Color Usage in UI Design

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Hamad Tanveer

10 Core Principles

Color Usage
in UI Design

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Hierarchy

Color contrast and weight indicate importance,

guiding user focus. Tints denote levels of significance.

Bold content grabs attention first.

This Text Is

Important.
This text is less important

but it still matters

Most Important

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The 60-30-10 rule

The 60-30-10 rule is a theory for making color

palettes that are aesthetically pleasing and

acceptably balanced.

Post Method

Auto Post

Post Remainder

60%
When to Post

Mar 24, 12:30 Am

Mar 25, 10:30 Pm

Smart Link 30%

10%

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Inclusivity

This involves using high-contrast colors,

avoiding color-dependent information and

complying with accessibility standards.

Your Roomies Your Roomies

Courtney Henry Courtney Henry

Viet Nam Viet Nam

Jenny Wilson Jenny Wilson

Algeria Algeria

Brooklyn Simmons Brooklyn Simmons

Åland Islands Åland Islands

Other Matches Other Matches

Gary $500 Sassa $500 City Gary $500 Sassa $500 City

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Meaning

By understanding the psychology of color, we

can utilize brand colors that resonate with our

target audience.

Red Courage Love Danger Power

Yellow Happiness Caution Positivity Fancy

Blue Trust Calmness Stability Faith

Green Health Nature Safety Money

Orange Friendliness Energy Creativity

Purple Royalty Luxury Spirituality

White Purity Virtue Sterile Plain

Black Power Elegance Death Fear

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Limit color

By limiting the use of color, the areas that do

receive color receive more attention, such as

text, images, and elements like buttons.

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State

Color can provide information about the

state of an app, its components, and

elements.

NORMAL NORMAL WARNING!

PRESSED PRESSED CAUTION!

DISABLED DISABLED SUCCESS!

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Consistency & context

Color usage in an interface should be

consistent, so colors always mean the same

thing even when the context changes.

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