ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
(Department of Mass Communication)
WARNING
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING
THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD
OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROM
OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN
“AIOU PLAGIARISM POLICY”.
Course: Public Relation (968) Semester: Spring, 2023
Level: MSc
Please read the following instructions for writing your assignments. (AD, BS, BEd,
MA/MSc, MEd) (ODL Mode).
1. All questions are compulsory and carry equal marks but within a question the
marks are distributed according to its requirements.
2. Read the question carefully and then answer it according to the requirements of the
questions.
3. Avoid irrelevant discussion/information and reproducing from books, study guide
or allied material.
4. Handwritten scanned assignments are not acceptable.
5. Upload your typed (in Word or PDF format) assignments on or before the due date.
6. Your own analysis and synthesis will be appreciated.
7. Late assignments can’t be uploaded at LMS.
8. The students who attempt their assignments in Urdu/Arabic may upload a scanned
copy of their handwritten assignments (in PDF format) on University LMS. The
size of the file should not exceed 5MP.
Total Marks: 100 Pass Marks: 40
ASSIGNMENT No. 1
(Units:1-4)
Q.1 Explain PR, and mention how it is different from other public influencing (25)
Q.2 Write the duties and qualities of PRO in detail. (25)
Q.3 Write a detailed note on political PR and how propaganda techniques are used by
political parties to achieve their aims? (25)
Q.4 Write notes on the following: (25)
1: Origin of PR in Pakistan
2: PR networks in Pakistan
1
Total Marks: 100 Pass Marks: 40
ASSIGNMENT No. 2
(Units:5-9)
Q.1 Why time and planning model is most important in PR? Explain various steps
involved in PR campaigns. (25)
Q.2 Explain functions of persuasion in PR. What are the main components and
functions of persuasion? (25)
Q.3 Define code of ethics in PR. Write down code of IPRA and PRSA. (25)
Q.4 Write notes on the following (25)
1: Press briefing
2: Press release
3: PR Photography
4: House journal
