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    Business Plan

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    Zane Bevs
    A business plan outlines a company's goals and how it intends to achieve them, while a business brief focuses on bringing decision-makers up to speed on issues needing attention. Business plans can benefit both startups and established companies by helping attract investors and stay on track. They typically include information on the company, business potential, offerings, marketing, structure, and finances. In contrast, business briefs are concise documents that present relevant facts and considerations to help decision-makers make informed choices, organized into an opening, body, and conclusion. They aim to efficiently inform readers while respecting their time.

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    Business Plan

    Uploaded by

    Zane Bevs
    501 views2 pages
    A business plan outlines a company's goals and how it intends to achieve them, while a business brief focuses on bringing decision-makers up to speed on issues needing attention. Business plans can benefit both startups and established companies by helping attract investors and stay on track. They typically include information on the company, business potential, offerings, marketing, structure, and finances. In contrast, business briefs are concise documents that present relevant facts and considerations to help decision-makers make informed choices, organized into an opening, body, and conclusion. They aim to efficiently inform readers while respecting their time.

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    BUSINESS-PLAN (1)

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    A business plan outlines a company's goals and how it intends to achieve them, while a business brief focuses on bringing decision-makers up to speed on issues needing attention. Business plans can benefit both startups and established companies by helping attract investors and stay on track. They typically include information on the company, business potential, offerings, marketing, structure, and finances. In contrast, business briefs are concise documents that present relevant facts and considerations to help decision-makers make informed choices, organized into an opening, body, and conclusion. They aim to efficiently inform readers while respecting their time.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    501 views2 pages

    Business Plan

    Uploaded by

    Zane Bevs
    A business plan outlines a company's goals and how it intends to achieve them, while a business brief focuses on bringing decision-makers up to speed on issues needing attention. Business plans can benefit both startups and established companies by helping attract investors and stay on track. They typically include information on the company, business potential, offerings, marketing, structure, and finances. In contrast, business briefs are concise documents that present relevant facts and considerations to help decision-makers make informed choices, organized into an opening, body, and conclusion. They aim to efficiently inform readers while respecting their time.

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    of 2

    1st LECTURE (12-04-23)

    BUSINESS PLAN
    - A business plan is a document that details a company's goals and how it intends to achieve them. Business
    plans can be of benefit to both startups and well-established companies. For startups, a business plan can be
    essential for winning over potential lenders and investors. Established businesses can find one useful for
    staying on track and not losing sight of their goals.
    - A business plan is a document demonstrating the feasibility of a prospective new business and providing a
    roadmap for its first several years of operation.
    - Business plans are an important part of creating new businesses, whether as a startup or an offshoot of an
    existing business.

    KEY TAKEAWAYS
    - A business plan is a document describing a company's business activities and how it plans to achieve its goals.
    - Startup companies use business plans to get off the ground and attract outside investors.
    For established companies, a business plan can help keep the executive team focused on and working toward the
    company's short- and long-term objectives.
    There is no single format that a business plan must follow, but there are certain key elements that most companies will
    want to include.

    2 Types of Business Plans


    Business plans can take many forms, but they are sometimes divided into two basic categories: traditional and lean
    startup. According to the U.S. Small Business Administration (SBA), the traditional business plan is the more common of
    the two.2
    1. Traditional business plans: These plans tend to be much longer than lean startup plans and contain
    considerably more detail. As a result, they require more work on the part of the business, but they can also be
    more persuasive (and reassuring) to potential investors.
    2. Lean startup business plans: These use an abbreviated structure that highlights key elements. These business
    plans are short—as short as one page—and provide only the most basic detail. If a company wants to use this
    kind of plan, it should be prepared to provide more detail if an investor or a lender requests it.2

    BUSINESS BRIEF
    - Business briefs are a form of communication meant to bring a decision-maker (usually a high-ranking executive)
    up to speed on some issue or situation that needs attention. Briefs strive to present all the relevant facts and
    considerations that the reader will need to make a fully informed decision, but do so concisely. The trick,
    therefore, is to make the business brief succinct while also making it complete.

    1. Organization: Although the organization of business briefs may vary, briefs generally contain an opening, a body, and a
    conclusion.
    A. The opening identifies the situation or issue at hand and why it is important. If there is a recommendation to
    be made, it is introduced here.
    B. The body summarizes the facts and considerations, and provides the following:
    I. All of the relevant history necessary to fully understand the situation or issue, if your audience is not already aware of
    it.
    II. Information on the current situation.
    III. Explanation of how and why the company got to this point, if it is direct.
    IV. Comments on what is needed.
    V. Objective analysis of relevant information to back up claim of what is needed.
    C. The conclusion recommends a course of action from the current point in time and provides a summary of the
    analysis or explanation.

    2. Characteristics: Although briefs will vary depending on the material, all briefs are written in a style that is direct,
    concise, and clear.
    The specific audience, purpose, and topic will determine the choices that a writer makes when drafting a brief, but here
    are some general considerations to bear in mind:
    A. Although business briefs may include a recommended course of action, you should strive to present the key
    questions and facts in a neutral, factual way. Slanting facts to fit the eventual recommendation, or adopting an
    argumentative or emotional tone, could undermine your credibility. A brief isn’t about your opinion, rather what should
    happen based on research.
    B. Although you should be formal, avoid dense prose and puffed-up language. Your goal is to inform your reader
    and lead him or her to a decision.

    ARC 086 BUSINESS MANAGEMENT 2


    Prepared By: Ar. Roselle C. Cayat, UAP Page 1 of 2
    C. Respect your audience’s time. A brief should be informative but not ponderous. It should be easily read at a brisk
    pace. Although it is hard to generalize, a business brief, as the name implies, is typically short—maybe a couple of pages,
    or longer if the issue is particularly complicated.

    BUSINESS PROPOSAL
    - A business proposal is aimed at attracting potential clients with what a company sells.
    It’s a document in either digital or printed form that explains product or service features, taking into consideration the
    lead’s needs and wants. In other words, business proposals show how a company can help solve a customer’s specific
    problem.

    Types of business proposals


    Business proposals can be solicited and unsolicited.
    1. A solicited proposal is sent upon customer request and can be formal or informal. An unsolicited proposal is
    sent out as a base test and, in this sense, is similar to a cold email.
    Consider these business proposal examples:
    Informally solicited proposal
    Company A has discovered Company B and got interested in its products. As the result of an informal conversation
    between the two, Company A asks for a document to learn more details about the product’s quality, shipping terms,
    pricing options, etc. It isn’t obliged to respond to the offer.
    Formally solicited proposal
    Company A is a regular client of Company B and has already figured out what it needs. It’s willing to place an order and
    wants to double-check the terms before paying.
    Company A asks Company B to send a business proposal, containing item names, prices, shipping details, etc. After
    receiving an offer, it’s obliged to respond during an agreed period. In case Company A agrees to the terms, the offer will
    turn into a legally binding purchasing agreement.
    2. Unsolicited proposal
    Company B runs a lead gen campaign and wants to inform Company A about services offered. It creates a general
    proposal that contains an introduction of Company B, its expertise, terms for cooperation, partnership programs, and
    other business-related information.

    REVIEW:
    A business plan is a document that outlines the details and projections of an entrepreneurial activity. It serves as a guide
    for the implementation of a business idea and includes information on the market analysis, operational areas, and
    budgeting. The tone of a business plan should be professional and optimistic to attract readers and potential investors
    On the other hand, a business brief, also known as a design brief, focuses on the design and innovation aspects of a
    business model. It includes design quality criteria drivers and aims to enhance design concept synthesis performance.
    While a business plan provides a comprehensive overview of the entire business, a business brief is more focused on the
    design and innovation aspects of the business model.

    THE 6 SECTIONS OF SIMON FOXELL'S BUSINESS PLAN (PAGE 26):


    1) The company; - existing arrangement, history, personnel skills, premises, business objectives, advisers
    (SWOT)
    2) Business potential; - market, research, clients, competitors
    3) Your offer; - services to be presented, distinctiveness in the market, pricing structure, capacity
    4) Promotion and marketing; -
    5) Business arrangements; - company structure, management, rules and regulations, size and growth
    6) Finance. – money management, overhead, funding, fee collection, financial forecast

    ARC 086 BUSINESS MANAGEMENT 2


    Prepared By: Ar. Roselle C. Cayat, UAP Page 2 of 2

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