PREFACE

This document contains the internship period I had from 4th

November 2023 - 25th November 2023 at Anand regional co-
operative oil seed growers union limited(ARCOGUL).

This contains basic information about the training establishment and

descriptive information on the training I got and my opinions on the
overall internship period considering the whole experience.

The report dedicated for the detailed information on the training

establishment. It is difficult to work comfortably without having a
sound knowledge about the functionalities, procedures, hierarchy
and structure of the company. Therefore meanwhile giving my
maximum contribution to the company I have to have a good
understanding on the business activities, technologies, standards and
strategies they follow.
ACKNOWLEDGEMENT

On my report about internship period, it’s my privilege to thank for

all the people who contributed to make this period a great
experience for my life. If not for the commitment of them, from
arranging training establish selections to the end of entire 3 weeks, it
would not be this much interesting.

I should thank to my dean sir Dr.J.C.JANI for the effort taken to

provide us with training establishments. I should also grateful to the
Industrial Training Coordinator for his dedication to make sure every
student is getting a good training establishment, organizing company
presentations and providing necessary guidance in selecting a
suitable training place for requirements.

I am grateful to all the staff in Industrial Training Division for

providing opportunity to have a great internship period and
examining the quality of training.
GENERAL INFORMATION

1.1 Company profile

1. Name of the company :Anand regional co-operative oil seed

growers unionlimited.(ARCOGUL).
2. Establishment. : 1969
3. Address : “ARCOGUL”National highway no.8,
Chikodra crossing,
Chikhodra-388320 Gujarat-India.
4. E-mail ID : [email protected]
5. Phone No : 02692241223
6. Fax no : 02692241207
7. Marketing division. : 02692253026
8. Web-Site : www.anandoil.com
9. Form of organization : ARCOGUL is "co-operative sector"
10. Total area occupied : ARCOGULhas occupied 23 across
Acres.
11. Banks : State bank of India
State bank of Baroda
State bank of Saurashtra
UTI bank
Bank of Punjab.
12. Plant : Shri. K. C. Supakar
13. Storage capacity : 25000 MT
14. Refining : 100 MT/per day
15.Packing : 450 MT/per day
16. Industrial licensee no : Oil-943 (83) dated: 9-4-1983
Oil-114(44) dated: 30-3-1984
1.2 HISTORY

• ARCOGUL was the dist co-operation which started in 1969 by

the farmer of the kheda f direction of Shri. Ravjibhai was lived
in Baroda established the ginning and pressing society was to
by the cottonseed and produced cotton at main product. They
are started in produce the cottonseed oil name “Anand”
cottonseed oil.

• First time 1003 the co-operative marketed the refined

cottonseed oil which become very population. As time passed
the gown of nut seed and mustards because very high. So in
1988 the AnandTaluka co-operative ginning and pressing
society converted in Anand regional co-operative oilseed union
limited.

• The co-operative established in village are and it covered 25000

pariliers of farmers. Now, it expand the operation area
ARCOGUL management and employee arcades body the
continuously improve to the meet the challenging needs of its
owners and provide quality product and provides its consumers
and keep them happy.

• Future that everyone take responsibility to achieve this

ensuring that their activities get with the environment
ARCOGUL increased its objectives to the seven district of
Anand, Kheda, Panchmahal and Dahod..
• Development of the ARCOGUL department on big oilseed co-
operative societies with a membership of 25000 farmers
covering 739 villages. In an addition the union made available
to these societies seeds. Fertilizer oil etc. To meet the
challenging needs of its members. As a matter of fact it adopted
the Anand model of co-operative where agriculture produced
combine together to companies themselves in to corporative
owned and controlled by them which respond and to the needs
of the farmer the union tolerates all actionsnecessary to meet
the heads of its members and continue to improve upon them.

• Business philosophy:-
The business philosophy of ARCOGUL is to support agricultural
farmer, those who are producing something and don’t have
proper market to sale, to save them from Exploitation

• Size of the unit

ARCOGUL indicates the power of the unit is co-operative sector.
The size of the unit is measured in terms of employee
operations no of employees size of investment output and
production sales share capital resource and surplus and net
assets at the unit realise this ARCOGUL is one of the large scale
co-operative sector.
Co-operative sector is a form of organization where the person
irrespective of costs goods and religions voluntarily associate
together as human beings on the basic of at equity for the
promotion for common economic interest
1.3 STRUCTURE
Organizational Structure of ARCOGUL, Anand (as of May-2009)
BodyGeneral

(fowers& Responsibilityas per the aprooved by laws&the cooperativeAct)

Board of Directors

Constituted as per the approved Bye-laws

Chief Executive
(Appointed by the Board of Directors & powers & responsibilities as per the Approved Bye-laws
and/or as delegated by the Board of Directors/General Body from time to time over & above those
delegated by the Bye-laws)

Finance MIS Coop

Production Unit P&A Commodity New
Quality /Accounts
(Production control Marketing Commodity Project Service
incharge/ factory Assurance Purchases
manager)

Edible Oils
production

New
Stores
Products

Others
Stores
Finished
Products

finished
product
finished
product
dispatch

ETP
Estate Power
Supply
1.4 Values

MISSION OF ARCOGUL :
• Vision is nothing but objective of ARCOGUL. To
provide all agricultural input and allied services to its
entire shareholder stakeholder. And second is to
provide better returns to farmer. As they are working
for betterment of farmer.

• To send the workers for Training Programme in other

Institu- tions and prepare a record relating to it.

• To make Tickets, Travels as well as Lodging and

Boarding arrangements for the Guests.

• To make the contractual agreements with Labour

Contractors, Security Contractors and other contracts
with Consultants,If any and renew the same.

• To maintain an upto date legal record of different

Government Authorities and send the necessary
forms etc. to them.

• To maintain the records of Government Authorities

such as Labour Commissioner, Factory Inspector,
Employment Exchange, PF Commissioner, Govt.
Labour Officer, Apprentice Adviser Officer and send
th necessary forms pertaining to it.
1.5 SHAREHOLDING PATTERNS
1.6 BOARD OF DIRECTORS

VIPULBHAI
JAYESHBHAI
KANTILAL
PATEL CHIMANBHAI
PATEL
(CHAIRMAN)

JAYNTIBHAI ISHWARBHAI
CHHLUBHAI CHUNIBHAI
RATHVA PATEL

MUKESHBHAI
RANJITBHAI
CHANDUBHAI
PATEL PATEL

RAMESHBHAI RAJENDRABHAI
ZAVERBHAI FAKIRBHAI
PATEL PATEL

K.D.C.C
CO-
OPERATIVE'S BANK
REPRESENTATIVE

PRAVINBHAI
LIQUIDATOR B PATEL
(M.D.)
PRODUCTION DEPARTMENT

2.1 PRODUCTS

C0TTON SEED OIL

Cottonseed oil is obtained as a byproduct of cotton
production. Compared to other crude vegetable oils,
cottonseed oil is hard to refine.

GROUNDNUT OIL
Groundnut oil is also known as peanut oil and arachis oil.
The extraction of oil from seeds is done by traditional &
organic cold processing to maintain its purity.

CORN OIL
Corn oil also commonly known as maize oil and is edible.
Corn Oil is produced by extraction of “germs” from the
seeds of corn. Corn oil is generally less expensive.

SUNFLOWER OIL
Sunflower oil is of vegetable origin and is obtained from
the fatty kernels of sunflowers. Sunflower oil is a high-
quality edible oil & produced from shelled kernels.
2.2 PRODUCTION PROCESS

First section is cottonseed pre-processing plant. In this section,

cottonseeds are cleaned and their cottons were collected.
Afterwards, linters are removed from cleaned cottonseed and
collected. These linters are classified into two types – first type of
linters is big in proportion and called first cut cotton linters and
another type of linters, which are fine and collected in second cut. It
is called second cut cotton linters. This second type of linters (second
cut cotton linters) are used in vast proportion to make various types
of things such as high quality papers, Artificial silk, Currency note,
Absorber dent cotton, Rayon, Methyl cellulose, Nitro cellulose Gum
cotton, Bullet of riffles, various types of plastisizers as well. After
collecting cotton- lints; seeds and cover leaf are separated by
DECORTICATOR Seeds are used for Oil manufacturing and cover leafs
are usually used as animal feeds.

Second section oil mill, where it results into oil by pressing seeds
with Expeller. Even the De-Oiled Cake, which left during the process,
contains 7 to 8% oil. This De-Oiled Cake is called Expeller De-Oiled
Cake. So in this section De-Oiled Cake as well as oil are produces,
which then are taken to refinery for rectification (distillation).

Third section is Solvent Extraction Plant, where oil extraction is

carried out from De-Oiled Cake during this process; Heczin (one type
of petrol) is sprinkled upon De-Oiled Cake, which extracts oil from
De-Oiled Cake. Then Heczin-petrol being given high temperature gets
transferred into vapour, and then it is to freeze. It results into the
form of petrol once again, that is the produce to reuse. The
remaining crud oil (Solvent Extraction Oil) is taken to refinery for its
distillation.

Thus, the prepared oil is called “ washed oil” this ‘washed oil’ is
directly used to prepare “Vanaspati Ghee”. To prepare edible oil, it is
yet to be refined & processed. In the first phase to this process, the
oil is processed with two elements – “ Fullers Earth & Activated
Carbon” in equipment named ‘Blicher’ to remove its colour. Then,
the oil is taken for filtering once again, to make it odourless it is
processed in Deodorizer. Presently, this process is done by vaccum to
increase the temperature of oil and remove the odour. After then, it
is to be freezed, in order to freeze the oil, it is passed through heat
exchanger. Then two vitamins – vitamin A & D are added into the oil.
Ultimately which form of oil, we get through the whole procedure is
known as Cottonseed Double Refined Oil.
1. AnandCottonseedRefinedOil:
2. Kiran Double Filtered Refined Groundnut Oil:
3. Anand Refined Corn Oil:
4. Anand Health Refined Sunflower Oil
MARKETING DEPARTMENT

3.1 TARGET MARKET

The target market means any targeted market to whom you want
to sell your goods.

The target market of ARCOGUL are seven district of Gujarat, which

are- >kheda, anand, nadiad, baruch, panchmahal, dahod.
On the bases of segmentation, the firm realised the opportunities
open to it for that it has to make comparative study of various market
segments which is known as Target Market.

The Target Market can be evalute on:

1) Size and growth of Market segments.

2) Structural attractiveness of the segments.

3) Ends and Means of the Company.

As the ARCOGUL produce the Edible Oil, which is necessary for the all
class and level of peoples. So here for the Company size, growth
structural attractiveness etc of segments are not questions.

ARCOGUL produce Groundnut Oil, Cottonseed Oil, Sunflower Oil,

Corn Oil. So here many Lower income group people bought cotton
seed oil and Higher income group people bought Groundnut oil.

Now the problem for ARCOGUL is Ends and Means of firm. As per the
production capacity of ARCOGUL it has mainly targeted seven
districts of the Gujarat State, which are Anand, Panchmahal, Dahod,
Bharuch, Baroda, Kheda and Nadiad.

The product of ARCOGUL is easily available in all above districts.

3.2 BRANDING

BRANDING
A name, term sign symbol or design or a combination of these
intended to identify the goods are services of one sellers or group of
seller and to differentiate. Then from those of competitors
consumers view a brand as an important part of a product and
branding can add value to a product.

Branding helps buyers in many ways brand names helps consumers

identify product that might benefit them. Brands also fell the buyer
something about product quality buyers who always buy the same
brand know that they will get the same features, benefits and quality
each time they buy. Branding also give the seller several advantages.

ARCOGUAL also has a good brand recognition. The ARCOGUAL tries

to maintain the brand name in the market. The main key area of
ARCOGUAL is the LOCAL MARKET. The Local Market involves the
GUJARAT State only. The Gujarat customers are the well known to the
Brand Name Of Oil That Is ANAND AND KIRAN. This Two are the well
known brand name of ARCOGUAL. In GUJARAT in KHEDA District this
Brand is very famous and most preferable to customers. This brand is
famous due to his quality. The quality of ARCOGUAL provides is of
high and best quality OIL. So thats why ARCOGUAL has good brand
image in local market. The ARCOGUAL also can be recognize by his
Symbol the symbol also has an brand image and good reputation
Advantages of Branding:

1) To the Customers:

Useful for easy Identification.

The brand name assure the fixed price so that nobody can change it.

2) To the Manufacturer:

> Save advertisement cost and make brand popular.

It protects the interest of manufacturer.

3) To the Distributors:

Popular brand will increase the sales volume. Branding reduce price
flexibility .

Special selling efforts need not to be undertaken.

Slogan:

As the products of ARCOGUL are mostly selling in seven districts of

Gujarat and ARCOGUL is Company of Gujarat it has selected slogan in
Local language GUJARATI; that is;

Meaning of that slogan is that we can fry our foods with less quantity
of oil and test of such fried food will prefer by everyone. In this
slogan they has mainly included price and test factors for
Advertising...

Quality Control Department:

The final maintaining the standards of quality under the presentation
food. Adoteerxation the firm does not replace stock immediately
beery a co-operatives organisation it subjected to various rules and
produces and so public stocks are replaced only after the provide has
been tested on the and proved to be safe after detecting the problem
and moving the same.
There is quality control officers who are see the quality of the
product and also take cake about quality of product.They are
different they are:

Colour

Moisture

Fre cothy acid

Flash point

Could test

Custer oil test

3.3 PRODUCT LIFECYCLE
The length of product for cycle is governed by the rate of technical
change the rate of market acceptance and the case of competitive
entry.

The life cycle of a product is divided into four parts: Introduction,

Growth, Maturity, and Decli

INTRODUCTION STAGE:-

The introduction stage starts when the product is first launched. In

this stage as compared to other stages the profits is negative or low
because of low sales and high distribution cost and promotional sales
is there.
GROWTH STAGE:-
In this stage the product satisfy the market. It enters the stage in
which sales will increased climbing quickly. The ARCOGUAL has been
in growth stage. At this time the ARCOGUAL has increased their sales
of there products and make them available in all the districts of
Gujarat.

Now the Arcogual has improved quality and has reached to high
market and has achieved its good reputated market of their products.
MATURITY STAGE:-

At some point the product sales growth will become slow due to its
maturity, it will known as the product has enter into a maturity stage.

The ARCOGUAL is at maturity stage. After the growth stage now the
ARCOGUAL has enter into a Maturity stage.

Now the sales of the Arcogual has low down to some extent. Because
of its high price the customee mostly prefer to low cost products
which are offered by the competitors.

As the company's target market is middle-upper class people so now

the company is trying to decline the price to some extent. And day-
by-day the company has improved the quality of product so now
people have started to have products of ARCOGUAL. As now we can
see that the company have started to make high sales and has again
achieved its market and the turnover has also increased by 27crores
from last year sales. So now the the company ARCOGUAL will again
will do good selling as it was in Growth stage.

DECLINE STAGE:-

In product life cycle if stage brings sadness in market, here product

sale is going down to decline and at very low level.
The ARCOGUAL has 2 times been in this decline stage. As the rival
companies enter into market the sales of the Arcogual decline as rival
companies were offering good quality and at lesser price than
ARCOGUAL.

But after the decline the ARCOGUAL has again achieved its market
and now it is no more in Decline stage.
3.4 PRICE AND PRICING APPROACH OF THE COMPANY
Price is an important factor in the marketing. The society as based on
co- operative sectors so it has to follow the riles and regulation of co-
operatives and to obey government instruction so they do not go up
competition price

ARCOGUAL fixes the price according to COST BASED PRICING POLICY.

COST BASED PRICING:-

In cost based pricing price is determined by adding the profit

element on top of cost of making the product. This involves the
setting of price by adding a fixed amount or percentage to the cost of
making or buying the product.

Pricing decision must be Co-ordinate with the product, design, and

distribution. So the, ARCOGUAL uses this approach and keeps the
price which is most desirable for the product and competitive price
from other competative companies..

The society has adopted cost converted or cost plus pricing policy
method. They fix the price by following formula:

Wash oil rate(+)2% purchase tax and interest(+) Refinery charges

Rs725/tin and admshit-ratio cost packing and sales tax 4.8% (+)1.5
turnover for and transportation cost and commission and labour
charges (-) Refinery costs..
While administering the price of various type of oil follow factors are
kept in mind:

>>cost of raw material

>>offer cost of production ->Taxation rate and policy

>>Profit margin of the Firm

The Brokers give the price of other competitors price and after it The
FINANCE OFFICER, MANAGING DIRECTOR, AND PURCHASE
MANAGER sits together and discuss the all the factors of expenses
and than fixes the price. Regularly the prices of Oil Of different
weight are fixed at 12:00 in Afternoon every day. If the price of other
competitors is less than the finance officer come to contact with
M.D. and takes the decision slight decline of price.

By this the pricing of ARCOGUAL products are priced by this the

ARCOGUAL makes maximum profit and earns good profit in market.
Factors affecting pricing:
There are mainly two types of factors affecting pricing decisions
which are;
1) Internal Factors

2) External Factors
3) The detailed list of these factors is as follow:

1] Internal Factors:-

> Marketing Objectives

> Marketing Mix Strategy

> Costs

> Organizational considerations

2] External factors:-

> The market and demand

> Competitors' Costs, Prices, and Offers

> Other External Factors

3.5 PROMOTION

Sales promotion:
Sales promotion consists of a wide variety of promotion, a tool is the
society gives commission to their details co-operative society
retailers and consignment agent different retailed or purchase of bulk
quantity.

For advance payment cash discount is given as.

ARCOGUAL is adopting the sales promotion activity which is

increasing the sales of the product of the ARCOGUAL. Sales
promotion may be done through samples, exibiton, display, etc.
ARCOGUAL is also provide some schemes which attract the
customers for buying their product. The following are the tools of
Sales Promotion.

1. Trade sales promotion tools.

2. Consumer sales promotion tools.

The ARCOGUAL CO-OPERATIVE uses Trade Promotion Tools. As

ARCOGUAL is based on the Cost Based and Quality Based so the
ARCOGUAL uses the Trade Sales Promotion Tools.
Trade Promotion :-

Trade Promotion tools means any activity designed or done for

increasing sales and profitability of the goods.Arcogual has done
trade promotion according to the Quality of the product.

Commission:-

Commission means any paid to any person for some activities which
is extra than routine for the increase of work capacity of the dealers,
retailers and brokers.

ARCOGUAL provides the commission to the brokers where the

brokers are the

person who brings the orders for the company and on every sale or
every

order the ARCOGUAL provides the commission of 2% to Brokers.

Brokers are

encourage and has good knowledge about the market so the are able
to get the

maximum orders for the ARCOGUAL and earns good commission.

Discount:-

A straighten reduction in price on purchase during a started time

period. The Arcogual also provides the certain discount to their
valuable customers. On the bulk purchasing they provide certain % of
discounts to the distributers. So the distributors also earn good
market and keeps the interest on the company's product.

5Ms of the Advertising

1) Mission: What is the obj. of advertising?

Any advertising obj. is task accomplished with a specific target

advance during a specific period.

ARCOGUL using only one type of advertising i.e. print media for the
achieving the obj. i.e. create potential consumer for their product.

2) Money: How much to spent on Advertising?

Most of the companies spent the money out of profit. ARCOGUL's

Budget for advertising is 30Lakhs RS.
3) Message: What is message for company?

Setting of advertising message is an important decision so the appeal

should be have three characteristic.

>Meaningful: The message should point out benefits that make the
product more desirable & investing to consumer

>Believable : Consumer must believe that the product will deliver the
promised benefits.

>Distinctive: The message should be tell how the product is better

than competitor's product.
4) Media: What is media tell?

For selecting advertising media major characteristics must be

examined.

>Reachable: The media planner should use the media which can
easily reachable.

>Frequency: It is a measure of how many times the average person in

the target market is exposed to the message.

>Impact: The effect of the advertisment.

5) Measurement:

The ARCOGUL should evaluate its advertising programmer in both

the respect i.e. communication effect & the advertising being
effective for the sales promotion. How much increases in sales take
place because of advertising? The selected media is most
effectiveness or not? After evaluating advertising efficiency company
should decide how it used another tools of sales promotion.
3.6 PUBLICITY
Publicity:-
It involves the editorial space, as derived from paid space, in all
media rent, viewed or head a company's customers or products, for
marketing of sales goods. The ARCOGUAL also provides the publicity
expenses to the customers. They provide banners and name of the
distributors and arrange all the expenses included in the publicity.

There are other types of promotion they are as follow:-

Advertising:

It is the one of the major tools company use to direct presented

communication to the target buyers and public.

The American marketing Association has defined advertising as "any

paid form of non-personal presentation and promotion of goods,
services, or ideas by an indentified There are many types of media
for advertising like, print media, Electric media. Outdoor media and
Direct. The selected media by

ARCOGUL is Outdoor media.

Their advertising objective is 40years and Quality.The Advertising

budget of
ARCOGUL budget of ACOGUL is 30 lakhs p.a.
They done outdoor Advertising in 6 to 7 states of Gujarat.
3.7 DISTRIBUTION

Distribution channel:
It means setting a particular marketing action involved in the
movement of low of good and service from primary produces to
altimeter consumers.

✓Distribution channel

✓ Broker

Here The ARCOGUAL first of appoints the BROKERS. The brokers are
the person who makes the customer in the market. They try to make
maximum distributors in the Area allotted to them.
Than The BROKERS gives the price of different Compititors to
ARCOGUAL and on that bases Arcogual fixes the price and BROKERS
take the order from Distributors and give to the Arcogual. Than The
distributors are Made in every area where the ARCOGUAL dies the
Business. The Distributors are fixed in every District and makes the
maximum selling in the market.
Than the distributors makes the wholeseller who sales the product of
Arcogual. The wholesellers sales the products to the RETAILERS who
sale to direct to the consumers. The wholeseller is the key point of
consumers. The wholeseller makes maximum sales in market tries to
make huge profit and sales the product of ARCOGUAL. The
Wholesellers increase the sales of the Arcogual.

MARKET SEGMENTATION

Market segmentation:
Market consuits of buyers and sellers which different a one or more
aspects. They may differ in their wants resources gographical
locothissnes buying attitude and buying practics. These variable can
be used to segment and market.market segmentation is the task of
vreaking of total marketed also in to the segment that has common
characteristics.
Geogrphically the market segment with into follow:

✓ rural market

✓ urban market
Rural market->the products here are selled through consignment
agents and dealers.

Urban market->urban market consist of Anand, Baroda Nadiad

Bharuch and Borsad...

The ARCOGUAL is limited to the LOCAL MARKET ONLY. The

ARCOGUAL focuses more on GUJARAT STATE market only. The
ANAND is the main market of ARCOGUAL. The customers are very
well known to this brand. The ARCOGUAL is the only company which
sells the High sell of Cottonseed oil. The anand is the only Place
where 70% of the selling is done.
The ARCOGUAL has good reputation in Gujarat state market. In
Gujarat the ARCOGUAL is well known brand in Edible oils. In Gujarat
the KHEDA District is the main market of the ARCOGUAL. The Kheda
district includes

1. Nadiad

2. Mehmdavad
3. Kathlal

4. Kapadvanj

This are the Kheda market where the ARCOGUAL IS More available
and has reputed selling. From Kheda District the Nadiad is one the
leading city where the high selling and there are well known
customers in Nadidad. Arcogual 50% selling is done in Nadiad only.

Now The market is also there in few other regions of Gujarat also
they are

1. Baroda

2. Surat

3. Jamnagar

4. Junagadh

5. Rajkot

6. Ankleshwar

7. Valsad
3.8 MARKET RESEARCH
Market Research:

Marketing research is the systematic design to analyses collect and

report the data relevant to the related research of the company.

Marketing research Process:

Steps involve in this process are as follow:

1) Defining the problems and research objectives

2) Developing the research plan

3) Determining the specific information needs

4) Presenting the research plan

5) Implementing the research plan

6) Interpreting and Reporting the findings

In ARCOGUL the scope of marketing research started from the
identification of consumer satisfaction. In short ARCOGUL arrange
the Market research through following,

1) Consumer Research

2) Market Research

3) Sales Research

4) Advertising Research 5) Product Research

6) Distribution channel Research

7) Physical distribution Research

But the society has no separate department for marketing research.

They about expert opinion method for marketing research.

ARCOGUL have conducted market research by help ATMA .They

research regarding sale and marketing and the conclusion is
ARCOGUL need to improve brand equity,more aggressive approach
and they need to include professional touch in their product.
Few Years ago the ARCOGUAL has done the market research. To
know the treand and what are the reasons why product is not have a
good sell. So The ARCOGUAL has appointed the experts to do the
research and prepared Questionnaire and appointed the extra staff
for the research plan.

This research carried for Few days. The deep research was done was
done. After The completion of research the Findings And Suggestion
was done. The final report state that the ARCOGUAL should improve
quality and keep less price.

For this research plan approximately 10 Lakh Rupees were invested.

But the research plan doesn't prove to be much beneficial. So now
the ARCOGUAL doesn't do the research plan.

The amount to be invested in research plan the ARCOGUAL invest

that amount in the benefits for there valuable customers. The
ARCOGUAL uses that amount to do less price and gives the benefit to
the customers by providing less price on there customers orders.
They give various discounts to the customers and that helps the
customers to earn more profit.

That's why now ARCOGUAL focuses more on customer benefits and

doesn't do the market research.
3.9 COMPETITIORS
Competitors are the persons /firm/company which are offering an
substitutes of our product that a buyer might consider.

The Main competitors for ARCOGUL are as follow:

✓ Maruti

✓ Tirupati

✓ Dhara

✓ Rani

✓ Vimal

✓ Jivandeep

✓ Ankur

✓ Fortune

Competitive strategy of ARCOGUL is purely quality, location,

identification of market.
FINANCE DEPARTMENT

4.1 INTRODUCTION TO RATIO ANALYSIS

Finance is the blood of any organization. Finance assumes great
importance in every aspect of any organization. It is the art and
science of managing money. Finance management is concern with
duties of the financial managers in the business firm. Financial
managers actively manages the financial affairs of any type of
business namely, financial and non-financial, private and public, large
and small, profit seeking and not-for-profit. Broadly there are 2 main
functions in finance management: (1) procurement of fund and (2)
effective utilization of fund.

RATIO ANALYSIS
Ratio analyses are a powerful tool of financial analysis. A ratio is
defined as "the indicated quotient of two mathematical expressions"
and as "the relationship between two or more things". In financial
analysis a ratio is used benchmark for evaluating the financial
position and performance of a firm. The relationship between two
figures, expressed mathematically, is known as a financial ratio.

The most important task of a financial is to interpret the financial

information in such a manner, that it can be understood by the
people who are not well versed in financial information figures. The
technique, by which it is to be calculated, is known as 'Ratio Analysis'.

(1) Percentage (2) Rate (3) Proportion

Ratio Analysis is an important technique of financial analysis. It
depicts the efficiency or shortfall of the organization in the form of
trend analysis.Different ratio appeal to different people
managements, having the task of running business efficiency, will
interest in all ratios.

A supplier of goods on credit will be partially interested in liquidity

ratios, which indicate the ability of business to pay its bills. Existing
and future shareholders will interest in the investment ratios, which
indicate the level of return that can be expected on an investment in
business.

Major customers, intent to having a continuing source of supply, will

be interested in the financial stability, as reveled by the capital
structure, liquidity and profitability ratios.

Debenture and loan stock holders will be interested in ability of a

business will be interested in the ability of a business to pay interest
and ultimately to repay capital.

Steps in ratio analysis

✓ Collection of information, which are relevant from the financial
statements and then to calculate different ratios accordingly.
✓ Comparison of computed ratios of the organization or with the
industry ratios.

✔Interpretation, drawing of the inference and report-writing.

4.2 IMPORTANCE AND LIMITATIONS OF RATIO ANALYSIS

Importance
1. Test of solvency. Ratios can illuminate the solvency of a firm.
For example, when the ratio of current assets to current
liabilities is increasing, this indicates sufficient working capital.
Thus, creditors can be paid easily.

2. Helpful in decision-making. The main aim of financial

statements is to inform users about the financial position of
the company, as well as to serve as a decision-making aid for
managerial personnel.

3. Helpful in financial forecasting and planning. Ratios are critical

in financial planning and forecasting. For example, if a firm’s
current ratio is 5:1, this means that capital is blocked up. As
the ideal ratio is 2:1, we have 5:1, meaning that $3 is
unnecessarily blocked.

4. Useful in discovering profitability. Ratios are also useful when

comparing the profitability of different companies. Present
and past ratios can be compared, for example, to discover
trends in the historical and future performance of companies.

5. Liquidity position. With the use of ratio analysis, meaningful

conclusions can be obtained about the sound liquidity
position of the firm. A firm’s liquidity position is sound if it can
pay its debts when these are due for payments.
Limitations
1. Need for technical knowledge. Ratios are quantitative and not
qualitative indicators. Thus, to use them, one needs some
knowledge of quantitative analysis.

2. Lack of reliable data. When figures are incorrect (e.g., value of

closing stock is overstated), ratios will give misleading results.

3. Different basis. Different methods are available for the

valuation of closing stock: LIFO and FIFO. In both, profit will
differ. Similarly, profit has different meanings.

4. Lack of comparison. Different firms adopt different

procedures, records, objectives, and policies. Due to this,
comparisons become complex.

5. Evaluation. There are different tools for ratio analysis. The

question of which tool to use in a particular situation depends
upon the skill, training, knowledge, and expertise of the
analyst.
4.3 RATIO ANALYSIS AND RATIO SUMMARY
4.4 BALANCE SHEE
HUMAN RESOURCE
DEPARTMENT

5.1 INTRODUCTION TO HUMAN RESOURCES DEPARTMENT

• What Is a Human Resource Department?

A company’s human resource department is tasked with the
training and development of its workers, who are considered
some of the company’s most important resources.
Also known as human resources (HR), the human resource
department’s mission is to make sure the company’s
employees are adequately managed, appropriately
compensated, and effectively trained. The department is also
responsible for recruiting, hiring, firing, and administering
benefits.
5.2 RECRUITMENT AND SELECTION

Recruitment
Locating and recruiting promising candidates is one objective of a
human resource department, which uses the company’s business
goals to guide the recruiting process. They usually evaluate the job
which they are hiring for to identify key responsibilities and desired
qualifications before writing job descriptions and placing job
postings. They funnel qualified candidates to the company and
shepherd the candidates along the hiring process, fielding resumes
and conducting interviews.

Recruitment form of ARCOGUL

Sources of recruitment:
Basically the sources of recruitment in 'ARCOGUL' are following
types:
• TRANSFER & PROMOTION.

• ADVERTISEMENT IN LEADING NEWS PAPER.

• PRIVATE CONSULTANT. EMPLOYMENT EXCHANGE.

• Contract base.
5.3 TRAINING AND INDUCTION

Training to Employees:
Yes, the training to employee are necessary because from it the
employee get idea how to work and from training. They have to
develop their skilled and work easily. Company gives various training
to its employee like on the job training, off the job training, under
study experience in the on the job method. For developing executive
or management level employee company use seminar role playing
and training to executive.
Anand oil also giving training with government training institute.

Promotion of Employees:
Promotion is given to employees the basis of seniority and
performance.

Development of Human Resources:

‘ARCOGUL’ spends a very good amount of money for the
development of its human resource, company organizes various
program also for their development. We paid higher amount to H.R
profession for development of human resources as they are a very
important part of our organization. We continuous take care of
development of our human resources.
5.4 INDIVIDUAL DEVELOPMENT PLAN

1. To make procedure to recruit the employees as per the need of

Organisation. To inform the employment exchange Officer about the
same and send the required forms etc. for it. To give the
advertisement in the News Papers, sort out the applications and
fixing the interview date etc. To issue the interview calls and select
the candidates by forming a Selection Committee. To issue the
Appointment Letter to the candidates. Classifying the temporary
employees, fix their gradation, salary, increment etc. in consultation
with the respective department.

2. To collect each employees/worker’s personal data and prepare

their personal file.

3. To take the Personal & Accident Policy of the employees/ workers

and renew the sama. To inform about the accident claim to the
Insurance Co. and to get the same sanctioned.

4. To send the workers for Training Programme in other Institu- tions

and prepare a record relating to it.

5.To make Tickets, Travels as well as Lodging and Boarding

arrangements for the Guests.

6.To make the contractual agreements with Labour Contractors,

Security Contractors and other contracts with Consultants,If any and
renew the same.
7. To maintain an upto date legal record of different Government
Authorities and send the necessary forms etc. to them.

8.To maintain the records of Government Authorities such as Labour

Commissioner, Factory Inspector, Employment Exchange, PF
Commissioner, Govt. Labour Officer, Apprentice Adviser Officer and
send the necessary forms pertaining to it.

9.To recruit the Apprentice in accordance with the Apprentice Act

1961, prepare Training Programme and make the suitable
arrangement for their Training.

10.To deduct and maintain the Provident Fund Record of employees

and despatch the PF EDLI Premium Challan Form to the PF
Commissioner & LIC. Send the PF/EDLI Refund Forms to the
Commissioner/LIC Office and get the refund.

11.Maintaining the Group Gratuity Record of employees/workers,

send the necessary forms to the Group Insurance Co. and follow up
the procedure for Gratuity Refund.

12. To deal with all sorts of disciplinery action of erring employees,

issue the Notices and conduct the proper inquiry.

13. To ensure proper utilisation and maintenance of vehicles of the

organisation, issue the Gate-Pass, Maintain the Petrol as well as
Diesel Record and make necessary arran- gements for vehicles.
14. Shift-wise arrangements of the employees/workers in accordance
with the working hours.

15. Maintain the Over Time Record of employees/workers and make

arrangements for their payments.

16. Look after the transfers of personnel as per the decision of the
Management.

17. Look after the issues and matters pertaining to the Labour Court
against the Union and prepare necessary documents/ papers about
it.

18. Look after the attendance register and maintain the Muster Roll.
To prepare a shift-wise attendance Register.

19. Preparing the Attendance Report of the employees/workers, and

send the same for salary.

20. To check and approve the Labour Contract as well as Security

Contract Bills.

21. All type of Estate work.

22. All other works as and when assigned by the Managing Director
of the organisation.
5.5 JOINING FORMALITIES
Performance Appraisal:
Performance appraisal is done by the higher authority in systematic
and formal way.
5.6 EMPLOYMENT CONDITION
Motivation to Employees:
There are total 45 members in ARCOGUL all are men.Company use
monetary and non-monetary method for the motivation purpose
motivation is the most important point of the company. The
company tried to various program in the year and for recognition
facilities. They use:
1. Insurance
2. Bonus
3. Promotion
4. Gratuity
5. Family care
6. Also take care before the death & disability of employees
family.
Financial as well as non-financial technique to motivate his
employees. Company also focuses on the basic need of their
employees it also provide opportunity for the career development.

Labour Problem:
There is no labour problem in the company

Performance Appraisal:
Performance appraisal is done by the higher authority in systematic
and formal way.

Labour Union:
There is no labour union in the company.
5.7 FACILITIES AND BENEFITS

Facilities to Employees:

‘ARCOGUL’ provides canteen facility to the employees. It also provide

transport and uniform facility besides this all facility company provide
good working conditions so as employees can work.

1. All necesari facilities in plant.

2. Wash rooms.

3. Canteens.

4. Good environment for working.

WHAT I LEARNT FROM
THIS INTERNSHIP

1. It’s essential to be enthusiastic and open to learning new skills,

asking for more work and being curious to learn and ask
questions.

2. Winning the heart by quality and great taste and distributing

sufficient dealer margin is a winning strategy of ARCOGUL.

3. It’s essential to observe others and learn how they engage and
interact with co-workers, or help them with projects and tasks. I
quickly learned that whenever something is unclear for me, or I
don’t understand, it’s fine to ask for clarification.

4. Ts ‘Value for money’ strategy enables even a kid to buy fresh &
healthy food in small prices. Indeed in a neck to neck
competition ear one must implement new ideas.

5. Arcogul has developed the think tank who continuously

updates strategy in the right direction. Think win-win & Stay
ahead with us.

6. Mostly people buy these products only for the enjoyment &
time pass because these products are oily and hygienic for the
health.
7. Company give advertisement for their profit so people aware
about their products.This market is not available in all over
gujarat so they try to deliver their market slowly in all over
India.

8. During my internship, I learned how to communicate and build

relationships with the people I worked with. I learned how to
introduce myself, talk about my interests, knowledge and skills
with entrepreneurs and business owners, as well as how to ask
questions and gain a better understanding of businesses not
only in the co-working space, but also others in the market.
CONCLUSION

➢ After experiencing the training at Arcogul we conclude that the

practical knowledge is very essential for every student by this
training we experienced the present market situation and the
business strategy as the management stdents we came to know
that how to take decision.

➢ ANAND is one of the popular brand name in the edible oil

products now the company is in the growth stage the company
highly concentrates on the qualiy of the products.