Influencer platform made by #lemon

lemon.cm
lemon

LEMON is an influencer platform to

・Discover Influencer,
・Build relationship and
・Sell product together with influencer

We have 40,000 influencer

(Instagrammer, Youtuber, Tiktoker)
and 1,700 registered brands

CHECK lemon

2
Discover Join Become
The TREND The TREND The TREND

3
Data about Lemon

40K 16,5K 6.56%

Influencers Average Follower Average Engagement Rate

1,7K 28K 474 Average

Brands Influencer Post Generated
Participants/campaign

4
Data about Lemon

DEMOGRAPHIC DATA

90% of influencers are More than 50% of our audience is

FEMALE 18-24 years old

5
KOL BREAKDOWN
INFLUENCER FOLLOWER REACH ENGAGEMENT OBJECTIVE LEMON SERVICE

LEMON
BRAND
MEGA MEGA 1M HIGH LOW
LIFT
Managed-
Service

LEMON Endorsement
MACRO MACRO 100K

LEMON Academy
LEMON Review & KOS
MICRO MICRO 10K

LEMON Squad
LEMON Gifting
LEMON
NANO NANO 1K LOW HIGH INTEREST Self-
Service

https://lemon.cm/
6
LEMON GIFTING LEMON ENDORSEMENT LEMON REVIEW
For Engagement & Search For Brand Awareness For Search & CVR

Lemon Gifting is Nano & Micro Influencer Product Lemon Endorsement Is from Mega to Micro Lemon Review Is Online shop review optimization
Review service Endorsement service driven by data Service by Nano Influencer

LEMON SQUAD LEMON ACADEMY LEMON KOS

For Loyalty & Community Building For Engagement & Education (For VIP Client only)

Lemon Squad is a long-term lemon gifting + loyalty Lemon Academy is an educational and engaging Key Opinion Seller is Influencer Reseller Program.
building service to build Influencer community for interactive webinar event. Create a close relationship in Let’s turn your loyal Influencer into Online seller.
brands a more interactive way.
Lemon Gifting

GIFTING is Nano & Micro Influencer

Product Review service

Check lemon Gifting

Concept
from “Advertising” to “PR”

AD PR

This is Ad Trustworthy
(I never used this I like this product
product) Because
I like this product! A…. B….. C….

Yaa! This is my favorite

product!
I want to talk about it

Consumers are getting smarter to tell what’s Ad and real

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1 AUTHENTICITY
86% of people say authenticity is important
3 reasons why when deciding what brands they like and

Gifting
support.

is effective
2 MICRO & NANO INFLUENCER
30% of consumers are more likely to buy a
product recommended by a non-celebrity.
Micro & Nano influencer has higher
Purchase Rate than Celebrity.

3 LOYAL (INFLUENTIAL) CUSTOMER

Gifting is one of the effective way to build
your loyal influential customer.
If your loyal customer is an influencer, they
will be forever ambassador of your brand.
Post Example

12
Campaign Example

Campaign

Brand L’Oreal Revitalift Maybelline Biore Garnier

Number of
47 55 68 70
KOL Asked by Client

Number of
Campaign 1,041 865 1,597 1,320
Participants

Influencers Average
Followers
11,674 23,407 8,850 17,109

More than 1000 micro & Nano influencers participate in Product Gifting campaign 13
Showcase

Micro - Nano
Influencer
Gifting

Client: TOKOPEDIA

Our LEMON influencers is working with Tokopedia to

highlights selected brands on Tokopedia Beauty Bazar
Program.

From this campaign, we open public campaign under

LEMON. We select 30 influencers to receive various
products.

https://www.tokopedia.com/discovery/beauty-bazaar

209K 187K 6K
Impression Reach Click
Showcase

100 Influencer
Lemon Gifting

Client: JELLYS

105 Influencers picked and

promoted Jellys Launching of
Pure Soap & Power Soap. The goal
was to introduced their new launch
product and it generates 21K
Impressions as well as 242K
engagement.

100 21K 242K

Influencer Impression Engagement
Showcase

Micro - Nano
Influencer
Gifting

Client: N’PURE

101 Influencers picked from 673 others and

promoted N’PURE Cica Clear Pad. The goal was
to introduced their new launch product and it
generates 232,9K Impressions as well as 71,2K
engagement.

232,9K 195,5K 71,2K

Impression Reach Engagement
Showcase

Micro - Nano
Influencer
Gifting

Client: NATURE REPUBLIC

100 Influencers picked from total of 1011 joined,

and join Nature Republic campaign, Ramadhan
Campaign #JourneyToKindnessWithNR. The goal
was to introduced their new launch product and it
generates 227,1K Impressions as well as 90K
engagement.

227,1K 187K 90K

Impression Reach Engagement
Workflow

1 MAKE BRIEF 2 PUBLISH CAMPAIGN 3 SELECT INFLUENCER

From here https://lemon.cm

From publishing and selecting KOL takes around ”4 days”

4 SEND PRODUCT 5 GET REVIEW 6 CHECK REPORT

18
Campaign briefing

19

19
Influencer Selection

SELECT THE BEST INFLUENCERS

During the campaign, we can check and
analyse all the candidate in real time.

20
Draft Check

CHECK DRAFT BEFORE PUBLISH

As selected KOLs started making draft posts,
you can find their draft post contents in the
dashboard. Accept
Or suggest any improvement.

21
Live Report

CHECK LIVE REPORT

Report will be automatically generated so
you can check the report immediately and
anytime

22
LEMON Gifting Best Practice

Contents from Mega, Macro, or Media, amplified by Micro and

Nano influencers. Generating extra reach for awareness and
education content and generating engagement for decision
making content.

23
Mega/Macro + LEMON GIFTING Posting Mechanism

Package A
IG Stories + PGC C CHANNEL Photo/Video Package
IDR A
100 juta
Swipe Up Native Video IG Post 1 Starts from IDR 100 juta
Mega Influencers
1 Mega Influencers
10 Macro Influencers
2-3Micro/Nano
100 Macro Influencers
Influencers
IG100 Micro/Nano
Photo + Story Influencers
IG Photo
Total + Story
followers >3M.
Total 4x
Bonus: followers >2M IG Story Posting
C CHANNEL
Shared by KOL Bonus: 4x C CHANNEL IG Story Posting
Shared by KOL Shared by KOL
“Ih lucu ya pengen join
“Ada yang pernah “Ih lucu ya pengen
acaranya. Daftar
coba?” cobain. Beli?”
nggak?”

Shopee unboxing + Tokopedia unboxing +

Event registration
Package B
LINK Swipe up LINK Swipe up
screenshot + LINK
Swipe up Package B
IDR 50from
Starts jutaIDR 50 juta
10 Macro Influencers
1-3 Macro Influencers
100 Micro/Nano Influencers
100 Micro/Nano Influencers
IGIGPhoto
Photo ++Story
Story
Product Experience + Product Experience + Event Experience + Total
Totalfollowers >2M.
followers >1M.
Swipe up + IG FEED Swipe up + TikTok Swipe up + IG FEED IGBonus:
Photo +2xStory
C CHANNEL IG Story Posting
Posting Posting Posting Total followers >2M.
Bonus: 2x C CHANNEL IG Story Posting

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100% SELF-SERVICE LEMON SUPPORT LEMON FULL SUPPORT
MICRO & NANO GIFTING MICRO & NANO GIFTING MICRO & NANO GIFTING
(Follower 1K-) (Follower 1K-) (Follower 1K-)

Quantity > Quality Quantity > Quality Quantity > Quality

100% Client Self-service Lemon Support Lemon FULL support
(IG) IG Post x 1 & IG Story x 1 OR (IG) IG Post x 1 & IG Story x 1 OR (IG) IG Post x 1 & IG Story x 1 OR
FEATURE (TK) Tiktok Post x 1 (TK) Tiktok Post x 1 (TK) Tiktok Post x 1
PR Gifting PR Gifting PR Gifting
Content Control (Photo) Content Control (Photo) Content Control (Photo)
Good for UGC Good for UGC Good for UGC

PRICE (IDR) 10,000,000 9,000,000 20,000,000 18,000,000 25,000,000 22,000,000

54,000,000 108,000,000 132,000,000
UNIT 1 Campaign
/6 Campaign
1 Campaign
/6 Campaign
1 Campaign
/6 Campaign

PLATFORM FEATURE Campaign Creation, Simplified Influencer Analysis, Influencer Selection,Simplified Report, Download reporting to CSV, Content Approval System

SUPPORT
CAMPAIGN CREATION By Client By Client ✓ Supported by LEMON
KOL SELECTION By Client ✓ Supported by LEMON ✓ Supported by LEMON
DRAFT CHECK By Client ✓ Supported by LEMON ✓ Supported by LEMON
SUPPORT Support by Chat or Zoom call Support by Chat or Zoom call ✓ Dedicated Support PIC

● 100% selected KOL posting is not guaranteed, but according to our past projects, the lowest posting rate is 95%.
OTHER ● All packages are 100% advance payment before each campaign
● Lemon Tutorial Documentation

25
LEMON GIFTING
Campaign ADD ON

LEMON Self Service: Add IDR 8 juta/100 Extra KOLs

Recruit more than 100 KOL LEMON Support: Add IDR 18 juta/100 Extra KOLs
LEMON FULL SUPPORT: Add IDR 20 juta/100 Extra KOLs

Product Delivery IDR 70 K/KOL

IDR 5,000,000
PPT/Google Slide/PDF Report /Report

Change Brief or Scope of Work

15% from Total Project Value
during a running campaign

OTHER REQUEST Please contact our SALES REPRESENTATIVE

26
Our lemon support
Lemon tutorial site
Lemon support team https://docs.lemon.cm/brand/

Please contact them at lemon.cm/wa

They will be there to help you to start lemon gifting service for you!

27
FAQ

Q: Is there post guaranteed?

A: No. Based on our previous project, posting rate is above 90%. It’s better if you can prepare additional 10%
extra products.

Q: What is the influencer level? Micro? Nano?

A: It depends on the value of your product you will gift to influencers. We strongly recommend you to also
share the lemon campaign through your social media.

Q: Is there any performance guaranteed? Views? Reach? Click? Sales?

A: No. But we have historical data from previous 10,000 campaign posts that will help you to estimate the
performance.

Q: Can I get a list of Micro & Nano influencers name before I approve the quotation
A: No. Since lemon gifting is public campaign, you won’t be able to get the candidate beforehand. However, if
you choose private campaign, we can provide the list of influencers name before your approval.

Q: Can I give several products in one campaign?

A: Yes. You are allowed to send several products in your package to influencers as long as it is under the same
brand and the Scope of Work (SOW) is the same: 1 IG Story and 1 IG Photo Post or 1 Tiktok Post

28
Lemon Endorsement
Is from Mega to Macro
Endorsement service
ENDORSEMENT driven by data

Check lemon Endorsement

Mega & Macro Influencers

※ Lifestyle ※ Beauty

Jerome Polin Tyna Kanna Mirdad

Mega 2,18M Macro 519K

※ Food
※ Fashion

Magda
Mega 1,7M Nazla Alifa
Macro 282K

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Find the right Influencer

KOL that you LEMON can find these

always use Influencer

No. Follower 100K 100K 100K

EG Rate (%) 1% 2.5% 5%

Follower Growth Rate -2% 10% 30%

Price $ 1000 $ 1000 $ 1000

Find the right influencer analysing

1. No. Follower, 2. Engagement Rate, 3. Monthly Follower Growth Rate
At LEMON, each influencer’s engagement and growth rate can be monitored in real-time! 31
Plan from Objective
LEMON generated and analysed 25K Influencer contents through Lemon platform

Reach Rate AVG No. of

AVG No. KOL to Reach
AVG No. followers
Reach
Min Max AVG 1M Audience

Nano 1.000-10.000 2,858 2.21% 154.26% 23.07% 659 1517

Micro 10.000-50.000 16,582 0.54% 84.78% 8.56% 1,420 352

Micro 50.000-100.000 63,545 0.51% 51.14% 7.46% 4,742 211

Macro >100.000 781,326 1.84% 16.51% 6.97% 54,478 18

Data-driven approach to achieve your marketing goal

32
Influencer Selection

SELECT THE BEST INFLUENCER

During the campaign, we can check and
analyse all the candidate in real time.

33
Live Report

CHECK LIVE REPORT

Report will be automatically generated so
you can check the report immediately and
anytime

34
Draft Check

CHECK DRAFT BEFORE PUBLISH

As selected KOLs started making draft posts,
you can find their draft post contents in the
dashboard. Accept or suggest any
improvement.

35
Showcase

100 Influencer
Opening Party

Client: LUMINE

Invited 107 Influencer for LUMINE

JAKARTA premium party
and also conduct before/after
influencer promotion.
During the event, we generated 1.8m
impression and 104K engagement from
Mega & Macro Influencers

107 1.8M 104K

Influencer Impression Engagement

https://lemon.cm/
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Showcase

Instagram
Endorsement

Client: SONY

Select 9 Best Macro & Nano

influencer using LEMON Analysis.
Generated 3,012,873 reach for IG
Feed ( = Almost 50% of Millennial
Female in Jakarta), 358,724 Likes
and 3473 Save

3M 358K 3473
Reach Likes Save

https://lemon.cm/
37
Showcase

Celebrity
Influencer

Client: POLYTRON

Worked with well-known Celebrity Shireen

Sungkar to be featured promote & have
product experience together with Polytron
in her Youtube & Instagram managed by
LEMON Influencers.

1.8M 773K 89K

Reach Views Engagements

38
Lemon Review

REVIEW Is Online shop review optimization

Service by Nano Influencer
Concept
Building a better online store to persuade customer

No Review Entirely 5 Stars Review More Honest Reviews

< <
0 review 10 reviews 2000 reviews

Review generates more reviews, more reviews generates more sales

40
Data
Building a better online store to persuade customer

Sales Conversion Brand credibility The number of reviews

63% of customers are 95% of consumers Businesses with more
more likely to make a don't trust the brand if than 200 reviews earn
purchase if the the reviews are 43% more than average
products has reviews entirely positive
Source
Source Source

Review generates more reviews, more reviews generates more sales

41
How customers decide to buy

AWARENESS INTEREST SEARCH PURCHASE SHARE

IG Hashtag Search IG Mention Search

There is no enough
content, so I will buy
another brand

Few Many
hashtag hashtag Many
mention
post
I also want
to share my
CUSTOMER experience!

Youtube Search Review Search

I can learn a
lot from the
contents
10 reviews
and I buy
Few Many
review review
video video 2000 reviews

Good
Many
Review but I
Review!
CUSTOMER doubt

Content Quantity is more important than Quality for purchase decision

42
Workflow

1 MAKE BRIEF 2 PUBLISH CAMPAIGN 3 SELECT INFLUENCER

From here https://lemon.cm

4 KOL PURCHASE PRODUCT 5 GET REVIEW 6 CHECK REPORT

43
Lemon Squad
is a long-term lemon gifting + loyalty
SQUAD building service to build Influencer
community for brands
How many influencer can you name
who is truly your customer?
Concept
from “THEY” to “WE”

Consumer SQUAD Consumer

Brand & Brand &
Influencer Influencer

This is the “Squad”.

They call “WE”

LEMON Squad helps you build your

Influencer community for brand

46
1 EXCLUSIVITY
With exclusive and longer period of cooperation,
3 reasons why you can be sure that your brand will be highly

Squad
represented by the influencers.
Recommended period 3 - 12 months.

is effective
2 GAIN FEEDBACK & INSIGHTS
Get feedback from your influencers and insights
from them and their followers’ experience about
your products!

3 INFLUENCER = CUSTOMER
Maintain relationship with your influencers as
your loyal customers, even after the campaign
period ends.
Workflow

1 MAKE BRIEF 2 PUBLISH CAMPAIGN 3 SELECT SQUAD

From here
https://lemon.cm/lemonbox

4 GATHERING 5 GET REVIEW 6 CHECK REPORT

48
Squad Gathering

GATHERING
A gathering plays an important role of
building community. Get to know them
personally and build relationship.

※This Image is for illustration purposes.

49
Sample Schedule

04 05 06 07
W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4

Campaign Lemon Squad

Start Start Select

Promotion CC & Brand’s social media promotion

Lemon Box Lemon Box Lemon Box

Lemon Box Start Posting Report Start Posting Report Start Posting Report

Squad
Opening Gathering Closing Gathering
Gathering

50
Case Study

LEMON Squad

Client: Caffino
Period : 6 Months

Our LEMON influencers is working with Caffino

(instant coffee drink) to highlights Caffino
products and flavour variants in any occasion.

Every month, we open public campaign under

LEMON and select 50 influencers to receive
Caffino hampers for long-term campaign.
We worked with total 160 KOLs

2.1M 869K 362K

Reach Views Engagement

51
Case Study

LEMON Squad

Client: Nourish

Our lemon influencers are working with

Nourish (Skincare products) to highlight
Nourish products and how it works on their
skins because skincare takes times to be
used.

150 340K 1,2K 55K

Saved / Engagement /
KOLs Reach / Month
Month Month

52
Lemon Academy
is an educational and engaging
ACADEMY interactive webinar event.
Create a close relationship in a more
interactive way.

53
BENEFITS FOR BRAND

Community engagement Behavior study UGC

This event aims to create As an opportunity for brands to learn

emotional bond between brands the behavior, needs and wants of Brand will get UGC from influencers
and influencers their audience. with #LEMONWINWIN

Increase awareness Product trial

Brands will be featured in C CHANNEL

C CHANNEL will provide a session for
multiple platforms and get social media
product demo, trial, and/or sampling.
exposure.

54
ACADEMY
1 30 Influencers
SOW : 1x IG Story, 1x IG Posting, Academy
Attending*

2 LEMON Academy Gathering

Brief your influencer about your products in fun interactive way.
See their feedback LIVE!

GO PUBLIC !
3 + Make your liveshow open for public in brand platform
(Instagram, Youtube, or Facebook)

Basic Package Starts from

IDR 50,000,000

*SOW to be discussed according to budget

55
Lemon Academy SET REFERENCE

● SET : C Channel Studio

● Talent :
○ Host
○ Expert Speaker
○ Brand Manager from BRAND

56
LATEST LEMON ACADEMY X ZUZU

● SET : C Channel Studio

● Talent :
○ Host
○ Brand Owner
● Event Details : We helped ZUZU to launch their new product,
and brought up a topic “Empowering Through Beauty”

57
LATEST LEMON ACADEMY X HANASUI

● SET : C Channel Studio

● Talent :
○ Host
○ Expert Speaker
○ Brand Manager from BRAND
● Event Details : We helped Hanasui to launch their product, as well
as educate influencers with a topic “Memilih Skincare yang Tepat
Untuk Kulitmu”

58
PREVIOUS LEMON ACADEMY

LEMON ACADEMY:
OUTSHINE DI ANTARA
MARAKNYA MICRO
INFLUENCERS

LEMON ACADEMY:
HOW TO GROW YOUR
ENGAGEMENT RATE

59
Showcase

ONLINE
LAUNCHING
PRODUCT

Client: KOSE COSMEPORT

Increasing public awareness about new product

of Kose Cosmeport Shampoo “Bring Home Your
Beauty Treatment with Kose Cosmeport” with
online launching

Managing and invite 15 micro Beauty influencer

on zoom and help with the product review and
promotion, managing KOL speaker for the event
Streaming on IG Live on Kose Cosmeport IG
Event coverage on C Channel IG after event

16 172K 1K
Exclusive KOL Reach Engagement

60
Starts from Starts from

Price
Starts from

50 Juta 70 Juta 140 Juta

100 Juta 200 Juta
LEMON --------------------------------
-
Price includes
LEMON Influencer Promotion, Community
--------------------------------
-
Price includes
--------------------------------
-
Price includes

Academy
Management fee, Online Event, LEMON Box, LEMON Influencer Promotion, Community LEMON Influencer Promotion, Community
Report, Campaign Handling, Delivery Box to Management fee, Online Event, LEMON Box, Management fee, Online Event, LEMON Box,
KOL. Report, Campaign Handling, Delivery Box to Report, Campaign Handling, Delivery Box to
KOL. KOL.

Nano -Micro (1k - 50k follower) 30 60 120

UGC 60 120 240

Promotion (IG Story) LEMON Influencer LEMON Influencer LEMON Influencer

Min. Reach 300,000 600,000 1,200,000

SOW 1x IG Story*
1x IG Posting Feed Photo*
Attending Academy

*SOW to be discussed according to budget

※ All packages are 100% advance payment before each campaign
61
LEMON Academy FULL PACKAGE (+80 JT) WORKFLOW

Pre-Event: announcement + boost Pre-Event announcement + boost

Participant Whatsapp group
LEMON OPEN REGISTRATION
- Brand Survey
- Payment
- Class Brief
Will be available at LEMON
INFLUENCER
APPLICATION

Campaign Poster + IG Story: 3 Campaign Publish WHATSAPP GROUP

- Announce the Lemon Academy
Registrant will be invited to Group
- Reminder to join the Lemon Academy
- Lemon Academy Countdown H-1 Whatsapp with min. Participant 100.
All at Main Account Instagram

#LEMONWINWIN
#LEMONCLASS Post-event announcement + boost

Client will receive 1 Video

RAW video recording
Lemon Academy.
This competition allow
Event report video will be
for Lemon Academy
post on C Channel Main
Participant only.
IG & related sub account
PRIZE TBC (Provide by
to achieve 1M reach.
Client)
REFERENCE:
https://www.instagram.
Lemon Academy com/p/CBUVC8_BD9Y/

62
Key Opinion
Seller
Turn your loyal Influencer into Next Sales Promotion Girl

63
Promotion Cycle

1. PROMOTE
Discover Influencer
Promote your product
with lemon box

4. SELL 2. LOYALTY
Sell with Influencer Build relationship
Turn your loyal influencer Increase lemon followers
into online sellers who likes your brand

3. EDUCATE

Educate them to become

better sellers

64
Marketing After Corona

BEFORE CORONA AFTER CORONA

O ine Store Online Store

& &
Sales Promotion Girl Key Opinion Seller

Influencer promotion is Influencer promotion is

Promotion only Until Sales Contribution

Short-term Promotion Long-term Relationship

(No brand asset) (Become brand asset)

65
From SPG to KOS

Offline Store + SPG Online Store + Influencer

Influencer
Online Store

Influencer Influencer
Online Store Online Store

BRAND BRAND

Influencer Influencer
Online Store Online Store

Influencer Influencer
Online Store Online Store

Physically Selling only Virtually Selling & Promoting

66
Why Micro and Nano?

Cost Per 1K Cost Per Click Through

Cost Per Lead Cost Per
Impressions Engagement Rate
(CPL) Purchase (CPP)
(CPM) (CPE) (CTR)

Mega
Influencer
$12.94 $0.55 $1.24 $11.03 $33.54

Macro
Influencer
$13.76 $0.74 $0.80 $8.26 $31.84

Micro
Influencer
$15.05 $0.83 $3.92 $4.45 $12.17
SOURCE: The State of Influencer Marketing CMO Summit

Macro influencer makes more IMPRESSION, So it’s Branding

Micro Influencer makes more PURCHASE

67
Who makes 80% of your profit?

Pareto principle (80:20 Rule)

High Loyalty

Key Opinion
Customer Consumer
(Long-term Brand Asset Development)

High
Low willingness to
willingness to
talk about Potential Influencer
talk about
brand (WOM)
brand
Customer (Short-term Temporary Promotion)

Low Loyalty

According to pareto principle, Roughly 20% of the customer make 80% of profit
68
Who is your real Influencer?

Real Influencer
(Long-term Brand Asset Development)

Low Cost (≒Free)

High Loyalty

UGC
User
Generated Content

Customer Real Influencer

(Long-term Brand Asset Development)

High
Low willingness to
willingness to
talk about Potential Influencer
talk about
brand (WOM)
brand
Customer (Short-term Temporary Promotion)
PGC

High Cost
Professional Generated
Content
Low Loyalty
Few UGC Many UGC

Real influencer = those who talks about your brand = KOC

69
Who is your real Influencer?

Lemon followers
High Loyalty

Key Opinion
Customer Consumer
(Long-term Brand Asset Development)

High
Low willingness to
willingness to
talk about Potential Influencer
talk about
brand (WOM)
brand
Customer (Short-term Temporary Promotion)

Low Loyalty

Lemon follower = those who is influential and like your brand

70
Summary

● Micro & Nano influencers make more purchase than Mega & Macro influencers

● Roughly 20% of customer makes 80% of your profit

● True influencers = Willing to talk about your brand (WOM=UGC) because they like your brand

● Lemon follower can be one of your marketing measurements to discover loyal influencers
who is very potential to become 20% to make 80%

71
Facebook & Instagram shopping is coming

Open online shop anywhere!

Our influencer can open their store in their most comfortable

and favorite store,
They can use Tokopedia, Shopee or upcoming Instagram
shop. As long as it enable drop shipping, we let our influencer
to choose which E-commerce they want to use

72
How KOS works
LEMON INFLUENCER’S STORE

$ ORDER

SUPPORT & EDUCATE

PROMOTE +

$ ORDER
NOTIFY

$ PAY

SELL
DELIVERY

BRAND CUSTOMER
E-COMMERCE

73
Showcase

Lazada
Influencer
Commerce

Client: Loreal (Lazada)

For Lazada 1212 campaign, we have made
Lemon - Loreal Lazada Affiliate campaign
under lemon.cm. We selected 20 Micro &
Nano KOL to promote L’Oreal Group
products.
911 Clicks were generated.
235 people successfully visited Lazada
page.
5.1% purchase the products.

20 911 5.1%
Nano KOL Click CVR
MICRO & NANO MICRO & NANO MICRO
REVIEW &
GIFTING REVIEW ENDORSEMENT
ENDORSEMENT
(Follower 1K-) (Follower 1K-) (Follower 10K-)

Quantity > Quality Quantity > Quality Quantity < Quality Both Quantity & Quality
PR Gifting (No Advertisement) Number of review increase Micro Influencer Endorsement Micro Influencer Endorsement
Photo only E-commerce sales Photo or Video Better Authenticity
Content Control (Photo) Photo only Better Authenticity Good for Instagram Search result
FEATURE High Authenticity Less Content Control More Content Control (Photo, Video) Good for UGC
Good for UGC High Authenticity Good for UGC Good for E-commerce Sales
Good for Instagram SEO Good for UGC Good for Instagram SEO
Good for E-commerce Sales

No. KOL Max 100 Max 100 100 100 100

PRICE 10,000,000 8,000,000 50,000,000 From 60,000,000 From 90,000,000
48,000,000
UNIT 1 Campaign /month/campaign /month/campaign /month/campaign
/6 Campaign
※ Delivery fee IDR 70K per
selected KOL ※ Product Fee & Delivery fee will be charged

PLATFORM FEATURE Campaign Creation, Simplified Influencer Analysis, Influencer Selection, Influencer Account Follow,
Simplified Report, Download reporting to CSV, Content Approval System, Campaign Creation,

SUPPORT Zoom call support, Support Campaign creation Zoom call support, Support Campaign creation,

Share on brand official social Share on brand official social media (Repost),
OTHER -
media (Repost) Video content, Copyright purchase for secondary use
75
OUR PARTNERS

76
START NOW!
https://lemon.cm/

PT C Channel Media Indonesia

Jl. Pinang Emas III Blok US No. 13-14
Kelurahan Pondok Pinang, Kecamatan Kebayoran Lama, Jakarta Selatan 12310

CONTACT US
[email protected]
LEMON INFLUENCER DATA SUMMARY

AGE GROUP LOCATION

PLATFORMS
INDONESIA 23129
17 - 24 7566 ASIA-PACIFIC 433
INSTAGRAM 17823
25 - 34 3196 EUROPE 18 FACEBOOK 5906
1 - 13 1507 UNITED STATES 17
YOUTUBE 5732
AUSTRALIA 5
13 - 17 813 AFRICA 5
TIKTOK 4439
35 - 44 220 LATIN AMERICA 7 BLOG 248

GENDER
CATEGORY
78
Strong Influencer Community

HOW DID YOU FIND lemon.cm and register yourself?

lemon Social
4,801 40%
media

Influencer 4,061 34% Influencer

Virality loop
50%
Friend 2,042 17%

C Channel Social
683 6%
media

Lemon Website 531 4%

50% of new influencer registrations come from referral from Influencers and Friends.
With the organic Influencer virality loop, we continue to scale the influencer network.
79
Lemon Feature

1 Discover 2 Build 3 Sell

THE BEST INFLUENCERS YOUR OWN INFLUENCER COMMUNITY WITH INFLUENCERS

80
COMPARISON

C CHANNEL Female Daily Beauty Journal Beautynesia Popbela

ARTICLE X ◯ ◯ ◯ ◯

VIDEO ◯ ◯ ◯ X X

◯
INFLUENCER △ △ △ X
KOL Platform

EVENT △ ◯ ◯ ◯ ◯

DATA-TRACKING ◯ X X X X

C CHANNEL provide best video capabilities, influencer

management, and comprehensive campaign data
performance tracking in their service.
81
Comparison

Gushcloud Partipost Allstar Popstar SociaBuzz ClozettaID FemaleDaily LEMON

Business

Macro Influencer ◎ - - - ◯ ◯ ◯ ◯
Micro Influencer △ ◎ ◎ ◎ ◎ ◯ ◯ ◎

Influencer

No. KOL > 10,000 > 10,000 > 10,000 > 10,000 > 10,000 - - > 25,000
KOL type Female > Male Female = Male Female < Male Female > Male Female > Male Female > Male Female > Male Female > Male
KOL Quality High Low Low Low Low High High High

Beauty &
Category Entertainment Gamer Entertainment Beauty Beauty
Lifestyle

Platform

Dashboard - ◯ ◯ ◯ ◯ - - ◯
Data Tracking ◯ ◯ ◯ ◯ - - - ◯
Direct Message - - - - ◯ - - -
KOL Loyalty Analysis - - - - - - - ◯

LEMON is Data-driven and strong at Female Influencer

82
Comparison
Platform (Data-Driven)

Non-Female Female
Target Target

Non-Platform

LEMON is Data-driven and strong at Female Influencer 83

Data about Lemon
DEMOGRAPHIC DATA

84
MICRO & NANO MICRO & NANO MICRO
REVIEW &
GIFTING REVIEW ENDORSEMENT
ENDORSEMENT
(Follower 1K-) (Follower 1K-) (Follower 10K-)

Quantity > Quality Quantity > Quality Quantity < Quality Both Quantity & Quality
PR Gifting (No Advertisement) Number of review increase Micro Influencer Endorsement Micro Influencer Endorsement
Photo only E-commerce sales Photo or Video Better Authenticity
Content Control (Photo) Photo only Better Authenticity Good for Instagram Search result
FEATURE High Authenticity Less Content Control More Content Control (Photo, Video) Good for UGC
Good for UGC High Authenticity Good for UGC Good for E-commerce Sales
Good for Instagram SEO Good for UGC Good for Instagram SEO
Good for E-commerce Sales

No. KOL Max 100 Max 100 100 100 100

PRICE 10,000,000 9,000,000 50,000,000 From 60,000,000 From 90,000,000

54,000,000
UNIT 1 Campaign /month/campaign /month/campaign /month/campaign
/6 Campaign

※ Delivery fee IDR 70K per

※ Product Fee & Delivery fee will be charged
selected KOL

PLATFORM FEATURE Campaign Creation, Simplified Influencer Analysis, Influencer Selection, Influencer Account Follow,
Simplified Report, Download reporting to CSV, Content Approval System, Campaign Creation,

SUPPORT Zoom call support, Support Campaign creation Zoom call support, Support Campaign creation,

Share on brand official social Share on brand official social media (Repost),
OTHER - Video content, Copyright purchase for secondary use
media (Repost) 85
“Our product is an app, can we use the LEMON GIFTING?”
Yes you can, we accept any brand. Starting from beauty products, food to Apps
products as long as LEMON Influencer can promote your products well. But as a
substitute because there is no product provided, you can give a fee to the
influencers.

FAQ “How to know if an Influencer is really doing their job?”

We have a PIC from the LEMON team who will monitor influencers during the
campaign

“What's the average ER LEMON Influencer?”

Average ER in LEMON for Nano influencers is 9.78% and for Micro influencers
from 3.63% - 4.34%
Promotion Cycle

1. PROMOTE
Discover Influencer
Promote your product
with lemon gifting

4. SELL 2. LOYALTY
Sell with Influencer Build relationship
Turn your loyal influencer Increase lemon followers
into online sellers who likes your brand

3. EDUCATE

Educate them to become

better sellers

87
Showcase

Micro - Nano
Influencer
Gifting

Client: KOSE

KOSE launched new product called ONE by

KOSE which is the objective to drive brand
awareness, discovery, and trial of KOSE
Balancing Tunner® products among target
consumers.

From this campaign, we open public

campaign under LEMON. We select 30
influencers to receive ONE by KOSE package
together with LEMON Box.

82K 47K 13K

Impression Reach Engagement
Showcase

Micro - Nano
Influencer
Gifting

Client: NACIFIC

51 Influencers picked from total of 1000

joined, and promoted Nacific Fresh Herb
Origin Serum. The goal was to introduced
their new launch product and it generates
133,1K Impressions as well as 52,3K
engagement.

133,1K 108K 52,3K

Impression Reach Engagement