GROUP 2
UNIQLO MARKETING PLAN
IN VIETNAM
TODAY'S DISCUSSION
Executive Summary
Company Overview
Market Overview
Marketing Plan
Budget and Financial Rationales
01
02
NEXT YEAR'S GOAL Budget accounts for 8,5% Revenue
Revenue and Profit increase by 14.5%
Penetrate Vietnam Market
COMPANY OVERVIEW
03
CORE BENEFIT OF UNIQLO' S PRODUCTS PRODUCTS
&
THE NEED BEHIND THE NEED
SERVICES
THE BENEFIT BEHIND THE BENEFIT
04
MARKET OVERVIEW
Vietnam is still a relatively new market to
UNIQLO in recent years. Therefore, to grow
the market share in the present industry, we
will focus on market development.
05
RESEARCH AND DEVELOPMENT REGIONAL EXPANSION
Focusing its marketing strategies on male Having 10 stores and a manufacturing plant
customers in Vietnam to facilitate business. Planning
to rapidly increase its stores
06
SEARCHING FOR NEW CUSTOMER BRAND AWARENESS
SEGMENTS
digital marketing, collaborations with
Making products for babies and adolescents
designers and brand campaigns.
07
VALUE PROPOSITION
more for the same.
08
TARGET CUSTOMER
both male and female, "millennial" generation
true tech enthusiasts
potential multinational target customers
09
B2C SEGMENTATION
Demographic
Psychographic
Behavioral factors
Geographic: different types of
neighborhoods and the popularity density
11
RISING PROSPERITY IN MID- SMALLER APARTMENTS, AND
RISE BUILDINGS STARTER HOMES
FINANCIALLY COMFORTABLE
SMALL ALLEY RESIDENTS
FAMILIES IN A LARGE ALLEY
B2B SEGMENTATION
Supply chain
Production network
Development and
Procurement of Materials
12
13
Developing a sensible marketing plan that takes into account
the brand's operating situation, as well as its financial
MARKETING PLAN situation, is critical for firms to get a foothold in the market.
CAMPAIGNS
Sales Promotions
Direct Marketing
Advertisements
Sponsorship
Online Promotions
14
BRAND AWARENESS
UNIQLO will create an image of itself as a powerful, desired, and
stylish quick fashion shop in the minds of consumers.
15
UNIQLO
BUDGET & FINANCIAL RATIONALES
BUDGET
Title Bugdet
Sales Promotion 5% Total Revenue
Advertising 4% Total Revenue
Sponsorship 0.5% Total Revenue
TOTAL 8.5% Total Revenue
17
OBJECTIVES FOR FY2022
THROUGH CAMPAIGN
Increase followers by 300k by the end of next year
Increase CRO by 1% while revenue & profit decrease by 20%
Increase number of visits from non-followers by 5%
Physical Stores: Not many changes are forecasted
18
REVENUE INCREASES BY
14.5%
PROFIT INCREASES BY 14.5%
19
THANK YOU FOR LISTENING!
Hope you all have a good day!
