MY

MARKETING PLAN
This One Page Marketing Plan is designed to assist
small business owners in planning and executing their
marketing strategy in a clear and structured manner.
The plan is divided into nine essential elements, guiding
you in defining your marketing goals, understanding
your target audience, and creating an effective
marketing strategy.
How to use this document:

Overview Page

On the first page of this document, you will find a summary of the nine
elements of the marketing plan, each with a brief explanation. This
provides an overview of what to expect in each section.
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Instruction and Tips

On the second page of this document, you will find detailed instructions
and tips for each of the nine elements of the marketing plan. These
instructions assist you in filling out the information and provide valuable
insights and suggestions to enhance your marketing strategy.

Let's get started

On the third page of this document, space has been provided for your
own notes and customized text. Here, you can input information specific
to your company and marketing goals. Utilize this page to make your
marketing plan concrete and tailor it to your unique situation.

This One Page Marketing Plan is a valuable tool to structure and optimize
your marketing strategy. Follow the instructions and input information to
gain a clear understanding of your market, target audience, and
marketing message. Based on this, you can develop effective marketing
channels, sales follow-ups, and loyalty strategies. The aim is to assist
your business in growing and achieving success in your industry.

Just get started, you'll be amazing!

STRATEGY

1 My Market
This refers to the specific sector or industry in which you aim to operate. For instance, consider
the fashion industry, the food sector, or the technology industry. Determine which market is
most relevant to your product or service.

My Target Audience
2
Who are the specific individuals you want to reach? Consider demographics such as age,
gender, location, and interests. Defining your target audience ensures that you can focus
your marketing and sales efforts on those who are most likely to be interested in what
you have to offer.

My Customer Journey
3
These are the various touchpoints where a customer can come into contact with your brand.
Think of advertisements, website visits, store visits, customer service, etc. Ensure that the
experience at each of these touchpoints is consistent and positive.

MARKETING

My Value Proposition
1
What is the unique value or advantage that your product or service provides? Why should
customers choose you over a competitor? This proposition should be clear and concise,
highlighting the core value of your offering.

2 My Message
This is how you communicate your proposition to your target audience. What language, tone,
and words do you use to convey your value? It should resonate with your target audience.

3 My Channels
Through which platforms or media will you distribute your message? These can include
social media, traditional media, email marketing, events, etc. Choose channels where your
target audience is active.
SALES

Follow-up
1
When potential customers show interest in your offering, how do you proceed? Do you
have a system to track these leads and convert them into customers?

Conversion
2
This is about the process where a potential customer actually becomes a customer. What
steps do they need to take to make a purchase? How can you make this process as simple
and appealing as possible?

Loyalty
3
Develop strategies to retain customers. Consider loyalty programs, provide excellent
customer service, and stay in regular contact.

STRATEGY

1 My Market
Instruction: Who are your direct competitors? What are their strengths? Are there important
trends?

Tip: Conduct a Google Search and see which companies rank high for the keywords that match
your business and your products or services.

Action: Conduct market research or consult recent industry reports to gain insight into current
trends and developments.

2 My Target Audience
Instruction: What is your ideal customer profile? Why do they need your product or service?

Tip: Also, look at your current customers.

Action: Conduct surveys or focus groups among customers and potential customers to
understand their needs and preferences.
My Customer Journey
3
Instruction: Identify all points at which a customer can come into contact with your brand.
Ensure a positive and consistent experience at each touchpoint.

Tip: Identify the task your customer wants to accomplish (seeking contact, requesting a
quote, finding product information). Check if it's easy to do on your website.

Action: Map out the customer journey to identify all touchpoints.

MARKETING

My Value Proposition
1
"Instruction: How does your service or product meet the customer's desires? What sets you
apart?

Tip: Put yourself in the customer's shoes.

Action: Describe the problems and needs your customer has and how your product or service
helps solve the problem or fulfill the need.

2 My Message
Instruction: If your target audience wants to purchase your service or product, what do they
want to know from you?

Tip: Are you providing all the information your prospect needs to make a decision? Do you
explain your products and services in a way that your prospect understands? Also, take a look
at how competitors approach this.

Action: Create different marketing messages and test them in small groups or one-on-one to
see which message resonates the most.

3 My Channels
Instruction: What channels do your customers use? Are you already present on those channels,
with the right message?

Tip:
Check if your website is easy to find.
Are you utilizing your own social channels?
Identify the (industry-related) website(s) where your target audience is active and ensure your
presence there.
Don't be afraid to experiment with new channels that may be relevant to your audience.

Action: Experiment with paid media. Determine if sponsored articles and advertisements
contribute to the desired result.
SALES

Follow-up
1
Instruction: Define a process to follow up with prospects showing interest in your offering.

Tip:
Respond promptly. A quick response can increase the chance of conversion.
Personalize your communication. Prospects are more likely to respond to messages that are
directly relevant to them.
Use ads to bring visitors back to your website.
Entice website visitors to leave their email address with enticing content or promotions.

Action: Develop a follow-up plan with clear steps. Create the necessary content to incentivize
your visitors to leave their email addresses.

Conversion
2
Instruction: Optimize the process from prospects to customers. Ensure it is simple and
attractive for potential customers to make a purchase.

Tips:
Simplify the purchase process. The fewer steps, the better.
Provide prospects with the information they need to make a decision.
Ensure everyone in your organization always has complete prospect information
available and there is insight into your Sales Pipeline.

Action: Conduct a website or store audit to identify potential conversion barriers.

3 Loyalty
Instruction: Determine what you will do to encourage customers to return after making a
purchase.

Tips:
Consistently ask for recommendations and feedback.
Consider a loyalty program that allows customers to earn rewards for repeat purchases.
Communicate regularly with your customers through newsletters or updates to keep them
engaged.
Examine your after-sales and service processes. Where can it be made easier?

Action: Seek feedback from current customers about what they appreciate and what they would
like to see in future interactions.
MY 1 - PAGE
MARKETING PLAN

My Market My Target Audience My Customer Journey

Strategy

My Value Proposition My Message My Channels

Marketing

Follow-up Conversion Loyalty

Sales