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    Search Engine Optimization: Book Name

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    Search Engine Optimization: Book Name

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    arainabdulrehman93
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    SEO (1)

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    Search Engine Optimization: Book Name

    Uploaded by

    arainabdulrehman93

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    of 5

    SEARCH ENGINE OPTIMIZATION

    Book name: A guide to Search Optimization


    Q1: An instance of a page being loaded or reloaded in a browser called a ____________.
    A. Unique view B. Bounce rate
    C. Page view D. Page load
    Correct Answer: C
    Reference: page no 92, Heading 6.2.9

    Q2: Which overview report in Google analytics shows a graph of number of visitors each day?
    A. Realtime overview B. Acquisition overview
    C. Audience overview D. Behavior overview
    Correct Answer: C
    Reference: page no 122

    Q3: The acquisition overview report tells ___________________.


    A. The behavior of the visitors on the B. How each goal is performing
    website and the path to conversion.
    C. Analysis of purchase activity on the site D. How marketing channels contribute to
    or app conversions
    Correct Answer: A
    Reference: page no 124

    Q4: Which of the following first developed domain authority?


    A. Ahref’s B. Majestic
    C. Moz D. SeMrush
    Correct Answer: C
    Reference: page no 69

    Q5: ___________ is the continuous process for gaining new and relevant links.
    A. Off-page SEO B. On-page SEO
    C. Mobile SEO D. White Hat SEO
    Correct Answer: A
    Reference: page no 59

    Q6: Use of compressed images decreases ___________.


    A. Social signals B. Small touch elements
    C. Page load time D. Crawl errors
    Correct Answer: C
    Reference: page no 79

    Q7: How many data streams can reach Google Analytics property have?
    A. 50 B. 80
    C. 100 D. 30
    Correct Answer: A
    Reference: page no 118
    Q8: Which of the following is essential to indicate languages that web pages are targeting?
    A. International friendly URL structure B. Language tags
    C. Content marketing D. Cookies
    Correct Answer: A
    Reference: page no 103

    Q9: Using someone’s work and publishing it as one’s own is called _______.
    A. opportunity B. conversions
    C. plagiarism D. conversion
    Correct Answer: C
    Reference: page no 129

    Q10: _________ does not allow search engines to Crawl.


    A. Too many adds B. Small fonts
    C. Intrusive interstitials D. Crawl errors
    Correct Answer: D
    Reference: page no 80

    Q11: Https is the secure and most used ___________.


    A. protocol B. path
    C. domain D. URL
    Correct Answer: A
    Reference: page no 12

    Q12: Which one of the following used images, charts, and minimal information to convey information?
    A. trustflow B. majestic
    C. sitemaps D. infographic
    Correct Answer: D
    Reference: page no 66

    Q13: Ads that block most of a mobile landing page are called ________.
    A. Social signals B. Popups
    C. Intrusive interstitials D. Small touch elements
    Correct Answer: C
    Reference: page no 81

    Q14: John find the information displayed at the bottom of the search result extremely useful for the
    identifying long-tail keyboards. What is being referred here?
    A. Related search results B. Related short searches
    C. Related keywords D. Related searches
    Correct Answer: D
    Reference: page no 89

    Q15: Arrange the following steps in correct order to create an effective SEO content strategy:
    (a) Track content
    (b) Compress media file
    (c) Set up a blogging schedule
    (d) List long-tail keywords for each topic
    (e) List Topics

    A. E, d, c, b, a B. E, c, d, b, a
    C. A, c, d, b, e D. C, a, b, d, e
    Correct Answer: A
    Reference: page no 87

    Q16: _______ promotes the article by increasing its visibility.


    A. No-follow links B. Do-follow links
    C. Natural link D. Contextual links
    Correct Answer: A
    Reference: page no 64

    Q17: _________ are defined as visits to the sites from link that appear on a different site.
    A. Referral B. Social traffic
    C. Demographics D. Infographic
    Correct Answer: A
    Reference: page no 122

    Q18: Which of the following is not a best practice when performing SEO internationalization?
    A. Avoiding cookies B. Avoiding automatic redirection
    C. Using primary language for the targeted D. Using secondary language for targeted
    region region
    Correct Answer: D
    Reference: page no 105

    Q19: __________ is an open source framework designed to create fast load times for mobile pages.
    A. Accelerated mobile pages B. CSS
    C. Social signals D. Mobile sitemap
    Correct Answer: A
    Reference: page no 79

    Q20: Which of the second largest search engine after Google?


    A. YouTube B. meta
    C. Instagram D. Pinterest
    Correct Answer: A
    Reference: page no 106

    Q21: Which of the following is used by Google analytics to identify a website?


    A. view B. property
    C. measurement D. account name
    Correct Answer: B
    Reference: page no 117

    Q22: Jane wants to view the number of visitors to her site’s ten most popular pages. In which overview
    repot can she find this statistic?
    A. Realtime overview B. Acquisition overview
    C. Audience overview D. Behavior overview
    Correct Answer: A
    Reference: page no 122

    Q23: Google provides a tool called ________ to help users with new keywords.
    A. Keyboard planner B. Grammarly
    C. SEMrush D. Trust flow
    Correct Answer: A
    Reference: page no 26s

    Q24: _____________ increases awareness of new products and services bu connecting with
    customers.
    A. Search engine result pages B. Social media optimization
    C. sitemaps D. cookies
    Correct Answer: B
    Reference: page no 105

    Q25: Identify the function of Accelerated Mobile Pages (AMP).


    A. Compress images B. Create fast load time for mobile pages
    C. Create short search terms D. Create social signals
    Correct Answer: B
    Reference: page no 79

    Q26: Some of the content in a mobile site can be moved to _________.


    A. tabs B. different heading
    C. different sites D. footer
    Correct Answer: A
    Reference: page no 82

    Q27: Which of the following is not a technique of Black Hat SEO?


    A. cloaking B. keyboard stuffing
    C. link submission in social bookmarking D. stealing content
    sites
    Correct Answer: C
    Reference: page no 29

    Q28: Query or search terms given by the users are called _____________.
    A. Algorithms B. Social signals
    C. Small touch elements D. Keywords
    Correct Answer: D
    Reference: page no 11

    Q29: Which of the following is not and URL optimization?


    A. URL naming B. URL size
    C. URL structure D. URL length
    Correct Answer: B
    Reference: page no 46
    Q30: ___________________ is a domain extension and is a two-letter code.
    A. subdomain B. subdirectory
    C. country code top-level domain D. general top-level domain
    Correct Answer: C
    Reference: page no 104

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