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    Saima Resume

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    Shahzaib Hasnain
    The document is a resume for Muhammad Gulfam. It details his education at LUMS where he studied Management Science and lists his professional experiences including roles at Skyline Academic and Edxel Research. It also outlines his leadership experience and projects in areas like supply chain management and marketing.

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    © All Rights Reserved
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    Saima Resume

    Uploaded by

    Shahzaib Hasnain
    21 views2 pages
    The document is a resume for Muhammad Gulfam. It details his education at LUMS where he studied Management Science and lists his professional experiences including roles at Skyline Academic and Edxel Research. It also outlines his leadership experience and projects in areas like supply chain management and marketing.

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    The document is a resume for Muhammad Gulfam. It details his education at LUMS where he studied Management Science and lists his professional experiences including roles at Skyline Academic and Edxel Research. It also outlines his leadership experience and projects in areas like supply chain management and marketing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views2 pages

    Saima Resume

    Uploaded by

    Shahzaib Hasnain
    The document is a resume for Muhammad Gulfam. It details his education at LUMS where he studied Management Science and lists his professional experiences including roles at Skyline Academic and Edxel Research. It also outlines his leadership experience and projects in areas like supply chain management and marketing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Muhammad Gulfam

    LinkedIn: www.linkedin.com/in/Muhammadgulfam5 Email: [email protected]


    Address: Lahore Phone: +92 (349) 1208442

    OBJECTIVE
    Aiming to utilize my Management Science expertise to optimize decision-making and operational efficiency, driving the organization's growth and
    success.
    EDUCATION

    Lahore University of Management Sciences (LUMS) Sep 19 – May 23


    Bachelor of Science in Management Science (Honors)
    Key Courses: Integrated Marketing Communications, Business Optimization, Principals of Marketing, Decision Analysis, Brand
    Management, Business communication, Principles of Management, Data-driven Marketing, Business Communications, Entrepreneurship,
    Business Ethics, Logic and Critical Thinking

    PROFESSIONAL EXPERIENCES
    Skyline Academic – Digital Media Executive: April 2023-Ongoing
     Leveraged GHL CRM software at Skyline Academic to significantly enhance marketing strategies and customer engagement, leading to
    marked improvements in brand visibility.
     Spearheaded dynamic digital marketing campaigns, employing innovative multi-channel strategies that drove performance enhancements and
    market expansion.
     Executed targeted strategies, boosting customer base by 50% and market reach by 45% through collaborative online campaigns.
    Edxel Research – Operations Manager: Jan 2022 – Jan 2024
     Spearheaded digital transformation initiatives, expanding market reach by creating and implementing a robust digital business strategy.
     Collaborated seamlessly with over 50+ freelancers, ensuring the proficient execution of projects, while also meticulously tracking business
    Operations progress and outcomes
    International Counselling Centre (Pvt) Ltd – Marketing Intern: Jul 22 – Aug 22
     Actively contributed to the marketing team, co-creating and executing innovative strategies that elevated customer engagement across social
    media platforms.
     Proactively generated leads by conducting targeted phone outreach, showcasing adeptness in converting prospects into valuable clients.
     Assumed responsibility for devising and managing social media strategies, effectively curating content and posts to bolster the brand's online
    presence.
    Wearess- Co-Founder: 2020– 2023
     Served as a key point of contact for all clothing marketing strategy for the brand. Leveraged marketing expertise, best practices and
    bizdev knowledge to identify, develop, and execute a comprehensive marketing program through teamwork to increase revenue up to 1.5
    lacs in first volume.
     Settled the problem of dealing with a wide range of customized orders by devising an efficient method that included utilizing Excel to keep
    track of the orders and building user- friendly tables.
     Chaired Partnerships with six affiliated societies of LUMS through efficient communication.
    LUMS Advancement Office-Student Intern Alumni Affairs: Feb 22 -Mar 22
     Worked in Outreach department to collect data of approx. 30 potential donors and the LUMS community through emails and phone calls.
     Gathered data of more than 100 Alumni through Phone calls and established record of data.
    Gallup Pakistan– Marketing Research Intern: Jul 19 - Aug 19
     Administered interviews to research more than 100 participants chosen by the Field Manager, Research Associates and Project Coordinators
     Reviewed data to ensure completeness and accuracy of information; follows up with subjects to resolve problems or clarify data collected to
    administration.

    LEADERSHIP & EXTRACURRICULARS


    Alpha Society– Assistant Director Social Media and Marketing: 2020 – 2021
     Led department of 15-20 media planners to develop promotional packages to gain organic audience.
     Built strong relationships with other societies’ advertising and marketing departments that ensured the delivery of larger campaigns that
    covered a variety of media formats.
     Achieved a 75% increase in students participation rate through creative and inclusive promotional campaigns for Rung Event

    Developing Youth Aspirations (DYA) – Director Marketing and Promotions: 2019-2020


     Collected Donations from the LUMS community and dealt with 50+ deserving cases and arranged cloth drives for deserving People.
     Taught soft skills to underprivileged students that ensured their grooming even at the primary level to succeed in life.

    PROJECTS
    SPROJ-Supply Chain Management:
     Conducted in-depth case study on Metro Wholesale, examining supply chain hurdles during and after COVID-19.
     Formulated tailored digitalization approaches to enhance Metro's operational efficiency, complemented by practical insights from interviews.
     Showcased adept research and strategic skills, contributing to the understanding of dynamic grocery retail landscape.
    Principle of Marketing:
     Successfully conceptualized and established a new brand, showcasing expertise in market segmentation, 4 P's (product, price, place,
    promotion), and budgeting by leveraging core marketing principles.
     Demonstrated comprehensive mastery over brand development, strategic planning, and digital marketing, resulting in a robust online presence
    and competitive positioning.

    Brand Management:
     Build a hair care brand, and devised a brand name, logo, and created marketing campaign, creative briefs and advertisement for a new hair
    care brand.
     Did market analysis and market research for competitive advantage.

    VOLUNTEER WORK
     Engaged as a volunteer in GRE and SAT workshops, contributing to effective test preparation strategies.
     Played an active role in showcasing the university's offerings by participating in the Open Day at LUMS.
     Supported career exploration by volunteering at the Career Fair, aiding students in making informed choices.
     Contributed to expanding educational opportunities by participating in the NOP Program, promoting accessibility to quality education.
     Participated in Personality and Development Workshop.
    TECHNICAL CERTIFICATION

     MS Excel: Lahore University of Management Sciences, Pakistan.


     MS word and Power Point: Lahore University of Management Sciences, Pakistan
     Python: Coursera
    Skills: RStudio, @RISK, SPSS, Advanced Excel, Office, Digital marketing, problem solving. Team work.
    Interests: Sports, Traveling, Music.

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