i

Republic of the Philippines

Eastern Visayas State University-Tanauan Campus

Business, Entrepreneurship, and Management Department

Tanauan, Leyte

FRAGRANCE ESSENCE
BUSINESS PLAN IMPLEMENTATION TERMINAL REPORT

In Partial Fulfillment
of the Requirments for the course
EnCC 423 Business Plan Implementation II

Arellano, Michelle G.
Canedo, Ghiamae R.
Doria, Jacinto M. Jr.
Robedillo, Judylyn M.
Tolibas, Rubie N.

May 2023
ii

APPROVAL SHEET

This Business Plan entitled FRAGRANCE ESSENCE prepared and submitted by

Arellano, Canedo, Doria Jr., Robedillo, and Tolibas in partial fulfillment of the
requirments for the degree Bachelor of Science in Entrepreneurship has been
examined and recommended for acceptance and approval for Oral Examination.

REYNALYN BARBOSA CPA, MM

Adviser

Approved by committee on Oral Examination with a grade of .

BUSINESS PLAN COMMITTEE

GRACE N. DUMRIGUE, CPA, DM DANIEL G. AMIDA, DMT

Member Member

JEFFREY B. NEGROS, DrBA

Chairman

Accepted and Approved in partial fulfillment of the requirments of the course EnCC
423 Business Plan Implementation II

Date of Oral Examination : May 2023

DANIEL G. AMIDA, DMT

Dean, Business Entrepreneurship and Management
Eastern Visayas State University – Tanauan Campus
Tanauan Leyte, Philippines
iii

ACCEPTANCE SHEET

This Business Plan entitled FRAGRANCE ESSENCE prepared and

submitted by Arellano, Canedo, Doria Jr., Robedillo, and Tolibas in partial
fulfillment of the requirments for the degree Bachelor of Science in
Entrepreneurship, is hereby accepted.

GRACE N. DUMRIGUE, CPA, DM DANIEL G. AMIDA, DMT

Member Member

JEFFREY B. NEGROS, DrBA

Chairman

Accepted in partial fulfillment of the requirements of the requirments for EnCC 423
Business Plan Implementation II

DANIEL G. AMIDA, DMT

Head, Business Entrepreneurship and Management
Eastern Visayas State University – Tanauan Campus
Tanauan Leyte, Philippines

ANNABELLE B. PILAPIL, Ph.D.

Campus Director
Eastern Visayas State University – Tanauan Campus
Tanauan Leyte, Philippines

Date of Oral Examination : May 2023

iv

ACKNOWLEDGEMENT

It is our greatest concession to extend our outmost gratitude to the following

for their kind and invaluable assistance.

To our Business Implementation II instructor, Dr. Jeffrey B. Negros for his

good appreciation grateful support and for his professional way of guiding us that

resulted to work well and make our implementation productive.

To the panelists Dr. Jeffrey B. Negros, Dr. Grace N. Dumrigue, and Dr. Daniel

G. Amida Jr. for the comments and suggestions from the proposal to implementation

that creates a great impact for us to succeed in this endeavor.

To the faculty of Business Entrepreneurship and Management Department

headed by Dr. Daniel G. Amida Jr. who granted our Business Implementation and

trusting our capabilities in implementing our business.

To our valued customers, who had continuously supported our small business

from the beginning of the implementation.

To our beloved parents who give us strength and support for our financial

needs and for being our inspiration.

Most specially, we are deeply thankful to God for the wisdom, strength, ability

to do and continuous blessings he gave.

v

TABLE OF CONTENTS

PAGES

TITLE PAGE i

APPROVAL SHEET ii

ACCEPTANCE SHEET iii

ACKNOWLEDGEMENT iv

TABLE OF CONTENTS v

LIST OF TABLES vii

LIST OF FIGURES viii

EXECUTIVE SUMMARY ix

SECTION I. INTRODUCTION 1

Basic Profile 1

Name of the Business 1

Date Started and Address 2
Form of the Organization 2
Type and Nature of the Business 3
Name and Roles of the Owners 4
Initial Investment 6
Vision 6
Mission 7
The Objectives of the Business 7

SECTION II. BUSINESS OPENING ACTIVITY 9

vi

SECTION III. BUSINESS IMPLEMENTATION NARRATIVE

REPORTS 11

Marketing Activity Report 11

Production and Operations Report 14
Organizational Management and Administration Report 15
Financial Report 16

SECTION IV. BEST PRACTICES 20

SECTION V. CHALLENGES ENCOUNTERED 21

SECTION VI. TARGET REPORTS 22

SECTION VII. DEVELOPMENT PLAN 24

SECTION VIII. APPENDICES 26

vii

LIST OF TABLES

PAGES

TABLE 1: Name of the Owners and their Job Description 5

TABLE 2: Investment by the Owners 6

TABLE 3: Comparative Balance Sheet 16

TABLE 4: Comparative Income Statement 17

TABLE 5: Comparative Statement of Capital 18

TABLE 6: Comparative Statement of Cash Flow 19

TABLE 7: Weekly Distribution/ Targeted Sales weekly 22

TABLE 8: Development Plan 25

viii

LIST OF FIGURES

PAGES

FIGURE 1: The Map Location of the Business 2

FIGURE 2: Organizational Chart 4

FIGURE 3: Office Supplies 9

FIGURE 4: Raw Materials 10

FIGURE 5: Weekly Sales for the month of January-March 11

FIGURE 6: Weekly Sales for the month of April and May 12

FIGURE 7: Marketing Strategies we use 13

FIGURE 8: Individual Performance for the month of January-March 15

FIGURE 9: Individual Performance for the month of April and May 15

ix

EXECUTIVE SUMMARY

The inspiration for Fragrance Essence came from a desire to help customers
feel better and share a diversity of scents. The business partners invested P2,500 each
for a total of P12,500.00 as initial capital. Comparatively, in the first semester, we had
a net income of 49% amounting to 15,850.00 while in the second semester it gained a
19% amounting to P67,400.00 and it is clear that during our first semester of
implementation, it got off to a strong start, and in the second semester, we were able
to have great sales, indicating that the business has a lot of room to develop and the
capacity to grow and the business maintain the entire operation with no liabilities.

Since our production of perfume is weekly, we also decided to have weekly

sales to monitor if we are earning or not. The sales for week one to week four which
is the month of January the line is stable because we taught that it is good to have
increase in targeted sales monthly but since we realized that it is better to increase
weekly by ten so you can see at the line that it is increasing because we are following
our targeted sales by week as a group. Our business is all about perfume and it is not
like foods that are consumable every day and it is not necessary or needs of all people
so sometimes some of the members cannot hit the target, the other member sells the
remaining perfumes. Even though we cannot hit the target sales weekly, we work hard
to hit the target by next week or before the month ends.
In starting a business there must be a marketing strategies in order to be
known the products to be sold and to help increase the sales. Creating a Facebook
page and making tarpaulins are the common strategies that we make and development
strategies, we will focus on another kind of market by the same product, develop a
product for the same kind of market, and different product for different market. Thus,
the business will upgrade the value of scent and improvement of the product and sell
directly to the customer. We created a Facebook page for us to post updates on the
business.

It is advised that this business be kept going even after graduation by

concentrating on this type of market, however we are free to choose another. The
value proposition may also include diversifying its product design. Additionally, by
improving the process to a better way.
x
1

SECTION I
INTRODUCTION

A business that satisfies the needs and the wants of the future possible
customers. It is the business that not only the entrepreneurs, gain but also the
consumers.

Perfume can help customer feel better. Wearing a perfume that reflects your
mood might also help you project it more effectively. Whether you're feeling fun,
mischievous, timid, or even reserved, perfumes come in a variety of scents to suit
your mood. It has traditionally been used largely for scent. It helps to keep you smell
fresh all day.

As we tackled about our business, we make sure that the supplier of our
formulated perfume has a good quality and fragrant varieties of scents so that we
won't disappoint our future customer. To do that, we make sure that our supplier has a
positive feedback from others and her workplace is clean. In that case we will be one
hundred percent (100 %) confident that our product will be patronized by the people.

To minimize the cost for the stall and location, our team decided to put the
location on one of our member's address and the location of our business will be at
Barangay Opong, Tolosa, Leyte. Not just to minimize the cost but also based on our
survey this location will also attract many customers, because many people in this
area is fond of applying perfumes. And the distant buyer can easily find the said
location.

Name of the Business

Fragrance Essence is a typical and unique business name that we made for the
customers who love perfumes and make them more appealing and attracting to the
people.
2

Date Started and Address of the Business

The business operation started on January 2, 2023 to May 14, 2023.

The business is located at Barangay Opong Tolosa, Leyte. The entrepreneurs

choose this location not just because one of the owners reside in this barangay but
also because the place is located along the road and many vehicles from nearby towns
were passing by giving them the advantage of a greater income.

Figure 1: The Map Location of the Business

Form of Organization

A partnership is a form of business that contains two or more person that binds
themselves to contribute money and manpower to shares in profit and loss of the
business.

Fragrance Essence is a partnership form of business, where the proponents

consist of five and we considered ourselves as partners. The owners do the duties and
responsibilities in the daily operation like the production and selling of perfumes and
we also share the profits generated by our business.
3

Type and Nature of the Business

The proponents consider the business as a merchandising type of business

since we only buy already formulated perfume, we are also the one who refill the
perfume from the amber to the empty bottles and put the stickers of our own brand. It
is an advantage because it reduces cost of deliveries, and it has a higher standard of
safety and quality control. We can make sure that the formula and materials are in
good quality.

The business is all about perfume. One of the advantages of using perfume as
it improves one’s mood or even enhance self – confidence. Perfume can also help you
feel better. Using perfume that reflects your mood might also help your business it
more effectively.
4

Names and Roles of the owners

JACINTO, DORIA JR.

GENERAL MANAGER

ARELLANO, MICHELLE

ASSISSTANT MANAGER

TOLIBAS, RUBIE ROBEDILLO, JUDYLYN CANEDO, GHIAMAE

SOCIAL MEDIA MARKETING MANAGER FINANCIAL MANGER
ADMINISTRATOR

Figure 2: Organizational Chart

5

Table 1: Name of the Owners and their Job Description

Owners Job Description

Jacinto Doria Jr. General Manager- an employee who is for planning, directing,
and overseeing the operations of the organization and the one who
overseeing and leading of a group in many instances.

Seller- responsible in selling the products to enable to have sales.

Michelle Arellano Assistant Manager- responsible for managing the organization

when the general manager is not around and one of the
responsible persons in formulating the formulated perfume from
the gallon to the empty bottles.

Seller- responsible in selling the products to enable to have sales.

Judylyn Robedillo Marketing Manager- responsible for managing promotion and

positioning of a brand or the products that the business sells.

Seller- responsible in selling the products to enable to have sales.

Rubie Tolibas Social Media Administrator- coordinates, create and place

content for the business social media platforms and works also
with the marketing and sales teams about content development,
topics, and opportunities.

Seller- responsible in selling the products to enable to have sales.

Ghiamae Cañedo Finance Manager- responsible for analyzing every day financial
activities and provided advice and guidance to upper management
on future financial reports.

Seller- responsible in selling the products to enable to have sales.

6

Initial Investment

As business partners, we have contributed an equal amount of ₱2,500.00 each

amounting to a total of ₱12,500.00 which become our initial investment allocated for
the perfumes, supplies and other necessities of the business used in the whole
operation. Each of the partners have contributed 20% of the total investment.

Table 2: Investment by the owners

INVESTMENT/

NAMES CONTRIBUTION PERCENTAGE

ARELLANO, MICHELLE G. ₱2,500.00 20%

CANEDO, GHIAMAE R. ₱2,500.00 20%

DORIA, JACINTO JR. M, ₱2,500.00 20%

ROBEDILLO, JUDYLYN M. ₱2,500.00 20%

TOLIBAS, RUBIE N. ₱2,500.00 20%

TOTAL ₱12,500.00 100%

The Vision of the Company

“To be one of the well-known perfume brands in region VIII”

A locally leading perfume product provider committed to enhance the natural

beauty of men and women, always anticipating and meeting the tastes and preferences
of our discerning customers and bringing them serenity through the medium of
fragrance.
7

The Mission of the Company

“To offer different perfume scents to the target market”

Offer scents that sustain the values and lifestyles of every man and every
woman, express the unique character of every individual, every place, and every
experience. We believe that fragrances are essential elements of humanity; they
represent a precious treasure. That’s why we will strive for excellence and work
tirelessly to earn full customers satisfaction.

Objectives of the Business

The following are the objectives of the business:

Marketing Objectives

1. To capture ten percent (10%) of market share from the total perfume market
share within Tolosa and nearby towns.
2. To gain and retain positive share of twenty percent (20%) by the end of the
year 2022.
3. To increase the number of visits on the business’ social media account/pages
by bringing in the business using digital marketing.
Operational Objectives
1. To offer quality perfume products at a reasonable price.
2. To provide quality perfume products at the lowest possible cost.
3. To always adhere to highest possible customer satisfaction.
4. To ensure suppliers’ ability to supply products based on customers’ demands.
Management Objectives
1. Periodic and constant planning for business development.
2. Effective utilization of limited resources to support business growth.
3. To provide employment opportunities.
4. To constantly adhere on the quality control and assurance for the products
offered.
8

Finance Objectives
1. Proper record-keeping of all financial transactions on the business.
2. Periodic preparation of financial statements to determine how the business is
doing.
3. To earn desirable profit by incurring the lowest possible cost and earn revenue
through extensive sale efforts from operations annually.
4. To invest in high potential investment portfolio or business ventures at least
three (3) years or when net profit warrants.
Socio-Corporate Objectives
1. Reduce plastic wastage by offering perfume refills.
2. To start up the business with minimum capital.
3. To incorporate social responsibility on Facebook page and website of the
company.
9

SECTION II
BUSINESS OPENING ACTIVITY

In implementing a business, it is a need to know first what supplies that will be

used in entire operation of the business. Our business is all about perfume and we the
owners decided us to become a sales agent since we have different location. The
pictures below show the supplies that we need. Before the day of opening, we first
buy supplies like notebooks, ballpens, scissors, and calculators.

Figure 3: Office Supplies

10

Last September 5, 2022, we started the operation of our business. First, we

ensure the materials we needed in preparing the perfume to be sold. It includes also
formulated perfume from our supplier since the type of our business is merchandising.
When we go through first in our production where we are the one who refill perfume
from the amber to 85 ml bottles and we put stickers of our own brand. After the
production, the proponents decided to divide it into five since we are five members of
the group and have a different location to be able to easily sell our product to our
valued customers.

Figure 4: Raw Materials

11

SECTION III
BUSINESS IMPLEMENTATION REPORTS

Marketing Activity Report

Since our production of perfume is weekly, we also decided to have weekly

sales to monitor if we are earning or not. The two figures below show the weekly
sales of our business from the month of January to May. The first figure shows the
weekly sales for the month of January, February and March while the second one
shows for the month of April and May.

As we can see at the first graph, the sales for week one to week four which is
the month of January the line is stable because we taught that it is good to have
increase in targeted sales monthly but since we realized that it is better to increase
weekly by ten so you can see at the line that it is increasing because we are following
our targeted sales by week as a group.

WEEKLY SALES
35,000

30,000
APRIL AND AMY

25,000

20,000

15,000

10,000

5,000

0
WEEK 13 WEEK 14 WEEK 15 WEEK 16 WEEK 17 WEEK 18 WEEK 19

WEEKLY SALES

Figure 5: Weekly Sales Report of Jan-Mar

12

WEEKLY SALES
25,000
JANUARY-MARCH

20,000

15,000

10,000

5,000

0
WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK WEEK
1 2 3 4 5 6 7 8 9 10 11 12

WEEKLY SALES

Figure 6: Weekly Sales Report of April and May

In starting a business there must be a marketing strategies in order to be

known the products to be sold and to help increase the sales. Creating a Facebook
page and making tarpaulins are the common strategies that we make. Nowadays,
people are more on technologies and most of them uses Facebook so we the owners
decided to make facebook page of our business to them to know our perfume and they
can reach us through the page even though they are far from us. The owners of the
business have different locations we decided to have tarpaulins in each place of the
sales agent. The tarpaulin uses also for the marketing technique ideal for small
business. It has also an advantage for us through of that the customer can easily
contact us when they are purchasing perfume because it indicates cellphone number to
call and text.
13

Figure 7: Marketing Strategies that we use

Production and Operation

14

Before starting to operate a business, the owners always think first the
preparation of the product. The process of preparing product is very important to
secure the quality of the product. Since we only buy an already formulated perfume,
we make sure our supplier is legal and pure of their products. We also make sure that
the product during the production will be handled with care and clean up to the final
outline of the product.

In making a good product, we should follow the step-by-step process. Our

product is all about perfume but instead of
producing a new perfume, the owners
decided to buy an already formulated
perfume for us to have less works and
expenses. After receiving the product, the
assigned owners to refill started their
work. The empty bottles that were refill is
85 ml, using a funnel so that there is no
spill of perfume. The last step in the
production is to put stickers to the bottles for our own brand of perfume.

Organizational Management and Administration Report

The figure represents the individual performance of the owners who consider
their selves as a sales agent since all of them are the one who sells the perfume. The
15

first graph shows the performance from the month of January, February and March
while the second graph shows for the month and April and May.

35 Individual Performance
30

25

20

15

10

0
Week Week Week Week Week Week Week Week Week Week Week Week
1 2 Arellano
3 4 Canedo
5 6
Doria 7
Jr. 8 9
Robedillo 10
Tolibas11 12

Figure 8: Individual Performance for the month of January- March

50 Individual Performance
45
40
35
30
25
20
15
10
5
0
Week 13 Week 14 Week 15 Week 16 Week 17 Week 18 Week 19
Arellano Canedo Doria Jr. Robedillo Tolibas
F
igure 9: Individual Performance for the month of April and May

Financial Report

Table 3: Comparative Balance Sheet

16

FRAGRANCE ESSENCE
STATEMENT OF FINANCIAL POSITION
AS OF MAY 14, 2023

ASSETS 1ST SEM 2ND SEM

CASH 8,450.00 79,900.00
ACCOUNT RECEIVABLE 15,150.00 -
TOTAL ASSETS 23,600.00 79,900.00

LIABILITIES
- -
TOTAL LIABILITIES - -

EQUITY
CAPITAL CONTRIBUTION 7,750.00 12,500.00
NET INCOME 15,850.00 67,400.00
TOTAL EQUITY 23,600.00 79,900.00
TOTAL EQUITY AND LIABILITIES 23,600.00 79,900.00

Table 3 shows the comparative balance sheet of Fragrance Essence. The

balance sheet is consisting of assets, liabilities, and owner’s equity of the business.
During the 1st semester the balance sheet of Fragrance Essence has a total asset of
23,600.00 and 23,600.00 for the total liabilities and equity while in the 2 nd semester
the balance sheet of the business has a total asset of 79,900 and same with the total
liabilities and equity. Both 1st and 2nd semester operation the business doesn’t have
liabilities.
17

Table 4: Comparative Income Statement

FRAGRANCE ESSENCE
INCOME STATEMENTS
AS OF MAY 14, 2023
1ST SEM 2ND SEM
REVENUE

SALES 87,000.00 351,000.00

TOTAL REVENUE 87,000.00 351,000.00

EXPENSES

ADVERTISEMENT EXPENSE 450.00 350.00

SUPPLIES OF PERFUMES 70,700.00 283,250.00

TOTAL EXPENSES 71,150.00 283,600.00

NET INCOME 15,850.00 67,400.00

Table 4 shows the comparative income statement in the 1 st semester and 2nd
semester of business implementation. The net income of the business is 15,850.00 for
the first three months of operation (September 5, 2022- November 27,2022) and
67,400.00 for the last almost five months of operation (January 2,2023- May 14,
2023). The net income increases in the 2nd semester by twenty four percent.
18

Table 5: Comparative Statement of Capital

FRAGRANCE ESSENCE
STATEMENTS OF CAPITAL
AS OF MAY 14, 2023
1ST SEM 2ND SEM
Fragrance Essence, Capital

INVESTMENT BY PARTNERS 7,750.00 12,500.00

NET INCOME 15,850.00 67,400.00

Fragrance Essence Capital Balance 23,600.00 79,900.00

Table 5 shows the change in capital investment of the partner in the three
months of operation during the 1st semester. The capital investment is 7,750.00 in total
and the net income ended on November 30, 2022, is 15,850.00 with a percentage
change of 49% net profit. This implies that the business implementation is profitable
for its three months of operation. For the 2 nd semester the capital investment of the
partners is 12,500.00 in total and the net income ended on May 14, 2023 is 67,400.00
with a percentage change of 19%. In this table shows that our business is still
profitable.
19

Table 6: Comparative Cash Flow Statement

FRAGRANCE ESSENCE
CASH FLOW STATEMENT
AS OF MAY 14, 2023
1ST SEM 2ND SEM
Cash Inflow
Investment by Partners 7,750.00 12,500.00
Sales 71,850.00 351,000.00
Total Cash Inflow 79,600.00 363,500.00

Cash Outflow
ADVERTISEMENT EXPENSE 450.00 350.00
SUPPLIES OF PERFUMES 70, 700.00 283,350.00
Total Cash Outflow 71,150.00 283,600.00
Ending Balance 8,450.00 79,900.00

Table 6 shows the cash inflow and outflow of the business for the 1 st semester
of business implementation with an ending balance as of November 30, 2022 is
8,450.00 while for the 2nd semester has an ending balance of 79,900.00 as of May 14,
2023.

SECTION IV
20

BEST PRACTICES

Fragrance essence has a best practices and strategies to that implemented

during implementation. It includes Marketing, Production and Operation,
Organizational Management Report, Financial Operations, and other initiatives. The
Marketing Manager and Social Media Administrator is assigned for managing
business and be responsible also for the marketing activities it involves posting in
Facebook page in which the customer would see the different scent we offer specially
when the person will follow our page, they can see the new updates of our business
and also each member of the group would also sell in able to hit the target number of
bottles perfume every week and earn also profit. The Production and Operation are all
member are responsible every Sunday in a month. The strategies we made of our
production since sometimes the formulated perfume has no stock, we will look for
initiative’s supplier. The positive experience we made is we can make to sell of our
perfume through the production and operation we do and we gain profit as well.
Organizational Management Report we all have strategies to maintain the good flow
in the business. From the general manager report we all set the goal in our individual
performance to make our business improve. Financial Operations these roles will
engage with a range of individual selling at all levels to ensure that financial processes
run efficiently and that people can easily follow them.

SECTION V
21

CHALLENGES ENCOUNTERED

We encountered a lot of challenges during the implementation of our business,

one of the hardest parts is that finding a customer who can buy our products with cash
to cash. Even though we have a friendly price, some buyers cannot afford to pay full
because of lack of income, so we decided to accept the one week to pay for them to
paid, but the one week to pay is still not enough for them because they cannot pay in
the said week, they extend another day, weeks until it become one month. It is hassle
for our group because even our personal money is about to use because every week,
we add the numbers of perfume we buy. It is not easy to handle business because the
owners have a different address and our production area is in Tolosa, you will see in
their eyes that they are crying because they are tired and they have also lost the money
that should be their school allowance, but we need to sacrifice and be strong because
this is all for us for our good future. And also, one of our problems is that we do not
understand each other sometimes. We experience also that the remaining investment
is not enough to buy the total perfume in specific week that we should sell so the
profit that we earned is about to use. As a member owner of Fragrance Essence, I
conclude that a lot of challenges that we faced is one of the causes sometimes for us
to get tired and to give up. Also, our paper is our problem because some of our
members did not make her part not until the deadline of submitting. A lot of
challenges are not about to give up, but also to motivate us to learn and to be strong
just to have a better future. As one of the owners of Fragrance essence We will do our
best to make sure that our business will not turn down because of these challenges.

SECTION VI
TARGET REPORTS
22

Table 7: Weekly Distribution/ Targeted Sales Weekly

JANUAR FEBRUARY MARCH APRIL MAY

Y

WEEK 1: 60 70 110 150 190

12 each 14 each 22 each 30 each 38 each
WEEK 2: 60 80 120 160 200
12 each 16 each 24 each 32 each 40 each
WEEK 3: 60 90 130 170 210
12 each 18 each 26 each 34 each 42 each
WEEK 4: 60 100 140 180
12 each 20 each 28 each 36 each
TOTAL 240 340 500 660 600
48 each 68 each 100 each 132 each 120 each

The tables above show the targeted sales weekly comparing to the individual
performance of each member of the group. Our business is all about perfume and it is
23

not like foods that are consumable everyday and it is not necessary or needs of all
people so sometimes some of the members cannot hit the target, the other member
sells the remaining perfumes. Even though we cannot hit the target sales weekly, we
work hard to hit the target by next week or before the month ends.

SECTION VII
DEVELOPMENT PLAN

The business has the ability to expand, and it is clear that during our first
semester of implementation, it got off to a strong start, and in the second semester, we
were able to have great sales, indicating that the business has a lot of room to develop
and the capacity to grow.

As the business goes through the development strategies, we will focus on

another kind of market by the same product, develop a product for the same kind of
market, and different product for different market. Thus, the business will upgrade the
value of scent and improvement of the product and sell directly to the customer. We
planned to expand our market not only in town of Tolosa, Tanauan, Tabon-Tabon,
and Dagami but also in the entire Leyte through social media. Following this minor
geographic expansion, the business will begin to reach out the customers
24

consciousness and satisfaction which is to provide which is to provide another

innovative product, in line with what the business offered such as, alcohol and fabric
conditioner

By putting this plan into practice, we will be able to improve our management,
our goods and services, and other organizational activities, guaranteeing that we
satisfy the demands of the market and the expectations of our customers. Eventually,
the management will keep working to improve and advance the business throughout
this strategy in order to stand out from the competition and increase sales of our
products in the near future.

Table 8: Development Plan

Functional Area What to do? Who will What When to

and Objectives (Activities) take the resource are start and
responsibility needed? finish the
? activity?
ORGANIZATIONAL DEVELOPMENT
Analyze what skills
Develop Team the business All Members Mentor End of
Management requires and semester
consider strength
and weaknesses
MARKETING
Each member will
Develop have a social media All Members Social Media End of
Marketing page in Facebook semester
Strategies
25

PRODUCTION and OPERATION

To observe and Plan how to manage

Improve in the the target per week All Members Manpower End of
production and semester
operation
FINANCE

To increase A weekly increase All Members All Members End of

business in target sales per semester
Profitability member
SUPPLY CHAIN and MANAGEMENT

Improve supply Look for more All Members Capital End of

Chain potential suppliers semester
Management and anticipate the
increase of customer
LOGISTICS and DISTRIBUTION

To improve Handing in the All Members Manpower End of

product and products directly to semester
service delivery customers
to the customer Improved on-time
deliveries of
products

SECTION VIII
APPENDICES

MICHELLE G. ARELLANO
Brgy. Sta. Mesa Dist. 7 Dagami, Leyte 6515
[email protected]
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Date of Birth: July 22, 2000

Place of Birth: Brgy. Sta. Mesa Dist. 7 Dagami, Leyte

Age: 22-year-old

Mother: Consorcia G. Arellano

Father: Eugenio S. Arellano Sr. (+)

Elementary: Dagami South Central School

Secondary: Sta. Mesa National High School

Phone Number: 09506548416

Work Experience: None

Motto: Beauty is useless without knowledge.

I am Michelle G. Arellano, a 4th-year student of the Bachelor of Science in

Entrepreneurship at Eastern Visayas State University Tanauan Campus. As an
entrepreneur student, it is in our curriculum to make a business plan, and after the
approval of the panelists, we will implement it by next school year. We reported many
businesses to our research adviser, and she chose the perfume business for our
business proposal and implementation. This year we are currently implementing our
proposed business, the Fragrance Essence. Just like other businesses, we also
experienced struggles starting ours. The type of our business is merchandising. We
only bought already-formulated perfume from our supplier, and we are the ones who
refill the perfume from the amber to 85-ml bottles and put the stickers on for our own
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brand. Our production area is at Brgy. Opong Tolosa, Leyte. One of my problems is
traveling to Tolosa every production day because I am from Dagami and I must ride
four times to be there, and I have a thirteenth-month-old baby. But since we are five
in the group, I asked them if I could help during production every other week since
our production is weekly. Before starting the operation of the business last year which
is the 1st semester, our group decided to sell fifty perfumes weekly as a group, so per
head, he or she should sell ten bottles of perfume weekly. This 2 nd semester we started
twelve perfumes each member for four weeks because we taught that increasing the
targeted sales monthly will be good but increasing it weekly by two each member is a
better idea so we did it. Our business is all about perfume. As we all know, perfume
is not in the list in the need or wants of people unlike foods, which is a need of all
people.

As a result of this, from the beginning of our business up until now, the
common challenge that we the members/sellers encountered is that sometimes we
cannot meet our weekly quota of individual. The group come up with a decision that
the numbers of perfumes to be produced and sold should be strictly follow and if it
has remaining perfumes, the other group members can have it to be sold and we
should make a way to cope the number of perfumes we have monthly. The sales
agents think a way or a strategy to sell the product. I myself posted it in my Facebook
account so that my friends will be know that I have perfumes that I sell in an
affordable price. The pandemic taught me to “raketera”, I became an online reseller of
something that people needs so I share our perfumes to other sellers for them to have
income. And lastly, I used my attitude of being talkative so I had to talk and
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encourage the coworkers of my sisters to buy perfumes. They consume one perfume
weekly so I have them as repeat customers and also, they recommend our product to
others. We are also thankful that our business is about perfume because perfume does
not perish and can be stored. Our perfume becomes more fragrant the longer it lasts.

GHIAMAE R. CAÑEDO
Brgy. Capahuan Tabontabon, Leyte 6504
[email protected]

Date of Birth: June 16, 1994

Place of Birth: Capahuan, Tabontabon, Leyte

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Age: 20-year-old

Mother: Cecilia Cañedo

Father: Gilberto R. Cañedo

Elementary: Capahuan Elementary School

Secondary: Justimbaste Remandaban National High School

Phone Number: 09563744516

Work Experience: Storekeeper in Mommy Vita's Bakeshop

Motto: The best learning comes from a mistake.

Doing business plan implementation, we experience pressure and at the same

time we learned how to handle a business and make it profitable. As a finance
manager has a responsible for the budget planning, and supports the management
team by offering insights and financial advice that made successful business. During
the first of doing business plan was not easy there are times I feel to quit of studying
but thanks to my parents who pushed me to faced challenges and pursue studying.

Our perfume also experiences lack of stock since it was a merchandising, we

are buying formulated perfume but we have different scent to offer in order to choose
another scent. From doing refilling perfume was also difficult there are some will be
spilled we need make sure there will no waste. Our perfume needs to meet the hit the
target number of bottles every week needs to add another 2 perfumes in weekly, so it's
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hard for me to sell and find customer but I make way to sold it easy. During selling
sometimes we experience also to have a shortage of customers, there are reason that
they have already perfume and sometimes the most we observe that they did not buy a
perfume the reason is lack of income. Since we offer one week to pay there are some
customers who will not be paid on time. There are so many allegations and reason.

Based on experience some of people the scent of perfume they may smell
sweet but it can make them feel sick. It includes the feeling of having asthma attacks,
dizziness and headache migraine. It was some of threats by having or implementing
our business.

The challenges also of our perfume is that we travel weekly to Brgy. Opong
Tolosa, Leyte. We spent money a little bit expensive especially when we are going
home late. That place also we go there for our production.

But facing different difficulties that mold me to be strong and pursue.

After learning business, I will be wishing to build a business someday since I

started to study all about of business since when I was younger this was one of dream
so I will pursue of building my dreams to become possible because there’s nothing
impossible. The experience I learned during implementation will be apply if I will be
handling a business someday. I been realized that having business will be think to
become positive because through of that mindset the outcome will be a good result. It
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will be risky but through of your effort and your dedication the business will be grow
and expand by the right time.

I myself feel grateful for the experience we learned from making business plan
up to the end of Implementing business plan we learn more experience about running
business and be strong to the challenges we encountered in operating also a business.

JACINTO M. DORIA JR.

Brgy. Calogcog Tanauan, Leyte 6502
[email protected]

Date of Birth: November 17, 1991

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Place of Birth: Tanauan, Leyte

Age: 30-year-old

Mother: Teresita R. Matandag

Father: Jacinto S. Doria Sr.

Elementary: Calogcog Elementary School

Secondary: Tanauan School of Craftmanship and Home Industry

Phone Number: 09663560364

Work Experience: Supervisor at Freight Process Outsourcing Solution Inc.

Targeting the right customers, creating compelling, contextual messaging, and

seeking engagement are all iterative processes.

*Prospecting demands a higher level of engagement. Customers need to see

value in every exchange with the seller. Delivering the perfume means speaking to the
specifics of the customers. Example, we can explore the customers social footprint to
stay current. This up-to-date information enables us to determine what insights will be
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most relevant to the customer. By offering highly relevant product is offering

something if value which in time may compel the customer.

*Need to become micro sellers. We need to determine which customer can

benefit most from the product.

*Communication must be customized. Customers can and will disengage

quickly and easily if don't

perceive the product or immediately feel that there is a reason to speak with
the sales professional.

*Sellers need a repeatable process. We must build consensus among digital

first customers by delivering them a solution to their social needs.

*Changing economic environment has made it difficult. We face the challenge

of maintaining profitability as costs rise due in part to supply chain problems.

JUDYLYN ROBEDILLO
Brgy. Opong Tolosa, Leyte 6503
[email protected]

Date of Birth: December 15, 2000

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Place of Birth: Barangay Opong Tolosa, Leyte

Age: 21-year-old

Mother: Jocelyn Robedillo

Father: Jorge Robedillo

Elementary: Opong Elementary School

Secondary: Tolosa National High School

Phone Number: 09617499998

Work Experience: None

Motto: Poverty is not a hindrance to success

As the marketing manager of our team in business implementation, I oversee

managing promotion and positioning of a brand or the product that the business sells.
As the marketing manager I’m looking for an imaginative showcasing to advance our
company’s brand and services. During the implementation of our business, we have
been through such difficult times that we need to be stronger and more patient.
However, it was also during the implementation of our fragrance essence, that
somehow, I did enjoy, especially in making the packaging, cleaning the perfume
bottle, also refilling the perfume. Yes, it was hard at the same time making those
packaging, cleaning the bottle of perfume and refilling the perfume. We experienced
also a different kind of struggles that would haunt sometimes our minds if we can do
it or, if we can still finish the implementation process in amidst those struggles, we
became stronger by facing a lot of problems and it motivate us to do our best for the
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sake of our business. Through this I learned to be authentic and wise of making
decision and also have a determination in starting business. It was tiring and stressful
and at the same time happy because allot of our stressful day, I saw the best result of
our business which is we success and past a lot of circumstances in business
implementation. Facing problem is not to become you weak, but to make you strong
person I’m very thankful that I experience and able to overcome all of it. if I will be
going stand and handle my own business in a near future it is not hard for me because
I learned a lot of this implementation and I will not be new to encounter this different
struggle because I went through it during the implementation phase, and I am also
thankful to be part of this.

RUBIE N. TOLIBAS
Brgy. Katipunan Dagami, Leyte 6515
[email protected]

Date of Birth: December 13, 2000

Place of Birth: Dagami, Leyte

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Age: 21- year-old

Mother: Virginia N. Tolibas

Father: Rodolfo N. Tolibas

Elementary: Katipunan Elementary School

Secondary: Sta. Mesa National High School

Phone Number: 09260424526

Work Experience: None

I am Rubie N. Tolibas a 4th year Bachelor of Science in Entrepreneurship

student at Eastern Visayas State University-Tanuan Campus and we are currently
implementing our proposed business which is Fragrance Essence. During Our first
implementation it has very challengeable but a kind of experience learning. At first,
we experience different challenges right from the start of the operation. One of this
struggles we face is in packaging, cleaning the perfume bottle, putting sticker of own
brand, and refilling the perfume from the amber into an empty bottle. But this time
it’s hard for us because we need to ensure that we have not waste to refill it. Being
patient, all the time is also a must help you reach your target income and to make
good sells gain more profit. Every member has their own duties to sell our product
Also I know that customers have different attitudes, so we need to know their
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suggestion and needs. As a team each one of us have our own duties and
responsibilities. I am assigning a Social Media Administrator that coordinates, create
and place content for the business social media platforms like Facebook and
Instagram and work also with marketing and sales teams about content development,
topics, and opportunities. It has never been easy for us especially for me. But on
behalf of these struggles, this implementation brings us closer and builds teamwork to
get through with it together and we gain as much as we expect from our business. I
have also learned in this business implementation is to trust and teamwork and be a
responsible to overcome the struggles, think a good decision before you take any
action to make your business profitable. Handling a business has never been easy but
this business has led me to run a business professionally to make a good plan in order
to success our business.

PHOTO DOCUMENTATION
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