Navneet Bajpai-PGMB2017 Railway Marketing
Navneet Bajpai-PGMB2017 Railway Marketing
Navneet Bajpai-PGMB2017 Railway Marketing
Submitted by
Navneet Bajpai
PGMB2017
Product Marketing ” is about understanding the factors that affect tenders issued by
RDSO of Indian Railways for designing of Railway Tracks . The entire internship was a
great learning because of its vast exposure to Product Marketing and corporate world.
The main objective of the project was to study the analysis regarding the Product
mostly. It also studies the impact of various fundamental or technical analysis done for
investing in the price and quality of products. Analysis of these can be done using various
indicators and charts and other websites for news. There has always been clashes
analysis is investing in stock by looking at the company standards and the norms or
technical analysis is forecasting and the quality of products. VAE VKN mostly deals
with the railways tracks, railway turnout system solutions. Innovative drive, detecting
and locking systems, monitoring equipment for rolling stock as well as fixed assets and
references for high speed, heavy haul and urban traffic applications from all over the
Railway Zones.
As we all are aware of the uncertain situation the Covid-19 has caused, affecting every other
industry. I am very lucky to be working for a company which belongs to the Engineering Products
sector and is helping to accelerate and communicate the vital information amongst the
Navneet Bajpai
PGMB2017
PGDM-Marketing
Batch- 2020-2022
JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA
3
ACKNOWLEDGEMENT
The completion of this project needed plenty of steering and help from plenty of individuals and that i
am extraordinarily worthy on associating with them and dealing below their superintendence and help
Management Centre for providing me the chance to be related to VOESTALPINE VAE VKN PVT.
I owe my deep feeling towards my Mentor, Prof. TAVISHI TEWARI MAM who took keen interest
in my report and helped me by guiding me until the completion of my project work by providing all
the mandatory info for developing a decent system. I would additionally prefer to offer unearned
Also, i might prefer to extend my sincere esteems to all or any employees in research lab and PMC
for his or her timely support.Last however not the smallest amount, i might prefer to convey God, my
family, my teacher and friends who forever supported me directly and indirectly and while not their
Navneet Bajpai
PGMB2017
PGDM-Marketing
Batch- 2020-2022
JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA
4
CERTIFICATE OF APPROVAL
as a certified study in management carried out and presented in a manner satisfactory to warrant its
acceptance as a prerequisite for the award of Post-Graduate Diploma in Management for which it has
been submitted. It is understood that by this approval the undersigned do not necessarily endorse or
approve any statement made, opinion expressed, or conclusion drawn therein but approve the Summer
“Summer Project Report Examination Committee for evaluation of Summer Project Report”
Name Signature
5
Certificate from Industry Mentor
This is to certify that Mr. Navneet Bajpai, a student of the Post-Graduate Diploma in
Management, has worked under our guidance and supervision for Project.
6
TABLE OF CONTENT
1. INDUSTRY OVERVIEW ………………………………………………8
2. COMPANY INTRODUCTION………………………………………...17
2.4COMPANY ENGINEERING………………………………………….27
3. PRODUCT PORTFOLIO………………………………………………30
4 Key Responsibilities…………………………………………………37
5. Job Summary…………………………………………………………38
7
CHAPTER- 1
INTRODUCTION
INDUSTRY OVERVIEW
The railway network is additionally ideal for long-distance travel and movement of bulk commodities,
with the exception of being associate degree energy economical and economic mode of conveyance and
transport. Indian Railways is that the most popular carrier of cars within the country.
Government of Republic of India has centered on finance in railway infrastructure by creating investor-
friendly policies. it's rushed to modify Foreign Direct Investment (FDI) in railways to enhance
infrastructure for freight and high-speed trains. At present, many domestic and foreign corporations also
Let’s explore the govt. initiatives that provides a chance of growth within the Railway industry:
• Indian Railways has logged the very best ever electrification of sections covering half dozen,015
Route kilometre (RKM) in an exceedingly single year throughout 2020-21. over five times
electrification was achieved throughout (2014-21) last seven years as compared to throughout 2007-
14.
8
9
• In April 2021, Indian Railways completed the arch closing of the world's tallest railway
bridge, the Chenab Bridge, which is still under construction. Chenab Bridge will be
1315 metres long and 35 metres taller than Paris' Eiffel Tower. The bridge's overall cost
is expected to be Rs. 1,486 crore (US$ 200.46 million), and its design life is expected
to be 120 years.
• In FY21-22, the Indian Railways proclaimed to complete many comes. The Railway Ministry has
known fifty six comes in numerous railway zones which will be completed in February- March
2021.
• Under the Union Budget 2021-22, the govt. allotted Rs. 110,054.64 large integer (US$15.19
• Mr. Piyush Goyal, Minister of Railways, dedicated to the country 88 railway projects worth Rs.
• 1000 crore (US$ 138.14 million) in the states of Kerala, Tamil Nadu, Madhya Pradesh, West
calendar month 2021 for a public-private partnership to restore India's capital train depot,
with a project value of Rs. 5,000 big integer (US$ 690.75 million).
• To strengthen railway infrastructure and provide future work for the Indian
Railways network, the Indian Railways has announced the completion of fifty-six
stations across the state in various zones by February-March 2021 and FY22.
10
• The Ministry of Railways issued a Request for Qualifications (RFQ) in July 2020
Destination (OD) lines. The railroads will launch 12 trains in FY23, 45 in FY24,
50 in FY26, and 44 more in FY27, bringing the total number of trains to 151.
About Rs. 30,000 crore (US$ 4.09 billion) in private sector investment is expected
the spread of coronavirus. This anti-COVID-19 coach has hands-free water tanks
• On November 29, 2020, Railway Minister Piyush Goyal stated that tea would be offered
in environmentally friendly 'Kulhads' (earthen cups) instead of plastic cups at all railway
stations across the country. Currently, tea is served at ‘Kulhads' at over 400 train stations.
• As of October 2020, the Railway Ministry has announced a strategy to build goods shed
facilities at small/roadside railway stations with the private sector's participation in order
to increase terminal capacity. Private parties are permitted to construct a goods dock,
labourer amenities (resting area, drinking water, etc.), and access roads. loading and
• On September 22, 2020, Indian Railways sanctioned a feasibility study for seven
12
11
• In July 2020, the Ministry of Railways agreed to establish a Project Development Cell (PDC)
inside the railway board in order to enhance investments and foreign direct investment inflows
(FDI).
• The government will establish a "National Rail Plan" to help the country connect its rail network
• The Research Designs & Standards Organisation (RDSO), the research arm of Indian Railways,
has created a 'New Online Vendor Registration System' in order to have digitised and
• The Ministry of Railways plans to monetise assets including Eastern and Western Dedicated
Freight Corridors after commissioning, induction of 150 modern rakes through PPP, station
redevelopment through PPP, railway land parcels, multifunctional complexes (MFC), railway
Investments/ Developments
▪ From April 2000 to September 2020, foreign direct investment (FDI) in railway-related
▪ The following are some of India's biggest railway investments and developments:\
▪ The Indian Railways loaded 73.45 million tonnes (MT) in May 2021, comprising 35.62 MT of
coal, 9.77 MT of iron ore, 3.38 MT of food grains, 2.22 MT of fertilisers, and 3.15 MT of
▪ The Government of India and the European Investment Bank (EIB) signed a finance deal for the
12
Pune Metro Rail project's second tranche of US$ 182.30 million in May 2021.
▪ Mr. Narendra Modi, the Prime Minister of India, kicked off the world's first double-stacked,
long-haul container train from New Ateli, Haryana, to New Kishanganj, Rajasthan, in January
2021.
▪ Hyundai Motor India Ltd. (HMIL) stated in January 2021 that it has shipped 125 vehicles to
Nepal via Indian Railways. The export is said to be environmentally friendly and the company's
first. The firm hopes to minimise its carbon footprint by 20,260 tonnes as a result of this action.
• In December 2020, a representative for the Northeast Frontier Railway (NFR) indicated
that at least six construction projects will be finished in 2021, including three new lines
and three double-line projects. Two of the three new rail line projects will be international,
• On November 26, 2020, the National High-Speed Rail Corporation Limited (NHSRCL)
and L&T agreed to design and build 47 percent of the alignment works for the Mumbai-
• Taking advantage of the coronavirus shutdown, the Indian Railways executed eight
kilometres, three critical projects totaling 45 kilometres, upgradation of the entire 389-
kilometer railway line from Jhajha in Bihar to Pandit Deen Dayal Upadhyaya Junction in
Uttar Pradesh, and a new 82-kilometer port connectivity line to Paradip were among the
projects.
• The Indian Railways launched the ‘Clone Train Scheme' in September 2020, in which it
planned to run a clone train with the same number to assist and relieve waitlisted
• As part of the Railways' network upgrading plans, the Ministry stated that all non-AC sleeper
coaches will be replaced by AC sleeper coaches for trains travelling faster than 130 kilometres per
13
hour. This change has been viewed as a technological requirement for high-speed trains, with the
added benefit .
14
Market Size
• Over the years, revenue has increased significantly. The gross income of Indian
Railways in FY20 was Rs 174,660.52 crore (US$ 24.78 billion). In FY20, freight profits
were Rs.
• 16.24 billion rupees (113,487.89 crore). In FY20, Indian Railways earned 50,669.09 crore (US$ 7.25
billion) from passengers. Due to COVID-19, passenger revenue is anticipated to drop by 72% YoY to
• The Indian Railways has operated 450 Kisan Rail services since August 2020, transporting over
15
o Railways' freight business continues to be the most profitable, accounting for 65 percent
of overall revenue in FY20, followed by the passenger segment. Indian Railways had the
transported 1,232.64 million tonnes of freight. With this, Indian Railways' freight income
climbed to Rs. 1,17,386 crore (approximately) (US$ 16.04 billion) in fiscal 2020-21, up
o RailTel, a Railway Ministry-owned PSU that delivers fast and free Wi-Fi across the Indian railway
network, reported its highest-ever consolidated income of Rs. 11,660.05 million (US$ 158.48
million) for FY19-20. This amount represents a 12.3% increase over the consolidated income for
16
Indian Railways reached the greatest freight loading of 130.38 million tonnes in March 2021, up
• 27.33 percent over the previous year's 103.05 million tonnes. India Railways stated in November
2020 that 40 percent of the dedicated freight corridor (DFC) will be available for traffic by the end
• As of 2017, India was one of the top 20 railway exporters in the world. During the period 2010-
2018, India's railway exports increased at a CAGR of 31.51 percent, reaching US$ 507.90 million.
CHAPTER 2
COMPANY INTRODUCTION
Voestalpine VAE VKN India is part of the voestalpine VAE company, which is the world's leading
manufacturer of railway turnout systems. The product line is rounded up by innovative driving,
detecting, and locking systems, rolling stock and fixed asset monitoring devices, and a number of
associated services. Numerous well-known references from all around the world illustrate the company's
17
voestalpine is a worldwide leader in steel and technology, with a unique mix of materials and
processing skills, in each of its business divisions. The Vienna Stock Exchange has listed it
since 1995. It is a major partner in the automotive, consumer goods, aerospace, and oil and
gas sectors, as well as the world market leader in railway systems, tool steel, and special
sections, thanks to its high-quality products and system solutions. voestalpine is completely
dedicated to global climate objectives, and its greentec steel programme is a well-defined
Voestalpine Vae Vkn India Private Limited is a privately owned business that does not trade on a stock
market. Voestalpine Vae Vkn India Private Limited was founded on July 3, 1997 and is a non-listed
18
Delhi. It has a total paid-up capital of INR 61.39 crore and an authorised share capital of INR
80.00 crore.
For the fiscal year ending on March 31, 2019, Voestalpine Vae Vkn India's operational revenues
range from INR 100 crore to INR 500 crore. Its EBITDA has risen by 223.45 percent in the last
year. Its book networth has grown by 23.54 percent at the same period. Other performance and
Description: Voestalpine VAE VKN India Private Limited manufactures steel casting.
Manufacturer's categor
Voestalpine Vae Vkn India Private Limited is now in the position of being active.
Voestalpine Vae Vkn India Private Limited had its most recent AGM (Annual General
Meeting) on September 30, 2020, according to our data. The most recent balance sheet was
Naresh Kumar Aggarwal, Kapil Kumar Aggarwal, Naresh Kumar Aggarwal, Naresh Kumar
Aggarwal, Kapil Kumar Aggarwal, Naresh Kumar Aggarwal, Kapil Kumar Aggarwal, Naresh
Kumar Aggarwal.The Corporate Identification Number (CIN) of Voestalpine Vae Vkn India
India Private Limited is at 24/5, Sri Ram Road, Civil Lines, Delhi, Delhi.
19
• Voestalpine VAE VKN India Pvt. Ltd., Sonepat (Haryana) (previously known as VAE VKN Industries Pvt.
Ltd.) is a joint venture between an Indian partner (the Aggarwal family) and voestalpine VAE GmbH,
Austria, an internationally recognised and pioneer firm in the industry of Railway Track Systems and
its Spanish partner JEZ Sistemas Ferroviarios S.L. specialise in manufacturing CMS Crossings for local
and international markets for conventional, heavy-haul, metros, MRTS, and high-speed applications.
• Voestalpine VAE VKN also produces highly specialised alloy steel and other sorts of unique
• Through this joint venture, Voestalpine VAE VKN India Pvt. Ltd. has demonstrated
unmistakable expertise in producing all components that make up the track construction in-
• Voestalpine VAE VKN India Pvt. Ltd. is fully equipped with the most current and state-of-the-art
infrastructure and technical support from voestalpine VAE and their colleagues across the world to
manufacture and satisfy the quality requirements of the clients in all respects.
• Voestalpine VAE VKN India Pvt. Ltd. is an ISO 9001:2008 certified RDSO Class-A Foundry
and authorised supplier for a comprehensive variety of trackwork goods for Indian Railways.
20
NAME: VOESTALPINE VAE VKN INDIA PVT.LTD
LOGO:
WEBSITE: https://www.voestalpine.com/vaevkn/e n/
Peter LIESENS
Executive Director
Technical / R&D
Vikas AGGARWAL
Director
Operations
Kapil AGGARWAL Director Commercial
CONTAC (10 AM – 7 PM)
T
DETAILS: Phone:91/11/23965651 Fax:
91/11/23965653
For Enquiry: [email protected]
Marketing Desk: [email protected]
21
REGISTE Voestalpine VAE VKN 24/5
RED Sri Ram Road, Civil Lines,
OFFICE: New Delhi 110054, India
SOCIAL https://www.linkedin.com/c
MEDIA: ompany/voestalpine/mycom
pany/
https://instagram.com/voest
alpine?utm_medium
https://www.facebook.com/
voestalpineglobal
COMPANY HISTORY
• 1964 - Veekayan Industries was founded in Batala, Punjab, by the Indian family Aggarwal.
• Up until 1999, Switches, Elastic Rail Clips, Nuts and Bolts were largely manufactured for
Indian Railways.
• Expansion to Sonepat, Haryana, in the year 2000. For the production of Cast Manganese
Crossings (CMS)
• RDSO approved vendor for CMS Crossings in 2001. CMS prototypes approved in record speed of
8 months
• Joint-Venture with VAE Gmbh in 2004 Indian Railways approved vendor • 1:16, UIC60
22
• Diamond Crossings with and without Slips (single or double)
MISSION STATEMENT
• Use of engineering expertise available from Sister Companies across the world
Design and development of full turnout systems to serve trackwork clients as a one-stop shop
Handle the whole process for the customer, from site-specific design through on-time installation.
A positive, motivating work environment for our workers that allows them to express themselves
and produce exceptional results for our clients • Open lines of communication throughout the
23
organisation
Company Shares
The voestalpine AG share is listed on the Official Market of the Vienna Stock Exchange. The share is also
traded in Frankfurt, Stuttgart, Munich, Hamburg, Berlin, and on the SEAQ in London
24
Stock identification no.: 93750 (Vienna Stock Exchange); 897200 (Germany)
ISIN AT0000937503
Initial public offering (IPO): October 9. 1995; share price EUR 5.18*
Reuters: VOES.VI
Bloomberg: VOE AV
25
COMPANY PERFROMANCE IN LAST 3 MONTHS
26
COMPANY ENGINEERING
Competence
• voestalpine VAE VKN is a subsidiary of the voestalpine VAE Group, which is recognised
• More than 150 engineers from across the world are working on it.
• special needs
• Turnouts and diamonds were optimised for LCC (Life Cycle Cost).
• Some areas, such as high-speed, heavy haul, or light rail (metro and tramways), or
• Each voestalpine VAE plant has its own engineering department, ensuring that local client requests are
addressed. The parent company's central engineering department oversees the transfer of know-how
Customized Solutions
Company analyses our clients' needs and recommends the most technical and cost-effective solution. The
27
high potential of the workforce, along with great technical expertise, guarantees that tailored solutions a
are implementedquickly.
28
RAMS (Reliability, Availability,
The tight link between safety, dependability, and life cycle costs necessitates the
maintainability, and safety assessments for each product in line with EN 50 126
requirements.
and the environment while also increasing the product's dependability and safety.
29
COMPANY PRODUCTS PORTFOLIO
TURNOUTS SYSTEMS
Turnouts, crossovers, slips, diamond crossings, conventional switches, jump and solid frogs,
swing nose, CMS crossings, and complete layouts, among other things, are developed and
customer requirements for all available rail profiles and required gauges. Both ballasted and
ballastless tracks are supported. Voestalpine VAE VKN is your turnout system partner for
innovative and cost-effective solutions. Large speeds, high axle weights, and short train
intervals necessitate complicated and customised turnout systems. In the past, we've set new
develops and manufactures systems turnouts and diamond crossings, designed optimised
switch devices, mivable point frogs, manganese frogs, built-up crossings, (elastic) ribbed base-
plates/ roller systems, and rail expansion joints. All of the company's solutions are capable of
Extreme weather and environmental conditions, such as snow or ice, desert sands, or temperature
variations, as well as axle weights of up to 40 metric tonnes and lengthy distances, must be overcome.
It is necessary to put up a fight. As a result, we help our customers in a fiercely competitive industry
by providing our knowledge and services to provide them a decisive infrastructural advantage –
allowing them to focus entirely on their core business. We've been providing these services all around
the world .
30
HEAVY HAUL :
For the problems of the future, voestalpine VAE VKN has unique system solutions.
There is a lot of long-haul traffic. The rise in significance of goods and heavy-haul rail transport is
being aided by a growing global environmental consciousness and rising energy prices.
unique technological solutions to ensure our clients' safety, availability, and cost-effective operation
31
HIGH-SPEED TURNOUTS:
For both ballasted and ballastless tracks, speed turnouts for the Indian and international markets.
Safety, travel time, dependability, and comfort are becoming more essential success criteria. With the
most sophisticated turnout technology, voestalpine VAE VKN establishes trends and builds the world
32
STEEL CASTING :
Voestalpine VAE VKN is a high-quality technical foundry with experience casting a wide
voestalpine VAE VKN specialises in delivering and fabricating hand mould steel castings
with high alloyed compositions. Steel castings in series or custom made from 1 kg to
• Steel (stainless)
33
• Tool steel that has been cast
SUB-URBAN TRAFFICS:
In India and worldwide, we provide full turnout systems for metros and MRTS. The needs of
We are able to provide unique application-oriented solutions for turnouts as a result of our
More than merely supplying a turnout, our services include technical advice, planning, design,
In order to build tracks over civil engineering projects, voestalpine VAE VKN may also offer specific
components such as rail expansion joints (large bridges or viaducts). External factors such as traffic
These loads can sometimes cause the end span in the abutment connection to rotate.
34
• Alter the Materials
• Turning Points
• Frogs
• Safety Rails
• Transition Rails.
Diamond Crossings
35
JOB PROFILE
• DURATION: 2 MONTHS
Deepak Talwar
Vice-President
• DIVISION/DEPARTMENT:
Marketing
36
Key Responsibilities:
metallic iron, mild steel semi furnished steel , other fello alloys etc.
• To calculate the Price Variation Clause and to apply that cost for future tenders.
37
JOB SUMMARY
known as VAE VKN Industries Pvt. Ltd.) is a joint venture, in collaboration with
an indian partner (family Aggarwal) and with voestalpine VAE GmbH, Austria, a
globally renowned and pioneer company in the field of Railway Track Systems
and its affiliate company JEZ Sistemas Ferroviarios S.L., Spain, specialized in
steel and other types of special steel castings ranging from 1 kg to 6,000 kg.
Cooperation etc In my whole internship I was assigned the task of getting touch
with the assistant engineer of North Eastern Railway Zone Head office in
Gorakhpur to fullfill the demands of the 26 units of turnouts units with special
trackout components under their given instructions . Also, apart from that I also
used to calculate the quotation of tender by calculating the different price norms
like labour wages , ferroy alloys costs, iron and steel costs and send it to senior
authority of the company. At last have to quote the value of tender to indian
railway and be in touch with the authority so the tender will be passed and I also
38
keep an eye track so the products will be supplied within time limit to the Indian
39
40
SAMPLE TENDER DEMAND OF SPECIAL TRACKOUT COMPONENTS
41
THANK YOU
42