Operating Profit Margin 116
21 Net Margin 117
22 Return on Asset 117
23 Return on Total Equity 118
24 Graduated Tax Rate 125
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List of Tables

Table Page
1 Dust Diva Competitor 39
Analysis
2 Dust Diva Customer Profile 40
Matrix
3 Customer Profile 41
4 Customer Analysis 42
5 Market Analysis 42
6 Dust Diva Total Population 44
7 Demand and Supply 45
Analysis
8 Market Share 47
9 SWOT Analysis 48
10 Dust Diva Regular Price 51
11 Premium Package Bundles 51
12 Marketing Program and 53
Budget
13 Cleaning Equipment 69
14 Service Vehicle 73
15 Cleaning Supplies 74
16 Office Equipment 80
17 Furniture and Fixtures 81
18 Office Supplies 81
19 Dust Diva Uniform 82
20 Project Cost 86
21 Dust Diva Manpower and 90
Skills Requirements
22 Dust Diva Compensation 91
and Benefits Plan
23 Dust Diva Project Cost 97
24 Statement of 100
Comprehensive Income
25 Statement of Changes in 102
Equity
26 Statement of Cash Flow 104
27 Statement of Financial 106
Position
28 Projected Revenue 107
29 Salaries and Wages 109
30 Marketing Expense 110
31 Taxes and Licenses 110
32 General and Administrative 110
Expenses
33 Cleaning Equipment 110
34 General Office Equipment 111
35 Furniture and Fixtures 111
36 Return on Investment 118
37 Payback Period 119
38 Net Present Value 119
39 Internal Rate of Return 120
40 Business Registration and 121
Permits
viii

List of Appendices

Appendix Page
A Gantt Chart 140
B Survey Questionnaires 141
C Letter of Validation 147
D Validation Sheet 150
E Plagiarism Scanning 153
Certificate
F Grammarian’s Certificate 154
G Resume 155
H Proposal Defense 161
I Pre-Final Defense 162
J Final Deefense 163
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Summary of the Project

Name of Proponents

Edlor B. Prudente

Debbie S. Sastrillo

Andrea Jane M. Bedaño

Nikki Florence C. Castro

Jaeson Erihk A. Lopez

Angelo Y. Trabucon

Name of the Business/Project Name

The company's name, Dust Diva Cleaning Co, carries significant meaning, as

it translates to "Dust diba? Cleaning Ko" in Filipino. This name represents a powerful

brand identity that champions women empowerment. Notably, the workforce

predominantly comprises women, including those from underrepresented groups

such as out-of-school youth, single mothers, and individuals with limited income

opportunities.

Description of the Business

Dust Diva offers diverse cleaning services for both residential and

commercial spaces. Residential options include general cleaning, deep cleaning,

housekeeping, and premium cleaning, while commercial services focus on office

space cleaning, offering both general and deep cleaning choices. For home cleaning,

our general service involves thorough wiping, mopping, hydro vacuuming, and steam

cleaning for various surfaces. Deep cleaning goes further, using high-powered hydro

vacuuming to eliminate dust and allergens from upholstery, along with sterilization for

added hygiene. Housekeeping includes manual cleaning and extra tasks like

babysitting and pet care, while our premium package offers organic cleaning, car

washing, and pest control. In business cleaning, our office services ensure
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comprehensive cleaning, sanitization, and disinfection, with options for general or

deep cleaning to maintain a clean and hygienic workplace.

Location of the Business

Dust Diva Cleaning Co intends to establish its office within the Regus facility,

located on the third floor of Iloilo Business Park, which is situated within Festive Walk

Mall on Megaworld Blvd in Mandurriao, Iloilo City. This strategic location, surrounded

by condominiums and commercial offices, presents substantial opportunities due to

its convenient accessibility and high visibility, making it attractive to potential clients

in the area.

Highlights of the Study

Marketing Aspect

Dust Diva Cleaning Co is a standout leader in accessibility, pricing,

marketing, branding, online presence, and customer service. Targeting young,

financially stable clients, especially with premium services like carwash offerings,

Dust Diva employs a comprehensive promotional strategy to boost brand visibility.

With considerable demand for cleaning services, Dust Diva is poised for substantial

growth, leveraging strengths and strategic marketing to become an industry leader.

Technical Aspect

Dust Diva offers a wide range of residential and commercial cleaning services

tailored to diverse customer needs. The proposed office at Regus in Festive Walk

Mall provides an ideal location, offering accessibility and visibility to potential clients.

Detailed lease terms from Regus ensure transparency and clarity on financial

commitments. Additionally, the project cost estimation considers all essential

expenses, ensuring a thorough understanding of the investment needed to initiate

and maintain Dust Diva's operations.

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Management Aspect

Under Angelo Trabucon's sole proprietorship, Dust Diva Cleaning Co

efficiently meets market demands with streamlined decision-making. Its

organizational structure, including Trabucon, cleaning technicians, and an

outsourced bookkeeper, ensures operational efficiency. Offering competitive

compensation and adhering to labor regulations, Dust Diva provides essential

benefits like SSS and PhilHealth contributions, with additional perks enhancing

employee welfare. Employees enjoy various entitlements such as overtime pay and

designated days off, with special leave for women. Operating five days a week with

managed shifts, Dust Diva ensures legal compliance and fosters a positive workplace

environment..

Financial Aspect

Dust Diva, as a sole proprietorship in the cleaning industry, exhibits robust

financial performance across various metrics, showcasing efficient resource

utilization and effective financial management. With consistently positive return on

investment, high profitability ratios, short payback periods, positive net present value,

and high internal rate of return, Dust Diva demonstrates strong profitability, liquidity,

and stability. These indicators suggest that Dust Diva’s investments and operational

activities generate significant returns, enhancing its financial position over time. To

further capitalize on its strengths, Dust Diva should consider diversifying its service

offerings and investing in technology and automation to drive operational efficiency

and enhance customer experience, positioning itself for sustained growth and

success in the competitive market.

Legal Aspect

Dust Diva Cleaning Co's legal setup ensures compliance and protects its

operations and intellectual property. It involves registering the business name,

obtaining permits, and meeting tax obligations. Employee registration for benefits and

adherence to taxation regulations are essential. Securing patents and trademarks

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safeguards Dust Diva's innovations. Addressing these legal aspects establishes a

strong foundation for its operations and growth

Socio-economic Aspect

Dust Diva Cleaning Co will have a significant impact on Iloilo City's social and

economic landscape. Economically, its tailored cleaning services will boost local

revenue and contribute to economic development. The company's focus on

employment generation, particularly for marginalized groups, promotes inclusivity

and empowerment. Through targeted hiring and training, Dust Diva equips

individuals with skills for financial independence and supports environmental

sustainability efforts.
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Chapter 1

Introduction

Background of the Study

In recent years, the demand for professional cleaning services witnessed a

steady rise, particularly in urban areas where individuals and businesses sought reliable

and efficient solutions to maintain cleanliness and hygiene.

Iloilo City, located in the Western Visayas region of the Philippines, experienced

rapid development, with its economy growing by 6.1% in 2018. The region's economy

was predominantly driven by the services sector, particularly outsourcing, which

accounted for about 58% of the economic activity, followed by the industrial sector at

25%. This economic growth made Iloilo a desirable residential area. The city's residential

market was mainly composed of houses and lots, with approximately 22,000 units

available by the end of 2018, compared to around 2,170 condo units. However, the

demand for condominiums was on the rise, especially in the central business district,

leading to a predicted increase in condo developments. Colliers anticipated that

Megaworld's Iloilo Business Park would contribute to 54% of the new residential units

from 2019 to 2021, with significant projects like Saint Honore and The Palladium

introducing upscale living options. Other major developments included Ayala Land's

Avida Towers, Sta. Lucia's Soto Grande Iloilo, and Filinvest Land's One Spatial, further

expand the city's residential offerings. This growth presented a promising environment

for new businesses and residential projects in Iloilo City (Panay News,2019).

With the rapid growth of residential and commercial establishments, the

researcher came up with an idea to put up a cleaning service and named it Dust Diva

Cleaning Co. The business provided comprehensive cleaning services tailored to the

specific needs of both residential and office business owners in Iloilo City. The business

focuses on delivering high-quality and efficient cleaning solutions to homeowners,

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particularly those residing in condominiums for personal or Air Bed and Breakfast

(Airbnb) and subdivision, and servicing office businesses.

The business went beyond traditional cleaning services by focusing on workforce

empowerment. Seventy percent of Dust Diva's workforce comprised women,

encompassing not only mothers but also women of various backgrounds such as out-of-

school youth and singles, as long as they possessed strong cleaning skills. Additionally,

thirty percent of the workforce was men, particularly for tasks requiring additional

manpower due to heavy equipment.

Dust Diva Cleaning Co. was rooted in the recognition of two crucial factors – the

rising demand for professional cleaning both residential and office services in Iloilo City

and the untapped potential of women, who possessed exceptional cleaning abilities

despite facing educational challenges. By providing these women with a platform to

showcase their skills, the business not only addressed a market need but also

contributed to socio-economic empowerment.

Objectives of the Study

The objective of this study was to evaluate the feasibility and viability of the Dust

Diva Cleaning Service business. It specifically sought to:

1. Marketing Aspect

1.1 Conducted a market survey to gauge the awareness and acceptance levels among

the target demographics for Dust Diva.

1.2 Conducted an industry analysis using PESTEL and Porter’s Five Forces to evaluate

the external environment of the business.

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1.3 Evaluated the internal operations of the company by analyzing the target market through

customer analysis to understand their preferences and behaviors.

1.4 Performed competitor analysis to discern the strengths and weaknesses of rival

businesses, to fortify Dust Diva's competitive advantage;

1.5 Analyzed the future demand-supply gap for Dust Diva through a comprehensive

assessment; and

1.6 Formulated marketing programs and strategies to promote Dust Diva in the market

effectively.

2. Technical Aspect

2.1 Planned a strategically located business site with a practical building structure,

incorporating ergonomic layouts for offices and storage areas.

2.2 Developed standardized and detailed service descriptions for each cleaning service

offered by Dust Diva along with its potential operational cost.

2.3 Provided comprehensive information about the machinery, equipment, and tools

employed by Dust Diva for cleaning operations and service uniforms utilized by the

business.

2.4 Developed a detailed plan for waste disposal management of Dust Diva.

3. Management Aspect

3.1 Describe the nature of the business and form of business organization, including the

vision, mission, and core values of the business.

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3.2 Designed the organizational structure of Dust Diva.

3.3 Defined and documented job qualifications, duties, and responsibilities, ensuring

alignment with business objectives and service requirements.

3.4 Developed a competitive compensation plan that integrated a monthly salary

structure derived from daily rates, mandatory 13th-month pay, and adherence to

government-mandated contributions.

4. Financial Aspect

4.1 Created a comprehensive plan outlining the various sources of funding for Dust Diva.

4.2 Created a comprehensive plan outlining the various sources of funding for Dust Diva.

4.3 Provided the financial assumptions about sales, expenses, assets, and liabilities for

Dust Diva.

4.4 Prepared a set of projected financial statements for Dust Diva over a five-year

period, including the Statement of Comprehensive Income, Statement of Changes in

Equity, Statement of Cash Flow, and Statement of Financial Position, including notes to

financial statements from revenue to expenses.

4.5 Detailed the financial statement analysis for Dust Diva, incorporating financial ratios,

return on investment (ROI), payback period, net present value, and internal rate of return

(IRR).

5. Legal and Taxation Aspects

5.1 Specified the essential business permits, documents, and additional requirements

required for the legalization of Dust Diva's operations.

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5.2 Identified the various taxes and licenses applicable to Dust Diva and ensured the

compliance of the business with tax payments.

6. Socio-Economic Aspect

6.1 Provided the social and economic impact of Dust Diva on the community, particularly

on individuals, including economically disadvantaged mothers, and the environment, in

order to foster economic growth within the community.

Definitions of Terms

Cleaning. The act of removing dirt or something undesirable (Collins, 2024). In

this study, it referred to the services offered by Dust Diva Cleaning Co to its clients to

ensure that their area of ownership was hygienic and spotless.

Comprehensive Cleaning. Involves the specialized personnel, methods, and

special equipment needed to clean potentially hazardous facility areas (DeVroom, 2022).

In this study, it referred to a thorough and detailed cleaning approach that covered all

areas and surfaces to ensure a pristine and sanitized environment.

Corporate Office. Is the workplace where things happen; the meeting point for

the staff and the co-creation space where ideas arise (Mitzsheva, 2019). In this study, it

referred to the space owned by the clients of Dust Diva Cleaning Co that required

regular and specialized cleaning services to maintain a professional and hygienic work

environment.

Hygiene. The practice of keeping the surroundings clean, especially to prevent

illness or the spread of diseases (Collins, 2024). In this study, it referred to the practice

of Dust Diva Cleaning Co of maintaining cleanliness and sanitation standards to promote

health and well-being in various environments.

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Mother. A selfless, loving human who must sacrifice many of their wants and

needs for the wants and needs of their children (Pfohl, 2018).In this study, it referred to

individuals who were hired by Dust Diva, specifically those with lower-educational

backgrounds but possessed proficiency in cleaning.

Organic. Not using artificial chemicals in the growing of plants and animals for

food and other products (Goncalves. 2019). In this study, it highlighted Dust Diva

Cleaning Co's commitment to environmentally conscious methods and avoiding artificial

chemicals in its cleaning procedures.

Residential clients. A client who takes up the service predominantly to use for

personal, household, or domestic use or consumption (Lande, 2022). In this study, they

referred to one of the clients of Dust Diva Cleaning Co who hired a cleaning service

business to maintain cleanliness and tidiness in their homes.

Socio-economic empowerment. Through micro-enterprise, it is taken as a

predictor variable, while freedom of movement, Economic freedom, and social uplift is

taken as a criterion (Martinez, 2022). In this study, it referred to the result of continuously

providing training to women with limited education, which was achieved by creating job

opportunities through employment at Dust Diva Cleaning Co.

Significance of the Study

The result of this study will benefit the following groups of individuals:

Clients. This study will help clients be informed of the services offered by Dust

Diva Cleaning Co.

Employees. This research will equip employees with knowledge about

operations, instill proper work ethics, and enhance their skills further.

Dust Diva Cleaning Co Team. This information will be essential for making

informed decisions about the future of the business.

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Potential Investors. This research will offer insights to potential investors for the

potential growth and expansion of the business.

Cleaning Industry. Provides valuable insights for enhancing operations,

planning, innovation, and gaining a competitive edge, benefiting the cleaning industry as

a whole.

Future Researchers. This study can be used as a reference that will provide

additional information for future studies in this field.

Scope and Limitation of the Study

This study employed a quantitative research approach to assess the feasibility of

establishing Dust Diva, a cleaning service business, in Iloilo City. Targeting homeowners

and office owners, sixty participants were selected through snowball sampling. The

researchers gauged the homeowner and corporate office owner count based on their

knowledge of entities within Iloilo City. Scheduled from March 2024 to May 2024, data

collection utilized Google Docs and printed questionnaires, ensuring consistency with all

participants completing the same questionnaire.

The analysis relied on descriptive statistics. For environmental assessment, the

SWOT method assessed internal factors, while external factors were evaluated using

Porter’s Five Forces. The financial analysis utilized financial statements, assessing

liquidity, solvency, and profitability through Net Present Value (NPV), Internal Rate of

Return (IRR), Payback period, and Profitability Index.

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Chapter 2

Review of Related Literature

This chapter offered a comprehensive examination of the cleaning service sector,

delving into diverse factors that impacted its functioning. It outlined the cleaning industry,

women empowerment, consumer behavior, marketing strategies, optimal workforce

management strategies, acquisition, procurement, distribution, cost estimation, pricing

strategies, revenue forecasting, and legal requirements and regulations affecting the

sector.

The Cleaning Service Industry Overview

The cleaning service industry in the Philippines has witnessed consistent growth

in recent years, driven by rising demand from both residential and commercial sectors.

Services offered in this industry were diverse, ranging from residential and commercial

cleaning to specialized tasks such as carpet cleaning and post-construction cleanup.

Many cleaning service providers in the country were small and medium-sized

enterprises, often offering localized and specialized services to cater to the specific

needs of their communities. To stay competitive, companies in the Philippines focused

on differentiation through innovative services, eco-friendly practices, and the integration

of advanced cleaning technologies. Adherence to regulatory standards was a key focus,

with companies investing in employee training and certifications to ensure compliance

with safety and environmental requirements. Some cleaning service providers have

embraced technology solutions for scheduling, tracking, and communication, enhancing

overall efficiency and customer experience. Beyond the business perspective, the

cleaning service industry in the Philippines has become a source of employment,

particularly for individuals seeking opportunities in cleaning and maintenance roles.

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Moreover, the industry has gained heightened importance due to increased awareness

of hygiene and cleanliness, a trend accentuated by the COVID-19 pandemic. As the

industry continued to evolve, staying abreast of the latest market reports, industry

publications, and government statistics would provide a comprehensive understanding of

the current landscape and prospects within the cleaning service sector in the Philippines

(King, 2022).

Women Empowerment

Dacuycuy's study in 2019, titled "Examining the Women’s Low Labor Market

Participation Rate in the Philippines," shed light on a critical issue despite the significant

strides made toward gender equality in the Philippines. Despite efforts to promote equal

opportunities for women, there persisted a moderate level of female participation in the

labor market, with minimal improvement observed over more than two decades. This

issue underscored the need for continued government intervention in areas that

supported and encouraged greater female participation in the labor force. Such

interventions were essential for ensuring equitable benefits for both men and women in

the country's development efforts.

The research study explained just how important it is to resolve this trouble in its

whole due to the fact that females's outcomes have a substantial impact on several

elements of improvement, and also development. The Philippines might obtain closer to

achieving the objectives described in essential growth prepares like AmBisyon 2040 and

also the Philippine Development Plan 2017- 2022 by making use of the initiatives of

ladies. These approaches set forth the objective of the nation to end up being the center

course within a provided period. Although identifying the progression made in thinking

about the worth of females to culture overall the research study highlighted the capacity
10

that stays unrealized possibility that if correctly utilized may precipitate progression

together with development in the Philippines.

Business that return to the regional economic situation by developing work

opportunities particularly for ladies with minimal academic qualifications, can have a

substantial impact. Organizations can aid ease joblessness as well as financial

oppression by supplying these ladies with pertinent work opportunities that are matched

to their capacities plus knowledge. This venture not just boosted business's social

responsibility while at the same time advertising an comprehensive plus differed work

environment. Companies could additionally offer these ladies the devices they require to

be successful in their occupations by financing training as well as growth efforts, which

would certainly enhance performance coupled with result. Ultimately business that boldy

advertised females's work did greater than simply raise individuals and also houses,

however it likewise advertised common durability plus financial progression.

Consumer Behavior

The acquiring behaviors of clients in the Philippine cleaning company market was

affected by a variety of aspects that stood for the numerous needs plus individual

preferences of home plus company customers.

Expense was regularly a crucial variable for household customers specifically in

houses with little additional money. However this was counterbalanced by the demand

for reliable superior solution. Consumers searched for cleaning company that were cost

effective. Cash, supplying detailed cleansing without reviewing budget plan. Additionally,

benefit played a considerable component, with numerous houses preferring adaptable

timetable choices that fit their chaotic timetables. They likewise positioned a high worth

on dependability, picking cleaning company or other individuals that were credible as

well as can be depended pertain to their homes coupled with accomplish the essential

obligations firmly and also securely.

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Residential customers have differing choices when it pertained to cleansing

products and also strategies with some providing safe or eco-friendly cleansing items

concern for the atmosphere as well as human health and wellness descriptions. Others

offered top priority to utilizing certain cleansing devices or approaches to attend to

particular cleansing concerns or passions.

Performance plus uniformity were essential for organization customers. They

often required cleaning company that could constantly maintain the location neat plus

clean to ensure the well-being of both customers plus personnel. Integrity was crucial

because any type of violations in cleansing requirements might damage the business's

online reputation along with can have an effect on just how clients see it contentment.

Cleaning up organizations can stand apart in an affordable market as well as

develop long lasting bonds with their clients by tailoring their offerings to fit the distinct

needs as well as preferences of the marketplace they are targeting (Deknees 2021).

Marketing Strategies

Zvirgzdina's 2023 record, "" Methods for Expanding Item Markets,," declares to

Advertise Commercial Advancement in the Premises Cleansing Field," it was highlighted

that cleansing Organizations could not merely rely upon giving a solitary type of solution

like premises upkeep for long-range preparation plus growth. The study investigated

marketplace expansion plans for the development of cleaning supplies and dug into the

theoretical underpinnings of corporate strategy businesses, seeking to understand the

difficulties facing the building cleaning sector. Methodologically, a descriptive and

monographic strategy was used to examine theoretical elements of business plans,

enhanced by interviews with experts and secondary data analysis to comprehend the

environment of the premises cleaning sector. Furthermore, quantitative research

techniques were applied with a focus on cleaning enterprises, including statistical data

analysis logical, analytical, deductive, and comparative method. The study highlighted
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the the significance of increasing service offerings in reaction to changes in the industry,

modifications in regulations, and changing political and economic environments. It made

clear that regardless of a business had a market success, it needs to keep coming up

with new ideas and making adjustments to maintain growth. plus a competitive edge.

Besides the research's searchings for a range of strategies accommodated the

specific attributes as well as clients of the cleaning company industry were needed for

effectively marketing a business. To start with brand-new customers may be gotten to by

making use of social networks and also Google Ads to take advantage of customized

internet marketing based upon rate of interests, place, together with market.

Furthermore, material advertising and marketing campaigns like academic blog site

posts, movies as well as social media sites postings must highlight the benefits of

working with a cleaning company carrier as well as give customers valuable

suggestions. By assuring importance in outcomes for neighborhood searches, SEO

optimization enhanced the business's on the internet visibility in its solution area.

Furthermore, putting into practice Referral schemes encouraged organic growth by

rewarding current customers for referring new ones. Direct mail operations aimed at

local companies and families could supplement digital initiatives by using another

method to reach potential clients. Forming alliances with other companies and

advancing community involvement programs strengthened the company's standing and

recognition in the neighborhood. By carefully combining these marketing strategies, a

cleaning service company may successfully draw in new clients, hold onto existing ones,

and establish itself as a reliable source in the field.

Optimal Workforce Management Strategies

In the study "Business, Business Organization, and Personnel Management in

the Cleaning Industry," conducted by Som (2022), it was brought to light that personnel

A key component of business operations, which were actions that added value, was
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management. Whatever its industry, a business's primary function is to change inputs to

satisfy customer needs and add value. This alteration might appear in changes in terms

of the amount, quality, setting, or time, and was primarily powered by labor from

humans. As a result, the motivation behind the discipline's development as personnel

management was the requirement for the organized use of employees in commercial

activities.

The best method to take care of personnel groups in a cleaning company

business treatments that incorporated functional efficiency, critical preparation, as well

as growing a motivating setting at the workplace. This consisted of developing clear

along with truthful interaction networks combined with using extensive direction along

with development in cleansing techniques, safety treatments plus customer support

courses. It was crucial to set up groups successfully taking into consideration worker

choices together with company top priorities. Quality assurance treatments were

additionally crucial to assure raised solution criteria. Cultivating a favorable workplace by

commending thoroughness, fixing conflicts amicably as well as positioning defense for

others' wellness plus safety and security initially. Monitoring of efficiency including

indisputable assumptions and also constant. Group management was even more

enhanced by comments, personnel empowerment and also participation with chances

for growth coupled with participatory decision-making. Furthermore utilizing computer

systems for functional responsibilities incorporating customer input right into solution, as

well as Techniques for boosting efficiency were important. In the cleaning company

market, these methods which are based upon a dedication to continual improvement

were important for enhancing customer fulfillment and also the top quality of solution in

addition to for advertising organization growth.

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Acquisition, Procurement, and Distribution

Procurement involves acquiring goods or services, often for business needs. It

was closely linked with businesses, as they frequently needed to secure services or buy

goods, usually in significant quantities. The term encompassed the entire process of

obtaining goods or services, which was vital for companies before making a purchasing

decision. Companies could play different roles in procurement, either as buyers or

sellers, though our main focus here was on the buying side of the process.

The supply management, procurement, and distribution of cleaning services in

the Philippines typically involve several key steps. Firstly, businesses or organizations in

need of cleaning services identified their requirements, such as frequency of cleaning,

specific areas to be cleaned, and any special considerations.

Next, they either engaged in an internal procurement process, where they

directly managed the sourcing and contracting of cleaning service providers, or they

opted to outsource this task to specialized procurement teams or third-party

procurement service providers.

Complying with the beginning of the purchase procedure it often called for

providing ask for ask for quotes (RFQs) or propositions (RFPs) to feasible distributors of

cleaning company. These papers consisted of the terms anticipated solution degrees

and also range of job. analysis requirements. Complying with invoice of quotes or quotes

from potential vendors, the acquiring company examined them according to a variety of

requirements consisting of expense degree of aid, expertise, as well as adherence to

lawful as well as governing commitments. Adhering to the choice of a certified cleaning

company service provider contracts were made coupled with ended. This included laying

out the problems of solution, expenses, terms of repayment, as well as efficiency

metrics, together with any type of added appropriate stipulations.

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The hired cleaning companies were scheduled and managed in accordance with

the prearranged terms throughout their distribution phase. This can have included

services on-demand, recurring cleaning plans, or one-time cleaning jobs. For the

duration of the procedure, efficient supply management techniques were essential to

making certain that the demand for cleaning providers was efficiently and affordably

satisfied by the supply. This might have included managing vendors' relationships,

inventory, and quality oversight, as well as performance tracking.

In general, buying, transportation, and supply supervision of cleaning products

and services in Like any other nation, the Philippines needed meticulous preparation,

organization, and monitoring to uphold hygienic and sanitary standards in a variety of

settings and facilitate (Helmold 2022).

Cost Estimation, Pricing Strategies, and Revenue Forecasting

In the nation of the Philippines labor pay, the expense of products and also

equipment, transport expenses above expenses( such as energies together with

management charges), and also any kind of tax obligation or regulative costs were the

major aspects thought about when approximating the price of cleansing business. Prices

plans for cleansing business often transform depending upon what sort of solution is

supplied (domestic, ad or business), just how much experience is required, just how

usually cleansing is required, and also exactly how affordable the market remains in that

area.

Regular prices frameworks consisted of per hour fees repaired charges for every

solution or uniquely developed bundles based upon the needs of the consumer.

Throughout Philippines, cleaning up solution profits projections typically relied on market

need research study, previous efficiency info, as well as predicted development patterns

for the cleansing market The influence of organization along with financial variables on

services' disposition to purchase cleansing solutions offerings. Moreover thinking about

16

aspects like seasonal variants popular as well as the influence of occasions or

advancements on the marketplace might assist in making extra exact earnings estimates

(Beloso et al 2023).

Happy Helpers, the cleaning service provider located in Metro Manila, offers a

variety of cleaning services tailored to meet diverse needs. Their Home cleaning

services encompassed thorough cleaning sessions at a rate of 2,500.00 for a five-hour

period. Post-construction cleaning was available at a rate of 2,500 for areas spanning

45sqm. Move-in and move-out cleaning services were also provided at a rate of

2,500.00 for spaces up to 45 sqm. Additionally, they offered subscription cleaning at

4,200.00, where a helper conducted regular weekly cleaning sessions. Upholstery

cleaning services were available at different rates: 1,430.00 for a sofa bed, 310.00 for a

mattress, 715.00 for a couch/sofa, 92.00 for a rug, 75.00 for a pillow, 2,450.00 for car

interior cleaning, and 10,400.00 for upholstery cleaning with foam and shampoo steam

for a five-hour session.

Their Business cleaning services catered to office, warehouse, and retail store

cleaning needs, with rates negotiable based on the size of the premises. (Add

percentage of revenue)

Legal Requirements and Regulations

Operating a cleaning service business in the Philippines entailed navigating a

complex web of legal requirements and regulations. To begin, formal registration with

the appropriate government agencies, such as the Department of Trade and Industry

(DTI) or the Securities and Exchange Commission (SEC), was essential, depending on

the business structure chosen. Local government permits, including barangay clearance,

mayor's permit, and sanitary permits, had also been obtained to operate legally within a

specific jurisdiction. Furthermore, compliance with tax regulations, such as registering for

taxes like value-added tax (VAT) or percentage tax and filing returns with the Bureau of
17

Internal Revenue (BIR), was obligatory to avoid penalties. Respect for labor rules was

also essential; these included minimum wage requirements, perks for employees such

as Pag-IBIG Fund, PhilHealth, and Social Security payments (SSS) norms for workplace

safety and health. Waste-related environmental regulations handling of dangerous

substances and their management have been found to reduce ecological influence

drafting thorough client contracts that specified terms of service, payment.In order to

reduce legal risks, contracts and dispute resolution processes had been advised. Taking

into account insurance protection, including workers' compensation and general liability

insurance had given them further defense against unanticipated obligations. Last but not

least, it is critical to make sure that data privacy rules are followed, particularly if the

company gathers and uses personal data from customers or staff. Seeking advice from

government organizations or legal and financial experts has aided in ensuring complete

compliance with all relevant rules and regulations, promoting the validity and

sustainability of the company (Crail et al, 2022).

Synthesis

This chapter provided a comprehensive overview of the cleaning service industry

in the Philippines, highlighting its growth trajectory, service offerings, and competitive

landscape. The industry had experienced steady growth, driven by increasing demand

from both residential and commercial sectors. Companies, predominantly small and

medium-sized enterprises, had offered diverse services tailored to local needs, often

focusing on innovation and eco-friendly practices to stay competitive. Technology

adoption, regulatory compliance, and workforce development have been crucial areas of

focus for industry players. Moreover, the COVID-19 pandemic has heightened

awareness of hygiene, further underscoring the industry's importance. Alongside this

overview, Dacuycuy's study shed light on gender disparities in the labor market,

emphasizing the need for continued efforts to promote women's participation.

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Businesses have played a significant role in empowering women through job

opportunities and training programs, contributing to economic growth and social equality.

Understanding consumer behavior has been key for cleaning service providers to tailor

their offerings effectively, considering factors such as affordability, convenience, and

service quality. Marketing strategies, as highlighted in Zvirgzdina's study, emphasized

the importance of diversifying service offerings and leveraging digital channels for

targeted outreach. Effective workforce management, as discussed by Som, involves

strategic planning, training, and creating a supportive work culture to enhance service

quality and productivity. Finally, in navigating the legal landscape, compliance with

various regulations, including business registration, tax obligations, labor laws, and

environmental regulations, has been essential for the sustainability and legitimacy of

cleaning service businesses. By synthesizing insights from industry analysis, gender

equality studies, consumer behavior research, marketing strategies, workforce

management best practices, and legal requirements, cleaning service businesses in the

Philippines have positioned themselves for success in a competitive market while

contributing to societal development and sustainability.

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Chapter 3

Methodology

This chapter presented the research design, participants of the study, research

instrument, ethical considerations, data gathering procedure, and data analysis

procedures.

Research Design

The research adopted a quantitative descriptive methodology due to the

increasing demand for professional cleaning services in urban areas like Iloilo City. This

approach facilitated precise measurement of market demand, analysis of market trends,

and a comprehensive understanding of customer preferences, covering various aspects

of service. Data was collected through surveys using questionnaires and Google Docs.

Additionally, researchers gathered data on competitor offerings, including pricing and

marketing strategies. By embracing data-driven decision-making, Dust Diva could

strategically navigate the competitive cleaning service market, ensuring sustained

growth and a competitive advantage amidst the rapid urbanization observed in Iloilo City.

Participants of the Study

Participants in this study encompassed consumers in Iloilo City who could

provide vital information for the introduction of Dust Diva. Snowball sampling, utilized as

the sampling method, involved initial participants referring others, who in turn referred

additional participants, creating a chain. This approach proved beneficial for reaching

populations that were challenging to access.

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Inclusion Criteria

The inclusion criteria for Dust Diva's clients encompassed individuals who owned

residential properties or managed office spaces. Specifically targeting middle to high-

income earners ensured that clients had the financial means to afford professional

cleaning services. Geographically, clients within the area of Iloilo City were included to

facilitate efficient service delivery. Participants were assured that their willingness to

participate and provide truthful responses was paramount.

Exclusion Criteria

Dust Diva's exclusion criteria entailed individuals who did not meet the financial

threshold necessary to afford professional cleaning services. This would have involved

those falling below a certain income level. Additionally, potential clients who resided in

areas outside of Dust Diva's service area were excluded.

Research Instrument

The researchers administered a researcher-made questionnaire to collect the

necessary data for this study. A researcher-made questionnaire was a survey instrument

developed by the researchers specifically for their research purposes. The content of the

questionnaire was primarily based on the researchers' expertise and knowledge gained

from the consumers.

The questionnaire consisted of three parts designed to gather the relevant data.

Part I of the questionnaire focused on collecting demographic information about

the participants. This section aimed to gather data regarding the name, age, sex,

employment status, estimated monthly income, and address.

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Part II of the questionnaire focused on evaluating the competitor's profile. Its

objective was to collect information on competitors' offerings and analyze Dust Diva's

strengths and weaknesses in comparison.

Part III of the questionnaire assessed the consumer preference of the business

and potential demand.

The researchers presented the researcher-made questionnaire to a panel of

experts for validation. The experts carefully examined and scrutinized the questionnaire

to ensure its content validity. Based on the feedback and suggestions provided by the

panel, the questionnaire was revised and refined.

Ethical Consideration

Ethical considerations ensured participants' safety. Strict adherence to ethical

procedures was maintained during data collection, with a primary focus on upholding the

confidentiality of collected information. The study was conducted ethically for the benefit

of participants, who have the autonomy to decide whether to participate or not. Ethical

principles guided all stages of the study, including the identification of potential issues

such as data protection, privacy, and consent. Participants did not incur any costs to

participate and did not receive compensation.

The study, which utilized physical and online survey questionnaires as the

research tool, poses minimal risk. To address any discomfort or anxiety, participants had

the option to skip questions and proceed. In such instances, the researchers prioritized

the participant’s safety.

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Data Gathering Procedure

After the validation, the questionnaire was completed and prepared for

distribution to participants. The researchers oversaw the distribution process, either

conducting face-to-face distribution or utilizing Google Docs. During distribution, the

researchers had the chance to explain the study's purpose to participants, clarify

questionnaire items, and guarantee the confidentiality of participants' identities and

responses. Once responses were collected, the researchers proceeded with statistical

analysis.

The researchers employed a snowball sampling method to choose participants

for the study. Upon completion of the questionnaire by the participants, the researchers

gathered the data for observation and evaluation. This collected information formed the

foundation for developing interpretations, conducting analysis, and presenting the

findings.

Data Analysis Procedure

In this study, quantitative data gathered from structured questionnaires

underwent descriptive analysis. This method entailed employing statistical techniques to

summarize and present numerical information in a clear and concise manner.

Statistical Tool

Statistical software SPSS was utilized for analyzing the data collected in this

study. The analysis will involve employing statistical measures such as frequency,

percentage, and mean.

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Forecasting Tool

In this study, several forecasting tools were used to predict demand, plan staffing

levels, and optimize resource allocation.

Market research techniques, including surveys and interviews, were employed to

gather insights from potential customers regarding their cleaning service requirements

and preferences, facilitating more accurate forecasts of future demand. Furthermore,

Customer Feedback Analysis was utilized to assess feedback from previous customers,

pinpoint areas for enhancement, and anticipate future demand based on customer

satisfaction and preferences. Additionally, moving average analysis was utilized to

compute the average demand for cleaning services over defined periods, aiding in the

prediction of future demand levels.

Industry Analysis

This analysis encompassed various environmental factors affecting the industry,

including political, economic, social, technological, environmental, and legal aspects

(PESTLE analysis), to evaluate the competitiveness of the proposed business. Porter's

Five Forces framework held significant relevance for Dust Diva Cleaning Co within the

cleaning service industry. By analyzing each force, Dust Diva could gain insights into the

competitive landscape and make informed strategic decisions. Firstly, assessing the

threat of new entrants allowed Dust Diva to understand barriers to entry, helping it

maintain its market position against potential competitors. Secondly, understanding the

bargaining power of buyers enabled Dust Diva to tailor its services to meet customer

needs while remaining competitive. Thirdly, evaluating the bargaining power of suppliers

helped Dust Diva manage supplier relationships effectively, ensuring a stable supply

chain. Fourthly, identifying potential substitutes for cleaning services allowed Dust Diva
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to differentiate its offerings and highlight its unique value proposition. Finally, analyzing

the intensity of competitive rivalry helped Dust Diva identify key competitors and develop

strategies to maintain or enhance its market position.

Competitor’s Analysis

In conducting competitor analysis, an extensive examination was undertaken to

pinpoint the strengths and weaknesses of the existing related service business in Iloilo

City. Utilizing data sourced from industry reports and customer surveys, this

comprehensive assessment played a pivotal role in strategically positioning Dust Diva

within the market.

Customer Analysis

The customer analysis section aimed to provide a comprehensive understanding

of the target market for Dust Diva located in Iloilo City. This analysis was based on data

collected through a meticulously designed questionnaire, focusing on key aspects

including customer profile, competitors' profile, and consumer preference willingness to

avail, their buying behavior, and additional information.

Dust Diva Cleaning Co focuses on catering to individuals seeking cleaning

services in Iloilo City. The primary customer base for Dust Diva consisted of

homeowners residing in subdivisions, condominium owners seeking both personal and

Airbnb cleaning services, and office owners requiring business cleaning services.

Market Analysis

Market analysis held significant importance for Dust Diva, situated in Iloilo City,

as it provided crucial insights into the local cleaning service industry. By conducting a
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thorough examination of the market, Dust Diva gained a clear understanding of the

demand for cleaning services, the size of the target market, and the preferences of

potential customers. This analysis enabled Dust Diva to identify key competitors, assess

their strengths and weaknesses, and pinpoint opportunities for differentiation and

growth. Moreover, market analysis helped Dust Diva determine optimal pricing

strategies, distribution channels, and marketing tactics to effectively reach and engage

its target audience. By leveraging the findings from market analysis, Dust Diva made

informed decisions and developed tailored strategies to establish a strong presence in

the Iloilo City cleaning service market.

Technical Analysis

The technical analysis for Dust Diva Cleaning Co's feasibility study encompassed

several key aspects. The location of the business, including the lot area and floor area,

was crucial for determining the operational space and accessibility for clients. The

building structure was evaluated for suitability, considering factors such as layout,

utilities availability, and compliance with safety regulations. The technical description of

the cleaning services offered by the company detailed the range of services, cleaning

techniques, and any specialized treatments. The process flow outlined the step-by-step

procedures for delivering services efficiently and effectively. Production cost

requirements were calculated, taking into account labor costs, cleaning supplies,

transportation, and overhead expenses. Machinery, equipment, and tools needed for

cleaning operations were specified, along with their costs and maintenance

requirements. Additionally, furniture and fixtures for office spaces and supplies for

administrative tasks were included in the technical analysis to ensure a comprehensive

understanding of the business's operational needs.

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Management Analysis

Dust Diva Cleaning Co involved evaluating the optimal organizational structure

and staffing requirements for the proposed business. This included determining the

qualifications needed for different roles, outlining job responsibilities and functions, and

designing competitive compensation packages for employees across various positions

within the company.

Dust Diva Cleaning Co's primary manpower roles were finely tuned to ensure

operational efficiency. Cleaning staff executed tasks diligently at client locations,

overseen by supervisors who maintained quality standards and addressed operational

issues. Administrative personnel managed logistical aspects such as scheduling and

customer inquiries, while the management team provided strategic direction for

sustained growth. The compensation and benefits plan included Minimum Wage,

Overtime Pay, Day Off, 13th Month Pay, Philhealth, SSS, Pag-IBIG, and Holiday Pays.

Financial Analysis

Dust Diva Cleaning Co prepared financial statements and utilized financial

analysis tools to project capital allocation and spending, aiming to achieve feasibility and

viability. The company generated financial statements including the Statement of

Financial Position, Income Statement, and Cash Flow Statement. The Statement of

Financial Position detailed capital investments, essential supplies, equipment, as well as

payables such as statutory contributions, utility bills, and income tax payments.

Meanwhile, the Income Statement provided a summary of the company's income

generation and expense incurrence, reflecting its financial performance. Additionally, the

Cash Flow Statement elucidated the origin and allocation/spending of cash. The

company's growth trajectory from inception to subsequent years was evaluated using
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financial tools, incorporating statements and ratios like liquidity, solvency, and

profitability. Furthermore, capital budgeting techniques such as Net Present Value

(NPV), Internal Rate of Return (IRR), Payback Period, and Profitability Index (PI) were

employed to assess financial viability and potential returns on investment.

Legal and Tax Analysis

Dust Diva Cleaning Co navigated legal and tax considerations specific to this

business structure. Before commencing operations, Dust Diva ensured compliance with

all legal requirements mandated by law to avoid potential legal issues. This included

obtaining necessary permits and licenses from municipal and local government agencies

in Iloilo City. As a sole proprietorship, Dust Diva secured registrations such as Barangay

Clearance, Mayor's Business Permit, Department of Trade and Industry (DTI)

registration, Bureau of Internal Revenue (BIR) registration, Community Tax Certificate

(CTC), and any other relevant permits and registrations.

Additionally, Dust Diva had tax obligations as a sole proprietor, including paying

income tax on business profits, value-added tax (VAT) if applicable, and other taxes

according to prescribed rates and deadlines. Furthermore, Dust Diva ensured

compliance with labor regulations by providing fair compensation, security, safety, and

benefits to any employees, aligning with Department of Labor and Employment (DOLE)

requirements. By adhering to legal and tax regulations as a sole proprietorship, Dust

Diva Cleaning Co established a solid legal foundation and maintained its credibility in the

cleaning service market of Iloilo City.

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Socio-economic Analysis

The evaluation of how the business impacted social and environmental aspects

was crucial. Every business had to adhere to both national and natural laws. Through

compliance, Dust Diva significantly contributed to our social and economic dimensions.

Economically, the company adhered to all government requirements, including taxes,

licenses, and permits, as outlined in the legal analysis. Additionally, Dust Diva utilized

Corporate Social Responsibility (CSR) initiatives to foster a sustainable and socially

engaging workplace environment. In terms of employment generation, the business

played a role in bolstering the economy, particularly by offering opportunities to mothers

who may lack formal education but possess cleaning skills, thereby contributing to

reducing the unemployment rate. Employee recruitment efforts were promoted through

various social media platforms and distributed flyers. Furthermore, Dust Diva Cleaning

Co prioritized environmental conservation by ensuring proper disposal methods for

waste and cleaning chemicals.

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Chapter 4

Feasibility Study

This chapter covers various aspects of Dust Diva, including its marketing,

technical, management, financial, legal, and taxation, as well as socio-economic

considerations and sensitivity analysis which is crucial for understanding and effectively

managing Dust Diva's operations and success.

Marketing Aspect

Product Description

Dust Diva provides cleaning services for both residential and commercial areas.

Residential offerings encompass general cleaning, deep cleaning, housekeeping, and

premium cleaning, while commercial services specialize in office space cleaning,

offering both general and deep cleaning options.

Home Cleaning Services.

General cleaning encompasses a meticulous cleaning process which includes

wiping, mopping, high-powered hydro vacuuming, and steam cleaning for floors, walls,

windows, ceiling, beds, sofas, tables, countertops, glass, appliance exteriors, and

emptied cabinets as well as bathrooms, bedrooms, living rooms, and kitchens. General

cleaning can also be applied to office spaces.

Deep Cleaning is an upgraded version of general cleaning which involves a

meticulous process of cleaning upholstered furniture by using a high-powered hydro

vacuum to eliminate dust, dirt, dead skin, pet hair, etc. It also includes sterilization, which
30

removes oils, and sweat, and eliminates dust mites, bedbugs, and bacteria. Deep

cleaning can also be applied to office spaces.

Housekeeping provides cleaning manpower without including machines and

deep cleaning products. Housekeepers offer a range of services, including babysitting,

pet care, trash disposal, sweeping/mopping, wiping accessible surfaces, cleaning

bathrooms and toilets, changing linens, tidying and organizing spaces for a day.

Premium Cleaning represents an enhanced bundle of various cleaning services

(general and deep cleaning), offering the inclusion of organic cleaning, car washing, and

pest control targeting ants and fleas from pets.

Business Cleaning Services

Office cleaning encompasses both general cleaning and deep cleaning options

tailored to the client's specific needs. Office cleaning ensures comprehensive cleaning,

sanitization, and disinfection to create a clean and hygienic work environment.

At Dust Diva Cleaning Co, we redefine cleanliness with our comprehensive and

tailored cleaning solutions for both residential and commercial spaces. Unlike other

cleaning services, we offer a diverse range of services that cater to every aspect of your

cleaning needs, ensuring a spotless environment that exceeds your expectations. With

Dust Diva Cleaning Co, you can trust that your space will be cleaned with precision,

care, and attention to detail, providing you with peace of mind and the confidence to

enjoy a clean and healthy environment every day.

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Business Logo

Figure 1

Dust Diva Logo

“Dust Diba? Cleaning ko”

The Dust Diva Cleaning Co logo effectively conveys a self-assured women figure

holding a broom sits at the center, signifying dependability and diligence in

housekeeping services. This recognizable image conveys to customers the company's

unwavering commitment to offering reliable and practical solutions.

Subtle glitters and sparkles surrounding the women figure give a hint of shimmer

to the design. These components show Dust Diva's dedication to attention to detail in

addition to improving the aesthetic appeal. They stand for the extra work the

organization puts into each cleaning assignment, guaranteeing a spotless and sparkling

end product each and every time.

Vibrant pink, the logo's primary color, conveys friendliness and warmth while still

keeping a polished appearance. Pink is a color of kindness and caring, which reflects

Dust Diva's commitment to making their clients feel at ease. The women figure, glitters,

and pink color scheme combined create a straightforward yet sophisticated design that
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perfectly embodies Dust Diva Cleaning Co's mission to be a trustworthy, meticulous, and

client-focused cleaning company.

Environmental Analysis

Figure 2

Porter’s Five Forces Model

Porter’s Five Forces assesses how environmental factors affect the industry's

competitiveness for the proposed business.

a. Rivalry of Competition-Medium

There is still a significant gap between demand and supply in the cleaning

service in Iloilo City. This means that there are many potential customers who

aren’t currently being catered to, presenting an opportunity for Dust Diva to fill in

the gap.
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b. Threats of New Entrants-Low

New player in the industry may face challenges competing against more

experienced companies, and there’s a risk of intensified competition from new

entrants. The high initial investment and complex operational processes in the

cleaning services act as significant barriers to entry, potentially reducing the

overall threat of competition.

c. Bargaining Power of Supplier-Moderate

Dust Diva benefits from easy access to various suppliers for its inventory needs,

offering flexibility in selecting cleaning solutions. However, relying on the supplier

outside the locality poses risks like supply chain distribution, price fluctuations,

and quality issues.

d. Bargaining Power of Buyers-Low

Dust Diva focus on competitive pricing and ensuring customer satisfaction. Dust

Diva can effectively manage this situation. By offering affordable rates and

packages, the business reduce the likelihood of customers seeking lower prices

elsewhere, thus mitigating the influence buyers may have over pricing decisions.

e. Threats of Substitute Products-Moderate

Dust Diva is recognized with its unique branding that emphasizes women

empowerment may still face competition substitute products offering similar

solution and various cleaning services. Also,the presence of existing cleaning

businesses with established name poses a notable challenge.

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PESTEL analysis is a strategic tool used by Dust Diva to evaluate the external

factors impacting a business

1. Political-Legal Factors

A. Opportunity: Ease of Paying Taxes Act

According to Manabat (2024), The Ease of Paying Taxes Act in the Philippines

aims to revolutionize the way business taxes are administered, making it simpler and

more efficient for businesses of all sizes to comply with their tax obligations. In January

2024, the eagerly-anticipated Ease of Paying Taxes Act (EOPT Act) was signed into

law, initiating a new chapter in tax compliance and administration for Filipino small and

medium enterprises (SMEs).

The Ease of Paying Taxes Act in the Philippines is advantageous for micro and

small businesses, aiming to simplify tax compliance. With reduced income tax return

pages, lowered civil penalties, and special concessions on interest rates and fines, the

act lightens the tax burden for smaller enterprises. These changes streamline

processes, saving businesses time and resources, emphasizing the need for owners to

stay informed about tax policies to optimize strategies and ensure compliance.

Relevance

The Ease of Paying Taxes Act in the Philippines streamlines tax compliance for

Dust Diva Cleaning Co., fostering a more favorable political environment. Dust Diva can

be identified as a small enterprise with more than three million but less ten million gross

sales. With simplified procedures and potential tax savings, the company can operate

more efficiently, enhancing its competitiveness. By capitalizing on these benefits and

35

staying proactive, Dust Diva Cleaning Co. can navigate political challenges effectively,

supporting its growth and sustainability in the market.

2. Economic Factors

A. Opportunity: GDP Growth Rate in Iloilo City

According to Yap (2023), The Gross Domestic Product (GDP) of Iloilo –

composed of 42 towns and the component city of Passi – logged an 8.5 percent growth

and valued at P206 billion. On the other hand, the GDP of this city was 9.6 percent last

year and worth P145.05 billion. PSA-Iloilo officer-in-charge Jerry Dolutan said that these

were a significant increase for Iloilo and Iloilo City compared to only 4.5 percent and 6.8

percent, respectively, in 2021. That year, the economy of Iloilo was valued at P189.93

billion and the economy here was worth P132.38 billion. Among the major industries in

Iloilo that posted growth last year were the services and industries with 14 percent and

seven percent, respectively. In Iloilo City, industrial and services had the fastest growth

rates with 14.7 percent and 9.4 percent, respectively.

Relevance

The economic growth data for Iloilo and Iloilo City indicates significant expansion

in various industries, particularly in services and industrial sectors. This growth signifies

increased economic activity and potential business opportunities for companies like Dust

Diva Cleaning Service operating within the region. As the economy expands and

industries experience rapid growth, there is likely to be higher demand for ancillary

services such as cleaning services. Dust Diva may benefit from this economic growth by

experiencing increased demand for its cleaning services from businesses in these

growing sectors. Additionally, the overall growth of the economy reflects a favorable
36

business environment and increased consumer spending, which can further support

Dust Diva's growth and expansion prospects within the region.

3. Socio-Cultural Factors

A. Opportunity: Growing Population in Iloilo City

In the article provided by Panay News (2024), with a population of 457,626 (2020

Census), the city increases its population that is why it is crucial to build infrastructure

that supports both growth and sustainability. This includes reliable public transportation

systems, energy-efficient buildings, and resilient utilities that can withstand the pressures

of climate change and natural disasters. Urban growth must benefit all segments of the

population. This means creating affordable housing, accessible public services, and

opportunities for economic advancement that reach every corner of the community,

ensuring no one is left behind. Iloilo City is at a crossroads of opportunity and obligation.

The path it chooses now in urban development will set the tone for its future. With

thoughtful planning, commitment to inclusivity, and an eye on sustainability, Iloilo can

transform into a model city that not only grows but thrives.

Relevance

As the city's population increases, there is a corresponding rise in the demand for

services that cater to the needs of residents, including cleaning services. Dust Diva can

capitalize on this trend by expanding its operations to meet the growing demand for

residential cleaning services. With more people residing in the city, there is a greater

need for clean and well-maintained living spaces, creating opportunities for Dust Diva to

offer its services to a larger customer base. Therefore, the growing population of Iloilo
37

City presents Dust Diva with greater opportunities for business growth and expansion

within the socio-cultural context of the city's development.

4. Technological Factors

A. Opportunity: Stable Power Supply in Iloilo City

According to Lena (2023), “Iloilo has become an IT-BPM (Information

Technology and Business Process Management) center, it could be an investment

center of other businesses, too, because of three important success factors in addition to

power,” Padojinog said during a press conference on the sidelines of the business

conference in this city. He earlier talked about the “Economic Impact of a Reliable Utility

Provider in Times of Uncertainty,” focusing on the presence of the More Electric and

Power Corporation (MORE Power).

Aside from the stable power supply, educational institutions in the city are

producing quality graduates now working in business process outsourcing firms (BPOs),

reliable internet providers, and the city’s strategic locations being in the middle of the

Philippines, spun the development of IT-BPM, he said. “In fairness to MORE, they really

assisted and improved the investment climate in Iloilo by providing a stable and

adequate distribution system, which made Iloilo attractive to the BPO industries,” the

former lawmaker added.

Relevance

The stable power supply and technological infrastructure provided by utilities like

MORE Power further enhance the attractiveness of Iloilo City as a business destination,

supporting the growth of Dust Diva's customer base within the BPO sector. As the BPO

industry expands, creating more job opportunities and attracting businesses to the city,
38

there will likely be an increase in demand for ancillary services like cleaning services.

BPO companies often require clean and well-maintained office spaces to provide a

conducive work environment for their employees. Therefore, as more BPO firms

establish their presence in Iloilo City, the demand for cleaning services provided by Dust

Diva is likely to rise. Dust Diva can capitalize on this trend by strategically targeting the

growth of BPO companies as new clients and tailoring its services to meet the specific

needs of this industry.

5. Environmental Factors

A. Opportunity: Sustainable Development: Waste-to-energy facility to rise in

Iloilo City

According to Herrera (2024), the city government of Iloilo will soon close down its

sanitary landfill to give way to a waste-to-energy (WtE) facility which will be constructed

under a public-private partnership (PPP) scheme. The Iloilo City government recently

held a ceremonial contract exchange with the Metro Pacific Water (MPW) – a wholly-

owned subsidiary of Metro Pacific Water Investments Corporation (MPWIC) for the

construction of the P2.3 billion Integrated Solid Waste Management Facility (ISWMF) in

a move towards a sustainable urban development.

“This outcome marks a historic milestone for us; building one of the country’s

most technologically advanced waste recovery facilities only here in Iloilo City,” Treñas

previously said as the construction of the facility will begin in October 2024. To be

constructed on three-hectare land in Barangay Ingore, La Paz district, the ISWMF will

handle 475 tons of waste per day. The WtE facility, which is powered by advanced

technologies and an innovative waste management plan, would significantly reduce the
39

waste that ends up in Iloilo landfills, conserving natural resources, and minimizing

environmental impact.

Relevance

The construction of the Waste-to-Energy (WtE) facility in Iloilo City will

significantly reduce landfill waste, conserving natural resources and minimizing

environmental impact. This shift aligns with environmental conservation efforts,

potentially leading to cleaner environments and improved air quality. As a cleaning

service provider, Dust Diva may benefit from increased demand for eco-friendly cleaning

services, positioning the company as a socially responsible business.

Competitor Analysis

Competitor analysis is used by Dust Diva to distinguish its services from those of

its competitors, particularly those availed by customers.

This table provides competitor analysis, including details on their establishment

date, products/services, pricing, distribution, and promotion strategies.

Table 1

Dust Diva Competitor Analysis

Name of Date Products/Services Price Place Promotion

company Established offered

Dust Diva 2024 High Quality Competitive Highly Package

Cleaning Co pricing Accessible deals

TopDown 2023 Various Services Affordable Moderately Percentage

Cleaning price Accessible off
Services

Tinlo Eco 2020 Versatile Expensive Moderately Percentage

Ckleaning Accessible off
Services
40

Customer Profile Matrix (CPM)

The Customer Profile Matrix (CPM) is utilized to assess the attractiveness of

customer segments and evaluate the company's competitive position within each

segment.

The Customer Profile Matrix (CPM) evaluates TopDown Cleaning Service, Tinlo

Eco Cleaning Services, and Dust Diva Cleaning Co based on key factors. Dust Diva

Cleaning Co outperforms in accessibility, price competitiveness, marketing, branding,

online presence, and customer service, leading to the highest total score of 4.25. Tinlo

Eco Cleaning Services follows closely with a total score of 3.4, while TopDown Cleaning

Services trails with a total score of 3.3.

Table 2

Dust Diva Customer Profile Matrix

Critical Dust Diva Weighted TopDown Tinlo Eco

Success Cleaning Co Score Cleaning Cleaning
Factor Services Services
Accessibility Weight Rating (1-5) Weighted Rating (1- Weighted Rating (1- Weighted
Score 5) Score 5) Score
1.)Accessibility 10% 5 0.5 3 0.3 4 0.4

2.)Price 20% 4 0.8 3 0.6 3 0.6

Competitiveness
3.)Product Features 30% 4 1.2 4 1.2 4 1.2
and Service offered
4.)Marketing, 20% 5 1 3 0.6 3 0.6
Branding and Online
Presence
5.)Customer Service 15% 5 0.75 4 0.6 4 0.6
TOTAL 100% 4.25 3.3 3.4
41

Customer Analysis

Based on the survey findings, Dust Diva Cleaning Co's target market would

primarily consist of younger individuals aged 19-25 years old, mostly females, who are

typically unmarried and employed or self-employed. These individuals tend to have

higher monthly incomes, earning 31,000 pesos and above. Preferences for Dust Diva's

services include general cleaning, deep cleaning, housekeeping, and premium cleaning,

with a notable interest in carwash services among those opting for premium cleaning.

Table 3

Customer Profile

Demographics Percentage

Age

26-35 y/o 36%

Sex

Female 64%

Marital Status

Unmarried 87%

Employment Status

Self-employed 40%

Employed 33%

Monthly Income

P 40,000 above 38%

P 31,000 – 40,000 36%

42

Table 4

Dust Diva Customer Analysis

Yes or No Data Percentage

Yes 98 out of 100 98%

No 2 out of 100 2%

The survey findings indicate that among 100 respondents, 98 are interested in

using Dust Diva Cleaning Co services, while 2 are not interested.

Table 5

Dust Diva Market Analysis

Services Data Percentage

General Cleaning Service 34 out of 98 35%

Deep Cleaning Service 32 out of 98 33%

Housekeeping Service 18 out of 98 18%

Premium Cleaning Service 14 out of 98 14%

 Carwash Cleaning (7 out of 14)

 Organic Clean (4 out of 14)

 Pest Control Cleaning (3 out of 14)

Among the 98 respondents interested in Dust Diva's services, 34 prefer general

cleaning, 32 prefer deep cleaning, 18 prefer housekeeping, and 14 prefer premium

cleaning. A significant portion of those interested in premium cleaning also express a

desire for carwash cleaning services.

43

Demand-Supply Analysis

Demand Analysis

According to the survey conducted by the Prometheus (2021). the first and only

full-service marketing agency and public relations firm based in Iloilo City, almost half of

families (47%) in Iloilo City and province fall between the poor income and lower middle-

income brackets.In monetary terms, 47% of Ilonggo families earn roughly P31,560 a

month or even less, with most of them earning P7,891 to P15,780 a month. It can then

be concluded that 53% of the household in Iloilo can be considered as high income

earners. The Prometheus survey somehow validated the FIES and PIDS findings that

47.7% of households in the country are low-income, while about half (50.1%) are middle-

income, and 2.1% are high-income.

Based on the 2023 NSO census on housing, there were 91,487 housing units in

the city. Of these 81.77% were single detached, 8.79% were multi-unit residences,

8.79% duplex type, and 0.37 were commercial, industrial, and agricultural buildings

being used for dwelling, 0.02% were institutional/living quarter. The classification of

0.26% of the housing unit was not reported.

According to the Philippine Housing and Household statistics, The share of

Filipino households owning or possessing house and lot has increased from 55.3% in

2015 to 59.8% to 2020 or a 4.5% increase, as reported in the latest Annual Poverty

Indicator Survey (2021).

In the survey of Collier (2021), as of the end of 2021, Iloilo City’s condominium

stock reached 4,065 units, 8% higher than the 3,777 units in H1 2020. Developers

continue to launch and deliver projects on time as they see a sustained demand from

investors and Overseas Filipino Workers (OFWs). From 2021 to 2023, Colliers sees the

completion of about 1,486 units per year, more than double the annual completion of

649 units from 2017 to 2019.

44

Iloilo City is projected to become the third biggest hub for business process

outsourcing (BPO) in the country by 2025. Current data from the city government’s Local

Economic Development and Investment Promotion (LEDIP) showed around 103 BPO

companies doing business in Iloilo City; they are employing over 36,000 individuals.

According to the 2023-2028 Iloilo City Comprehensive Development Plan, in the

survey conducted by Dust Diva, the result showed that 98/100 homeowner and office

owners are interested to avail the Dust Diva Cleaning Co.

Table 6

Dust Diva Total Population

Study of Supply

According to starsofservices.ph, as of 2024, there are only ten (10) direct active

and registered cleaning services operating in Iloilo. These include Tinlo Eco Cleaning

Service, TopDown Cleaning Service, Divinagracia Cleaning Service, Clean X Iloilo,

Organic Cleaning, Rainbow Tri M Ventures, Alberto Building Maintenance and Janitorial

Services, Dimensional Services Corp, Romac Visayas Incorporated, and R Dino General

Services.

In the survey conducted by Dust Diva, the result showed that 27/100 homeowner

and office owners are currently availing a cleanings service.

45

Table 7

Dust Diva Demand and Supply Analysis

The survey revealed that respondents' frequency of availing cleaning services is

as follows: once a week, 38%; twice a month, 35%; and every after three months, 27%.

The estimated demand was derived from the majority of homeowners and office

proprietors, comprising ninety-eight percent, who express interest in utilizing the services
46

of Dust Diva Cleaning Co. This demand demonstrates a consistent annual growth rate of

four percent.

The estimated supply was sourced from the number of homeowners and office

occupants in Iloilo City, constituting twenty-seven percent, who are presently availing a

cleaning service.

The supply-demand gap is calculated by subtracting the estimated supply from

the estimated demand, representing the unmet demand for cleaning services in each

year.

Market Share Analysis

1.) Homeowners: This category encompasses both condominium and subdivision

occupants within Iloilo City seeking cleaning services, to maintain a tidy and

welcoming living environment. A range of cleaning options will be available,

including deep cleaning, general cleaning, housekeeping which can be upgrade

to premium cleaning package of your choice whether organic cleaning, car

cleaning , and pest control.

2.) Commercial Establishments: This group refers to office spaces in Iloilo City

seeking periodic thorough cleanings, typically on a monthly basis, to refresh their

workspaces. Despite having their own janitorial staff, extensive cleaning services

are required intermittently.

47

Table 8

Market Share

Market Share = Gap/Demand x 100

Year Market Share

2025 72.45%

(41,044/56,653)x100

2026 72.45%

(43,718/60,344)x100

2027 72.45%

(46,465/64,135)x100

2028 72.45%

(49,288/68,032)x100

2029 72.45%

(52,191/72,038)x100

Market Program

Dust Diva provides a variety of cleaning services designed for homeowners and

office occupants. These services encompass general cleaning, deep cleaning, and

housekeeping, with the option to upgrade to a premium cleaning package of your

preference. Furthermore, Dust Diva extends its services to include office cleaning to

maintain a tidy workplace environment.

48

SWOT ANALYSIS

Table 9

Dust Diva SWOT Analyisis

This table shows the SWOT analysis of Dust Diva and their corresponding strategies

Strengths Weaknesses

1. High quality cleaning 1. Limited financial resources

service and manpower
2. Offers both residential 2. Limited market presence
and office cleaning 3. Reliance on external suppliers
services
3. Competitive pricing
4. Inclusive work
environment
5. Strong local market
presence
Opportunities SO Strategies WO Strategies

1. Growing demand for 1. Expand service offerings to 1. Collaborate with local

condominiums and include property management influencers to attract new
subdivisions and janitorial services for larger customers and capitalize on
2. Diversification of growing demand for cleaning
facilities, leveraging existing
services such as services. (W1,O1)
property infrastructure, targeting larger
management or facilities, offering customized 2. By embracing technological
janitorial services for solutions, investing in training, advancements, the company
larger facilities and marketing to raise can streamline operations and
3. Technological awareness.(S2,O2) improve productivity,
advancemements for mitigating the risk associated
efficiency 2.Leverage high-quality cleaning with external
dependencies.(W3, O3)
services with technological
advancements to boost
efficiency.(S1, O3)

Threats ST Strategies WT Strategies

1. Intense competition 1. Utilize competitive 1. Expand market presence

from established pricing to attract price- through targeted
competitors sensitive customers and marketing.(W2,T1)
2. Economic differentiate from 2. Maximize limited resources
fluctuations and established competitors. through efficiency measures
downturns could (S3,T1) and strategic investments to
impact consumer 2. Maintain competitive mitigate economic
spending habits. pricing during economic fluctuations.(W1,T2)
3. Rising labor costs fluctuations by
implementing flexible
strategies. Diversify
offerings to mitigate
downturn impacts on
revenue.
49

Marketing Strategy:

 Residential Cleaning Service

1.) Dust Diva's “General Cleaning Service” encompasses a meticulous

process that includes wiping, mopping, and high-powered hydro

vacuuming. We cover floors, walls, windows, ceilings, beds, sofas,

tables, countertops, glass, appliance exteriors, and emptied cabinets as

well as bathrooms, bedrooms, living rooms, and kitchens. Our tailored

approach ensures thoroughness in addressing each client's specific

needs. We maintain open communication throughout to guarantee client

satisfaction. Our goal is to leave spaces immaculately clean and

refreshed, exceeding expectations. Feedback is valued for continuous

improvement.

2.) Dust Diva's “Deep Cleaning Service” is an upgraded general cleaning

which includes meticulous cleaning of upholstered furniture using a high-

powered hydro vacuum to remove dust, dirt, pet hair, and more. Our

sterilization process eliminates oils, sweat, and bacteria. With tailored

assessments and specialized techniques, we ensure thoroughness.

Open communication guarantees client satisfaction, aiming to leave

spaces, including upholstery, immaculately clean and refreshed.

Feedback drives continuous improvement.

3.) Dust Diva's "Housekeeping Service" offers skilled cleaning personnel

without the use of machinery or cleaning supplies. Our proficient

housekeepers provide a diverse array of services including babysitting,

pet care, waste disposal, floor cleaning, surface wiping, bathroom

sanitation, bed linen changing, and space tidying.Through our

personalized approach, we guarantee meticulous attention to each

50

client's unique requirements. We prioritize transparent communication

throughout the service to ensure client contentment, aiming to leave

spaces impeccably clean and orderly. We welcome feedback to

continually enhance our services.

4.) Dust Diva's “Premium Cleaning service” is an upgraded package which

offers a comprehensive and specialized approach to meet diverse

cleaning needs. It combines organic cleaning, car cleaning, and pest

control to ensure thorough maintenance. With a tailored approach, our

team delivers exceptional results, prioritizing quality and customer

satisfaction. Continuous feedback drives improvement, ensuring an

unmatched cleaning experience for our clients.

 Business Cleaning Sevice

1.) Dust Diva's Office Cleaning service prioritizes thorough cleaning,

sanitization, and disinfection to ensure a clean and hygienic workspace.

Using advanced techniques and eco-friendly products, we clean all areas,

including workstations, common areas, and restrooms. High-touch

surfaces are meticulously sanitized to reduce the risk of illness. Client can

chose whether general or deep cleaning. Our tailored approach considers

the unique needs of each office, offering flexible scheduling options to

minimize disruption.

Price Strategy:

 Dust Diva will implement a Competitive pricing strategy to ensure attractiveness

to potential customers. Dust Diva introduced package deals designed to offer

added value and convenience to our clientele, thereby increasing their inclination

to engage with our services. By combining competitive pricing with promotional

51

discounts and enticing package offers, Dust Diva aims to establish a strong

presence in the market while providing excellent value to our customers.

Table 10

Dust Diva Regular Price

Services Regular price

General Cleaning Service Php 2,500

Deep Cleaning Service Php 3,000

Housekeeping Service Php 1,500

Premium Cleaning Service

- Organic Cleaning Php 500

- Carwash Cleaning Php 800

- Pest Control Cleaning Php 1, 500

Table 11

Dust Diva Premium Package Bundles

Services Package deals

Package 1: General Cleaning + Php 3,000

Premium Organic Cleaning
Package 2: General Cleaning + Php 3,200
Premium Carwash Cleaning
Package 3: General Cleaning + Php 3,600
Premium Pest Control
Package 4: Deep Cleaning + Php 3,500
Premium Organic Cleaning
Package 5: Deep Cleaning + Php 3,700
Premium Carwash Cleaning
Package 6: Deep Cleaning + Php 4,100
Premium Pest Control
52

Place Strategy:

 Dust Diva Cleaning Co's place strategy involves establishing its office at Regus,

located on the 3rd Floor of Iloilo Business Park within Festive Walk Mall,

Megaworld Blvd, Mandurriao, Iloilo City. This strategic location within a bustling

commercial area surrounded by condominiums and commercial offices offers

significant potential for business growth. The office's easy accessibility and

visibility make it an ideal location to attract prospective clients in the vicinity,

contributing to Dust Diva's visibility and accessibility within the market.

Promotion Strategy:

Dust Diva's promotion strategy will focus on leveraging multiple channels to

increase brand awareness and attract customers. Here's a comprehensive plan:

 Digital Marketing: The business will utilize online platforms like

Facebook, instagram, and tiktok to showcase before-and-after photos and

videos of cleaning services, share customer testimonials, and offer

promotional discounts. Engage with followers through interactive content

such as polls and Q&A sessions to build a community around the brand.

 Content Marketing: Create engaging blog posts, videos, and

infographics related to cleaning tips, home organization, and the benefits

of professional cleaning services.

 Influencer Partnerships: Collaborate with local influencers, bloggers, or

community leaders who have a strong following in the target market.

These influencers can promote Dust Diva's services to their audience

through sponsored content, giveaways, or reviews, helping to expand the

brand's reach and credibility.

53

 Website Optimization: Ensure the Dust Diva website is user-friendly,

mobile-responsive, and optimized for search engines (SEO). Create

landing pages for specific services and promotions, and include a simple

booking system for easy appointment scheduling.

 Print Advertising: Place ads such as flyers, tarpaulin and be featured in

newspapers in local to target potential customers in the area. Utilize

direct mail campaigns to reach homeowners and businesses directly with

promotional offers.

 Community Events: Host or sponsor community events such as

neighbourhood clean-up days, charity fundraisers, or local fairs. Set up a

booth or table to showcase Dust Diva's services, distribute promotional

materials, and engage with attendees to generate leads and referrals .

Marketing Program

Table 12

Dust Diva Marketing Program and Budget

Marketing Marketing Activities Target Amount
Program Month 2024 2025 2026 2027 2028
-Social media  Digital Marketing Monthly P 1,500 P 1,545 1,591. 1,639. 1,688.
engagement (Launch social 35 09 26
media profiles on
Facebook,
Instagram, and
Tiktok. Start
posting before-and-
after photos and
videos of cleaning
services. Create
engaging content
such as cleaning
tips and hacks for
the blog section of
the website.)
54

-Collaboration  Influencer Quarterly P 5,000 5,150 5,304. 5,463. 5,627.

with local (Leverage 50 64 54
influencers for influencer content
wider reach. across platforms
for wider reach.
Creating content
that is interesting.)

-Optimize  Website Monthly P15,000 15,450 15,913. 16,390. 16,882.

website for Optimization 50 91 63
search engines (Conduct a
and user thorough website
experience. audit to prioritize
cost-effective fixes.
Optimize content
and meta tags for
SEO without
expensive
services.

-Advertising and  Flyers (Printed Jan- P2,000. 2,060. 2,121. 2,185. 2,251.
budget-friendly adds like the flyers Feb 00 00 80 45 02
flyers. have a significant
influence as a
starter)

-Utilize cost-  Newspaper Ads One a P1,500. 1,545. 1,591. 1,639. 1,688.
effective (Choose affordable year 00 00 35 09 26
advertising local newspapers,
options and opt for smaller ad
economical sizes, negotiate
newspaper ads. bulk rates, design
impactful ads using
low-cost tools,
focus on key
selling points, track
performance with
unique codes for
ROI evaluation.)

-Utilize cost-  Tarpaulin (It Twice a 2,000. 2,060. 2,121. 2,185. 2,251.
effective creates visually year 00 00 80 45 02
advertising appealing ads,
options and focus on key offers,
affordable use recycled
tarpaulin ads. materials, monitor
performance for
optimization.)
55

-Promotes  Community Twice a N/A 10,000 10,300 10,609 10,927.

community Events (Giving year 27
events. back to the
community helps it
flourish.)

-Contingency  Contingency Whole 1,000. 1,030. 1,060. 1,092. 1,125.

planning for (Allocate budget for year 00 00 90 73 51
unexpected unforeseen
expenses. expenses,
research low-cost
leverage
resources/partners
hips, monitor
performance,
communicate for
adjustments within
budget.)
P28,00 38,840. 40,005. 41,205. 42,441.
TOTAL 0.00 00 20 36 52
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Technical Aspect

Technical Description of the Product

The technical aspect encompasses a detailed description of the services,

process flow, production cost requirements, plant location and layout, machinery,

equipment, furniture, fixtures, and office supplies.

Dust Diva's operational hours is from Monday to Friday, running five days a

week, beginning at 8:00AM and concluding at 5:00PM.

Residential Cleaning Services:

1.) Dust Diva's "General Cleaning Service" involves a team of two cleaning

technicians working for three hours. For residences, or units currently in use, the

pricing will increase 30 pesos per square meter for floor areas above 150 square

meters.

Inclusion:

 Thorough process involving wiping, mopping, and high-powered hydro

vacuuming

 Cleaning of floors, walls, windows, and ceilings

 Furniture cleaning including beds, sofas, and tables

 Countertops and glass surface cleaning

 Appliance exteriors cleaning

 Emptied cabinets cleaning

 Cleaning of bathrooms, bedrooms, living rooms, and kitchens

57

Exclusion:

 Exclusion of moving or transporting large items like tables, couches, or

mattresses.

 Exclusion of removing tough stains.

 Scrubbing of specific areas rather than entire floors and walls.

 Avoidance of cleaning delicate objects such as chandeliers.

 Exclusion of cleaning ceilings exceeding 10 feet in height.

 Exclusion of cleaning inside household appliances, cabinets, cupboards, and

shower curtains.

 Omission of dusting and wiping items inside closed cabinets or closets.

 No organization of items inside cabinets and cupboards.

2.) Dust Diva's "Deep Cleaning Service" represents an enhanced version of our

general cleaning, employing a team of two cleaning technicians for three hours.

For occupied residences or units, there will be an additional charge of 30 pesos

per square meter for floor areas exceeding 150 square meters.

Inclusion:

 Meticulous cleaning of upholstered furniture

 Utilization of a high-powered hydro vacuum to remove dust, dirt, and pet hair

 Sterilization process targeting oils, sweat, and bacteria.

 Thorough process involving wiping, mopping, and high-powered hydro

vacuuming

 Cleaning of floors, walls, windows, and ceilings

 Furniture cleaning including beds, sofas, and tables

58

 Countertops and glass surface cleaning

 Appliance exteriors cleaning

 Emptied cabinets cleaning

 Cleaning of bathrooms, bedrooms, living rooms, and kitchens

Exclusion:

 Exclusion of moving or transporting large items like tables, couches, or

mattresses.

 Exclusion of removing tough stains.

 Scrubbing of specific areas rather than entire floors and walls.

 Avoidance of cleaning delicate objects such as chandeliers.

 Exclusion of cleaning ceilings exceeding 10 feet in height.

 Exclusion of cleaning inside household appliances, cabinets, cupboards, and

shower curtains.

 Omission of dusting and wiping items inside closed cabinets or closets.

 No organization of items inside locked cabinets and cupboards.

3.) Dust Diva's "Housekeeping Service" provides proficient cleaning personnel with

minimal reliance on machinery or cleaning materials, with one cleaning

technician available for eight hours. An additional charge of 100 pesos per 30

minutes exceeding the eight-hour duration

Inclusion:

 Babysitting

 Dish washing

 Pet care
59

 Cleaning solutions and needed equipment

 Waste disposal

 Floor cleaning

 Surface wiping

 Bathroom sanitation

 Bed linen changing

 Space tidying and arraging

Exclusion:

 Heavy lifting or moving of large furniture items

 Handling hazardous materials or chemicals

 Outdoor cleaning tasks such as gardening or exterior window washing

 Specialized cleaning services such as carpet shampooing or deep stain removal

 Personal care services beyond basic assistance, such as medical or nursing care

 No organization of items inside locked cabinets and cupboards.

4.) Dust Diva’s “Premium Cleaning service” is an upgraded package of residential

cleaning service which offers a comprehensive and specialized of their choice,

with one cleaning technician available for an hour.

Inclusion:

 Organic cleaning (can be applied during general and deep cleaning)

 Car Cleaning

 Pest control

 Cleaning solutions and needed equipment

60

Exclusion: Organic cleaning

 Removal of hazardous materials or waste

 Handling of heavy furniture or large items for relocation

 Exterior cleaning tasks beyond basic surface cleaning

 Specialized services such as carpet shampooing or deep stain removal

 Personal care services or medical assistance

 Handling of toxic chemicals or substances not included in the organic cleaning

process

Exclusion: Car Cleaning:

 Interior or exterior repairs or maintenance beyond basic cleaning

 Specialized detailing services such as paint correction or scratch removal

 Handling of hazardous materials or chemicals not included in the car cleaning

process

 Removal or installation of automotive parts or accessories

 Personal care services for occupants or passengers

Exclusion: Pest control:

 Removal of large infestations or nests requiring specialized equipment or

procedures

 Handling of poisonous or dangerous pests without proper protective gear or

training

 Extermination of protected or endangered species without appropriate permits or

licenses

 Removal of pests from inaccessible or hazardous locations

61

 Personal care services for pets or animals affected by pest control measures

Exclusion: Cleaning solutions and needed equipment:

 Handling of toxic chemicals or substances not provided by Dust Diva

 Use of specialized equipment or tools not included in Dust Diva's standard

cleaning supplies

 Cleaning tasks requiring specific or advanced equipment beyond Dust Diva's

offerings

 Purchase or acquisition of additional cleaning solutions or equipment not covered

by the service package

 Personal care services requiring medical or specialized equipment not provided

by Dust Diva

Business Cleaning Service

1.) Dust Diva's Office Cleaning service, involving one cleaning technicians working

for three hours. There will be an additional charge of 40 pesos per square meter

for floor areas exceeding 150 square meters.

Inclusion:

 Meticulous cleaning, sanitization, and disinfection for a pristine and hygienic

workspace

 Utilization of advanced methodologies and eco-friendly products

 Comprehensive cleaning of all areas including workstations, communal spaces,

and washrooms

 Special focus on sanitizing high-touch surfaces to reduce the risk of illness

62

Exclusion:

 Deep structural repairs or renovations

 Handling of hazardous materials or chemicals beyond standard cleaning

solutions

 Removal or relocation of large furniture or equipment

 Specialized services such as carpet shampooing or upholstery cleaning

 Exterior cleaning tasks beyond basic surface cleaning

 Personal care services or medical assistance

Location, Lot area, floor area

Dust Diva Cleaning Co plans to set up its office at Regus, situated on the 3rd

Floor of Iloilo Business Park within Festive Walk Mall, Megaworld Blvd, Mandurriao, Iloilo

City. This commercial area is surrounded by condominiums and commercial offices,

offering significant potential due to its easy accessibility and visibility for prospective

clients in the vicinity.

Figure 3

Location
63

Building Structure

Dust Diva Cleaning Co plans to lease an office at Regus on the 3rd Floor of Iloilo

Business Park, Festive Walk Mall, Megaworld Blvd, Mandurriao, Iloilo City. This location

offers various amenities such as air conditioning, alarm system, broadband internet,

CCTV, elevators, fire alarm and exits, function and meeting rooms, reception area, and

24-hour security, making it suitable for workers and clients. Regus Festive Walk in

Mandurriao is positioned as an ideal office location for start-ups, BPOs, tech companies,

and remote workers, providing modern collaborative spaces with flexible terms and

reduced overhead costs. The office space will serve as the primary workspace for

attending to customers and handling inquiries related to cleaning services. The proposed

office space design is depicted below.

Figure 4

Building Structure
64

Office Lay-out

The figure illustrates the 100 sqm proposed office arrangement for Dust Diva,

which includes a receiving area, consultation office desk for handling client inquiries,

manager/owner office, storage room for supplies and equipment, washing room, and

comfort room.

Regus Terms of Payment:

1. Security Deposit: A security deposit equivalent to one months' rent (17,000

pesos) is required upon signing the lease agreement to secure the space. This

deposit will be refunded at the end of the lease term, subject to any deductions

for damages or outstanding fees.

2. Monthly Rent: The monthly rent amount is 17,000 pesos, payable in advance on

or before the 5th day of each month.

3. Lease Term: The initial lease term is five years as per agreement. Upon

expiration, the lease may be renewed subject to mutual agreement between the

landlord and tenant.

4. Payment Method: Rent payments can be made through bank transfer, cheque, or

cash.

5. Late Payment: A late fee of 5% of the overdue rent may be charged for any

overdue rent payments beyond 5 days from the due date.

6. Utilities and Other Charges: The tenant is responsible for the payment of utilities

(electricity, water, etc.) and any other applicable charges related to the leased

space.
65

7. Rent Adjustment: Rent may be subject to periodic adjustments in accordance

with the terms specified in the lease agreement, typically based on the prevailing

market rates or agreed-upon terms.

8. Taxes: Any applicable taxes related to the lease, such as value-added tax (VAT)

or local taxes, will be borne by the tenant.

9. Termination: In the event of lease termination, the tenant must provide 30 days'

written notice to the landlord. The security deposit will be returned after deducting

any outstanding fees or damages

Figure 5

Dust Diva Office Lay-out

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Process Flow

Figure 6

Dust Diva Service Flow

Procurement: 1 hour duration for local supplier/3 days out of Iloilo supplier

At the end of each month, Dust Diva reaches out to its supplier to arrange the

delivery of cleaning solutions, ensuring to replenish its cleaning solution supplies.

Booking and Inquiry: 5 min. duration

The process begins when a potential client contacts Dust Diva Cleaning Co

through personal, website, or facebook to inquire about their services or to book a

cleaning appointment. Dust Diva's customer service team gathers information about the
67

client's cleaning needs, including the type of property, size, preferred services, and

scheduling preferences.

Assessment and Estimate: 10 min. duration

Once the inquiry is received, Dust Diva schedules a convenient time for an on-

site assessment, during which a cleaning expert visits the client's property to evaluate

the scope of work. Based on this assessment, Dust Diva provides the client with a

detailed estimate outlining the services to be provided and the associated costs.

Confirmation and Scheduling: 2 min. duration

Upon acceptance of the estimate, the client confirms the booking and schedules

the cleaning appointment at a mutually agreed-upon time. Dust Diva accommodates the

client's schedule preferences and ensures clear communication regarding the date, time,

and duration of the cleaning service.

Pre-Cleaning Preparation: 15 min. preparation

Prior to the scheduled cleaning appointment, Dust Diva provides the client with

any necessary instructions or recommendations to prepare the property for cleaning. An

orientation will be conducted to ensure that the required cleaning service is performed

effectively. Dust Diva prepares the necessary equipment and chemical or non-chemical

solutions required for the service, as well as determining the number of cleaning

technicians required.

Cleaning Service: 2 hours

Angelo Trabucon owning a dedicated van (Isuzu Traviz), a team of skilled

cleaning experts arrives punctually at the client's premises on the scheduled day. They
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come fully equipped with all essential tools, gear, and cleaning materials. They diligently

clean the assigned spaces, prioritizing superior outcomes aligned with the client's

desires and requirements.

Quality Assurance and Inspection: 5 min. duration

Throughout the cleaning process, Dust Diva's team maintains a high standard

of quality and attention to detail to ensure customer satisfaction. A supervisor conducts

periodic inspections to review the work and address any issues or concerns that may

arise, ensuring that the cleaning service meets Dust Diva's rigorous standards

Client Feedback and Follow-up: 3 min. duration

After the cleaning service is completed, Dust Diva solicits feedback from the

client to gauge their satisfaction with the service. Clients are encouraged to provide

honest feedback, which Dust Diva uses to continuously improve their services and

address any areas for enhancement. Additionally, Dust Diva follows up with the client to

ensure that their expectations were met and to address any further inquiries or requests.

Ongoing Maintenance and Support: 3 min duration

Dust Diva offers ongoing maintenance plans and support options to help clients

maintain a clean and healthy environment beyond the initial cleaning service. This may

include recurring cleaning appointments, customized cleaning schedules, and additional

services tailored to the client's needs.

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Equipment and Tools

Table 13

Cleaning Equipment

The following are the cleaning equipment utilized by Dust Diva Cleaning Co. for

its primary service operations.

Items Description Price QTY. Total Est. Yearly

(Php) Useful Depreciati
Amoun Life on
t (Years)

Wet & Dry An industrial Php 14, 4 56,000 5 11,200

Vacuum cleaner vacuum 000
cleaner is a
powerful and
robust
cleaning
device
designed for
heavy-duty
cleaning
tasks in large
commercial
or industrial
settings.

Supplier:
KHM
MegaTools
70

Steam Cleaner A versatile Php 4,350 4 17,400 5 3,480

cleaning
device that
uses hot
steam to
effectively
clean and
sanitize
various
surfaces,
including
upholstery
such as
sofas, beds,
pillows, and
more.

Supplier:
KHM
MegaTools

Carpet Cleaner A Php 8,500 4 34,000 5 6,800

professional-
grade
machine
designed
specifically
for deep
cleaning and
maintaining
carpets in
large-scale
commercial
or residential
settings.

Supplier:
KHM
Megatools
71

Floor Polisher A device that Php 9,700 4 38,800 5 7,760

mechanically
buffs and
shines floors,
leaving them
with a
smooth and
glossy finish.

Supplier:
Lazada Ph

Pressure High- Php 2 21,000 5 4,200

Washer powered 10,500
cleaning tool
that uses
pressurized
water to
effectively
remove dirt,
grime, and
stains from
surfaces
such as
outdoor
spaces,
vehicles, and
buildings.

Supplier:
KHM
MegaTools
72

Janitorial Cart Mobile Php 3,500 4 14,000 5 2,800

cleaning
station with
compartment
s for
organizing
supplies and
tools,
facilitating
efficient
cleaning in
commercial
settings.

Supplier:
Power Clean
Industries

Washing Use to wash Php 5,499 1 5,499 5 1,099.8

Machine with microfiber
Dryer cloth, mop
pads, and
other
cleaning
supplies.

Supplier:
Eureka Ph

TOTAL (Php) 186,699 37,339.80

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Table 14

Service Vehicle

Dust Diva employs a service truck to facilitate its daily operations.

Items Description Price QTY. Total Est. Yearly

(Php) Useful Depreciati
Amount
Life on
(Years)

Service Vehicle Serves as a Php 1 1,072,00 15 71,466.67

mobile unit 1,072,000 0
equipped
with
necessary
supplies and
equipment,
enabling
efficient
transportatio
n to client
locations for
the provision
of cleaning
services.

Supplier:
Isuzu Iloilo
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Table 15

Cleaning Supplies

Dust Diva utilizes the following cleaning supplies that are replenished on an
annual basis.

Items Description Price (Php) QTY. Est. Yearly

Useful Depreciation
Life
(Years)

Microfiber Mop A cleaning tool Php 362 5 1 150.83

with Bucket used to remove (Monthly)
dust, dirt, and
debris from floors
by absorbing or
capturing them
with a mop head

Supplier: Power
Clean Industries

Reusable Employed for Php 38 10 1 31.67

Microfiber Pads efficient and eco- (monthly)
friendly cleaning
tasks, minimizing
waste and
maximizing
durability.

Supplier: Power
Clean Industries

Retractable Swiftly removes Php 103 6 1 51.5

Duster Cleaner dust and debris (monthly)
using a
retractable
handle and
replaceable
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duster head.

Supplier: Power
Clean Solutions
Industries

Dust Pan and A dustpan and Php 85 4 1 28.33

Broom broom are used (monthly)
together to
sweep and
collect dust, dirt,
and debris from
floors, facilitating
efficient cleaning
and maintenance
of indoor spaces.

Supplier: Power
Clean Solutions
Industries

Air Freshener An air freshener Php 109 5 1 545 (monthly)

is designed to month
(320 mL) emit pleasant
scents into the
air, masking
odors and
creating a more
appealing indoor
environment.

Supplier: Lazada
Ph

Glass Squeegee A tool used to Php 80 6 1 40 (monthly)

efficiently remove
water and
cleaning
solutions from
76

glass surfaces,
leaving them
streak-free and
clear.

Supplier: Power
Clean Solutions
Industries

Disposable Used for manual Php 150 3 2 900 (monthly)

Cleaning Brushes sweeping to (set) weeks
remove dirt and
debris from
surfaces.

(Business can
also ask clients
to provide their
own)

Supplier: Lazada

Garbage Bag Collects and Php 38 (for 1 1 week 152 (monthly)

holds waste 25 pieces)
materials for
disposal.

Supplier: Lazada

Cleaning Scrub An abrasive tool Php 72 (set, 2 1 week 576 (monthly)

Sponge for scrubbing and 11 pieces)
removing tough
stains from
surfaces.

Supplier: Power
Clean Solutions
77

Industries

Microfiber Cloth Soft and Php 7 20 6 23.33

absorbent, ideal months (monthly)
for cleaning and
polishing
surfaces without
leaving lint or
streaks.

Supplier: Lazada

Face Mask Protect Php 6.50 240 1 130 (monthly)

employees from (10 pieces)
inhaling dust,
fumes, or other
airborne
particles,
ensuring their
safety and health
during cleaning
tasks.

Supplier: Power
Clean Solutions
Industries

Cleaning A liquid or Php 3,000 1 each 1 3,000

Solutions chemical mixture (Bundle) Solution month (monthly)
(Furniture Polish, used to clean s
Glass Cleaner, and disinfect
Household wash surfaces
Degreaser, Toilet effectively.
Bowl Cleaner, Tub
& Tile Cleaner,
Grill & Oven Supplier: Power
78

Cleaner) Clean Solutions

Industries

Gloves Provide hand Php 151 1 2 302 (monthly)

protection while weeks
handling cleaning (100 pieces)
chemicals and
surfaces to
prevent skin
irritation and
contamination.

Supplier: Power
Clean Industries

Plastic Spray A plastic spray Php 27 20 1 45 (monthly)

bottle is utilized
to dispense
cleaning
solutions onto
surfaces for
effective cleaning
and sanitization.

Supplier: Power
Clean Industries

Cleaning A cleaning Php 180 2 1 360 (monthly)

Detergents detergent is (set) month
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(2.5 Gallons) formulated to

remove dirt,
grease, and
stains from
surfaces by
breaking down
and lifting away
unwanted
substances,
leaving surfaces
clean and
refreshed.

Supplier: Liwarg
Ventures

Organic Cleaning Organic cleaning Php 1150 1 2 Php 575

Solution solutions utilize (set) months (monthly)
(optional) natural
ingredients to
effectively clean
and sanitize
surfaces while
minimizing
environmental
impact and
potential health
hazards.

Supplier: EZ
Works

TOTAL Php 6,910.66

(monthly)
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Table 16

Office Equipment

The following are office equipment utilized by Dust Diva that are not directly

related to the primary service process.

Items Description Price QTY. Total Est. Yearly

(Php) Useful Depreciation
Amount Life
(Years)

Desktop Electronic Php 2 30,000 5 6,000

device that 15,000
performs
various
tasks such
as word
processing,
internet
browsing,
Computer gaming,
multimedia
playback,
and data
processing.

Supplier:
HP Store

Printer A device Php 2 8,890.58 5 1,778.12

that 4,445.29
produces
physical
copies of
digital
documents
or images
onto paper
or other
media.

Supplier:
Canon Ph

TOTAL 38,890.58 Php 7,778.12

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Table 17

Furniture and Fixtures

The following are the furniture and fixtures used by Dust Diva Cleaning Co.

Items Purchase Est. Annual Qty. Total Total

Price Useful Depreciat Purchase Annual
Life ion Price Depreciat
ion
Couch P 14,000 5 years 2,800 3 P 42,000 P 8,400
Long P 4,000 5 years 800 2 P 8,000 P 1,600
table
Mini table P 3,000 5 years 600 1 P 3,000 P 600
Office P 3,000 5 years 600 2 P 6,000 P 1,200
Chair
Chair P 2,500 5 years 500 4 P 10,000 P 2,000
Desk P 5,000 5 years 1,000 2 P 10,000 P 2,000
File P 5,000 5 years 1,000 3 P 15,000 P 3,000
cabinet
Cabinet P 4,000 5 years 800 4 P 16,000 P 3,200
Sink P 3,000 5 years 600 1 P 3,000 P 600
Total P 43,500 8,700 22 P 113,000 P 22,600

Table 18

Office Supplies

These are the estimated office supplies that Dust Diva utilizes in a month.

Items Price (Php) Quantity Amount

Ballpen (box) 50.00 1 P 50.00

Correction tape 59.00 2 118.00

(box)

Sticky Notes (400 45.00 2 90.00

sheets)

Folder 10.00 15 150.00

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Long Bondpaper 210.00 1 420.00

(rim)

Short Bondpaper 180.00 1 360.00

(rim)

Record Book 80.00 1 80.00

Puncher 170.00 2 340.00

Fastener (box) 40.00 1 40.00

Alcohol (1L) 200.00 1 200.00

TOTAL P 1,848.00

Store Uniform

Table 19

Store Uniform

Uniform Cost Quantity Total

Type A Uniform 875.00 7 P 6, 125

(including top, pants,
shoes)

Type B Uniform 800.00 6 P 4, 800

(including top, jumper,
shoes)

TOTAL 13 P 10, 925

Dust Diva will provide uniforms for its cleaning technicians, consisting of two

types: Type A for office visits and client inspections, and Type B for the cleaning process

to ensure full coverage and protection.

The business will supply both Type A and Type B uniforms to employees on their

first day of work. Cleaning technicians will be responsible for laundering their own

uniforms.
83

Figure 7

Dust Diva Office and Cleaning Uniform

84

Waste Disposal Management

Waste Management Process of Dust Diva Cleaning Co:

1.) Waste Identification:

The waste management process begins with the identification of different types of

waste generated during the cleaning process. This includes both solid and liquid waste

such as dust, dirt, debris, used cleaning supplies, empty containers, and wastewater.

2.) Segregation:

Once waste is identified, Dust Diva cleaning professionals segregate it into different

categories based on its nature and composition. This include separating the wet waste

from dry waste, sanitary waste and e-waste.

3.) Collection and Containment:

After segregation, waste is collected and contained in appropriate receptacles or

containers. wasDust Diva ensures that containers are properly labeled and sealed to

prevent spillage or leakage during transportation.

4.) Transportation:

After waste containers are filled, Dust Diva coordinates their transportation to

designated waste collection points or facilities for proper disposal. J.S Layson & Co, our

contracted garbage collector, will make pickups from our location three times a week,

specifically on Monday, Wednesday, and Saturday, as arranged and paid prior at the city

hall.
85

5.) Documentation and Compliance:

Throughout the waste management process, Dust Diva maintains detailed

documentation to track the quantity and type of waste generated, as well as its disposal

method and destination. This documentation helps ensure compliance with relevant

environmental regulations and allows for transparency and accountability in waste

management practices.

6.) Continuous Improvement:

Dust Diva is committed to continuous improvement in waste management practices.

The business will regularly review processes, seek opportunities to minimize waste

generation, optimize recycling efforts, and explore environmentally friendly alternatives

for waste disposal. Feedback from clients, employees, and stakeholders is welcomed

and incorporated into ongoing efforts to enhance waste management efficiency and

sustainability.

By implementing this detailed waste management process, Dust Diva Cleaning

Co. strives to minimize environmental impact, ensure regulatory compliance, and

promote sustainable practices in their operations.

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Cost Capital Expenditure

Table 20

Dust Diva Project Cost

The project cost for Dust Diva encompasses expenses required for both setting

up and running the business. It includes investments in fixed assets like furniture,

cleaning equipment, and office equipment, along with working capital for operational

expenses such as salaries, rent, and utilities for the first three months. Additionally, pre-

operating expenses like taxes, licenses, and marketing are accounted for. In total, the

project cost amounts to Php 1,868,975.83 covering all necessary expenditures for

initiating and sustaining Dust Diva's operations.

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Management Aspect

Nature of Business

Dust Diva Cleaning Co operates as a sole proprietorship and will be managed by

Angelo Trabucon. As a sole proprietorship, the business benefits from simplified

decision-making processes and direct control by the owner, allowing for flexibility and

agility in adapting to market demands. The business registration process include

registration of business name to Department of Trade and Insdustry (DTI), obtaining

barangay clearance, applying for mayor’s permit or business permit, registration to

Bureau of Internal Revenue (BIR), Social Security System (SSS), Philippine Health

Insurance Corporation (PhilHealth), and Home Development Mutual Fund (HDMF) or

Pag-IBIG Fund.

Advantage

As a sole proprietorship, Dust Diva Cleaning Co. enjoys several advantages.

Firstly, it offers simplicity and ease of formation, requiring minimal paperwork and legal

formalities compared to other business structures. Dust Diva has full control over

business operations and decision-making, allowing for quick and agile responses to

market changes and customer needs. Additionally, as the sole owner, Dust Diva retains

all profits generated by the business and has the flexibility to reinvest or allocate funds

according to business priorities. Moreover, tax benefits such as pass-through taxation

enable Dust Diva to report business income and losses on personal tax returns,

potentially reducing overall tax liabilities. Overall, the sole proprietorship structure

provides Dust Diva Cleaning Co. with autonomy, flexibility, and financial advantages

conducive to its growth and success in the cleaning service industry.

88

Disadvantage

However, being a sole proprietorship also comes with its drawbacks. Angelo

Trabucon bears full responsibility for the business's liabilities, putting personal assets at

risk in the event of legal or financial issues. Moreover, sole proprietorships may face

challenges in accessing financing and expanding operations due to limited resources

and potential difficulty in attracting investment. In the cleaning service industry, where

competition can be fierce and demand fluctuates, these factors must be carefully

considered in the business's strategic planning and risk management.

Mission

Our goal is to empower women through meaningful employment and provide

exceptional cleaning services that exceed our clients' expectations, creating cleaner and

healthier environments for homes and businesses.

Vision

To lead the cleaning industry by empowering women, fostering a culture of

equality, and delivering exceptional service, creating a brighter future for all.

Core values

Empowerment: We empower women through employment opportunities and

support their growth and development within our organization.

Quality: We deliver high-quality cleaning services that exceed expectations,

ensuring customer satisfaction and trust.

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Equality: We promote equality and inclusivity, fostering a workplace where

everyone has equal opportunities to succeed.

Integrity: We uphold honesty, transparency, and ethical conduct in all aspects of

our business operations.

Community: We are committed to giving back to our community and making a

positive impact through our actions and initiatives.

Organizational Structure

Figure 8

Dust Diva Organizational Structure

The figure shows the organizational structure of Dust Diva consisting

owner/manager at the top level, cleaning technicians, and a bookkeeper which will be

outsourced.
90

Manpower and Skills Requirements

Table 21

Dust Diva Manpower and Skills Requirements

Job Position Number of Qualifications Job

Employees description/Requirements

Manager/Owner 1 -Bachelor’s degree -Handle client booking and

in business or scheduling.
related field
preferred (High -Responsible for
school diploma or processing payments.
equivalent required)
-Address and resolve
-Strong attention to conflicts and challenges.
detail and
organizational skills -Responsible for recruiting
cleaning technicians.
-Excellent
communication and
-Manage marketing
interpersonal skills
activities.
-Knowledge of
safety protocols and -Supervise overall
procedures performance

Cleaning 6 -Knows how to read -In-charge of providing the

Technicians and write cleaning needs of clients.

-Physical stamina -Follow safety protocols

and ability to and use cleaning chemicals
perform cleaning safely and effectively
tasks efficiently
-Communicate with team
-Attention to detail members and manager to
and thoroughness in ensure efficient operations.
cleaning duties
-Assist with inventory
-Strong management and
communication restocking of cleaning
skills supplies

-Familiarity with
cleaning products
91

and equipment

-Understanding of
safety protocols and
procedures

Bookkeeper 1 -Bachelor’s degree -Report twice a month at

in accountancy or the office
related field
-Maintain general ledgers
-Proficient in
Microsoft Word and -Reconcile accounts
Excel
-Prepare financial
-Good statements
communication
skills -Ensure compliance with
accounting standards

-Need attention to detail,

organizational, numerical,
and communication skills

Total 8

Compensation Plan and Benefits Plan

Table 22

Dust Diva Compensation and Benefits Plan

92

Dust Diva Cleaning Co. adheres to Philippine laws and regulations, including

those set by the Department of Labor and Employment (DOLE), to ensure fair

compensation and benefit plans for its employees. The company provides employees

with competitive wages in accordance with minimum wage laws and ensures compliance

with mandatory benefits such as Social Security System (SSS) contributions, PhilHealth

coverage, and contributions to the Home Development Mutual Fund (HDMF) or Pag-

IBIG Fund. Additionally, Dust Diva offers voluntary benefits such as health insurance,

retirement plans, and incentives for exceptional performance to further support

employee well-being and motivation. By prioritizing employee benefits and just wages,

Dust Diva Cleaning Co. fosters a positive work environment, promotes employee

satisfaction, and remains compliant with labor laws and regulations in the Philippines.

Minimum Wage

The minimum wage is based on 8 hours of work per day. The 1 hour mandatory

lunch break is not included and is not compensated for in the 8 hours per day. The

cleaning employees of Dust Diva Cleaning Co will be paid on a monthly basis. The

minimum wage for the cleaning technicians is Php 480.00. For the manager/owner, he

will receive a minimum wage of Php 750.

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Overtime Pay

Overtime pay refers to additional compensation for work performed beyond eight (8)

hours a day. Dust Diva Cleaning Co will only provide overtime pay if the employee fills

out an overtime slip approved by the Human Resource manager. Employees are not

permitted to work unapproved overtime.

Day off

A day off is a designated period of time, typically a full day, during which an

individual is not required to work or fulfill any professional obligations.Dust Diva Cleaning

Co will provide a maximum of 2 days off per week which is Saturday and Sunday.

13 Month Pay
th

The 13th month pay is a mandatory bonus payment typically granted to qualified

employees at the end of the year, equivalent to one month's salary, providing additional

compensation beyond regular wages. According to Presidential Decree No. 851, 13 th

month pay should be given to the employees not later than December 24 of every year.

The amount shall not be less than 1/12 of the total basic salary earned by an employee

in a calendar year.

Holiday Pay

Holiday pay refers to the payment of the regular daily wage for any unworked

regular holiday. Employees who work on special non-working holidays will be paid an

additional 30% of their daily rate.

The following are regular and special holidays observed in the country as of the

year 2024:
94

Regular Holidays

 New Year’s Day – January 1 (Monday)

 Maundy Thursday – March 28

 Good Friday – March 29

 Araw ng Kagitingan – April 9 (Tuesday)

 Labor Day – May 1 (Wednesday)

 Independence Day – June 12 (Wednesday)

 National Heroes Day – August 26 (Monday)

 Bonifacio Day – November 30 (Saturday)

 Christmas Day – December 25 (Wednesday)

 Rizal Day – December 30 (Monday)

Special (Non-Working) Holidays

 Ninoy Aquino Day – August 21 (Wednesday)

 All Saints’ Day – November 1 (Friday)

 Feast of the Immaculate Conception of Mary – December 8 (Sunday)

 Last day of the year – December 31 (Tuesday)

Additional Special Non-Working Days

 Chinese New Year – February 10 (Saturday)

 Black Saturday – March 30

 All Souls’ Day – November 2 (Saturday)

 Christmas Eve – December 24 (Tuesday)

95

Special Leave for Women

Special leave for women under RA 9710 refers to the entitlement of female

employees to take paid leave for reasons related to gynecological health, maternity, and

reproductive health concerns, promoting gender equality and women's welfare in the

workplace. Dust Diva will provide a special leave for their female employees under the

terms stated under RA 9710, provided that the employee filed an application for special

leave within a reasonable period of time. The application for special leave is subject to

thorough evaluation by the manager.

Work Schedule

Dust Diva Cleaning Co. operates five days a week, with employees working

eight-hour shifts. The scheduling of cleaning technicians is contingent upon daily client

inquiries, averaging five clients per day. To efficiently manage workload, the six cleaning

technicians are divided into two groups, ensuring no overlap and allowing Dust Diva to

accommodate all client requests. The manager assigns specific technicians to each

cleaning service, carefully coordinating schedules in advance. Employees are promptly

informed of their assigned tasks, facilitating seamless operations and optimal service

delivery.
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Financial Aspect

In order to gain a deeper insight into the viability of the proposed business, a set

of financial assumptions has been compiled. These assumptions serve as the foundation

for developing forecasted financial statements, including the Income Statement, Owner's

Equity Statement, Cash Flow Statement, and Balance Sheet. Additionally, financial

analysis will be conducted based on these forecasted financial statements.

Sources of Funds

It is essential for business owner to pinpoint the expenses associated with

establishing their business and their overall capital expenditures. This understanding

enabled the owner to assess their capacity to finance the planned business operations.

Dust Diva operates as a sole proprietorship, indicating that the owner is

responsible for providing all the necessary funds for the business to function. Angelo’s

initial investment amounts to Php 1,868,976 allocated for pre-operating expenses,

equipment procurement, and other essential expenditures required to initiate and

commence business operations.

Project Cost

For a proposed business to be viable, it requires precise and practical

estimations of its initial expenses, which encompass all expenditures before the

commencement of operations. These expenses include investments in fixed assets,

working capital, and pre-operating expenses. The table below illustrates the initial project

costs for the proposed business.

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Table 23

Dust Diva Project Cost

Financial Assumptions

The following financial assumptions have been gathered and will be utilized to

compute and determine the projected financial statements and ratios of Dust Diva:

1. Dust Diva operates for five days a week, totaling 22 days per month and 264

days per year.

2. The owner of Dust Diva will initially contribute Php 1,868,976 in capital.

3. The owner/manager may withdraw funds from the business for various

reasons, including personal living expenses, investments in other ventures,

debt repayment, or to fund personal projects or purchases. The

owner/manager withdraw Php 300,000 in the first year, Php750,000 in the

98

second year, Php1,500,000 in the third and fourth year, and Php 2,000,000 in

the fifth year.

4. Dust Diva will serve five clients per day based on its capacity. With excess

demand according to the demand-supply data, revenue is projected to

increase by 5% annually.

5. Due to inflation and economic uncertainty, expenses like miscellaneous and

electricity costs will rise by 5% annually. Additionally, employee salaries will

have a 3% increase. The employees will consistently receive their benefits

including but not limited to SSS, Pag-Ibig, and PhilHealth. While marketing

expenses will rise by 3% each year, depending on activity levels.

6. The fixed assets of Dust Diva comprising of furniture and fixtures, cleaning

equipment, and general office equipment are subject to depreciation period of

5 years. Additionally, the service car has a useful life of 15 years and

undergoes depreciation accordingly.

7. Employees will receive a 13th-month pay equivalent to their monthly salary.

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Projected Financial Statements

Projecting the financial statements of Dust Diva helps in financial planning,

performance forecasting, and strategic decision-making. It aids in budgeting, resource

allocation, and managing assets, liabilities, and cash flows. These projections are crucial

for attracting future investors, securing financing, and monitoring performance against

goals. Overall, they support Dust Diva's growth, stability, and long-term success by

providing a clear picture of future financial health and profitability.

Statement of Comprehensive Income

The statement of comprehensive income outlines the progression of an entity's

revenue, expenses, taxes, and net income over five years. Total revenue increases

annually from P 3,484,800 to 4,235,796.18. Total expenses also rise each year, starting

at P 1,937,553.58 and reaching 2,160,922.15. Consequently, net income before tax,

which equals net income before interest due to no interest expenses, grows from P

1,547,246.42 to 2,074,874.03. After applying a 25% income tax, the final net income

increases from P 1,160,434.81 in the first year to 1,556,155.52 in the fifth year,

indicating improved profitability each year.

The business is experiencing consistent growth in both revenue and net income

over the five years, despite rising expenses and taxes, indicating strong financial health

and increasing profitability.

100

Table 24

Statement of Comprehensive Income

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Statement of Changes in Equity

The projected owner's equity statement for Dust Diva over five years shows the

evolution of equity. Beginning with P 3,029,410.64 in 2025, it details contributions,

profits, and withdrawals annually. The pattern continues until 2029, with a notable drop

in equity to P 2,594,049.30 due to a P 2,000,000 withdrawal. Overall, the statement

tracks equity changes, profits, and withdrawals.

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Table 25

Statement of Changes in Equity

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Statement of Cash Flow

In the pre-operating phase, an owner's contribution of P1,868,973.83 kickstarts

the company's financial foundation. By 2025, the business demonstrates a promising

trajectory, ending the year with a positive cash balance from operating activities of

P1,778,604.00, indicating effective cash management and operational efficiency. Over

the subsequent years, the company steadily grows its cash reserves, reaching

P1,733,791.38 by 2029. This upward trend reflects Dust Diva's ability to generate

healthy cash inflows, manage expenses, and potentially reinvest in future growth

opportunities. Such insights gleaned from the cash flow statement empower Dust Diva's

stakeholders to make informed financial decisions and assess the project's overall

viability.
104

Table 26

Statement of Cash Flow

105

Statement of Financial Position

The Dust Diva Statement of Financial Position details the company's financial

health at specific times, showing assets, liabilities, and owner's equity. Total assets,

starting at P1,953,990.25, peak at P2,786,624.53 in 2027, then decline to P2,520,415.90

in 2029. Liabilities increase from P495,984.60 to P641,033.27 by 2029, indicating

growing obligations. Owner's equity starts at P2,729,410.64 and fluctuates, reaching a

low of P2,594,049.30 in 2029. Total financing, combining liabilities and equity, rises from

P3,225,395.25 to P3,235,082.57 by 2029. This statement helps assess business

solvency, liquidity, and overall financial position for informed decision-making.

106

Table 27

Statement of Financial Position

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Notes to Financial Statements

Dust Diva notes to financial statements provide additional context and

explanation to users of the financial statements, helping the business understand the

underlying assumptions, policies, and events that impact financial performance and

position.

Table 28

Projected Revenue
Service Frequency No. of Employees Daily Number of Price
Clients

Deep Cleaning 34% 2 2 P 3,000.00

service

General Cleaning 32% 2 2 P 2,500.00

Housekeeping 20% 1 1 P 1,500.00

Premium Cleaning 14% 1 P 700.00

service (Carwash
Cleaning)

Service Daily Price Total Total Total Total

Number of
Clients (Php) (Daily) (Weekly) (Monthly) (Yearly)
x5days
x22days x264 days

Deep Cleaning 2 3,000.00 6,000 30,000 132,000 1,584,000

service

General Cleaning 2 2,500.00 5,000 25,000 110,000 1,320,000

Housekeeping 1 1,500.00 1,500 7,500 33,000 396,000

Premium Cleaning 700.00 700 3,500 15,400 184,800

service (Carwash
Cleaning)

TOTAL 5 13,200 66,000 290,400 3,484,800

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Dust Diva serves five clients daily, consisting of two deep cleanings, two general

cleanings, and one premium cleaning, which were identified as the most commonly

requested services in their survey. The company earns a fixed daily revenue of P13,200,

totalling P66,000 weekly and P290,400 monthly.

Dust Diva recorded a total revenue of P3,484,800 in the first year. The company

foresees a yearly growth of five percent, leading to total revenues of P3,659,040 in year

2, P3,841,992 in year 3, P4,034,091.60 in year 4, and P4,235,796.18 in year 5.

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Table 29

Salaries and wages

110

Table 30

Marketing Expense

Table 31

Taxes and Licenses

Table 32

General and Administrative Expenses

Table 33

Cleaning Equipment
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Table 34

General Office Equipment

Table 35

Furniture and Fixtures

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Financial Statements Analysis

This segment of the Financial Aspect presents a comprehensive evaluation of

the financial statements, encompassing ratio analysis, return on investment, payback

period, net present value, and internal rate of return. It aims to assess Dust Diva's

solvency, liquidity, and profitability.

Financial Ratio

Figure 9

Current ratio

All the current ratio from 2025-2029 is higher than 1.This indicates that Dust

Diva is in a strong financial position, with sufficient liquidity to cover its short-term

obligations comfortably. It suggests that Dust Diva has enough readily available

resources to meet its financial commitments without relying heavily on borrowing or

other forms of financing.

Figure 10

Quick Ratio

Dust Diva Cleaning Co has a quick ratio higher than 1.0 which means that it has

sufficient liquid assets to cover its short-term liabilities without relying on inventory. This
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suggests that Dust Diva is in a strong financial position and has a good ability to meet its

immediate financial obligations.

Figure 11

Cash Ratio

Dust Diva has a cash ratio of more than 1.0. This means that it has sufficient

cash and cash equivalents to cover its short-term liabilities without relying on other

assets or financing. This also indicates a strong liquidity position, as the business has

enough readily available funds to meet its immediate financial obligations without

needing to sell assets or borrow money.

Figure 12

Debt to Equity Ratio

Dust Diva has a low debt-to-equity ratio ranging from 0.18 to 0.25 in its projected

five years of operation. This means that Dust Diva relies more on equity financing

(owner's investment) rather than debt financing to fund its operations and growth. It also

implies that the business has less financial risks providing stability and financial security.

Figure 13

Debt Ratio
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Throughout its projected five-year operation, Dust Diva has a Debt Ratio of 0.20

or less.This means that Dust Diva has a conservative capital structure and is not heavily

reliant on borrowing to fund its operations or expansion. A low debt ratio also indicates

lower financial risk and greater financial stability, as the business has less debt to repay

and is less vulnerable to changes in interest rates or economic downturns.

Figure 14

Interest Coverage Ratio

Since Dust Diva does not have interest expense, it means that it does not have

any outstanding debt on which it pays interest. In this case, the interest coverage ratio

becomes not applicable because there are no interest expenses to cover.

Figure 15

Receivables, Inventory, and Payable Turnover Ratio

Dust Diva has no receivables turnover ratio because it has no uncollected

payment. Also, the business is a service business and does not have significant

inventory which means that the inventory turnover ratio is not applicable or meaningful.

Similarly, the payable turnover ratio is also not relevant because cost of good sold or

COGS is not applicable for a service type of business.

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Figure 16

Asset Turnover Ratio

Dust Diva's asset turnover ratios ranging from 0.97 to 1.31 indicate varying levels

of efficiency in utilizing assets for revenue generation. Higher ratios like 1.31 suggest

better profitability due to maximized revenue potential, while lower ratios like 0.97 may

imply lower profitability. Consistent or increasing ratios contribute positively to liquidity by

enabling quick asset conversion to cash. Moreover, stability is bolstered by a stable or

rising asset turnover ratio, reflecting effective resource management for sustained

operations.

Figure 17

Net Fixed Asset Turnover Ratio

Dust Diva's net fixed asset turnover ratios ranging from 2.74 to 5.93 suggest

increasing efficiency in generating revenue from fixed assets. Dust Diva generates more

in sales revenue relative to its net fixed assets, indicating effective asset utilization and

operational efficiency. The increasing trend further suggests that Dust Diva has become

increasingly efficient in leveraging its fixed assets to drive revenue growth and improve

overall business performance.

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Figure 18

Equity Turnover Ratio

Dust Diva's equity turnover ratios ranging from 1.13 to 1.63 indicate varying

levels of efficiency in generating revenue relative to equity. A ratio higher than 1.0

suggests that Dust Diva generates more in sales revenue relative to its equity

investment, which reflects effective management and utilization of owner's

investment.This means that it efficiently utilizes its equity investment to generate sales

revenue.

Figure 19

Gross Margin

Gross margin is not applicable to Dust Diva since it is a service type of business.

It does not make use of Cost of Good Sold (COGS) in its financial statements.

Figure 20

Operating Profit Margin

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Dust Diva has an operating margin ranging from 44% to 49%, it indicates that the

company is generating a significant percentage of profit from its core business

operations after accounting for operating expenses. The increasing trend in Dust Diva's

operating margin over the period indicates improving profitability and effective cost

management, which is favorable for the business’ financial health and performance.

Figure 21

Net Margin

Dust Diva has a net margin ranging from 33.3% to 36.7%, it indicates that it is

generating a significant portion of revenue as net profit. This suggests strong profitability,

as a higher net margin reflects efficient cost management and revenue generation.

Additionally, a consistent net margin within this range over time indicates stability in Dust

Diva's financial performance, while the relatively high net margin suggests favorable

liquidity, as the company has a healthy amount of net profit relative to its revenue,

allowing for reinvestment in the business or distribution to shareholders.

Figure 22

Return on Total Asset

Dust Diva has a return on total asset ranging from 44.4% to 64.1%, it indicates

that the company is generating a significant amount of profit relative to its total asset

base. This suggests strong profitability, as Dust Diva is efficiently utilizing its assets to
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generate income. Additionally, a consistent and relatively high return on total asset ratio

over time reflects stability in Dust Diva's financial performance and indicates favorable

liquidity, as the business is effectively leveraging its assets to generate profit.

Figure 23

Return on Total Equity

Dust Diva’s return on total equity indicates that it is generating significant profit

relative to the owners' equity invested in the business. This suggests strong profitability,

as Dust Diva is efficiently utilizing the equity capital provided by the owner to generate

income. Additionally, a consistent and relatively high return on total equity ratio over time

reflects stability in Dust Diva's financial performance and indicates favorable liquidity, as

the company is effectively leveraging its equity to generate profit and create value for the

owner.

Table 36

Return on Investment

Dust Diva’s return on investment indicates that for every unit of currency invested

in the business, Dust Diva is generating a return of approximately 62.09%. This

suggests that Dust Diva is achieving a high level of profitability relative to the investment
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made, which is favorable for the owner as it signifies strong returns on the capital

invested in the business.

Table 37

Payback Period

Dust Divas payback period means that it takes approximately 1.72 years for Dust

Diva to recoup the initial investment made in a particular project or investment

opportunity. In other words, Dust Diva would recover the cost of the investment in

approximately 1 year and 8 months.

Table 38

Net Present Value

Dust Diva has a positive Net Present Value amounting 4, 764,984.01 it indicates

that the present value of the expected cash inflows from the investment exceeds the

present value of the initial investment cost. In other words, the investment is expected to

generate a return greater than the initial investment, making it financially viable and

potentially profitable for Dust Diva.

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Table 39

Internal Rate of Return

Dust Diva's internal rate of return (IRR) is 83%. Its basis is from the excel

formula. This indicates positive financial stability and suggests that Dust Diva's

investments are generating returns above the cost of capital. The IRR of 83% signifies

that Dust Diva's projects or investments are profitable, contributing to its financial health

and growth.

Dust Diva, operating as a sole proprietorship in the cleaning service industry,

demonstrates a strong financial performance across various metrics. With consistently

positive return on investment (ROI), high profitability ratios, short payback periods,

positive net present value (NPV), and a high internal rate of return (IRR), Dust Diva

exhibits efficient resource utilization and effective management of financial resources.

These indicators suggest that Dust Diva's investments and operational activities are

generating significant returns, enhancing liquidity, and contributing positively to the

company's financial position over time. Overall, Dust Diva appears to be in a robust

financial position, poised for sustained growth and profitability in the cleaning service

market.
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Legal and Taxation Aspect

Table 40

Business Registration and Permits

Step Procedure Processing Time Expenses

1 Business Name 3 to 7 working Php 1,000

Registration to DTI days

2 Obtaining Barangay 1 working day Php 30

Clearance

3 Acquiring Mayor’s 3 to 5 working Php 1,000

Permit days

4 BIR Registration 3 working days Php 530

5 SSS Registration 1 to 3 working Free

days

6 PhilHealth 1 week Free

Registration

7 PAG-IBIG 2 working days Free

Registration

Legal due diligence encompasses crucial procedures aimed at evaluating the

project's legal viability, outlined as follows:

1. Business Name Registration

In the Philippines, it is crucial to recognize that registering the single

proprietorship business with the Department of Trade and Industry (DTI) is essential for

establishing its legal identity and securing the rights to utilize the chosen business name.

It is important to note that while obtaining a Business Name (BN) registration is a crucial

step, it does not confer a license to operate the business. Therefore, prospective
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business owners must understand that additional permits and licenses are necessary to

legally commence business operations.

The initial step entails visiting the nearest DTI office or Negosyo center, which, in

the case of Dust Diva, is the DTI branch located in Iloilo City Proper. Subsequently,

applicants are required to submit all prerequisite documentation listed on the DTI's

website or available at any branch, including multiple business name options to

accommodate potential unavailability. Additionally, two valid government-issued

identification (ID) documents of the proprietor must be presented. The prerequisite

document encompasses proprietor information, business scope, preferred name options,

business descriptor, name availability confirmation, details validation, reference code,

and business specifics. Following the submission of required documents, a registration

fee of Php 1,000 is remitted. The final step involves awaiting approval of the business

name, after which the owner will receive the certificate of Business Name Registration

issued by the DTI.

2. Get a Barangay Clearance

Following successful business name registration, the business owner proceeds

to obtain a barangay clearance from the local barangay office where the business

operates. This clearance serves as acknowledgment from the barangay of the

business's presence within its jurisdiction. Dust Diva Cleaning Co will obtain its barangay

clearance at Bolilao’s Barangay Hall.

3. Obtain a Business Permit or Mayor’s Permit

Armed with the barangay clearance, the entrepreneur proceeds to the municipal

or city hall to secure a Mayor's Permit, also known as a Business Permit. In the case of

Dust Diva, Mayor’s permit can be obtained at Iloilo City Hall. This permit authorizes legal
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business operations within the locality and necessitates submission of documents such

as the DTI registration, barangay clearance, and other municipality-specific

requirements. Each Local Government Unit (LGU) will have a varying requirements, but

in general, it needs Certificate of Business Registration from DTI, Barangay Clearance

Certificate, two valid IDs, and proof of address. The location will then be assessed by the

local fire department. After submitting all the necessary documents and adhering to

certain compliance assessment fee must be paid. After three to five working days, the

business owner can then claim the Mayor’s business permits and licenses. This permit

signifies the business’s compliance with local regulations.

4. Bureau of Internal Revenue (BIR) Registration

As a sole proprietor, the entrepreneur is mandated to register with the Bureau of

Internal Revenue (BIR) for tax obligations. This involves obtaining a Tax Identification

Number (TIN) and registering for applicable taxes such as Income Tax and Value Added

Tax (VAT), supported by submission of documents including the DTI registration and

Mayor's Permit. Dust Diva Cleaning Co will process its BIR registration at Plazuela Dos,

Mandurrio, BIR branch. The owner is then required to fill up the BIR form 1901 for sole

proprietorship business. The registration form is then accompanied by essential

documents including the Certificate of Registration from DTI, barangay clearance,

Mayor’s business permit, proof of address, business location map, and valid IDs. The

applicant will then pay the corresponding assessment fees which include BIR Form

0605 for payment form and BIR Form 2000 for documentary stamp tax. BIR will then

require the applicants to register its book of accounts and receipts or invoices. After

three working days, the applicant can claim its Certificate of Registration (BIR Form

2303), along with TIN and a “Ask for Receipt” sign to be posted on the business

establishment.
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5. Social Security System (SSS), PhilHealth, and PAG-IBIG Registration

The Social Security System (SSS) is a government-run insurance program in the

Philippines that provides social protection to employees against various contingencies

such as sickness, disability, maternity, retirement, and death. Employees contribute a

portion of their salary to the SSS, which entitles them to various benefits and services,

including sickness benefits, maternity benefits, retirement pensions, and funeral

assistance, thereby enhancing their financial security and well-being.

PhilHealth is the national health insurance program in the Philippines that aims to

ensure affordable and accessible health care services for all Filipinos. Employers and

employees make monthly contributions to PhilHealth, which grants employees access to

medical benefits and assistance, including hospitalization coverage, outpatient services,

and preventive healthcare measures, safeguarding their health and providing financial

protection against medical expenses.

Pag-IBIG Fund is a government agency in the Philippines that provides housing-

related benefits and financial assistance to its members, including employees. Through

mandatory contributions from both employers and employees, Pag-IBIG offers various

benefits such as housing loans, savings programs, and calamity loans, enabling

employees to secure affordable housing and build long-term financial stability.

Registering employees to PhilHealth, SSS, and Pag-IBIG ensures compliance

with legal requirements and provides essential social security benefits and assistance to

employees, contributing to their well-being and financial security.

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Taxation

For Dust Diva Cleaning Co, a sole proprietorship business in the Philippines with

an expected annual revenue of more than 3 million pesos, several taxation

considerations come into play. Firstly, Dust Diva needs to determine its income tax

liability. The business will compute its net taxable income by deducting allowable

business expenses, such as rent for the place of operation, utilities, salaries, and other

legitimate business expenses, from its gross revenue. The resulting net income will be

subject to the applicable income tax rate for individual taxpayers, according to the

graduated tax rates set by the Bureau of Internal Revenue (BIR).

Figure 24

Graduated Tax Rate

Additionally, if Dust Diva's gross revenue exceeds the VAT threshold, currently

set at 3 million pesos per year, the business will be required to register for VAT and

charge VAT on its cleaning services. VAT is computed as 12% of the gross revenue

from taxable sales and is remitted to the BIR through monthly VAT returns. Furthermore,

Dust Diva may also be subject to percentage tax if it is engaged in certain services not

covered by VAT. Percentage tax is calculated as a percentage of gross sales or

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receipts, with the rate varying depending on the nature of the business. Finally, Dust

Diva must ensure compliance with withholding tax obligations, particularly on payments

made for rent, salaries, and other services, by withholding the appropriate taxes and

remitting them to the BIR. Compliance with these tax obligations is essential for Dust

Diva to operate legally and avoid penalties or sanctions imposed by the BIR.

Patents and Trademarks

For Dust Diva Clean Co, patents and trademarks serve as crucial intellectual

property protections to safeguard its unique offerings and brand identity within the

cleaning industry. Firstly, patents would be sought to protect any innovative cleaning

technologies or methodologies developed by Dust Diva, ensuring exclusive rights to

these inventions and preventing competitors from replicating or using them without

permission. This could include proprietary cleaning solutions, equipment designs, or

efficiency-improving processes that distinguish Dust Diva's services from others in the

market. On the other hand, trademarks would be utilized to protect Dust Diva's brand

name, logo, and any other distinctive symbols or designs associated with its business.

By securing trademarks, Dust Diva can establish a strong brand presence and prevent

unauthorized use of its branding elements by competitors, thereby maintaining brand

recognition and consumer trust. Overall, patents and trademarks play integral roles in

safeguarding Dust Diva Clean Co's innovations and brand identity, enabling the

company to maintain a competitive edge and establish itself as a trusted leader in the

cleaning industry.

To register patents and trademarks for Dust Diva Clean Co, the company should

engage with the Intellectual Property Office of the Philippines (IPOPHL), the primary

government agency responsible for overseeing the registration and protection of

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intellectual property rights in the country. For patents, Dust Diva can file applications with

IPOPHL to secure exclusive rights to any innovative cleaning technologies or

methodologies developed by the company. Simultaneously, Dust Diva should register its

trademarks, including its brand name, logo, and other distinctive symbols or designs,

with the Trademarks Division of IPOPHL to safeguard its brand identity from

unauthorized use by competitors. By navigating the registration processes with IPOPHL,

Dust Diva Clean Co can establish robust legal protections for its intellectual property

assets, positioning the company to maintain its competitive advantage and brand

integrity within the cleaning industry.

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Socioeconomic Aspect

Dust Diva Cleaning Co will make an important relevant contribution to the social and

economic aspects of the country.

Contribution to the Economy

The cleaning services of Dust Diva Cleaning Co in Iloilo City are certain to

improve the local economy in several ways. The company will create income that

supports the local economy by providing expert cleaning services that are customized

for each residential and office area. Dust Diva will pay its taxes to contribute to the

growing economy.

Employment Generation

Offering women in the local area sustainable employment opportunities is one of

Dust Diva Cleaning Co’s fundamental goals. Dust Diva not only tackles the urgent issue

of unemployment but also enables women, single mothers, out-of-school youth, and

individuals from low-income backgrounds to become financially independent and

contribute to their households by giving priority to the hiring and training of these specific

populations. The organization breaks the cycle of poverty and dependency by providing

these women with the necessary resources and capabilities to succeed in their

professions through extensive training systems and encouraging work settings.

Environment Conservation

Dust Diva is committed to environmental conservation even though providing the

best cleaning services is its main focus. Dust Diva reduces its environmental impact by

minimizing measures such as using green cleaning solutions, enforcing waste discount
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plans, and using appropriate waste disposal methods. Besides that, Dust Diva actively

participates in community sustainability activities by interacting with local environmental

organizations and individuals.

Community Engagement:

Organize or support community gatherings like neighborhood cleanup initiatives,

charitable fundraisers, or local festivals. Establish a booth or table to highlight Dust

Diva's offerings, share promotional resources, and interact with participants to cultivate

potential business opportunities and referrals.

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Sensitivity Analysis

By conducting sensitivity analysis across relevant factors, Dust Diva can enhance its

risk management capabilities, refine strategic decision-making, and bolster resilience in

the face of changing market conditions. Below are the outlining factors that may impact

projections, assumptions, and potential corrective actions:

1. Economic Conditions: Fluctuations in the economy, such as recessions or

economic downturns, may affect consumer spending on cleaning services. Dust

Diva should monitor economic indicators and adjust pricing strategies or

marketing efforts accordingly.

2. Competitive Landscape: Increased competition or the entry of new competitors

could impact Dust Diva's market share and pricing power. To address this, Dust

Diva could differentiate its services, enhance customer loyalty programs, or

invest in marketing to maintain its competitive edge.

3. Labor Costs: Changes in labor costs, such as minimum wage increases or

changes in employee benefits, may affect Dust Diva's operating expenses. Dust

Diva could explore efficiency improvements, renegotiate supplier contracts, or

adjust pricing to offset higher labor costs.

4. Material Costs: Fluctuations in the prices of cleaning supplies and equipment

could impact Dust Diva's profitability. Dust Diva should establish relationships

with multiple suppliers, consider bulk purchasing, or explore alternative materials

to mitigate cost increases.

5. Regulatory Changes: Changes in regulations related to health and safety

standards, environmental regulations, or licensing requirements could impact

Dust Diva's operations. Dust Diva should stay informed about regulatory changes

and ensure compliance through staff training and process adjustments.

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6. Customer Preferences: Shifts in customer preferences or trends towards eco-

friendly or sustainable cleaning practices may require Dust Diva to adapt its

service offerings. Dust Diva could conduct market research, solicit customer

feedback, and introduce new services or products to meet changing demands.

7. Natural Disasters or Pandemics: Unexpected events like natural disasters or

pandemics, such as the COVID-19 pandemic, could disrupt Dust Diva's

operations. Dust Diva should develop contingency plans, such as remote work

arrangements or enhanced sanitation protocols, to ensure business continuity

during such events.

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Chapter 5

Conclusion and Recommendations

In this chapter, the summary of findings, conclusions, and recommendations is

presented to benefit the readers regarding the feasibility study of the cleaning service

business as well as the future researchers that have a plan to research the business.

Summary of Findings

From a marketing perspective, Dust Diva Cleaning Co has strategically

positioned itself to meet the growing demand for cleaning services in Iloilo City. Through

comprehensive market analysis, the company has identified a niche market primarily

comprising younger individuals, predominantly females, who are interested in its

services. Leveraging digital platforms, influencer partnerships, website optimization, and

print advertising, Dust Diva aims to increase brand visibility and attract customers

effectively.

Technically, Dust Diva ensures optimal operational efficiency through structured

process flows, modern amenities, and a meticulously planned office layout at Regus in

Iloilo Business Park. Waste disposal management procedures are also in place to

adhere to environmental regulations and minimize the company's ecological footprint.

In terms of management, Dust Diva is operated as a sole proprietorship

managed by Angelo Trabucon. The organizational structure includes cleaning

technicians and an outsourced bookkeeper, ensuring streamlined operations and

effective financial management. The workforce requirements are clearly defined,

specifying qualifications and job descriptions for each role.

Dust Diva, operating as a sole proprietorship in the cleaning industry,

demonstrates strong financial performance, indicating efficient resource use and

effective financial management. With consistently positive returns on investment, high

profitability, and stable liquidity, Dust Diva is feasible and poised for growth. To enhance
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its position, it could expand services and invest in technology for operational efficiency

and customer satisfaction.

From a legal standpoint, Dust Diva undergoes essential procedures to establish

its legal identity and ensure compliance with regulatory requirements. This includes

registering the business name, obtaining permits, registering with government agencies,

and protecting intellectual property through patents and trademarks. Compliance with

labor laws and taxation regulations is also prioritized to ensure the company operates

within legal boundaries.

Conclusion

Based on the collected survey data and the projected financial income over a

five-year period, the overall assessment of the proposed business indicates that it is

feasible, realistic, and holds potential for success in its optimization.

More specifically, the following conclusions were drawn regarding different

aspects:

1. Marketing Aspect

In conclusion, Dust Diva Cleaning Co stands out as the top performer among its

competitors, boasting superior scores in key factors such as accessibility, pricing,

marketing, branding, online presence, and customer service. Targeting primarily

younger, financially stable individuals, Dust Diva's services align well with the

preferences of its target market, with a notable interest in premium offerings like carwash

services. The company's promotion strategy is comprehensive, leveraging digital

marketing, content creation, influencer partnerships, website optimization, print

advertising, and community events to enhance brand visibility and attract customers.

With a substantial unmet demand for cleaning services in the market, Dust Diva is

poised for significant growth, capitalizing on its strengths and strategic marketing

initiatives to solidify its position as a leader in the industry.

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2. Technical Aspect

Dust Diva's technical aspect encompasses a comprehensive range of residential

and business cleaning services tailored to meet varying customer needs. The proposed

office layout at Regus, within Festive Walk Mall, provides an ideal space for Dust Diva's

operations, offering accessibility and visibility to potential clients. Additionally, the

detailed breakdown of lease terms from Regus ensures transparency and clarity

regarding financial obligations.

Furthermore, the project cost estimation accounts for all essential expenditures,

including fixed assets, working capital, pre-operating expenses, and operational costs,

ensuring a comprehensive understanding of the investment required to initiate and

sustain Dust Diva's operations. Dust Diva's technical aspect demonstrates a meticulous

approach to service delivery, operational planning, and financial management, laying a

solid foundation for the company's success in the competitive cleaning service industry.

3. Management Aspect

Dust Diva Cleaning Co, managed by Angelo Trabucon as a sole proprietorship,

benefits from streamlined decision-making and direct oversight, ensuring adaptability to

market demands. The organizational structure, comprising the owner/manager, cleaning

technicians, and outsourced bookkeeper, ensures efficient operations. Dust Diva offers

competitive compensation, adhering to minimum wage laws and providing mandatory

benefits such as SSS, PhilHealth, and HDMF contributions. Voluntary benefits, including

health insurance and retirement plans, further support employee well-being. Employees

are entitled to overtime pay, designated days off, 13th-month pay, and holiday pay as

per labor regulations. Special leave for women, in compliance with RA 9710, is provided

upon application and evaluation.

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The work schedule operates five days a week, with eight-hour shifts for cleaning

technicians, managed through efficient scheduling to accommodate client requests

without overlap. This comprehensive management approach ensures legal compliance,

fair compensation, and efficient operations, fostering a positive work environment at

Dust Diva Cleaning Co.

4. Financial Aspect

Dust Diva, operating as a sole proprietorship in the cleaning service industry,

exhibits a robust financial performance across various metrics. With consistently positive

return on investment (ROI), high profitability ratios, short payback periods, positive net

present value (NPV), and a high internal rate of return (IRR), Dust Diva demonstrates

efficient resource utilization and effective management of financial resources. These

indicators suggest that Dust Diva's investments and operational activities are generating

significant returns, enhancing liquidity, and contributing positively to the company's

financial position over time. Overall, Dust Diva appears well-positioned for sustained

growth and profitability in the cleaning service market.

5. Legal Aspect

In conclusion, Dust Diva Cleaning Co's legal establishment involves several

critical steps to ensure compliance with regulatory requirements and safeguard its

operations and intellectual property. Firstly, registering the business name with the

Department of Trade and Industry (DTI) establishes its legal identity and secures its

chosen name. Subsequent steps include obtaining barangay clearance, a Mayor's

permit, and registering with the Bureau of Internal Revenue (BIR) to fulfill tax obligations.

Additionally, registering employees for social security benefits with SSS, PhilHealth, and

PAG-IBIG ensures compliance and provides essential benefits. Dust Diva must also

adhere to taxation regulations, including income tax, VAT, percentage tax, and
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withholding tax obligations. Finally, securing patents and trademarks through IPOPHL

protects Dust Diva's innovations and brand identity, maintaining its competitive edge and

integrity within the cleaning industry. Addressing these legal considerations establishes

a solid foundation for Dust Diva's operations, ensuring compliance, protecting its

intellectual property, and facilitating sustainable business growth.

6. Socioeconomic Aspect

Dust Diva Cleaning Co is poised to significantly impact Iloilo City's social and

economic landscape. Economically, its specialized cleaning services for residential and

office spaces will inject revenue into the local economy, fostering growth and vitality. By

adhering to tax regulations and fulfilling financial obligations, Dust Diva contributes to

regional economic development, ensuring sustainable prosperity. Moreover, Dust Diva's

commitment to employment generation, especially for marginalized groups like women

and out-of-school youth, promotes inclusivity and empowerment through targeted hiring

practices and comprehensive training programs. This not only addresses unemployment

but also equips individuals with skills for financial independence and community

contribution. Additionally, Dust Diva's dedication to environmental sustainability reflects

its holistic approach to social responsibility, minimizing ecological impact and engaging

with local environmental initiatives.

Dust Diva Cleaning Co is feasible because it stems from its standout

performance in accessibility, pricing, marketing, branding, online presence, and

customer service. Its comprehensive promotion strategy, including digital marketing and

community events, positions it for significant growth. Technically, it offers diverse

cleaning services with a proposed office layout at Festive Walk Mall, ensuring

transparency in financial obligations. Managed efficiently by Angelo Trabucon as a sole

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proprietorship, Dust Diva ensures legal compliance, competitive compensation, and a

positive work environment, fostering sustained growth. Strong financial performance and

adherence to regulatory requirements, alongside socioeconomic contributions and

environmental sustainability efforts, further solidify Dust Diva's position as a viable and

socially responsible entity in the cleaning service industry.

Recommendations

At the end of this study, the proponents recommend the following to further

improve Dust Diva Cleaning Co:

 Introduction of a more extensive range of cleaning service options. By

diversifying the services offered, Dust Diva can appeal to a broader spectrum of

customers with varying needs and preferences. This expansion could include

specialized cleaning services tailored to specific industries or environments, such

as commercial spaces, medical facilities, or educational institutions, thereby

broadening Dust Diva's clientele base and revenue streams.

 The proponents recommend expanding the company's workforce by hiring

additional cleaning technicians. With a larger team, Dust Diva can accommodate

a higher volume of clients and service more than five appointments per day. This

expansion not only increases the company's capacity to meet customer demand

but also enhances its flexibility in scheduling and responding to service requests,

ultimately improving customer satisfaction and loyalty.

 The proponents propose diversifying Dust Diva's business model by expanding

into janitorial agency services. This expansion could involve providing staffing

solutions for businesses and organizations in need of janitorial staff on a

contractual basis.
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 The proponents suggest investing in equipment upgrades to enhance the quality

of service delivered by Dust Diva. By acquiring advanced cleaning equipment

and technology, Dust Diva can improve efficiency, effectiveness, and the overall

outcome of its cleaning services.

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Appendix A

Gantt Chart
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Appendix B

Survey Questionnaires
142
143
144
145
146
147

Appendix C

Letter of Validation
148
149
150

Appendix D

Validation Sheet
151
152
153

Appendix E

Plagiarism Scanning Certificate

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Appendix F

Grammarian’s Certificate
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Appendix G

Resume
156
157
158
159
160
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Appendix H

Proposal Defense
162

Appendix I

Pre-Final Defense
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Appendix J

Final Defense