Principles of Fashion Design

PRINCIPLES OF FASHION DESIGN.

DESIGN ELEMENTS

A designer (regardless of their branch) can make designs without any

knowledge of the subject, either due to personal taste or their
sensitivity to visual creation (talent), however knowing these principles
will make them a better designer.
In general, 4 groups of elements are distinguished

TO. Conceptual Elements
b. Visual Elements
c. Relationship Elements
d. Practical Elements
TO. Conceptual Elements

Conceptual elements are those that are present in the design, but are
not visible to the eye. They are divided into 4 elements
 Point: Indicates position, it has no length or width, it is the

beginning and end of a line.
 Line : It is a succession of points, it has length, but not width, it

has a position and a direction.
 Plane: A plane has length and width, it has position and direction
and is also limited by lines.
 Volume: The path of a moving plane becomes volume, it has a

position in space, it is limited by planes and obviously in a two-
dimensional design the volume is illusory.
b. Visual Elements
For example, when a figure is drawn on paper, that figure is made up
of visible lines, which not only have a length, but also a width, a color
and of course a texture (defined by the materials used).
So, as you may have guessed, the visual elements are:

 Shape: Everything visible has a shape, which provides an
identification of the object for the eye's perception.
 Measurement: All shapes have a size.
 Color: Color is used, including not only those of the solar

spectrum, but also neutrals (white, black, gray) and tonal and
chromatic variations.
 Texture: It has to do with the type of surface resulting from the

use of the material. It can appeal to both the tactile and visual
senses.
c. Relationship Elements
It refers to the location and interrelation of shapes in a design.
 Direction: The direction of a shape depends on how it is related

to the observer, the frame containing it, or other nearby shapes.
 Position: The position of a shape depends on the element or

structure that contains it.
 Space: All shapes, no matter how small, occupy a space, the

space can also be visible or illusory (to give a sensation of depth)
 Gravity: The effect of gravity is not only visual, but also

psychological. We can attribute stability or instability to a form or
a group of them.
d. Practical Elements
The practical elements go beyond the design itself and as expected
are abstract concepts.
 Representation: Refers to the way the design is carried out: it
can be a realistic, stylized or semi-abstract representation.
 Meaning: Every design consciously or subconsciously carries a
meaning or message.
 Function: What this design is created for.
Although the information collected and analyzed in this article is about
design in general, it can be very easily applied to web design or
graphic design. Although it is true that each branch has its differences,
they start from the same base for all, at the end of the day the function
of a design is to create an element that is both aesthetically
appropriate and at the same time functional and practical.
And remember:
"Design is not about making pretty things, but smart things"
Repetition
Striped dress
"It is the use made more than once of design elements, details or
ornaments in a garment . A characteristic can be reiterated regularly
or irregularly. This multiple effect can be used to give unity to the
design. Some examples of repetition, such as evenly spaced buttons,
are so common that we don't tend to notice them until we see them in
an irregular version.
Repetition can be part of the structure of a garment, as in the case of

the pleating of a skirt or the characteristic of a fabric, such as its striped
graphic. From time to time, asymmetrical clothing such as one-sleeved
tops or skirts that are longer on one side are in fashion as a reaction to
the natural rule. Breaking with repetition has a striking effect."
Rhythm
Pencil skirt with two different floral prints
" As in music, rhythm can create a powerful effect, whether it comes

through the repetition of regular features or motifs in a fabric print."
Gradation
Long dress with rhinestones on the top
"It is a more complex repetition where the features of a garment are

worked in increasing or decreasing sizes . For example, the
sequins on an evening dress may be deeply embedded in one hem,
but they gradually fade in number as they climb up the garment. (...)
The eye tracks different degrees of change throughout the design, so
graduation can be used as a way to attract attention or hide
certain parts of the body."
Radiation
Knotted silk skirt
"It is the use of lines that emerge from a common point . A pleated
skirt is a good example of this, but it can be executed more subtly in
draped clothing."
Contrast
Layered dress and belt
"It is one of the most used principles in design, and is responsible

for causing the eye to re-evaluate the importance of one focus
area as opposed to another. (...)
For example, wearing a dress with a contrasting belt. The colors draw
attention to them and to the features and details they frame. The
placement of contrasting features requires care. Contrasts in a textured
fabric elevate the effect of each material, for example a tweed jacket
and a silk blouse. The contrasts do not need to be extreme (...).
Harmony
A rounded top harmonizes with a pencil or straight skirt, for a sleek
look
"It is not the opposite of contrast but it does imply similarity rather than
differentiation. Colors that don't clash , genres that blend well.
Delicate fabrics and rounded shapes lend themselves better to
harmonious designs rather than 'sharp' cuts (...). Italian fashion is
known for the harmonious use of delicate fabrics and color with organic
and non-aggressive tailoring. A harmonious collection is easy to mix
and generally sells itself without the need for a salesperson."
Balance
Viktor & Rolf dress
"The human body is symmetrical and there is a tendency for

our eyes and brain to keep it that way. For this reason, we
seek balance in clothing. Vertical balance is our desire to see
features reflected from left to right: for example, matching
lapels and aligned, equal-sized pockets. Horizontal balance is
affected when we say that an outfit is " heavy" at the top if
all the emphasis is on the neck, or it is "heavy" at the
bottom if a skirt is very long or full of flares. The focus on an
asymmetrical design usually requires a detail somewhere
else in the set. to "echo" and balance it.
Proportion
"Proportion is the way in which we visually relate the various parts of a

whole into a whole. It is carried out by measuring the eye. The illusion
of a body shape can be created by playing with the proportions of
a design's features or by moving and rearranging seams.
http://www.123ojodeaguila.cl/2010/03/principio s-of-fashion.html
http://www.buenastareas.com/ensayos/Elementos-Del-Dise%C3%B1o/87060.html

Principles of Fashion Design

Uploaded by

Copyright:

Available Formats

Principles of Fashion Design

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Principles of Fashion Design

Uploaded by

Copyright:

Available Formats

PRINCIPLES OF FASHION DESIGN.

A designer (regardless of their branch) can make designs without any

In general, 4 groups of elements are distinguished

TO. Conceptual Elements

 Point: Indicates position, it has no length or width, it is the

 Line : It is a succession of points, it has length, but not width, it

 Volume: The path of a moving plane becomes volume, it has a

So, as you may have guessed, the visual elements are:

 Measurement: All shapes have a size.

 Color: Color is used, including not only those of the solar

 Texture: It has to do with the type of surface resulting from the

 Direction: The direction of a shape depends on how it is related

 Position: The position of a shape depends on the element or

 Space: All shapes, no matter how small, occupy a space, the

 Gravity: The effect of gravity is not only visual, but also

Repetition can be part of the structure of a garment, as in the case of

Pencil skirt with two different floral prints

" As in music, rhythm can create a powerful effect, whether it comes

"It is a more complex repetition where the features of a garment are

"It is one of the most used principles in design, and is responsible

"The human body is symmetrical and there is a tendency for

"Proportion is the way in which we visually relate the various parts of a

You might also like