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    Blonde Espresso PPG

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    nansbux
    Starbucks introduced a new espresso option called Starbucks Blonde Espresso to drive new espresso occasions and engage customers and partners. It has a lighter roast profile than traditional espresso and is designed to attract new customers and encourage customization. Stores with two espresso machines will offer it by placing it in the decaf hopper.

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    © All Rights Reserved
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    Blonde Espresso PPG

    Uploaded by

    nansbux
    464 views4 pages
    Starbucks introduced a new espresso option called Starbucks Blonde Espresso to drive new espresso occasions and engage customers and partners. It has a lighter roast profile than traditional espresso and is designed to attract new customers and encourage customization. Stores with two espresso machines will offer it by placing it in the decaf hopper.

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    Starbucks introduced a new espresso option called Starbucks Blonde Espresso to drive new espresso occasions and engage customers and partners. It has a lighter roast profile than traditional espresso and is designed to attract new customers and encourage customization. Stores with two espresso machines will offer it by placing it in the decaf hopper.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    464 views4 pages

    Blonde Espresso PPG

    Uploaded by

    nansbux
    Starbucks introduced a new espresso option called Starbucks Blonde Espresso to drive new espresso occasions and engage customers and partners. It has a lighter roast profile than traditional espresso and is designed to attract new customers and encourage customization. Stores with two espresso machines will offer it by placing it in the decaf hopper.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    © Starbucks Coffee Company. All rights reserved.

    For internal use only |


    Starbucks® Blonde Espresso

    The business case for Starbucks® Blonde Espresso


    Starbucks® Blonde Espresso was designed to drive both new and additional espresso
    occasions for our customers, and spark coffee engagement for our partners. Because
    Starbucks® Blonde Espresso has the potential both to attract new customers and encourage
    existing customers to personalize their beverages, this new espresso option will be a
    powerful lever for your business. As you plan your promotion period launch, partner training
    and engagement activities, consider how you and your team can use Starbucks® Blonde
    Espresso to grow customer occasions to achieve your store’s targets.

    Starbucks® Blonde Espresso


    Starbucks® Blonde Espresso is a new core platform that will be introduced through six core
    beverages:

    • Blonde Flat White


    • Iced Blonde Caffè Americano
    • Blonde Vanilla Latte
    • Blonde Caffè Latte
    • Blonde Cappuccino
    • Blonde Starbucks® Doubleshot® on Ice

    Starbucks® Blonde Espresso will be available as an espresso option for all espresso beverages
    in stores with two Mastrena® espresso machines. Flavored espresso beverages made with
    Starbucks® Blonde Espresso will be crafted with a reduced pump standard to better
    complement the subtle flavor.

    1
    Starbucks® Blonde Espresso

    Starbucks® Blonde Espresso and deployment

    Consider the following when integrating Starbucks® Blonde Espresso into


    beverage routines and deployment in your store:

    Cafe or Drive Thru Stores with two Mastrena® espresso machines Drive Thru Stores with three Mastrena® espresso machines
    • Place Starbucks® Blonde Espresso in the decaf hopper of your primary • Place Starbucks® Blonde Espresso in the decaf hopper of both your primary espresso
    Mastrena® espresso machine machine and your Drive Thru (DT) espresso machine. Decaf espresso will only be
    • When two partners are dedicated to espresso beverage production, work available in your secondary espresso machine.
    together to shift beverages to the correct espresso machine • When multiple partners are dedicated to espresso beverage production, work
    together to shift beverages to the correct espresso machine

    SM SM ACTIVITY
    Mastrena® espresso machine
    • Starbucks® Blonde Espresso beans are denser than decaf, check calibration prior to
    building beverages.

    2
    Starbucks® Blonde Espresso Roast Last Updated – March 2021

    Smooth and Sweet Flavor Pairings


    Incredibly smooth and subtly sweet with a creamy mouthfeel Lemon, Orange, Caramel

    Growing Region Roast Acidity Body Processing Blend Offering


    Blonde Low Light Washed Single-Origin Core

    Multi-Region Medium Medium Medium Semi-Washed Pre-Roast Limited Time

    Dark High Full Natural Post-Roast Market Specific

    Story of this coffee


    Nearly five decades of sourcing, blending and roasting brought us here: a second espresso that’s boldly
    mellow. This special blend is carefully roasted to coax out sweet, vibrant notes. Soft and balanced, it
    highlights milk’s sweeter side, making classic espresso drinks extra smooth without a roasty edge.

    Why we love this coffee


    For espresso and our handcrafted beverages, Starbucks® Blonde Espresso is versatile, making it great over
    ice as a refreshing take on our core beverages. Brewed, the light body and citrus acidity come together in a
    smooth and sweet cup of coffee to enjoy.

    First offered in 2016 in Canada Retail Stores. Learn more at Stories.Starbucks.com:


    https://stories.starbucks.com/stories/2017/blonde-espresso-roast-launches-in-canada/
    https://stories.starbucks.com/press/2018/starbucks-blonde-espresso-launches-in-u-s-stores/

    Artwork may vary by market.

    © 2021 Starbucks Corporation. For internal use only.


    Starbucks® Blonde Espresso Roast
    Coffee Facts Growing Region
    • A lighter roast brings a unique flavor profile to our Latin America, Africa, Asia Pacific
    espresso beverages while delivering superior quality and
    highlighting our roasting expertise. The smooth, creamy
    body and sweet citrus notes complement the full lineup
    of our core espresso beverages.

    • Innovation has always been at the core of Starbucks.


    This unique blend was tailor-made to bring out the
    lighter side of espresso. We began with a base of Latin
    American coffees which led to a round body perfectly
    suited to espresso, then added other origins to balance
    the cup with complex acidity.

    Blend History
    • For more than 40 years, our signature espresso coffee has been Starbucks® Espresso Roast. Its hallmark is a special blend of beans
    darkly roasted in the classic Italian style to produce a rich and caramelly sweetness with a lingering roast finish. Starbucks® Blonde
    Espresso offers beverages a lighter roast that provides a balanced and sweet flavor with a smooth, creamy feel.

    • Starbucks® Blonde Espresso Roast is not simply about roasting coffee beans lighter. It’s about blending the right coffees to target a
    flavor profile and then finding the precise roast to release those flavors in the beans.

    Learn more from two of the partners behind this coffee:


    https://www.vox.com/ad/17066966/how-starbucks-made-the-new-starbucks-blonde-espresso

    United States/Canada Partners

    StarbucksCoffeeAcademy.com Visit traceability.starbucks.com to trace the journey of coffees in US and Canada stores.

    *Starbucks Coffee Academy and Coffee Traceability are not yet available in all parts of the world.
    Ongoing
    Learning
    © 2021 Starbucks Corporation. For internal use only.

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