INTERNSHIP REPORT ON EMIRATES LOGISTICS

_________________________________________________________________

SUBMITTED BY

MISHAL SHAHZAIB

F19BB125

___________________________________________________________________________

INSTITUTE OF BUSINESS & INFORMATION TECHNOLOGY

UNIVERSITY OF THE PUNJAB

SEPTEMBER, 2022
INTERNSHIP REPORT ON EMIRATES LOGISTICS
_________________________________________________________________

SUBMITTED BY

MISHAL SHAHZAIB

F19BB125

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF

BACHELORS OF BUSINESS & INFORMATION TECHNOLOGY

___________________________________________________________________________

INSTITUTE OF BUSINESS & INFORMATION TECHNOLOGY

UNIVERSITY OF THE PUNJAB

SEPTEMBER, 2022
Internship Offer letter:

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Internship Completion Certificate

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Internship Joining Report

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Preface:
This report was created in order to satisfy and fulfill the requirement of BBIT program at The
University of Punjab's Lahore Campus.

The main objective of this internship program was to train the student with the application of the
knowledge I gained in the campus. The knowledge which we gain by actually implementation the
techniques we have learnt in theory is a lot different than knowledge in the books that a student
attains in an educational institute. An internship program of 6 to 8 week is essential for a student
to practically implement the knowledge she has learnt in the books; it is also good initial step for
going my very first job.

In an educational institute a student learns lots of company related to account, finance, economics,
and management, but once I jump into practical field, it broadens the perspective and then is the
time when we know that what is the application of the techniques we have learnt theoretically. The
internship I have done has provided me with lots of experience and I can definitely apply and go
for a job with confidence as I know how to manage things in practical life like teamwork, dealing
with people, leadership etc. and many more things. It has given me with a viewpoint of the jobs
that I will go for further to perform in.

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Dedication:
First and foremost, I want to express my gratitude to my All-Powerful Allah for giving me the
strength to complete this task. I must dedicate this work to my favorite mentors, teachers, and
coordinators, who guide me and taught different subjects and then to my parents, who support me
and allow me to avail this opportunity of internship at Emirates Logistics (LLC), for his adoration,
support, and devotion, for consistently believing in my goals, and for empowering me throughout
this voyage to make this happen in the same way. I ask Allah, the highest, to guide me in the
correct direction.

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Acknowledgement:

To begin, I want to offer my heartfelt gratitude to Allah for providing me with the strength and
calmness necessary to complete my BBIT courses and complete this report on time. First and
foremost, I Had like to convey my gratitude to my departmental supervisor/HOD. His continual
supervision and recommendations were vital in the successful completion of the report.

From the beginning of this research project to the end of my internship, he was always willing to
offer me advice that was vital in making this report as flawless as possible. He also allowed me to
freely intrude on his valuable time. Without his regular assistance and insightful guidance, I am
confident that I would not be able to complete the assignment in a timely and satisfactory manner.

I had a great internship opportunity in Emirates Logistics LLC (ELGS). It is an excellent chance
for professional development, learning and to meet so many wonderful people and professionals.
As I was provided with an opportunity to be a part of it. I consider myself as a very lucky
individual.

Personally, I consider this kind of opportunity as a great achievement in the development of my

career. By striving the earned skills and knowledge in effective and efficient way I will put efforts
to complete the allocated task and continuing the work improvements. I hope that my skills and
knowledge inspire the managers at Millat Industrial Products Limited to continue cooperation in
the future.

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Executive Summary:
This internship report is based on a one and half month internship which I successfully performed
in the different Department of Emirates Supply Chain Service Pvt Ltd between August 15 and
September 23, 2022, to satisfy and fulfill the requirements for my BBIT program. Every hour I
spent in the humanities gave me an experience of some type, all of which cannot be fully described
in words given how new I am to the business sector. But they were all beneficial for my career.

The functioning of Marketing, Human Resource, Operations and little bit of Finance department,
prospective work divisions and assignments, marketing campaign, marketing strategies, the hiring
process, training and development initiatives, , strategies for preserving employee motivation and
dealing with disobedience, planning for salary and benefits, leadership, etc. are all covered in this
research, daily operations done within the boundaries of Emirates Logistics which mainly includes
two major thing the first one is Inbound and the second one is Outbound.

The first chapter of my internship report covers the working of the company, which explain how
Emirates is working and providing warehousing services to satisfy its targeted customer, then a
brief history of the company which will explain how this firm established and lies among the top
companies which provides warehousing services. Number of employees working in Emirates
Logistics there are three shifts in which overall operations are completed, then comes the vision,
mission statements of the company, numbers of services which are provided by the Emirates
Logistics. Then comes organizational structure and hierarchy, certifications, SWOT and PESTLE
Analysis and at the end financial data of the company.

In the second chapter of the report I have explained all the assigned task at Emirates Logistics,
how my supervisor explains the assigned task and help me to complete it on time. The managerial
skills which are possessed by the supervisor which leads the marketing wing and on the other hand
operations wing. At the end how these skills will help my supervisor to tackle the conflict and
manage it properly and the skills which I learned during the duration of 6 semester of BBIT degree.

The third chapter of my internship report includes numbers of operations which are kept on daily
basis and my learnings about these operations, the various tasks which are assigned by my
supervisor at Emirates Logistics in each week of my internship, specific skills learned during my
internship duration. Now, I have the understanding of various aspects of professional work,

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achievements during the internship. Last but not least, challenges during the 6-week internship and
there is a big difference in practical environment and the classroom environment. As well as I have
explained how this internship will open door to my professional career.

The fourth and the Last chapter of my internship report includes overall summary of my
internship report, some loopholes and specific recommendation according to my personal opinion,
and some suggestions to improve the curricula and the methods of teaching for the welfare of the
student of BBIT and other fellows. At last, I have mentioned appendices and the reference from
where I have collected data to complete and cover all the required chapters of my internship report.

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Table of Contents
Internship Offer letter: ........................................................................................................... 3

Internship Completion Certificate .......................................................................................... 4

Internship Joining Report...................................................................................................... 5

Preface: ................................................................................................................................. 6

Dedication: ............................................................................................................................ 7

Acknowledgement: ................................................................................................................ 8

Executive Summary: .............................................................................................................. 9

Chapter # 01 ........................................................................................................................ 15

Description of Company: ............................................................................................................ 15

History Of Emirates logistics: .....................................................................................................16

Number of Employees, Size or Volume of the Company: ............................................................ 16

The Nature of Company Activities: ............................................................................................. 17

Objective:....................................................................................................................................17

Vision Statement: ........................................................................................................................ 17

Mission Statement:...................................................................................................................... 17

Services of Emirates Logistics: ....................................................................................................18

Major Services of Emirates logistics are as follow: ............................................................................................ 18
Minor Services of Emirates logistics are as follow: ............................................................................................ 18

Organizational Structure: ........................................................................................................... 19

Organization Structure Hierarchy Chart:................................................................................... 19

Operational Flow Chart: ...................................................................................................................................... 20

Description of various departments /sections: ............................................................................. 21

Internship department including the name and position of your company supervisor: ............... 24

Emirates supply chain services clients List:................................................................................. 25

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Certifications: ............................................................................................................................. 25

SWOT Analysis of Emirates: ......................................................................................................26

Strength: .............................................................................................................................................................. 26
• Bunch workplaces in Africa, South Asian Sub Mainland, and Far East .................................................... 26
• Put resources into foundation, work, oversee and screen ........................................................................... 26
• Lively working in multilingual and global conditions ............................................................................... 26
Weakness:............................................................................................................................................................ 27
Opportunities: ...................................................................................................................................................... 27
Threats: ................................................................................................................................................................ 28

PESTEL Analysis of the Company: ............................................................................................ 28

Political:............................................................................................................................................................... 28
Economical: ......................................................................................................................................................... 28
Social: .................................................................................................................................................................. 28
Technological: ..................................................................................................................................................... 28
Environmental: .................................................................................................................................................... 29
Legal: ................................................................................................................................................................... 29

Service Portfolio: ........................................................................................................................ 29

Financial and ratio Analysis:....................................................................................................... 29

CHAPTER 02...................................................................................................................... 31

Internship Activities............................................................................................................. 31

Chapter 2 ............................................................................................................................ 32

Description and content of the tasks assigned: ............................................................................ 32

Management Style: ..................................................................................................................... 38

Conflict Management:................................................................................................................. 38

Specific Skills Learned during BBIT: .......................................................................................... 39

CHAPTER 03...................................................................................................................... 40

About Experience ................................................................................................................ 40

Chapter 3 ............................................................................................................................ 41

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Learnings about the Operation of Organizations: ....................................................................... 41

Responsibilities Given to You by Your Employer: ......................................................................41

Specific Skills Learned: ............................................................................................................... 41

Understanding of the various aspects of professional work: ........................................................ 42

Achievements/reality of the Internship: ...................................................................................... 42

Challenges during the internship: ............................................................................................... 42

Correlation between Internship Experience and Classroom Knowledge: ....................................43

Internship Influence Future Career Plans: ................................................................................. 43

Chapter 04 .......................................................................................................................... 44

Summary & Recommendations ............................................................................................ 44

Chapter 4 ............................................................................................................................ 45

Overall Summary: ...................................................................................................................... 45

Specific Recommendation: .......................................................................................................... 46

Suggestion to improve its curricula and methods of teaching to BBIT students: ......................... 47

Appendices:.................................................................................................................................48

.................................................................................................................................................... 49

Reference: ...................................................................................................................................50

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CHAPTER 01
The Organization

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Chapter # 01
The Organization

Description of Company:
Emirates Supply Chain Services (Pvt.) Ltd was incepted in 2008 and is our venture into providing
warehousing and distribution services in Pakistan. Emirates Logistics is a member of the service
sector. Thus, it is essentially a service sector. So, anything else is included in the service industry.
For instance, the service sector includes activities such as banking, wholesale and retail trade,
software development, distribution-related work, and any other work connected to non-
manufacturing products. When we discuss logistics, we are referring to the transfer of goods from
one location to another. Therefore, in this sector, we may see operations connected to
transportation, material handling, ordering, incoming and outgoing activities (loading and
unloading), etc. In other words, we can say that in this business, everything is done for the sole
benefit of providing customer service. As we are aware, there are several categories that fall under
the heading of service sector. Below are a few of them, including those related to tourism, finance,
design, media, fitness, hospitals, and restaurants. These industries are all classified as services.
There are several businesses that fall within this industry, including the following ones if we do
more analysis:

• Canter Shipping and Logistics

• Balance logistics & Relocation packers and mover’s company
• Pak group of logistics
• KAM logistics
• Bismillah Logistics
• TCS
• DHL
• Connect Logistics
• Emirates Logistics
• Costa Logistics Packers and movers
• Razziq International logistics
• Bollore logistics

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• D 2 D Logistics
• Pak Afghan Logistics

All of these businesses are involved in the service industry, or the customer service industry. The
aforementioned businesses are both domestic and foreign. Every business has its own
transportation, storage, and other resources. The nature of each company's job is essentially the
same.

History Of Emirates logistics:

Emirates Supply Chain Services (Pvt.) Ltd was incepted in 2008 and is our venture into providing
warehousing and distribution services in Pakistan. It offers distribution and storage services all
around the world. It has a presence in about 123 countries and conducts its exclusive business in
42 of those. If we are talking about Emirates Logistics' presence in Pakistan, its headquarters and
warehouse are both in Lahore. The storage facility operates in accordance with global standards.
Emirates Logistics' total storage space in Pakistan is 65000 square meters. Customized warehouse
facilities are offered by the business, and clients may access real-time data using ERP software.
Emirates Logistics offers an organization of its complete inventory through its WMS (Warehouse
management system). There are 300 people in Pakistan working in the main office. In the firm,
there are three shifts in operation. Businesses are consistently operating in 24 hours.

Number of Employees, Size or Volume of the Company:

Emirates supply chain company is one of the biggest supply chain companies in the world.
Emirates logistics is also a leading name of supply chain on international level. This company is
owned by Sharaf Group which is based in Abu Dhabi. Sharaf Group is a highly diversified business
with operations in the areas of Shipping, Logistics, Supply Chain, Retail, Travel & Tourism,
Information Technology, Financial Services, Hospitality & Real Estate, Education and
Manufacturing. The Group is headquartered in Dubai and operates in multiple countries across the
Middle East, Africa, the Indian subcontinent, and Asia. Its operations were started in 2008 in
Pakistan. Its sole business is operating in almost 46 countries, but its footprints are available in
almost 123 countries. Largest network of owned offices with more than 8,000 qualified and
dedicated employees from over 55 nationalities. Emirates owned their warehouses with the
capacity of 40,230 no of pallets all over Pakistan. The warehouse that is dedicated to GSK has

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3000 pallets, and UPL dedicated warehouse has 8000 pallets position. TCR Warehouse has
maintained its temperature between 15 to 25.

With six faculty offices crossing Lahore-Karachi-Multan, a joined warehouse (storage area) area
of 65,000 sq. meter region, and a limit of 40,230 pallets positions. They are fully equipped to
provide facilities to our valuable customers across Pakistan.

The Nature of Company Activities:

Emirates Logistics is working in service industry. So, basically, it’s a service industry. So, service
industry includes anything else. For example: banking, wholesale trading, retail trading, software
related developments, distribution related activities and all other activities which is related with
non-manufacturing things are lies under service industry. If we talk about logistics, then it means
that movement of products from one place to another. So, in this industry we can see transportation
related activities, material handling related activities, ordering related activities, inbound,
outbound related activities (loading and offloading) etc. In other words, we can say that in this
industry all activities are performed just for the purpose of customer services.

Objective:
Our objective is to bring value to our customers through our comprehensive Logistics capabilities
but still be flexible to provide customized solutions to each customer to meet their unique business
needs.

Vision Statement:
The vision statement of Emirates Logistics is given below:

“To be globally recognized for our excellence, commitment and operational flexibility in shipping,
freight and logistics service.”

Mission Statement:
The mission statement of Emirates Logistics is given below:

“We are committed to create value:

• For our customers by offering cost effective solutions and superior service.

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• For our suppliers and partners through business co-operation and mutual profitability.
• For our employee through knowledge, expansion and diversification creating growth
opportunities.
• For the organization by investing continues in the formation of technology.
• For our investors through returns on investment.”

Services of Emirates Logistics:

Major Services of Emirates logistics are as follow:

• Warehouse & Distribution
• Transportation
• Value added services
• Freight Forwarding
• IT Services

Minor Services of Emirates logistics are as follow:

• Fcl & lcl services - import / export / cross trade

• Special equipment & dangerous goods handling
• Door to door services
• Cars in container fcl & lcl, pcc & ro-ro services.
• Air freight
• Sea freight
• Land freight- international and domestic

• 3rd party customs clearance

• Cargo insurance
• Project cargo
• Automotive logistics
• Vehicle stock yard management
• Vehicle clearance

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• Spare part distribution
• Vehicle import & export

Organizational Structure:
Emirates owned their warehouses with the capacity of 40,230 no of pallets all over Pakistan. The
warehouse that is dedicated to GSK has 3900 pallets, and UPL dedicated warehouse has 8000
pallets position. TCR Warehouse has maintained its temperature between 15 to 25. With six faculty
offices crossing Lahore-Karachi-Multan, a joined warehouse (storage area) area of 65,000 sq.
meter region, and a limit of 40,230 pallets positions. They are fully equipped to provide facilities
to our valuable customers across Pakistan.

Organization Structure Hierarchy Chart:

Chief Executive
Officer

Head HR &
Head Head Head Head QSHE Maintenec
Procurement Commercials & Complience Head VAS
Head Finance
Operations Transport e Lead
& IT
Assistant Transport QSHE VAS Maintenence
Finance Manager Team Lead Supervisor Executive
Team Operation
HR Manager
QSHE Maintenece
Coorinator Executive
Operation Operation Supervisor
Executive BPO
Maintenece
Operation Technician
Supervisor

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Naeem Ahmed
(CEO)

Muhammad Azim Sohaib Baig Imtiaz Hussain Tariq Mahmood Mian Amjad Islam
(Head of Administration) (Head of Human Resource) (Head of Finance) (Head of IT) (Operations Manager)

Zafar Iqbal
Asif Ali Khayam Noeil Zeesham Ali
Iqbal Aslam (Manager Software
(HR officer) (Manager Accounts (Busimess Processing
(Admin Officer) Development)
and Taxation) Officer)

Basharat Ali
Hafiz Affaq Abdul Wahab Arshad Ali Athar Rasheed
(Assistant Manager
(Inventory Officer) (Con & Ben Lead) (Assistant Manager) (Assistant Manager)
Warehouse)

Bilal Khan M. Zahid Bhati Tariq Mahmood Abrar

(HR & Admin officer) (Accounts Executive) (Manager Networks) (UPL Customer Team)

Hassan Khalil Nawaz

Aniq Ur Rehman
(Talent & OD (Network Support
(Accounts Executve)
specialist) Officer)

Operational Flow Chart:

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Description of various departments /sections:
Every organization is made up of different department. Every department play a major role in the
company. On the basis of those department, they ruin the business.

The departments of Gulf Paints Industries are:

• Marketing Department
• QSHE Department
• Finance Department
• IT Department
• Human Resource Department
• Operations

Department of Human Resource:

In Emirates Logistics HR Department is in charge of finding qualified and experienced employees

to fill vacancies in various areas. It is also in charge of organizing new employee orientation
programmed and trainings, as well as recognizing and motivating employees to meet
organizational goals.

Department of Operation:

The Operations Department manage the inventory (inbound and outbound) as well as deliver it to
the consumer by combining these components (reliability, transportation, intermediaries,

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warranty). It plans to store products according to FIFO method by following the steps and then
deliver to the end customers like Metro, Packages, Euro stores, and distributers center which are
available in every city of Pakistan and ensuring that it is a success. To determine the optimum
value from the customers, it emphasizes client desires and supplier offerings.

Department of Finance:

The Finance Department is in charge of obtaining and disbursing funds for the Emirates Logistics
operations. Finance professionals evaluate both short-term and long-term capital requirements.
Maintenance of office buildings, vehicles, office infrastructure, and company equipment are long-
term capital requirements for fulfilling the 3PL services. Labor and staff salaries are among the
short-term capital requirements.

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Department of Marketing:

The marketing division is in charge of determining, foreseeing, and profitably meeting client needs
and demands. Making more money is the ultimate aim. Another responsibility is to cultivate long-
lasting relationships, which keeps money coming into the business.

The marketing division occupies a prominent position since it engages with customers directly and
determines if the business is successful in producing income. To aid in achieving company
objectives, this department must also collaborate with other departments. The marketing section is
crucial for introducing the company and creating a positive corporate image, in addition to being
crucial for promoting items and growing sales.

Department of IT:

Most businesses, particularly those in the digital sector, rely on the IT department to make sure
that their computer network is reliable and well-connected. The management of the organization's
technical systems, upkeep of the infrastructure, and general system operation are the three key
areas of concern for the IT department. Beyond that, specialists in the IT department do several
internal tasks on computer hardware and software that support company performance.

There is always a seemingly never-ending list of chores that need to be completed, whether the IT
team consists of two people or twenty. Most employees are unaware that the IT staff is in charge

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of much more than just repairing computers and assisting users in logging back into the computers
whenever the person forgot the passwords or anything else.

Department of QSHE:

This department consist of four pillar like Quality, Safety, Health, and Environment etc.
Development, maintaining and implementation of the company's quality, health, safety, and
environmental (QHSE) management system are the QHSE Officer's responsibilities. At all
organizational levels, the QHSE Officer will have complete responsibility for implementing safe
work practices and safe behavioral standards.

Internship department including the name and position of your

company supervisor:

Basically, I did not get internship in specific department such marketing, Supply chain or HR at
Emirates Logistics LLC (ELGS). Therefore, I worked with Marketing wing, Human Resource wing,

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Supply Chain (Operations) wing, Administration wing etc. So, I will explain further how my 6
weeks internship is segregated between the tenure of six weeks.

When I started my internship at Emirates Logistics, I feel lucky to become a part of this company
for just six weeks. In this tenure I got full support from my superior and senior those are always
available to clear any kind of query about marketing, human resource, operations or administration
topic or processes those are going throughout the company.

So, because of my passion and interest about marketing and operations as well as this real time
learning environment. At the end of my internship period, I can agree with the statement I am not
totally familiar with each and every step of each department but now I am able to understand things
in marketing, HR, and operation (Supply Chain).

Emirates supply chain services clients List:

1- UPL (UNILEVER PAKISTN)
2- GSK (GlaxoSmithKline)
3- RB (Reckitt Benckiser)
4- Up-field
5- Nestle
6- Engro Foods

Certifications:
ISO 9001 (QUALITY MANAGEMENT SYSTEM)

ISO 14001 (ENVIRONMENT MANAGEMENT SYSTEM)

ISO 45001 (HEALTH AND SAFETY SYSTEM)

ISO 22000 (FOOD SAFETY MANAGEMENT SYSTEM)

ISO 50001 (ENERGY MANAGEMENT SYSTEM)

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SWOT Analysis of Emirates:
Strength:
Worldwide network:

• Own workplaces in Center East and South-East Asia

• Bunch workplaces in Africa, South Asian Sub Mainland, and Far East
Expertise & Capability:

• Plan Operations interaction to suit the client's requirements

• Put resources into foundation, work, oversee and screen

In House IT Research & Development:

• IT coordinated activities and Administrations, empowering proactive proficiency

• Redone WMS, empowering consistent update as wanted by Client
• Dash-Board access to the clients
People:

• Committed and dynamic group of experts

• Elevated degree of mastery in every aspect of Strategies
• Lively working in multilingual and global conditions
Infrastructure:

• Completely claimed workplaces

• Completely claimed warehousing offices
• Own Transport fleets
Quality and Memberships:

• We are ISO 9001:2015 certified company

• We are member of organizations listed below

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Weakness:
Limited storage capacity:

• The facility has a limited pallet position and cannot store any new inventory if the business
expands
Slow ERP system:

• The internal ERP system (Nebras Plus) used for financial and management reporting often
crashes and runs slow affecting the crucial reporting time
Screening of Employees:

• The recruitment process of the company involves unstructured Job Analysis. Before the
hiring of interns, a proper job description was not conveyed to the heads of department
causing immediate chaos
No Marketing Department:

• Company doesn’t have any marketing department yet, So that it not too much active on
social media accounts
• Having no proper marketing department also impact its website content. company’s
website has less content and graphics
• Less traffic on company’s SEO, it also a one effect of no proper marketing department

Opportunities:
Business Expansion:

• The company can expand its operation by taking facility on rent or taking strategic
measures to initiate chemical warehousing which can be more rewarding
Distribution Lines:

• Having its own transport fleet, the company can cut off its cost of distribution and can also
expand business in areas of Gilgit Baltistan.
Trade with neighboring countries:

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• Having solid foundation in the UAE, ESCS can strengthen and expand operations in
neighboring countries such as Afghanistan, China, and Iran

Threats:
Political Instability:

• The political chaos in the country leads to blockage of roads and causes interruption the
supply chain process
Rivalry against competitors:

• Strong rivals have taken a dominant position in the industry and the company faces
increased employee turnover
Inflation:

• Increased petroleum prices lead to financial pressure on companies’ operations.

PESTEL Analysis of the Company:

Political:
Strikes, Labor union, Political instability, international circumstances these are some political
factors which effects to emirates logistics.

Economical:
Inflation, demographic circumstances, import, export etc. these are some economic factors which
effects to emirates logistics.

Social:
Social standards, assumptions, wellbeing cognizance, populace development, age circulation,
wellbeing, and security these are a few boundaries which can impacts to emirates logistics.

Technological:
Emirates logistics use ERP system (ORACLE) software through which they manage warehouse
management system (WMS). All things are connected to their clients.

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Environmental:
Emirates Logistics follow standards SOPS which follow all employees and I have explained all
that SOPS above in the section of company function.

Legal:
Emirates logistics perform ethical operations. They don’t allow unethical labor workforce.

Service Portfolio:

1. 3PL AND 4PL (Warehousing services)

2. Transportation service
3. Value added Service
4. Material handling Service
5. Warehouse management system (ERP Software)

Financial and ratio Analysis:

Profitability Ratio ROA Net Income/Total Assets

ROE Net Income/Total Equity

Solvency Ratio Debt-Asset Total debt/ Total Assets

Debt-Equity Total debt/ Total Equity

Current Ratio Assets-Liabilities Current Assets/Current Liabilities

Year ROA ROE Current Ratio Debt-Equity Ratio Debt-Asset Ratio

2021 0.0043 0.0064 0.4522 0.3345 0.2230
2020 -0.0101 -0.0150 1.4548 0.2389 0.1606
2019 -0.1772 -0.3339 1.0156 2.0835 1.1055
2018 -0.0930 -0.1558 1.1252 1.5700 0.9369
2017 -0.0709 -0.1021 1.2354 1.2424 0.8627

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Financial Analysis of Emirates Supply Chain Services (Pvt.) Ltd
Financials 2021 2020 2019 2018 2017
Rupees Rupees Rupees Rupees Rupees
Net Income 3605735 -7559467 -131703563 -71192350 -43386319
Total Assets 846167798 749162923 743426209 765506170 612102553
Total Liabilities 282131657 245534726 348956766 308693770 187095615
Owners’ Equity 564036141 503628197 394469443 456812400 425006938
Total current assets 382624430 357213511 354413944 347343213 231134011
Total current liabilities 846167798 245534726 348956766 308693770 187095615
Total Debt 188661624 120301750 821879486 717185858 528048781

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CHAPTER 02

Internship Activities

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Chapter 2
Description and content of the tasks assigned:

In 1st week of my internship, we visit the whole organization (department to department), different
functions of various department, how Emirates logistics is making an edge over its competitors
like agility logistics, raazik logistics, momentum logistics etc. As well as work on marketing
project which is based on Emirates Logistics itself.

• Who we are
• What we do in Pakistan
• Who are the clients of Emirates
• What is our network
• What is core strength
• What are the branding strategies of Emirates
• Why you choose emirates for your business

In the 2nd week we work with human resource department as well as with the marketing
department. Firstly, we will discuss marketing. While in this our main focus is how B2B branding
is conduct by different organizations worldwide and the agendas of the 2nd week are:

Current Status of Branding, Marketing and Sales of Emirates Logistics

• Material Handling Equipment

• Warehouse Management Systems
• Value Added Services
• Transportations
• Warehouse Services

While on the other hand, in this week we conduct a survey of whole staff members of emirates for
online medical consultancy, which verifies that how many employees have smartphones, from
which city they actually are, is there any inherited disease in their family, contact no, marital status
of employee, how many members are in their family etc. On the basis of this data Emirates

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Logistics signed an MOU with a company named as Health Y for the betterment and satisfaction
of its employees.

In the 3rd week of my internship tenure, we studied and analyse the different branding strategies
which are used by different types of industries to promote their brand and aware their existence in
the market to its targeted customers and competitors. So, few of branding strategies are given as:

• Corporate Branding Strategy

• Online Branding Strategy
• Customer experience strategy
While on the other hand, in this week we gather all the information of operations processes A to Z
which includes inbound and outbound which start from the entrance of vehicle in company to the
exit of the company. We make the flow chart of whole process which cover the inbound section
and outbound separately. The flow chart is given as below:

Description of Organization Flow Chart:

This following flow chart shows that the whole process of inventory service from point A to point
Z, with the help of flow chart pictures or diagrams. This process has two major domains from one
is inbound and second one is outbound.

1. Inbound Process
2. Outbound process

Inbound Process:

1. Gate Clearance Process:

Security Protocols for offloading (inbound). When the vehicle arrived at Emirates then the
following procedure are followed by the guard in the supervision of security officer.

i. Verifications of Driving License

ii. Hand Break
iii. Spare Tire

University of Punjab (Institute of Business and Information Technology) 33

iv. Reverse Horn
v. Shipment Documents Verification

2. Registration in Vehicle Parking System:

This point covers the basic information of following points.

i. Sight/Location (From where it comes)

ii. Customer Information (Unilever, GSK, Up field)
iii. Vehicle Status (Vehicle No. Size)
iv. Driver Information (Name, Phone No., CNIC)

In result gate incharge issue gate pass to driver which I developed by the business plaining officer.

3. Parking Lot:
After clearance from gate staff, vehicle referred to parking lot. And wait for offloading plan.

4. Goods Offloading Plan:

The good offloading plan developed by business plaining officer. After plan vehicle arrived in
queue area. This plan is developed through ERP.

5. Offloading Activates:
Business Plaining officer (BPO) forward offloading plan towards floor incharge (floor
Supervisor). Then the floor incharge called concerned driver of parked vehicle in allocated pit
number or area.

6. Procedure of Checking Container:

Now a store officer (S/O) check the following thing to ensure the safety of the inbounded vehicle.

i. Seal Condition
ii. Shipment Documents and Picklist
iii. Client Verification

7. Offloading Procedure Begins:

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After that dispatcher and his team start offloading, stacking the cases of product on pallet and then
wrap the whole pallet to ensure safety of cases and apply labeling (Bin Card) on each pallet.

8. During Offloading:
A store officer (S/O) is responsible to separate and manage units those are damaged or excessive
in ongoing offloading. He is also responsible for the proper counting of cases (units), those are
stacked on pallet.

9. Pallet Movement:
A worker moves these pallets on a location given on a bin card on near to the aiel by using a hand
jack under the supervision and instruction of store officer (S/O).

10. Bendi Stacking (Forklift):

And at the last a Bendi (fork lifter) stacked pallets in allocated aiel (bin as well as level of aiel).
So, in that way the all process of Put-Away is completed.

Outbound Process:

1. Email Communication:
BPO receive the email of sales of goods (outbound) from the concerned representative of the
company in operation then this information is shared with head of security.

2. Gate Clearance Process:

Security protocols for loading (outbound).

I. Verification of vehicle (Empty)

II. Verification of Driver license
III. Shipment Document verification
IV. Client information

3. Parking Lot:
After verification vehicle set on queue and waiting for further orders of floor incharge.

4. Call on turn:
Floor in-charge call one by one on the basis of sale priority data.

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5. Picking:
When vehicle is waiting in queue area before park in pit area. At that time picker pick pallets with
the help of inventory management system (ERP). According to the picking list and set these
specific pallets on bay area for loading near that particular pit where vehicle is going to be parked.

6. Goods loading:
Dispatcher and his team take that stock from bay area and load it into the vehicle or container.

7. Outward Gate pass:

Then dispatcher submit the documents of loaded shipment to BPO then BPO make outward gate
pass and invoices as well as the driver of particular vehicle collect the documents developed by
BPO.

8. Proof of Delivering:
When the driver delivers the sales (Goods) to customer then the driver is responsible of taking
signature and the customer’s stamp in order to ensure that the good are received by the client. And
at last close the Shipment process.

In 4th week, according to marketing prospective we compare the Emirates logistics with its
competitors like Agility like, Raaziq logistics, NCL logistics and Maersk logistics etc. on the basis
of specific parameters.

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Features Emirates Logistics Raaziq Logistics NLC Logistics Maersk
Logistics
Sponsorship * * ✓ ✓

CSR Activities Moderate ✓ ✓ *

Brochures ✓ ✓ ✓ ✓

Slogans and Taglines * * ✓ ✓

Blogging * * Moderate Moderate

Printing on Transport ✓ ✓ ✓ ✓

LinkedIn ✓ ✓ ✓ ✓

Facebook ✓ ✓ ✓ ✓

Magazines & Newspaper ✓ ✓ ✓ ✓

Experience Marketing (innovation * * * *

center)
APP * * * *

Events & Webinar * ✓ ✓ *

Employee Branding ✓ ✓ ✓ ✓

Participation in Global Events * * Moderate *

Content Marketing * * ✓ *

SEO Marketing Moderate ✓ Moderate Moderate

In 5th week of my internship, we worked on two major aspects the first one is with marketing
strategies used by different logistics companies in marketing wing. Logistics Companies Using
Branding Strategy:

• Co-Branding
• Clients branding
• Industry Conferences
• Participation in industrial Expo

The second one is with Human Resource in which we worked on master data collection of whole
organization. Basically, their aim is to verify the data which they had collected in the past when a

University of Punjab (Institute of Business and Information Technology) 37

person is hired on a job with the data which we have to collect physically. So, we make a google
form which is very easy to use and take less time, as well as manage and enter the whole leaves
data in system (Nabrass Software).

At the end, in last (6th) week is based on documentation which include personal documentations,
preparation of internship report, prepare a presentation on Emirates logistics which consist of basic
data about firm, learning during the period of internship, finding out loopholes in Emirates logistics
and future recommendations for further improvement.

Management Style:
In Emirates Logistics managers used Democratic Management Style. In a democratic style, the
majority is the deciding factor. Because they value the variety of viewpoints on their team and
recognize that people are the key to a team's success, managers encourage employee participation
in decision-making. Democratic managers ultimately agree with all decisions, but because they
encourage employee participation, their team greatly influences their manager's choice.

Because managers are aware that involving their team in decision-making increases morale, fosters
a positive work environment, and creates a mutually beneficial working relationship, employees
are heavily involved in decision-making. Because they are carrying out a plan that they developed
together, it is also simpler for managers to persuade their staff to support a team's vision.

Conflict Management:
When there is discord among employees as a result of divergent interests, personalities, opinions,
or ideologies, workplace conflict results. Conflict in the workplace is inevitable and is only to be
expected when people from various backgrounds and viewpoints work together. A variety of
behaviors, such as a lack of cooperation, verbal abuse, bullying, rage, subpar or delayed work,
project failure, and others, can be used to convey conflict.

Consider the procedures that keep your business afloat. Within interconnected workstreams,
numerous cross-functional processes frequently occur. For instance, we take the example of
Emirates Logistics if a vehicle arrived at and then into parking. After that Business Plaining Officer
plans to offload the vehicle and place in the bay area then in aiels then it will be done otherwise it

University of Punjab (Institute of Business and Information Technology) 38

will be stop by there and no one has the authority to complete the process or initiate anything by
himself.

Specific Skills Learned during BBIT:

During my degree of Bachelors of Business and Information Technology I have learned about
different skills which improve as well as enhance my personality. These skill helps me to build my
professional career and also helps me to groom and nourish my interpersonal skills. These skill
helps me lot like for preparing and delivering project & presentation, ability to work in a team and
toughest working environment. Some of my skills are given as below:

• Teamwork
• Personal Strength and Intrinsic Motivation
• Research
• Networking
• Reasoning
• Critical Thinking
• Presenting Unique Ideas
• Decision Making
• Persuasion
• Brainstorming
• Memorization
• Commitment
• Confidence
• Problem Solving
• Listening

University of Punjab (Institute of Business and Information Technology) 39

CHAPTER 03

About Experience

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Chapter 3
Learnings about the Operation of Organizations:
Basically, I did not get internship in specific department such marketing, Supply chain or HR at
Emirates Logistics LLC (ELGS). Therefore, I worked with the Operations manager the first week of
my internship program, then with the full support of the operations wing the following week, then
with the supply chain wing, then with the store and data entry wing for the next two weeks, and
with the Administration and HR wing for the final one week. Supervision Manager helped me by
advising to go through the whole service process of batteries at Emirates. He also guides me time
to time to do practical work instead of theoretical work which would be very helpful in my
professional career. He also teaches me how to grow up my interpersonal skills at workplace such
as he advised me that Socialization is the process of putting social skills to use. He also gives
lessons to me regularly on Teamwork, Work ethics, Time management and Responsibility etc. that
had made my internship weeks very interesting and fruitful. I have learned the whole process of
3PL which starts from raw material to finished goods stacking.

Responsibilities Given to You by Your Employer:

• Understanding the whole process of Emirates Logistics
• ELGS Branding Strategies
• Competitors Marketing Strategies
• Medical Survey
• Master Data Collection
• Administrative Tasks
• Flow chart creation of Inbound and Outbound Process
• Adjustment of leaves in System (Nabrass)
• Presentations
• Visits to different sites for acquisition

Specific Skills Learned:

An internship is a unique learning opportunity. Given what it has to offer back, the importance it
has gained over the years in growing one's career cannot be overstated. It's neither spoon-fed
classroom learning nor a stressful workload. In the meantime, you'll master not only the

University of Punjab (Institute of Business and Information Technology) 41

fundamentals of working life, but also the soft skills necessary for a successful professional career.
Workplace is place where soft skills come into play. I have learned the following skills during my
internship at Emirates Logistics (ELGS) which includes Teamwork, Work ethics, Time
management and Responsibility.

Understanding of the various aspects of professional work:

Basically, an internship is a professional opportunity for a student to learn and grab practical
learning experience, an experience which gives you a meaningful practical exposure to the studied
or studying filed. An internship is an outstanding opportunity for career exploration, development,
enhancement, nourishment, and to learn new skills. There are some things which we understand
practically after or in between the student life are given as:

• Work Environment
• New Skills
• Potential Income (If internship is paid)
• Jumpstart to your career
• Resume Building

Achievements/reality of the Internship:

I have found out some loopholes in Marketing Techniques, Human Resource Management, and
Operations which I will further explain in recommendations and gaps etc. So, it is my first
achievement of earning which makes me feel confident and happy. It gives me courage to boost
my self-motivation to pursue my career passionately. At the end of internship we (internees) are
invited by the current CEO of Emirates Logistics and awarded by the internship certificates and
well wishes for the bright future.

Challenges during the internship:

There are few challenges which are faced by myself and my team during the tenure of 6 weeks
internship. Firstly, while gathering the marketing strategies of Emirates Logistics competitor we
face difficulty to find out because they did not commercialize themselves. Then while gathering
master data we face difficulties because we have to collect data of each and every person working
in Emirates logistics like Store officer, picker, dispatcher, BPO, Sweepers, office boys, Executives,

University of Punjab (Institute of Business and Information Technology) 42

Managerial staff members etc. Some of them bring their all-required documents but few of them
are unable to bring certificates and other relevant documents because they are from out of city.
Then we make plan to text them virtually to get pictures of documents so, we can gather and
forward the data to HR head.

Correlation between Internship Experience and Classroom Knowledge:

Classroom learning refers to an in-class technique of conveying information where the presenter
used lectures, dialogues, and multimedia tools to teach a class about health issues and
organizations that help the poor. A classroom with tables and chairs next to a chalkboard or dry
writing board. Perhaps you picture a large lecture hall with the lecturer in the front, using
PowerPoint presentations on a screen to help students better understand the day's lesson; these are
examples of typical classroom learning environments.

While an internship is a type of experiential education that combines classroom knowledge and
theory with hands-on experience and skill development in a professional setting. Internships allow
students to get significant practical experience and build contacts in professional disciplines they
are interested in pursuing as a career path, while also allowing companies to mentor and evaluate
their employees. In other words, it is a strategy in which students were engaged in the community,
gaining firsthand knowledge of health issues and agencies that serve the disadvantaged.

Learning occurs as a result of the student's active participation. He learns by doing, not by listening
to the teacher. The experiences supplied, not the things to which the learner is merely exposed, are
the most important components of an education.

Students in a traditional classroom have the chance to connect with their teachers and classmates
one on one. This serves as both a social and educational advantage. Because kids encounter the
very same classmates every class, they have the opportunity to establish friendships. Students have
the opportunity to directly engage in a lecturing or class discussion. While, hands-on learning or
practical working is preferred by some people than listening to instructions or watching videos. It
is also easier to learn through experience. Experiential learning like internship or house makes
easier for students to understand the tough and bigger picture concepts and case studies.

Internship Influence Future Career Plans:

An internship is a tried-and-true method of improving your résumé. Employers-to-be will pay

close attention to your internship-related abilities and experience, as well as the references you
provide from industry experts. Work samples that you acquired from an internship will be helpful
when applying for jobs. To apply the ideas and concepts you have acquired in the classroom, you
need professional experience. examination of a particular profession or field to see if it fits your
aspirations. You could have a mental image of the job route you want to take in the future.

University of Punjab (Institute of Business and Information Technology) 43

Chapter 04

Summary & Recommendations

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Chapter 4

Overall Summary:

This internship report is based on my successful completion of a 6-week internship program at

Emirates Logistics LLC in the Supply Chain Division and Marketing from August 15, 2022, to
September 23, 2022, as a precondition of my BBA program at the University of the Punjab,
Department of Business, and Information Technology.

As someone who is absolutely new to the corporate sector, every hour spent at Emirates Logistics
LLC provided me with valuable experience that cannot be expressed in words. Nonetheless, they
were all beneficial to my career.

This paper explains how Emirates Logistics LLC All Departments work, what sections and job
assignments are feasible, the production procedure, training, and development objectives, and how
Emirates Logistics LLC provides warehousing as well as fleet services to its valuable customers
like Unilever, Up-field, and GSK etc.

I worked in Emirates Logistics LLC Marketing, Human Resource, and Supply Chain Division with
most of the other departments' wings, including staff member data collection, building flow chart
of major operations activities (Inbound & outbound), Acquiring knowledge & Organization
Advancement (Training), Compensation, HR Administration tasks, Marketing strategies, HR
policies, material handling processes, and so on.

Emirates Logistics LLC has a well-developed marketing, human resource, and supply chain
divisions. It efficiently manages organizational duties. Emirates Logistics HR, Marketing, and
Workers teams are all well-organized and well-known.

Most notably, I was exposed to a practical and professional world environment, and during this
period, I gained a variety of skills with the help of Emirates Logistics management. I was unable
to condense all of my internship experiences into a paragraph. Furthermore, I got a wonderful
opportunity to interact with ELGS employees, which allowed me to improve my communication,
timeliness, and commitment.

University of Punjab (Institute of Business and Information Technology) 45

I worked with the Senior staff members of Marketing team in the first week of my internship
program like I worked with sir Anwar and Sir Ali these are the major persons of marketing team.
They handle each and everything of marketing, new facilities, promotional campaigns etc. as well
as in operation department worked BPO, Operations Manager, Executive W/H for the
understanding of whole operations of Emirates Logistics, then with the full support of the
Managerial wing (HR head) the following week we conduct a survey which leads to signing of
MOU for the welfare of managerial staff, then with the supply chain wing (Supervisor, Floor
incharge, S/O) for the collection of personal information, then finding out the brokers in each city
of Pakistan for the next two weeks, who sell or rent the factories and warehouses, and with the
help of Operations Manager creation of warehouse signs and symbols for the final one week.

My own ideas on marketing loopholes & supply chain, as well as my contribution to the Marketing
and supply chain are also mentioned in this report. With my minimal expertise and knowledge, I
did my hardest to make this research as transparent as possible and to transfer real-world
experience into a paper. In a business context, the many barriers to process improvement and
upholding ethical standards have also been encountered. However, the extent to which those rules
and procedures are aligned with the company strategy is debated.

Before jumping to any conclusions based on this report, keep in mind that it was written in a hurry
and there is a shortage of information. However, the report may be beneficial in the design of any
future research to examine the Emirates Logistics different facilities.

Specific Recommendation:

As a result of the excellent working environment offered by Emirates Supply Chain Services (Pvt)
Ltd, I would like to finish by saying that I feel really fortunate to be a member of the company. I
took a temporary job because I wanted to understand more about the activities market and wasn't
motivated by the need for a degree, and it has been a learning and information-filled experience.
They provided me with a highly respectable opportunity to work with them and get knowledge of
their business and branding strategy. Overall, it was a very positive experience since I learned how
things are used in practice. Every established nation has a solid logistic system however Pakistan
is a developing nation and has to strengthen its logistic system to advance its growth. To meet their
objectives, Emirates Supply Chain Services (Pvt) Ltd should employ recently created WMS

University of Punjab (Institute of Business and Information Technology) 46

(Warehouse Management Systems) software. Unique databases that have been specially created
for data security, dependability, and accessibility as well as to lessen the administrative strain of
organization to stay up with the global and Pakistani logistic industries. For greater performance
and a better working environment, Emirates Supply Chain Services (Pvt) Ltd should train its staff
and increase the involvement of trained personnel. Development of the operational area is
necessary, especially in the showcasing division where new enrollments are required due to
responsibility expansion. More incentives and rewards should be offered to the staff for their
outstanding performances and clinical offices for special circumstances. Every organization has to
grow to succeed, and as this aphorism from Emirates Logistics suggests, there is more to learn
about this topic.

• Advance System to minimize cunsumption of paper.

• Social Media Platform Enhancement (Website).
• Social Media Campaigns.
• Boost Extra Co-curricular Activities.

Suggestion to improve its curricula and methods of teaching to BBIT

students:

Classroom learning is a kind of teaching that takes place in a classroom setting. The presenter uses
lectures, discussions, and multimedia technologies to enlighten the audience about health concerns
and charitable organizations that assist the underprivileged. a space filled with desks and chairs
and a board for dry writing or chalkboards. These are samples of common classroom learning
environments. Perhaps you see a sizable lecture hall with the lecturer in the front and PowerPoint
introductions on a screen to help students better understand the day's topic.

While a temporary employment is a type of experience learning that combines knowledge and
theories from the classroom with involved understanding and skill-building in a professional
context.

University of Punjab (Institute of Business and Information Technology) 47

Appendices:

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University of Punjab (Institute of Business and Information Technology) 49
Reference:
https://emirateslogistics.com/

http://www.connectlogistics.pk/

https://www.momentumlogistics.com/

https://www.raaziq.com

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