P o w e r e d b y a n d p a r t n e r s

The

$100M
store

c a s e
tech a p p s

53 studies 29 & ag e nc i e s

See how top 53 D2C stores have grown to $100 million,

with quick and easy insights from 29 of the best tech

companies and agencies on Shopify.

Table of

contents

01
Introduction
1.1
Overview of the E-book
05-05

1.2 Importance of Reaching $100 Million in Annual Revenue 06-06

02
The $100 Million Store Journey
2.1
Understanding the Path to $100 Million
07-08

2.2
Key Milestones and Challenges
09-13

2.3 The Role of Technology in Scaling 14-15

03
Secrets from Top-Performing Stores
3.1
Videowise
17-22
3.7
Fera
38-40

3.2
Adjust Studio
23-24
3.8
Flowium
41-42

3.3
Andzen
25-28
3.9
In Social
43-46

3.4
Blue Owl
29-30
3.10
Insense
47-50

3.5
Coalition Technologies
31-35
3.11
Inveterate
51-53

3.6 Coldsmoke 36-37 3.12 Leaf 54-55

3.13
Loop Solutions Inc
56-58
3.20
Shop Circle
76-77

3.14
Ontrack Digital
59-60
3.21
Smartrr
78-80

3.15
Pipe17
61-63
3.22
Soar With Us
81-82

3.16
Quickfire Digital
64-67
3.23
Tapcart
83-86

3.17
Rainy City Agency
68-69
3.24
Triple Whale
87-89

3.18
Recart
70-71
3.25
Twirl
90-93

3.19 [Link] 72-75 3.26 Zyber 94-97

04 Common Strategies and Tips

4.1

4.2

Strategies for Scaling eCommerce Stores

by Ecommerce Boost & Vervaunt

Leveraging Technology for Growth by eCommerce Tech

99-102

103-107

4.3 Tips from Successful Store Owners by Zettler Digital 108-109

05 Conclusion
5.1

5.2
Recap of Key Insights and Takeaways

Encouragement for Aspiring eCommerce Entrepreneurs

111-113

114-114
Brought

to you by
the best

in ecomm
1
Introduction

1.1 Brief Overview of the Ebook

“The $100 Million Store" is an ambitious undertaking that brings together a

consortium of leading eCommerce tech partners and agencies to explore the journey

to exceptional revenue growth.

Our e-book is a testament to the power of collaboration and shared knowledge. It

features an array of case studies, each a success story in its own right, showcasing

how tech partners and agencies have been instrumental in helping online stores

achieve and sustain $100 million in annual revenue.

The project is dedicated to empowering mid-upper market eCommerce stores with

actionable insights, innovative strategies, and the tools they need to scale their

businesses. We invite you to be a part of this transformative journey as we

collectively shape the future of eCommerce success.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 05/116
1 . 2 I m p o r ta n c e o f R e a c h i n g $ 1 0 0 M i l l i o n i n A n n u a l R e v e n u e

1.2 Importance of Reaching $100

Million in Annual Revenue
Reaching $100 million in annual revenue as a brand is crucial for several compelling
reasons. Firstly, it signifies a substantial market presence and consumer trust,
indicating that the brand's products or services have gained widespread
acceptance. 

This level of revenue suggests that a brand has operational efficiency and scalability,
as managing large transaction volumes at this scale necessitates robust
infrastructure and streamlined processes. Financially, it provides ample resources for
further innovation, marketing initiatives, and customer acquisition, fueling sustained
growth. The $100 million mark often attracts investor interest and potential
partnerships, opening doors for additional capital and strategic collaborations. 

Achieving this milestone also enhances the brand's credibility and positions it as a
formidable player in the competitive eCommerce landscape.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 06/116
The $100 Million
Store Journey
2.1 Understanding the Path
to $100 Million
Building a $100 million eCommerce store is an ambitious goal that requires a well-
defined path and a relentless commitment to growth. The journey typically starts
with an online store and gradually progresses through various stages of
development.

The primary focus is launching the eCommerce store, choosing the niche, sourcing or
creating products, setting up an online platform, and developing a marketing plan
to attract the first customers. Each store celebrates its small wins at this stage—the
first sale, glowing customer feedback, and establishing its brand identity.

As the business gains traction, the emphasis shifts to growing the customer base,
investing in effective digital marketing strategies, SEO, social media advertising, and
content marketing to attract a wider audience. The focus shifts on providing
excellent customer service to retain and convert first-time buyers into loyal
customers.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 07/ 1 16
2
2 . 1 U n d e r s t a n d i n g t h e Pa t h t o $ 1 0 0 M i l l i o n

The road to the $100 million mark is still long, and making it with a single product is
hard. At this point, most businesses diversify their product offerings, expand their
product lines, or go into related niches. They identify trends and customer needs and
introduce new products accordingly.

As the business grows, efficient operations become crucial. This is where your
business starts to differentiate from the others.

You start to optimize your supply chain, inventory management, and fulfillment
processes to handle increased order volumes. You invest in technology and
automation to streamline operations and reduce costs.

Expanding your eCommerce store to international markets can significantly boost

revenue. You should evaluate opportunities for global growth, adapt your website for
international customers, and navigate the complexities of cross-border logistics and
regulations.

Focus on branding, storytelling, and customer engagement to create a memorable

and trustworthy image for your store. Consider collaborations and partnerships with
influencers or other brands to increase visibility.

You should harness the power of data analytics to make informed decisions. Monitor
key metrics such as customer lifetime value, conversion rates, and average order
value. Use this data to refine your marketing strategies and customer experience.

As you approach the $100 million mark, continue to scale your marketing efforts.
Experiment with new advertising channels, target larger audiences and invest in
customer retention programs to maximize revenue from existing customers.

This path we wrote is just a fraction of the complicated and arduous path to
reaching $100 million. It's a journey that involves overcoming challenges and
continuously pushing boundaries to provide value to your customers and grow your
business.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 08/116
2 . 2 K e y M i l e st o n e s a n d C h a l l e n g e s

2.2 Key Milestones and Challenges

These milestones are like stepping stones toward a $100 million annual revenue.

They are not only indicators of progress but also opportunities to celebrate your
accomplishments and refine your strategies as you work toward your ultimate goal.

The timeline for achieving these milestones can vary widely based on your niche,
market conditions, and the effectiveness of your strategies.

Milestones
Achieving profitability Consumer Spending
This marks the transition from an idea to a viable Demonstrates that your business model effectively
business. generates consistent sales. It's a strong indicator of
growth potential.

Annual revenue consistently exceeds your Diversification and Product Expansion

costs Each new product or complementary niche contributes
Signifies that your business is scalable and can continue to increased revenue streams, bringing you closer to your
to grow without devouring capital. target.

Brand Recognition $10 Million Annual Revenue

Recognition leads to increased organic traffic, customer It's a marker that you've moved beyond the small to
trust, and, ultimately, higher revenue. mid-sized business category and are on the path to
becoming a significant player in your industry.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 09/ 116
2.2 Key Milestones and Challenges

International Expansion Success Strong Customer Retention

It's noteworthy when international expansion pays off Building a base of loyal customers who repeatedly
and contributes significantly to your revenue. It diversifies purchase from your store is vital for sustainable growth.
your customer base and revenue sources. High customer retention rates contribute to steady
annual revenue growth.

$50 Million Annual Revenue Operational Efficiency

Your business model and strategies are working Your supply chain, inventory management, and
effectively on a larger scale. fulfillment processes are finely tuned for operational
efficiency.

Strong Online Presence $100 Million Annual Revenue

Expanding your online presence through content It cements your eCommerce store as a major player in
marketing, social media, and influencer partnerships can your industry and demonstrates the successful execution
increase traffic and sales, contributing to your revenue of your strategies.
target.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 10/116
2. 2 Ke y Milestones and Challenges

Challenges

While the path to a $100 million eCommerce store is exciting, it's not

without challenges.

Intense Competition

Staying ahead and growing in this crowded marketplace demands constant

innovation, creative strategies, and differentiation. 

The Growth in Retail Ecommerce Sales Worldwide 2021-2026

$8.148

$7.528
$6.913

$6.310

$5.717
$5.211

Economics Management

Scaling a business to reach $100 million in annual revenue often requires

substantial capital investment and securing funding.

Logistics and Supply Chain

Expanding internationally often presents logistical challenges, from shipping to

customs regulations. Coordinating efficient supply chains is a hurdle.

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2.2 Key Milestones and Challenges

Why Consumers Abandon Their Online Cart

Extra costs (shipping, taxes, fees) 48%

Required to create an account 24%

Slow delivery 22%

Didn't trust the site with credit card information 18%

Complicated checkout process 17%

Digital Ad Spend Worldwide (2021-2027)

$870.85

$802.00

$734.59
$667.58
$601.84

$549.51
$506.43

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2. 2 Ke y Milestones and Challenges

Talent Acquisition

Finding and retaining skilled employees to support your growing operations can be
a significant challenge.

Regulatory Compliance

Navigating the complex landscape of domestic and international regulations can

be a significant challenge when expanding your eCommerce store.

Technology Infrastructure

Maintaining and scaling the technology infrastructure of your online store can be
demanding. This includes managing server security and ensuring your website can
handle increased traffic.

Marketing Costs

Scaling your marketing efforts involves increased spending on advertising and

promotional activities.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 13/116
2 . 3 T h e Ro l e o f T e c h n o l o gy i n S c a l i n g

2.3 The Role of Technology

in Scaling
Technology emerges as the cornerstone of success in building a $100 million annual
revenue eCommerce store. As your business expands, technology becomes more
than just a tool. It’s a strategic ally, aiding you in overcoming the challenges and
seizing the opportunities that come your way.

Scaling Demands

As your eCommerce store gains popularity, the influx of customers and web traffic
escalates. Robust web hosting and content delivery networks (CDNs) become
essential to guarantee a responsive and reliable shopping experience.

Personalization Through AI

Technology-driven inventory management systems enable you to monitor

inventory levels, forecast demand accurately, and ensure that you have the right
products in stock to meet customer needs.

Marketing on Autopilot

Respond to shifting market dynamics and evolving customer behaviors by using

automation software that empowers you to scale your marketing efforts.

Harnessing the Power of Data

You can only make informed decisions by having valuable insights into customer
behavior, sales trends, and the performance of marketing campaigns. So don't rely
on guesswork.

p o w e r e d b y v i d e o w i s e a n d pa r t n e r s 14/116
2 . 3 T h e Ro l e o f T ec h n o lo gy i n S c a l i n g

Efficient Supply Chain Management

Advanced software and technology solutions optimize your supply chain

operations, reducing costs and improving efficiency.

Enhancing Customer Support

Chatbots and AI-driven customer support tools are at the forefront, providing
timely assistance to customers and promptly addressing their queries and
concerns.

Fortifying Security

Advanced security technologies and AI-driven fraud detection systems are

sentinels, safeguarding your customers' data and business from cyber threats and
fraud increase.

In the quest for a $100 million annual revenue eCommerce store, technology can
help your business scale. The rise of AI and the availability of software solutions for
almost every aspect of your business make it possible to adapt and thrive in a
rapidly changing eCommerce landscape. 

The key to success is implementing these technologies and being adaptable and
agile in their use, continuously optimizing and evolving your approach as your
business expands.

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Secrets
from Top-
Performing
Stores
Claudiu

Cioba
Founder and CEO

In the fast-changing world of eCommerce, hitting

'The $100 Million Store' isn't just a lofty goal; it's

your ticket to leveling up.

Our e-book isn't just another boring guide; it's your ultimate

playbook to learn from the industry's trailblazers who've set the

gold standard. It's time to get inspired, break the rules, and dive

into a future where the $100 million target is just a warm-up.

turn video
into revenue
Build interactive, shoppable video experiences and embed

on-site or publish anywhere, at unprecedented scale.

join over 1,000 top shopify brands

Video CMS Shoppable video interactive video

Upload and import your videos from TikTok, Generate more revenue by allowing Engage shoppers on-site with video quizzes,
Instagram or YouTube. Organize videos with shoppers to 1-click purchase products branching videos, in-video forms or call to
tags and collections. directly from your videos. actions.

SALE
The Staple 6-Pack
$99.94

video widgets video analytics video marketing

Over 20 themes of video widgets designed Track the full conversion funnel of anyone
Client Name go...
Use interactive & shoppable videos on all
to engage shoppers, distributed at scale on who watches video and understand what marketing channels: Email, SMS, QR codes,
Library

Find UGC

any number of pages. contentV makes shoppers buy. or as landing pages.

On-site video
ideo sales by device
Off-site video

Leads Mobile
64%

Desktop
22%

Analytics Tablet
10%
Watch time /sho
pper
Unknown 4% On-site Engagem
ent View report
4m 23s 1.24%
Settings 8.33% 0.55%
On-site added time
+920h 32m
Pricing Video sales View report
Visitors engaged

Total page visitors 4,333

32,475 Top pages

Partners
8% View report
Support 6% Pages
Total Home
CONVERSION

$150,5k
4%
Blog
7.88%

2% 6.42%

Product page name

Case study

1
5.29%
F R E E G I F T

XR 266 OI Aug 1 Apr 5 Apr 10 Apr 15 About us 4.32%

INSIDE
2.43%

Total video orders

On-site video sale
View report Avg video order val WAT C H & S H O P
s
$147,890
644 ue
Influence d video sales
$46.99
Direct video sales

$100,000
Products sold

720

7,
$4 890

On-site video order

s
600

Off-site video oreders

Off-site video sale 44 Top videos
s
scan the code

$2,572
700 View report
Email video mar
keting
VIDEOs
on your phone
SMS video mark $940
500
sales
etin
3rd party video embeg
d
 $703
300 Customer product
review Ash..
$1,4
Unboxing video e k

Link share $629

xperience
$1,2K

$300
100
Unboxing experienc
e Product..
$1K

Aug 1 Product presentation

Apr 5 Apr 10 Apr 15
TikTok Video Review
by Jons..
$932

Top video widgets 004 $542

View report
VIDEO WIDGET
Picture-in-picture CONVERSION
home

Testimonials UGC
7.88%

6.42%

Blog posts video

Single
5.29%

Portrait carousel 4.32%

2.43%

Book your demo and

save 25% in November!

C l aim My 25% Dis count N ow!
How Eczema
Honey Lifted their
overall site
conversion by 25%
results
Introduction
Eczema Honey is a prominent skincare brand that
72% AOV
Video completion rate +

provides relief and comfort to sufferers. Minesh Patel average watch time of 1m 48s
founded the brand with a strong mission to offer safe,
nourishing, and indulgent products. 

$100K +
Revenue at 8% average

Eczema Honey's commitment to excellence is evident in video conversion rate

its use of high-quality, food-grade ingredients known for
their skin-loving properties. The brand's products go
The strategic use of videos proved highly
beyond skincare, becoming essential to people's daily lives.
effective for Eczema Honey. It led to a
significant increase in the store conversion
rate, rising from 3.1% to an impressive 4.1%.
Insights and Strategies This 1% increase highlighted the power of
video content in influencing customer
Eczema Honey faced several challenges in the competitive
decisions. Furthermore, the adoption of video
skincare market. One was effectively communicating the
content positively impacted the brand's
unique value of its products and demonstrating their
average order value (AOV), solidifying its
effectiveness to potential customers. 

ability to shape customer behavior.

Eczema Honey collaborated with video integration experts,

Videowise, and marketing partner Alpha Inbound to Tech Stack:
revamp its online presence with videos. Over 200
compelling videos were incorporated seamlessly into the Octane AI: Advanced Quiz Maker

brand's website without compromising page speed or user Shopify Privacy & Compliance

experience. Videowise Shoppable Video UGC

Online marketplaces

Product feeds

see live website

19/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
How Dr. Squatch
increased their
RPS by 3.2% with
Videowise before
Black Friday results
+3.2% RPS
Introduction Revenue per session (RPS)

increase in the first 30 days.

Dr. Squatch, an all-natural men's personal care product
brand, has been trying to redefine how men approach $750K +
personal grooming, focusing on quality, authenticity, and Revenue at 9.9% average

nature-infused products. video conversion rate on-site.

During some of their most successful product

Insights and Strategies campaign, the conversion rate of shoppers

who watched videos on-site spiked as high as
Dr. Squatch challenged with increasing conversion rates and 26% conversion rate. Since November 2022,
effectively communicating the brand’s unique value Dr. Squatch’s visitors have watched over 250K
[Link] Videowise the brand leveraged content from videos, with each visitor spending an average
TikTok and Instagram, and used UGC videos to educate of 1 minute and 40 seconds watching videos.
customers about their products. The videos increased visitors' This led to an added time on-site of over 5.8K
time on site, helping them better understand Dr. Squatch's hours.
product value.

All Dr. Squatch’s on-site videos are shoppable tagging multiple

products or bundles and allowing customers to purchase Tech Stack:
directly from them.
[Link]: Gift Cards & Loyalty

Yotpo: Loyalty & Rewards

VerifyPass

Kraken ‑ Login as a Customer

Justuno ‑ Email & SMS Pop ups

Yotpo Product Reviews & UGC

Videowise Shoppable Video UGC

QR Code Generator Hub

see live website

20/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
How Dr. Dennis
Gross increased
AOV by 7% with
shoppable videos
& video quiz results
$1M+
Introduction Revenue at an 8.2% average

video conversion rate.

Dr. Dennis Gross is a skincare brand known for its proven
products and effective treatments and caters unwavering $50K+
support to individuals at every stage of their skincare journey.
From orders placed directly

The brand encapsulates insights from medical experts, in shoppable videos.

providing a comprehensive range of products and peels. The
brand is committed to push the boundaries of skincare On average, visitors spent an impressive 1
advancement. minute and 34 seconds watching short-form
video content. 7% of the video-engaged site
traffic ended up placing orders over 5,000
worth over $1 million at an average conversion
Insights and Strategies
rate of 8.2%.One of the most notable outcomes
Dr. Dennis Gross tried Tolstoy before but it was not the right is the remarkable return on investment (ROI) of
scalable solution for them, and also confronted with the 328X in 2023 achieved through the influence of
inefficiency of manually trying to embed .mp4 videos on all Videowise, testifying the significant impact of
pages.
the video integration strategy.
With Videowise the brand used bulk video embedding,
generated new revenue with shoppable videos, and improved
the site conversions and shopper engagement. Videowise Tech Stack:
enabled efficient content distribution across over 150 pages.
Yotpo: Loyalty & Rewards

The brand also included shoppable UGC videos allowing

Oxi Social Login

customers to shop directly within videos. By having an

Videowise Shoppable Video UGC

interactive video quiz featuring the founder, the brand created

a deeper connection with its audience.

see live website

21/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
How True Classic
uses Videowise
to optimize
conversion rates
results
Introduction
True Classic Tees is a brand founded in early 2020 that
13%
Higher conversion rate of
specializes in basic t-shirts with no branding and simple, solid video engaged users.
colors. The focus is on fit, rather than logos or patterns. True
Classic offers crew-necks, v-necks, polos, long sleeve, and
henley shirts.
$500K+
From video engaged
shoppers in 2023.

Insights and Strategies True Classic's audience is not merely viewing

videos but actively immersing themselves, with
I n the over-crowded fashion industry landscape, True Classic an impressive 2.7 videos watched per visitor and
confronted challenges that demanded innovative solutions. 

an astounding 70% completion rate. The

average watch time per viewer is 1 minute and
True Classic used Videowise’s proprietary technology to save 21 seconds – indicating the captivating content
hundreds of work hours and embed video stories at scale on that holds viewers' attention.

over 700 product pages. Notably, each product page has its
distinct video content, ensuring the brand's messaging Furthermore, this engagement translates into
remains tailored for every product offering. Videowise offers significant conversion rates. The analytics reveal
shoppable videos and video interactions all while being fully that these engaged shoppers convert at an
interacted with TrueClassic’s Shopify store.



average rate of 13%, in 2023

Tech Stack:
Videowise’s uses asynchronous small-sized .JS scripts of just
Yotpo: Loyalty & Rewards

37kb, lazy loaded video widgets, compressed assets and

Oxi Social Login

adaptive bitrate streaming video for fast streaming regardless

Videowise Shoppable Video UGC

of internet connection or device.

see live website

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About Adjust Studio
Founded in 2019 and based in Liverpool & London. Adjust Studio are a boutique
agency specialising in Shopify, Shopify Plus, Video Production & WordPress web
design. We work with brands all over the world in the luxury sector as well as
sports and entertainment. Everything we do is service-led and we always want to
ensure our clients are happy and well informed when working on projects with us.

Joshua Wilkins
Managing Director

Video viewers are 1.7x more likely to purchase than non-viewers and by
integrating your social media's video content and placing it on your
product pages, you are increasing the likelihood of a sale dramatically.

We all need convincing when buying products online, and adding a

human aspect will always help inform customers in a more
comfortable way.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 23/ 116
Elevating Chris

Collins: A 21%

Sales Boost and

Sephora Milestone

r e s u lt s
I n t rod u c t ion

As a result of social media campaigns, as well

Having traveled the world in his previous career as a model for

as improvements to the store UX & UI. Sales

Ralph Lauren, Chris Collins developed a love of luxury and a

increased by 21% between 2021 and 2022 and

deeper appreciation for fine fragrance.

further the following year. The strategy was to

create products that had a higher average

As the founder and scent story teller behind his own fragrance

order value, and by giving the customers more

brand, Collins brings his connoisseurship to create.

customisable choices on their fragrances. As

well as this we created a quiz for customers to

fill out to match fragrances to their

I n s igh t s a n d S t r at e gi e s personality. This worked incredibly well for the

strategy as users felt more emotionally

Chris' original website lacked the elegance required to

involved in the product.

compete with luxury giants like Tom Ford, Dior, and Chanel.

Nevertheless, his exceptional background and fragrances have

Chris' brand continues to grow and he has

left a lasting impression, establishing a strong global brand.

been featured on various podcasts, billboards

in NYC and on TV. World of Chris Collins

At Adjust Studio, we elevated Chris's offerings with

launched on Sephora's website last year, which

customizable luxury products. Our 'Coffret Selection' allows

made it the first Black-owned fragrance brand

users to create personalized fragrance bundles,

stocked by the beauty retailer.

complemented by 'Travelers' and full-sized bottles from the

'Discovery Set'.

T e c h S tac k :
As our client, Chris sought a website redesign on Shopify to

Klaviyo: Email Marketing & SMS

align with his brand identity. The new design features a

Infinite Options

brighter layout, showcasing his exquisite products with ample

Back in Stock: Restock Alerts

space for images.

see live website

2 4 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Andzen
We help eCommerce merchants turn browsers into buyers and casual

shoppers into repeat purchasers.

We do this through advanced email and sms marketing automation utilising

platforms such as Klaviyo, Okendo, JustUno and of course Videowise - to

name a few.

Brenden
Rawson
Founder and CEO

The single biggest low hanging fruit is comparing the performance of

your automation sequences with industry benchmarks like those

provided by Klaviyo. If your flows aren't at least comparable - then

there is opportunity to improve this. Use data insights from all your

tools (such as Videowise) to build out more comprehensive email &

SMS sequences to boost revenue and drive ROI.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 25/116
LPD's Black Friday
Strategies Yield
67.1% SMS
Conversion
results
Introduction
We collected 4,405 new mobile numbers from
Little Party Dress is an online boutique that specializes in LPD's customers in just one week. The SMS
affordable pieces that make you feel fabulous.

campaigns were successful, with a conversion

rate of 67.1% and $42.65 earned per message
They focus on curating unique styles with a signature LPD sent to loyalty members. For non-loyalty
twist, featuring bold prints, added sleeves, elastic waists, and members, the conversion rate was 43.8%, and
pockets. They aim to make you feel comfortable, confident, the earnings per message sent was $12.14.
and ready to step out the front door.

Tech Stack:
Insights and Strategies Smile: Loyalty & Rewards

Little Party Dress saw Black Friday as an opportunity to Geolocation

engage with passionate customers and collect valuable Boost AI Search & Filter
information. We used the hype around Black Friday to
collect customer mobile numbers and consent for BFCM
alerts. We also segmented customers based on loyalty
program membership.

We built data capture forms on the LPD website, offering

Black Friday sale information in exchange for mobile
numbers. Loyalty program members received exclusive
early access to the sale via SMS alerts with discount codes.
Non-loyalty members provided their mobile numbers to
receive sale alerts. This opened the door for personalized
SMS communication in the future.

We created two SMS campaigns in Postscript. The first

campaign was sent to loyalty members the night before
Black Friday, offering a 20% discount sitewide. The second
campaign was sent on the morning of Black Friday,
announcing the official start of the sale.

see live website

26/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
Moana Bikini's

Automated

Influencer Marketing

Skyrockets

Engagement
r e s u lt s

I n t rod u c t ion
68.9%
Engagement rate on Data
Moana Bikini is an Aussie owned and based swimwear store
Capture forms.
known for their vibrant prints and cheeky cuts in reversible

styles. Moana was established in 2011 in partnership with a

Hawaiian-owned brand and has since continued to grow. Collected Instagram handles by incentivizing

tags.


Surpassed Klaviyo benchmark by 30.8% in

click rate and 2,400% in conversion rate for

I n s igh t s a n d S t r at e gi e s
email campaign


Surpassed Klaviyo benchmark by 76% in open

Moana Bikini is a highly popular swimwear brand on

rate, 520% in click rate, and 764.8% in placed

Instagram, with a strong online presence and a loyal

order rate for the first Gatsby Nurture Series

following of customers known as the Moana Army. By

email
automating influencer marketing using Gatsby, Klaviyo,

and Justuno.

Gatsby is a fully-automated CRM tool that syncs data

T e c h S tac k :
with Klaviyo, allowing businesses like Moana to track the

Smile: Loyalty & Rewards

success of their strategies. It also provides features like

Justuno ‑ Email & SMS Pop ups

organizing Instagram users based on their number of

Gatsby: Ambassador Manager

followers, making it easier to allocate rewards and identify

influencers for collaborations.

For Moana Bikini's automated influencer marketing

strategy using Gatsby, we optimized Data Capture forms,

achieving a 68.9% engagement rate and collected

Instagram handles by incentivizing tags. We also launched

an email campaign, surpassing the Klaviyo benchmark by

30.8% in click rate and 2,400% in conversion rate.

We’ve than established email automations with Gatsby,

which included the Post Purchase series offering affiliate

codes, resulting in the first Gatsby Nurture Series email

surpassing Klaviyo benchmarks by 76% in open rate, 520%

in click rate, and 764.8% in placed order rate.

see live website

2 7 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
Runway Scout

Doubles Desktop

Engagement

with Pop-up

r e s u lt s
I n t rod u c t ion

Runway Scout is a Brisbane-based online fashion retailer. 240%

Starting out in 2012 from founder Susan’s two bedroom Increase in desktop
apartment, Runway Scout has since flourished, shipping to engagement.
over 80 countries worldwide. Runway Scout’s collection is

wearable and affordable – carefully selected so that customers

The A /B testing initiative resulted in a

can add staple pieces to their wardrobes.

remarkable 2 4
0% increase in desktop

engagement. The strategic modifications to

pop-up placements, particularly the

implementation of full-screen exit intent pop-

I n s igh t s a n d S t r at e gi e s
ups, played a pivotal role in capturing the

Pop-ups can be effective for capturing and nurturing attention of exiting visitors.

potential customers on eCommerce sites. We improved

Runway Scout's data capture strategy and customer

nurturing by implementing the following forms:

T e c h S tac k :

New Visitor Pop-Up (no incentive)

Klaviyo: Email Marketing & SMS

Returning Visitor Pop-Up (10% off incentive)

Justuno ‑ Email & SMS Pop ups

Exit Intent Pop-Up (10% off incentive)

Kiwi Size Chart & Recommender

Back in Stock: Restock Alerts

We used Justuno to design desktop and mobile-specific

PushOwl

forms that collected visitors' names and email addresses,

with an opt-in for Messenger marketing. Despite targeting

tactics, the desktop exit intent pop-ups underperformed. 

To address this, we modified the pop-up placements and

conducted A /B testing.

Full-screen pop-ups, though interruptive, effectively catch

the attention of exiting visitors. Properly designed and

tested pop-ups, like those on Justuno, can significantly

enhance sign-up rates and email marketing opportunities.

see live website

28/116 powered by videowise & pa rt n e r s

About Blue Owl
Blue Owl Agency is an eCommerce agency committed to helping businesses excel in
the digital marketplace and Shopify environment. Our mission is to empower
businesses with innovative solutions tailored to the ever-expanding eCommerce
landscape. We offer a wide range of services, including eCommerce website design,
optimization, inventory management, payment integration, and user experience
enhancement. Whether we are talking about launching a new eCommerce venture
or scaling an existing one, our strategies align with both.

Chris

Stola
CEO of Blue Owl

I look deep into the company and always try to find unique
characteristics that make that company great in its industry. Together
with the team, we develop digital marketing services for SMB clients.
Besides my consulting and design work, I am also a business owner,
which gives me extensive information and user experience in business
functions. I always say that if you want to help other people build great
businesses, you must first build them yourself with blood, sweat, and
tears. If you don't experience that, you will never reach an exceptional
level as a business mentor or consultant.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 29/ 116
Paul Rich's
European Rise
to Watch Brand
Dominance
results
Introduction
As a result, Paul Rich solidified its standing as
Paul Rich is the premier source for classic, expertly crafted a premier watch brand in Europe, backed by
watches made with integrity from cutting-edge materials. improved site performance, increased
customer loyalty, and a targeted website for
European clientele. The integration of
Insights and Strategies strategic solutions, partnerships, and
technologies was pivotal in surmounting
Paul Rich's aspiration to enter the European market their initial challenges.
encountered challenges such as adapting their sales
process, product restructuring, improving load times,
creating a discount bundle system, code rectifications,
and integrating logistics.

Tech Stack:
PreProduct next‑gen pre‑order

Addressing these, together we: Zendesk

Pandectes GDPR Compliance

Introduced a custom discount bundle system that Riskified

promoted customer loyalty.

[Link] Product Reviews

Implemented IP geolocation, ensuring customers CreditsYard — Store Credit

accessed region-specific sites.

Optimized the website code, which not only fixed

operational problems but also enhanced user
satisfaction.

Adopted ShopifyPlus with integrated plugins,

facilitating a seamless European shopping experience.

Collaborated with logistics giants like FedEx, Shipbob,

and DHL for efficient order handling.

Fostered customer retention through a rewarding

loyalty program.

Enhanced user interface and experience, further

reducing product loading times.

see live website

30/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
About Coalition Technologies
Coalition Technologies is one of the leading SEO & web design agencies in the

United States. We are a team of expert developers, inspired creatives, passionate

digital strategists, and talented marketers. Coalition has a 97% client retention rate

and a 99% client satisfaction rate. Our customers earn a combined $10,000,000 in

monthly revenue through online sales. They also receive nearly 15,000,000 visits

each month through their websites.

In the digital realm, where competition is fierce and innovation is the currency,

Coalition Technologies thrives in delivering digital marketing excellence to all of our

clientele. We have carved a niche in propelling Shopify brands toward the coveted

$100 million revenue milestone.

Jordan
Brannon
President

Most critical to reaching the $100M mark is having (and maintaining) a

clearly, differentiated reason for customers to purchase from you. Brands

that make their reason for existing easy to understand and consistently

identifiable are brands that have a shot at unparalleled success.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 31/ 116
Color Cord's Digital
Revolution: 84%
Surge in Organic
Revenue and
Doubling of Site
results
Compared to last year, the results are:
Introduction
Color Cord Company was founded in 2013. This cloth-covered Organic sessions: 84% increase.

electrical wire and cord company offers both high quality and Organic new users: 134% increase.

design to home and business customers. Since starting with Overall site traffic: 109% increase.

us 16 months ago, year over year, organic revenue has New users: 148% increase.

increased by 84%, and organic revenue increased by 88%.

Monthly organic revenue: 88% increase.

Overall revenue: 68% increase.

Insights and Strategies Tech Stack:

Some of the tasks we have completed include that we fixed qikify Smart Menu ‑ Mega Menu

duplicate content issues, designed a new mobile layout, and Chatra — Live Chat & Chatbot

redirected 404 errors. We also have created a content strategy Klaviyo: Email Marketing & SMS

and fixed links that were redirecting externally.

Share Lab

Justuno ‑ Email & SMS Pop ups

Compared to last year, the site is receiving 84% more organic Back in Stock: Restock Alerts
sessions, from 15k organic sessions in the previous year to 28k
sessions this month. There has also been a 134% increase in
organic new users. Overall, there was a 109% increase in traffic
to the site this month compared to last year, with sessions
increasing from 40k sessions to 83k. 

New users also saw an improvement, growing 148%.

Compared to this time last year, monthly organic revenue has
increased from $35k to $65k, representing an 88% increase.
Overall revenue has increased by 68% since last year,
increasing from $104k in overall revenue last year to $174k in
overall revenue this year.

see live website

32/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
Rainbow

Symphony's Digital

Triumph: 339%

Boost in Organic

Revenue and a
r e s u lt s
282% Traffic Leap
Compared to last year, the results are:

Organic sessions: 371% increase.

I n t rod u c t ion
Organic new users: 72% increase.

Overall site traffic: 282% increase.

Rainbow Symphony is a paper glasses store that offers

Monthly organic revenue: 339%

every thing from 3D glasses to eclipse viewing glasses to

increase.

fireworks glasses. Since we began working with Rainbow

Organic transactions: 74% increase.

Symphony, their monthly organic revenue has increased

Overall revenue: 181% increase.

by 339%.

I n s igh t s a n d S t r at e gi e s
T e c h S tac k :

Some of the SEO fixes we made include updating their

Klaviyo: Email Marketing & SMS

sitemap, fixing issues with their shopping cart, retaining link

Privy ‑ Pop Ups, Email, & SMS

values, and optimizing product images. We also wrote copy,

Instafeed ‑ Instagram Feed

built quality links, and made the site mobile-compatible. We

Affiliatly Affiliate Marketing

continue to work with Rainbow Symphony to make

Omega Instant Search
improvements to their rankings.

In comparison to last year, the site is receiving 371% more

organic sessions, from 6k organic sessions in the previous year

to 30k sessions this month. There has also been a 72%

increase in organic new users. Overall, there was a 282%

increase in traffic to the site this month compared to last

year, with sessions increasing from 214k sessions to 80k. 

Compared to this time last year, monthly organic revenue has

increased by 339%, and the quantity of organic transactions

has increased by 74%. Overall revenue has increased by 181%

since last year, from $23k in overall revenue last year to $65k

this year.

see live website

3 3 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
Wildly Organic's

Digital Harvest: A

Stellar 6,100%

ROAS and

Organic Traffic
r e s u lt s
Dominance
Tasks completed:

Launched targeted Google Ads.

Wrote optimized copy.

I n t rod u c t ion
Updated homepage design.

Fixed missing product images.

Wildly Organic is an independent organic food company

Updated promotional banners and

that promotes happier and healthier lives through their

codes.
natural ingredients. They are committed to bringing

their community wholesome, sustainably sourced ROAS:6,100% ($2,188 spend -> $134,115

organic ingredients and offer plenty of recipes and revenue).

tutorials on their website. Organic traffic contribution: 50% of total

traffic.

I n s igh t s a n d S t r at e gi e s

T e c h S tac k :
Some of the tasks we have completed so far for this

organic food company include writing and launching Stamped Product Reviews & UGC

targeted Google Ads, writing optimized copy, and Social Media Icons by Elfsight

updating their homepage design. We have also found and Smile: Loyalty & Rewards

fixed missing product images on home and category Oxi Social Login

pages and updated promotional banners and codes.

AdRoll Marketing & Advertising

Klaviyo: Email Marketing & SMS

Having been with us for 2 years, they have seen a Return Hextom: Quick Announcement Bar

on Ad Spend (ROAS) of 6,100%, with a spend of $2,188 Instafeed ‑ Instagram Feed

resulting in a revenue of $134,115. Organic traffic also Affiliatly Affiliate Marketing

made up 50% of all traffic to their site. ShareASale

Pro Blogger

Avada SEO & Image Optimizer

Zonos Duty and Tax

DiscountYard — Stack Discounts

Boost AI Search & Discovery

Stamped Product Reviews & UGC

see live website

3 4 / 1 1 6 powered by videowise & pa rt n e r s
Truewerk's Digital
Tailoring: A 422%
Organic Revenue
Surge in Just 7
Months
results
Introduction Yearly organic traffic sessions: 244%
increase.

Truewerk is a performance workwear company that New users: 136% increase.

offers specialty fabrics in their clothes that fit the job at Transactions: 432% increase.

hand. After just 7 months with us, Truewerk saw a 244% Yearly organic revenue: 422% increase
increase in yearly organic traffic and a 422% increase in ($20k to $102k).

their organic revenue year over year. Yearly overall traffic: 342% increase.

Yearly revenue: 304% increase ($169k

to $683k).

Insights and Strategies

Some of the tasks we have completed so far for this
workwear site include writing optimized copy, obtaining Tech Stack:
online PR opportunities, and updating internal links that Privy ‑ Pop Ups, Email, & SMS

were showing 404 error pages. When their new site Hulk Form Builder

launched, we also ran multiple scans of their site and fixed Yotpo Product Reviews & UGC

errors found in their product schema.

Consentmo GDPR Compliance

Back in Stock: Restock Alerts

After 7 months with us, yearly organic traffic sessions Shopify Privacy & Compliance

increased by 244%, new users increased by 136%, Boost AI Search & Discovery

transactions increased by 432%, and organic revenue EG Auto Add to Cart Free Gift
increased by 422% from $20k last year to $102k this year.
For yearly overall traffic, sessions increased by 342% and
revenue increased by 304% from $169k to $683k.

see live website

35/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
About Coldsmoke
Coldsmoke Creative is a leading Shopify Plus Partner. Since 2016, Coldsmoke has
worked with the fastest-growing merchants on Shopify Plus, like ILIA Beauty, BYLT
Basics, and Sid Mashburn.

Mark
Shesser
Founder of Coldsmoke

Everything we do starts with a clear picture of two things: where you are
and where you want to be. Then, we figure out how to get you from A to
B and beyond. With Coldsmoke, clients get enthusiastic innovation,
gritty determination, and a partner who champions results.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 36/116
Revolutionizing
BYLT Basics: A
Swift Shift to
Scalable Headless
eCommerce Ahead
of Peak Season
results
75%
Introduction Revenue increased

BYLT Basics is a fast-growing startup from Southern

California with a mission to revolutionize clothing 16% AOV
essentials. Increased

Insights and Strategies

52%
BYLT Basics, an ambitious apparel company, aimed to boost Transactions increased
their competitiveness by enhancing their ecommerce site.
Given their size and goals, they explored a headless platform
and approached Coldsmoke for our expertise, inspired by our
success with brands like ILIA Beauty.

Our objective was to establish a scalable tech foundation for

BYLT Basics, enabling their team to focus on creating quality
clothing while our ecommerce platform managed sales.

Working closely with BYLT, we assessed their tech, pain points,

and future goals to create a flexible site architecture. Our
project kicked off with a Discovery phase involving our
technical and strategy teams to craft a roadmap, meeting an
aggressive deadline.

On an accelerated timeline, our teams collaborated and got

to work to recreate their native Shopify storefront on a
headless architecture, leveraging modern frontend
frameworks, Contentful as a content management system,
and API integrations of necessary applications and services to
ensure that BYLT had a tech stack that was scalable, fast, and
encouraged a high volume on transactions. 

We were able to launch ahead of a busy holiday season, and

customers were thrilled.

see live website

37/ 1 1 6 p o w e r e d by v i d eo w i s e & pa rt n e r s
About Fera
Fera is the ultimate review app for managing and growing your store's customer
reviews, photo reviews, and video reviews. Showcase product reviews without
sacrificing your brand's aesthetics, import reviews from Google, Facebook, Etsy,
and more, and schedule automatic review requests to gather customer reviews
and feedback. With complete customization options for your product reviews and
multi-language support, Fera reviews app effortlessly showcases your product
reviews and grows your business.

Jameela
Ghann
Marketing Manager at Fera

Authenticity and verification are the cornerstones of trust in the digital

age. Ensure that the reviews on your site are not just testimonials but
genuine and verified expressions of customer experiences. Transparency
breeds trust, and trust breeds success.

p o w e r e d b y v i d e o w i s e a n d pa r t n e r s 38/116
Sonu Sleep:
Elevating Athletic
Performance
Through Targeted
Sleep Solutions
and Authentic results

Testimonials
11,000
Influenced shoppers

Introduction
Tech Stack:
Sonu Sleep is a brand specializing in sleep solutions
designed for side sleepers, with a particular focus on ShareASale

enhancing athletic performance. They have successfully DiscountYard — Stack Discounts

built a community of athletes and enthusiasts who
prioritize rest as a critical component of their success.

Insights and Strategies

Sonu Sleep's remarkable journey was shaped by their
unwavering commitment to building a community and
catering to the unique needs of side sleepers, particularly
athletes. 

With Fera as their partner, they harnessed the power of

customer reviews to build trust and engagement within
their niche audience. Crucially, Sonu Sleep used Fera's
review platform to highlight user testimonials that
specifically addressed how improved sleep positively
impacted them. 

These success stories resonated deeply with their target

audience, showcasing the brand's unique value
proposition. Athletes found tangible benefits in using Sonu
Sleep's products, and their feedback became a compelling
testament to the brand's effectiveness. In fact, over 11,000
shoppers were influenced by the reviews displayed through
Fera alone.
see live website
39/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
Fiji Water:
Embodying
Premium Quality
Through Authentic
Branding and
Verified Reviews results
Fera played a key role in this transformation
by integrating their review platform into Fiji
Water's store. By leveraging the power of
Introduction
reviews, Fiji Water built trust and created a
Fiji Water is globally recognized for its premium, artesian sense of community among customers.
water sourced from the remote Yaqara Valley in Fiji. The Genuine reviews from satisfied customers
brand is synonymous with exceptional taste and product resonated with potential buyers and
consistency. reinforced Fiji Water's reputation as a
premium brand. Moreover, Fiji Water ensures
authenticity by verifying all reviews through
Fera. This increased trust has influenced over
Insights and Strategies 169,000 shoppers.
Fiji Water's journey to becoming a global brand involved a
strong focus on product quality and brand experience.
They partnered with Fera to use customer reviews to build
trust and engagement.

A key strategy was using the Fiji Water logo instead of

traditional review stars. This added a unique touch to their
website and reinforced their brand identity.

Customer reviews with the Fiji Water logo showcased the

brand's quality and authenticity, distinguishing them in
the market.

see live website

40/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
About Flowium
Established in 2017, Flowium is a visionary agency dedicated to harnessing the
unparalleled power of email marketing for businesses. Their founder recognized
the untapped potential of this channel and set out to develop groundbreaking
strategies that not only prioritize customer retention but also translate it into
consistent revenue growth. At Flowium, they believe in transforming the way
businesses communicate with their customers, ensuring lasting relationships and
steady financial growth.

Andriy
Boychuk
Founder

As I heard during one of the seminars I attended, 'Retention is the new

acquisition.' With the strong economy of the last few years, we have
become somewhat complacent in our approach to business. Retention is
the key to building a sustainable business, where you maintain and
increase customer lifetime value to reach $100 million in revenue or more.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 41/ 116
R L Elevating
SV TS:

Brand Loyalty
Through argeted T

Strategies and
Seamless ntegration I

r e s u lt s

I n t rod u c t ion 186%

RSVLTS is an apparel brand born from a love of sports, pop

Increase inL oyalty

Members hp i s
culture, and above all, having a kickass time. Founded in

Hoboken, New Jersey, by two Seton Hall alumni, they

445% AOV
turned a crushing cease and desist from a major movie

Increase in AOV from Non-

studio into an official clothing partnership.
loyalty Members

24%
I n s igh t s a n d S t r at e gi e s Reduction in Order

Turnaround Time

Over the past three years, our team has collaborated closely

with the RSVLT team. In 2022, after careful analysis of past

performance data, we jointly decided to prioritize the

expansion of the loyalty program. This decision was driven by T e c h S tac k :

the recognition that loyal members hold greater value for the
Loox Product Reviews & Photos

company. Consequently, we set an ambitious goal to nearly

Candy Rack | All‑in‑One Upsell

double the membership in 2022, focusing our strategic efforts

VerifyPass

on enhancing the growth of this vital aspect of our business.

Accessibly

Carro: Collaborative Commerce

To initiate our project, we developed a comprehensive email

Hulk Form Builder

marketing strategy centred around the loyalty program. We

RecoverMyCart

carefully outlined each stage in the loyalty member journey

Smile: Loyalty & Rewards

and devised behavior-triggered automations to boost

Back in Stock: Restock Alerts

conversion rates for new loyalty members.

Geolocation

ShareASale

Three email marketing funnels were built for a loyalty

Refersion: Affiliate Marketing

program: one sending monthly points statements to

Nova: EU Cookie Bar GDPR

members, another promoting program benefits to non-

members, and the third enhancing member experience.

Additionally, monthly "Double Points" campaigns incentivized

non-members to join.

see live website

42/116 powered by videowise & pa rt n e r s

Danil
Saliukov
CEO and Co-founder

At Insense, a strategy we love for DTC brands is product seeding (aka

influencer gifting) which enables brands to get authentic content and
grow organic reach at zero cost. The goal of product seeding campaigns
is to generate buzz and grow brand awareness by sending influencers free
or discounted products in exchange for their honest review, and if they
love your product they will post it organically on their social media
accounts. Why product seeding now in Q44

U Authentic influencer content: Amidst UGC authenticity issues, product

seeding engages creators who align with your brand, fostering organic
buzz and discussionsH
U Source UGC for ads: Get fresh, authentic content for ad creativesH
U Amplify organic reach: Tap into creators' audiencesH
U Affordable way to start influencer marketing: Costs are typically just
shipping and product costs, with great benefits.

Insense streamlines influencer sourcing by allowing you to filter and select

profiles that fit your campaign criteria, facilitating direct applications
within 2-3 days, all without the need for outreach.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 43/ 116
Solawave's TikTok

Triumph:

Harnessing UGC

for Stellar

Engagement Rates
r e s u lt s

I n t rod u c t ion
After using Insense the brand received 2 44
applicants for their product seeding campaign

Solawave is a skincare technology company formed by a to source raw U GC assets for TikTok ads and

team of entrepreneurs, engineers, and skincare achieved a 5% average engagement rate on

aficionados on a mission to make science-backed their ads.

skincare accessible to everyone.

T e c h S tac k :

I n s igh t s a n d S t r at e gi e s
Justuno ‑ Email & SMS Pop ups

Solawave wanted to create a social buzz on TikTok and at the Octane AI: Advanced Quiz Maker

same time acquire assets to be repurposed across different Paloma: Sell in Instagram DMs

channels at a competitive cost. They assigned one social ReturnGO Returns & Exchanges

media manager to brief, communicate, and collect assets Weglot ‑ Translate Your Store

from creators in a 2-3 week timeframe. What made their Kustomer

strategy successful: Mulberry Product Protection

Nosto

Introduced a custom discount bundle system that

promoted customer loyalty.

Implemented IP geolocation, ensuring customers

accessed region-specific sites.

Optimized the website code, which not only fixed

operational problems but also enhanced user

satisfaction.

Adopted ShopifyPlus with integrated plugins,

facilitating a seamless European shopping experience.

Collaborated with logistics giants like FedEx, Shipbob,

and DHL for efficient order handling.

Fostered customer retention through a rewarding

loyalty program.

Enhanced user interface and experience, further

reducing product loading times.

see live website

44/116 powered by videowise & pa rt n e r s

GoPure's Influencer

Outreach Mastery:

Building Brand

Awareness through

Targeted TikTok

Collaborations r e s u lt s

GoPure chose 170 influencers to send a

product to, out of 525 that applied and asked

for a 20-second honest review video. They

I n t rod u c t ion
received over 140 UGC video assets for TikTok

GoPure is a skincare brand on a mission to clean up -

while building a long term relationship with

skincare routines. That’s why they’ve created a better some of the in fluencers.
approach to beauty, powered by safe, clean, active

ingredients that mean real results.

T e c h S tac k :

ShareASale

I n s igh t s a n d S t r at e gi e s
Shopify Privacy & Compliance

GoPure was looking for a streamlined process to find and build ReturnGO Returns & Exchanges

relationships with 40+ female creators for their top of the Shogun Landing Page Builder

funnel strategies and build awareness while repurposing the Shop Quiz: Product Recommender

content in different channels. What made their seeding Videowise Shoppable Video UGC

strategy successful: Order Deadline

Geolocation

Using Insense filters to find and engage with 40+

female creators to test their products

Choose to send creators product bundles over single

products

Once receiving content, they uploaded it to a common

drive in the marketing department, Media buyers were

able to go in there and use some of the content in

mashups for Paid Media.

Hiring creators at scale to favor a high conversion rate

from hired to complete collaboration

Found creators to work with them in other collabs after

the first seeding participation

see live website

4 5 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
WaveBlock: How
Biohacking and Social
Media Sparked 300+
Monthly Testimonials

I n t rod u c t ion
r e s u lt s

WaveBlock is an electronics brand which is dedicated to

WaveBlock received 300+ product

biohacking as a defense against harmful radiation from

testimonials and reviews for TikTok

EMF waves emitted from electronic products.

and Instagram per month,

spending $50 on average per

collaboration after using Insense.

I n s igh t s a n d S t r at e gi e s

They wanted to increase their presence on social media

platforms and decided to start with Product Seeding so that T e c h S tac k :

the word would be out. They had a 2 step approach: 

Shogun Landing Page Builder

a) Micro-influencers being hired in volume (product seeding or

Instafeed ‑ Instagram Feed

low-cost campaigns) so that enough creators would be

AfterShip Order Tracking

posting about them,

ShareASale

b) best pieces of videos were being repurposed on their social

Refersion: Affiliate Marketing

media and eventually boosted as paid.

Geolocation

Lucky Orange Heatmaps & Replay

The Instagram account of Waveblock became the main

Smile: Loyalty & Rewards

customer acquisition channel of the business after

Product Reviews

implementing influencer marketing /UGC. What made their

[Link] Product Reviews

strategy successful:

Shopify Inbox

Show Recent Orders | Urgenzy

They chose eye-catchy products, popular among Gen Z

Used Insense to provide simple briefs to creators, giving

them the option to post the content based on their

experiences 

1 person in the team dedicated to communicating with

the creators promptly, building relationships and

engaging with the creators during and after the posts

via comments and likes. 

As they understood that awareness and volume of

creators go together, they had a mix of campaigns,

50% seeding base with no payment involved, and 50%

paid campaigns with a low budget of USD 50 or less,

which still attracted a good pool of creators.

see live website

46/116 powered by videowise & pa rt n e r s

About In Social
In Social is a digital marketing agency that acts as the outsourced marketing

department for our clients. We offer many services, from social media and PPC
management to website design and influencer marketing. We strategically implement
strategies to help our clients succeed online.

Jess
Grossman
Founder & CEO

eCommerce success doesn’t happen overnight or in a bubble. It takes

consistent, cohesive, and collaborative efforts across multiple marketing
channels to reach that $100m mark. 

In Social’s “Full Circle Approach to Digital Marketing” - the methodology

we apply to all our marketing- efforts - is how we’ve brought success to
our merchants. It focuses on the fact that customers will engage with a
brand wherever they choose, and it is the brand’s job to be there, as soon
as possible, with consistent messaging, promises, and brand voice, across
all channels. In doing so, customers are more likely to develop brand
affinity or loyalty, which ultimately leads to an increase in sales and the
brand’s bottom line.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 47/ 1 16
How this artisanal

meat subscription

service got acquired

in just 1 year after

repairing their brand

T e c h S tac k :

I n s igh t s a n d S t r at e gi e s
Justuno ‑ Email & SMS Pop ups

In Social was hired to revive CC's declining brand using our AdRoll Marketing & Advertising

"Full Circle Approach to Digital Marketing." We addressed Hulk Product Reviews

customer service issues, enhanced operational efficiency, and Hulk Form Builder

aligned marketing messages. Within days, we had significantly Carro: Collaborative Commerce

reduced customer complaints and CC expanded our role to Smile: Loyalty & Rewards

encompass their entire marketing spectrum.

Back in Stock: Restock Alerts

The outcomes we achieved were nothing short of remarkable:

Our email strategy, implemented through Klaviyo,

achieved an average ROAS of +5x per email on a 70k

subscriber list, which in turn facilitated the creation of

Meta audiences.

We revitalized the brand's social following, dormant for a

year, and expanded it to over 130,000 followers, serving as

a valuable asset in Meta advertising.

Our comprehensive digital ad strategy produced an

impressive 3.31 (Meta) and 8.5 (Google) ROAS.

We reduced response time on Zendesk to under 5 minutes,

with a remarkable increase in customer satisfaction

ratings from 63% to 90% within just one month.

We improved operational efficiency.

We conducted extensive photoshoots that provided 12

months' worth of product imagery for various digital

touchpoints.

Ongoing website management was efficiently carried out

through Magento.

Our active engagement with 5-star reviews bolstered

social proof for the brand.

The implementation of multi-channel holiday campaigns,

such as Father's Day, generated substantial revenue

surges.

4 8 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
How this anti-chafe

apparel brand sold

out their product

season over season.

I n s igh t s a n d S t r at e gi e s

T e c h S tac k :
This anti-chafe underwear brand transformed from a small

organic following to consistent sell-outs with In Social's "Full Klaviyo

Circle Approach to Digital Marketing." Through authentic Georgias

content creation, organic algorithm strategies, email list Privy ‑ Pop Ups, Email, & SMS

building, and stellar customer service, we grew their organic ShareASale

following into a high-performing audience, boosting yearly [Link] Product Reviews

revenue by 100x. Over four years, we evolved from handling Appikon ‑ Back In Stock

social channels to managing multi-touchpoint campaigns,

efficiently boosting revenue through ads and email. We used

organic social data for messaging, maintained an engaged

following, and showcased brand authenticity by addressing

customer issues publicly, proving our brand's responsiveness

and commitment to customer satisfaction.

Here’s what we accomplished:

Grew organic following from 500 to 20,000+ in 2

years.

Expanded the email list from 1,000 to 60,000,

yielding an average 4x return.

Managed 40+ daily customer service tickets and

website chats via Gorgias.

Achieved an average 3.1 ROAS on Meta and Google

ads.

Enhanced Shopify website, maintaining an 8%

conversion rate.

Cultivated influencer network for organic and paid

content.

Secured features in Buzzfeed, Bustle, Refinery29,

and more for brand visibility.

Remarkable customer dedication led to a

competitor going out of business.

4 9 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
How this skincare

brand increased their

monthly Meta ad

revenue by over 70%

I n s igh t s a n d S t r at e gi e s

T e c h S tac k :
Store 3 Success Story: insights, strategies, tips for success

Product Reviews

In Social significantly boosted a skincare brand's monthly

Meta ad revenue by over 70% from January to September

2023 while maintaining a positive ROAS. We were initially

brought in to replace an agency struggling to achieve a

consistent 2x ROAS.

Our approach is data-driven, and we collaborated closely with

3S, ensuring a "Full Circle Approach to Digital Marketing." We

conducted rigorous creative testing, analyzed audience

interactions, and scaled effectively. Recognizing distinct

audience behavior in two target countries, we tailored the

strategy to enhance brand awareness and core value

propositions.

Using Triple Whale's Creative Cockpit and data-driven

insights, we achieved remarkable results, demonstrating our

commitment to data-driven success.

Here’s what we have (and continue to) accomplished:

Created full digital advertising funnels on Google and

Meta.

Leveraged agency and client data for a holiday campaign

resulting in a 44x Meta ROAS in November 2022.

Implemented a rigorous creative testing process, boosting

CTR by 33% with weekly ad launches.

Increased Meta ad revenue by 75.94% and Google ad

revenue by 78.39% from January to September 2023.

Reviewed and improved additional touchpoints like

landing pages, email campaigns, and organic social.

Achieved a consistent 4x blended ROAS.

Raised repeat customer rate by 9%, ensuring profitable

and valuable customer acquisition.

5 0 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Inveterate
Inveterate lets you customize your membership program from the ground up, from
complimentary rewards to exclusive, paid options.

Dylan
Whitman
Co-founder and CEO

Loyalty programs have been around forever, but today’s customers are
looking for something

more personalized - both to themselves and to your brand. Your loyalty

program should be the core of a holistic retention strategy for your
brand. Paid memberships give merchants the ability to create a totally
customized loyalty experience, offering perks such as exclusive content
and products, store credit, and exclusive discounts.

Additionally, membership provides customers control over access and

price allowing for tiered loyalty perks that evolve with brand connection
depth. As stores grow, so does customer loyalty

Establishing a consistent presence in the customer’s purchase journey.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 51/ 116
How Wandering
Bear Coffee
Attracted 32% New
Customers &
I ncreased Member

Net S ales by 48% r e s u lt s

Member net monthly sales have increased by

48% (including the membership fee;

33% excluding it), even with a subscription

I n t rod u c t ion
discount applied to every order.

Wandering Bear is a producer of cold coffee brewing

products. Its products include strong and fresh

customized cold brew coffee in a box with a tap that

25%
eliminates air and light from entering the packet, which
of customers in the program

makes the coffee get served fresh any time throughout

were re-engaged subscribers

the day and can be stored in-home or office fridges.

75%
were drawn from a previously

I n s igh t s a n d S t r at e gi e s untapped market of non-subscribers

Wandering Bear collaborated with Inveterate to create The

Pack Membership, enhancing their existing subscription 32%

program. This membership offers customers perks such as of sign-ups came from

subscription pricing without auto-ship obligations, exclusive brand-new customers.

sales, access to secret menus, and priority on limited-edition

flavors.

T e c h S tac k :
Since launching the program, Wandering Bear has achieved

Klaviyo: Email Marketing & SMS

great results demonstrating the introduction of Pack

[Link]: Gift Cards & Loyalty

Memberships and subscriptions, hitting a sweet Spot.

Justuno ‑ Email & SMS Pop ups

AfterShip Order Tracking

Member net monthly sales have increased by 48% (including

QR Code Generator Hub

the membership fee; 33% excluding it), even with a

SC Conjured Referrals

subscription discount applied to every order.

ShareASale

Wandering Bear's customers sought deeper brand

connections beyond just product subscriptions. The new paid

membership program addressed this desire, merging

subscriptions with memberships to enhance brand value.

see live website

5 2 / 1 1 6 p o w e r e d b y v i d e o w i s e & pa r t n e r s
Flamingo Estate's

Triumph:

Transforming Brand

Loyalty with an

Exclusive

Membership Program
r e s u lt s

The outcomes were impressive:

I n t rod u c t ion

Within three months, paid members

Flamingo Estate is a lifestyle company that sells candles,

represented 15% of all customers, tripling

soaps, kitchen ingredients, and other nature-inspired

the initial 5% target.

household essentials. They are on a mission to bring their

clean organic products to every home and support local

These members showcased a higher

farmers and makers who use regenerative practices.

brand commitment, spending 16% more

per order and purchasing almost twice as

often compared to nonmembers.

I n s igh t s a n d S t r at e gi e s

Intriguingly, in the first month post-

Flamingo Estate aimed to enhance customer retention,

launch, 32% of the membership enrollees

elevate average order value (AOV) and customer lifetime

were newcomers to Flamingo Estate,

value (LTV), and create fresh avenues to draw customers into

showcasing the program's dual strength

their brand ecosystem beyond mere purchasing.

in bolstering loyalty and attracting new

clientele.
Recognizing that simply expanding their product range

wouldn't suffice, they collaborated with Inveterate to craft a

tailored membership program. This $96 annual membership

emerged from customer surveys that indicated an 83% T e c h S tac k :

interest in such a program. It featured exclusive discounts,

PushOwl

seasonal gifts, complimentary shipping, early access to new

arrivals, and superior concierge support, all of which were

showcased on a dedicated landing page.

see live website

5 3 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Leaf
Leaf is a Technology & Data Science Co. that delivers performance marketing
solutions for next-gen eCommerce brands.

We empower superior decision-making and paid media spend efficiency,

through a hybrid of hands-on expertise and our Performance Intelligence
platform, Leaf Grow.

Wesley
Hartley
CRO

In order to grow a shopify store to $100M it’s critical to have a robust

data management strategy. In scaling to this level of revenue your paid
media budgets are going to be significant and spread across multiple
channels and campaigns.

Without a proper handle on data - warehoused, unified and visualised

marketing, customer and revenue data - decision making about media
spend allocation across channels, campaigns, product category and
creative, will become painfully difficult. Furthermore, not having the right
ad account structures can also be a major barrier to scaling. As you start
to increase budgets you’ll suffer more and more attribution overlap and
you’ll struggle to know what’s working.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 54/116
Decoding Customer
Habits: How Strategic
Segmentation and Ad
Structuring Amplified
Revenue Growth
results
Introduction This foundational work in ad account
structuring and data analysis paved the way
In helping Ringtons - one the UKs most treasured tea
for scalable media spending, ultimately
brands - scale its eCommerce revenues, it was crucial
driving revenue growth and improved
for us to understand the behaviour and value of its
bottom-line results.
different customer segments, and how much we could
pay to acquire them.

Insights and Strategies

By analyzing first-party customer order data, we gained deep
insights into buying habits, repeat order rates, and customer
lifetime value across various acquisition channels, seasons,
and product categories. This allowed us to establish target
costs of acquisition and ROAS for both new and existing
customers, guiding us on which product categories to
prioritize and when to intensify acquisition efforts.

Segmentation was key, considering factors like customer type

(doorstep-first or eComm-first) and preferred product
category (tea, treats, or gifts). Each segment received tailored
messaging, campaign objectives, and acquisition cost targets,
considering margin differences.

Our ad account structure was pivotal. We allocated budgets

strategically between tea and gifting, recognizing their
seasonality and varying AOVs. This approach allowed us to
scale budgets efficiently across customer segments and
product categories while ensuring a profitable return on ad
spend.

see live website

55/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
About Loop
Loop is a Shopify subscriptions app that helps DTC brands increase subscription
revenue and reduce cancellations through gamification. 

2200+ brands run profitable subscription programs on Loop. 350+ DTC brands
have migrated to Loop to save on subscription transaction fees along with
switching to a better feature set.

Sakshi

Jain
Head of Partnerships

In the dynamic realm of eCommerce, the profound impact of

subscription retention remains underestimated. When customers
subscribe, they forge an ongoing relationship, offering fertile ground for
long-term loyalty and profitability. Subscription models offer customers
convenience and personalization, while granting brands predictability,
steady cash flow, and insights into preferences.

Subscription retention is not just about maintaining; it's about constant

innovation. By refining offerings, adapting to evolving needs, and
surprising subscribers, brands keep excitement alive. It's a journey beyond
transactions, transforming a brand into an integral part of customers'
lives. Investing in meaningful relationships ensures an eCommerce brand
not only survives but thrives in the years ahead.

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How Dr. Livingood's

Personalized Video

Approach Reduced

Subscription

Cancellations

r e s u lt s

I n t rod u c t ion Dr. Livingood's re-engagement effort led

to a marked 24.67% drop in

Dr. Livingood is a store that offers real health solutions,

cancellations.


recipes, and natural remedies founded by Dr. Livingood.

3% of subscribers were enticed to

He is a real Doctor of Natural Medicine, DC, and

choose alternative actions, such as

Amazon Best Selling Author and He specializes in

pausing or using discounts.

helping people find real health solutions and experience

real health.

T e c h S tac k :

Shogun Landing Page Builder

I n s igh t s a n d S t r at e gi e s
Loop Subscriptions

For brands, particularly those deeply connected to their Opinew Product Reviews App UGC

Direct-to-Consumer (DTC) products, the emotional impact of RudderStack

subscription cancellations can't be understated. Addressing DOOFINDER ‑ Search & Discovery

this, Dr. Livingood leveraged personalized video responses, an PushOwl

innovative strategy introduced by Loop. 

By understanding and addressing the specific reasons

subscribers chose to discontinue, they could deliver poignant,

tailored video messages. This re-engagement effort led to a

marked 24.67% drop in cancellations. Further, 3% of

subscribers were enticed by these videos to choose alternative

actions, such as pausing or using discounts, demonstrating

the powerful retention potential of personal touchpoints.

Central to this strategy is the insight that customers often

churn due to a perceived loss of personal connection with the

brand. By strategically reintroducing this connection at the

critical moment of potential cancellation, brands can not only

retain customers but also provide a deeper, more meaningful

brand experience.

see live website

5 7 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
TruHeight's Gamified

Rewards Strategy

Boosts Engagement

and Reduces Churn

I n t rod u c t ion
r e s u lt s

TruHeight growth vitamin was designed by US scientists

Prominently showcased rewards in the

and proven to be effective in helping children and young

customer portal reduced cancellations

adults reach their maximum potential height.

by 4.7%.


Deferred early cancellations and

enhanced the overall number of

purchases per subscriber.

I n s igh t s a n d S t r at e gi e s

Subscription-based businesses face challenges in sustaining

long-term customer engagement. TruHeight, in an innovative

T e c h S tac k :
approach, capitalized on detailed analy tics from Loop to

Geolocation

address this. Their observations highlighted a trend: most

ShareASale

customers canceled after their second subscription order. To

Loop Subscriptions

counteract this, TruHeight developed a gamified rewards

[Link] Product Reviews

system, incentivizing prolonged subscriptions. Specifically,

upon completion of certain milestones (like two or four

orders), subscribers would receive progressively larger

discounts, enriching the overall customer experience and

motivating continued engagement.

The process was automated using Loop Flows, which operated

on conditional triggers. For instance, once a subscriber

successfully completed two orders, a 15% discount was

automatically applied to their third order. By integrating such

strategic rewards and prominently showcasing them in the

customer portal, TruHeight saw a notable 4.7% reduction in

cancellations between the second and fourth orders. This

strategy not only deterred early cancellations but also

enhanced the overall number of purchases made by each

subscriber, attesting to the efficacy of data-driven reward

systems in retaining customers.

see live website

5 8 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Ontrack Digital

Ontrack is a digital agency founded by Andra Baragan. It specializes in CRO

(conversion rate optimization) for eCommerce businesses. With nearly a decade

of experience in CRO, their objective is to enhance the profitability and

scalability of DTC brands.

Andra

Baragan
Founder

Your navigation menu is one of the elements that most of the users on your

website will interact with. However, there are a few key features of the

navigation menu as effective as it can be. Make sure the categories are clear

enough and descriptive of the products they contain. Also, try to keep the

menu items to a minimum, you want the browsing process to be easy and

intuitive. Experience so far shows that users prefer a step-by-step approach

rather than seeing too many options at once.

The third aspect is using imagery to showcase the categories. This helps users

select the category needed a lot faster and considerably reduces the cognitive

load. After testing this for two beauty brands, we have seen a +9.63% uplift in

sales conversion rate and, respectively, a +10.12% uplift in sales CR.

p owered by videowise and pa rt n e r s 59/ 1 16

The $100M marketing

tactic: Add category

images to the

navigation menu

I n t rod u c t ion
r e s u lt s

Aroma360 is a boutique Scent Marketing and Branding

After running the test for 15 days between

company that specializes in providing the highest-

August and September 2023, the team saw

quality essential oil-based scenting solutions to

the following results for mobile users:

businesses and individuals all around the world.

+10.01%
Increase in the sales conversion
I n s igh t s a n d S t r at e gi e s
rate (transactions /sessions).

Ontrack Digital boosted a home fragrance ecommerce site's

+9.46%
mobile conversions by 10% by adding images to the menu,

addressing user confusion.

Increase in the average order

value (AOV).
To help users better understand the product range, and

interact more with the menu items, the agency added images

+17.44%
to the mobile navigation menu. 

Increase in revenue per user

These images illustrated each product category.

over the test period.

Why does it work?

Images help users better understand the product categories

on offer, and guide them to the right option more quickly.

T e c h S tac k :

Even on mobile where space is limited, this addition makes a

Cevoid: Collect & display UGC

positive impact.

Geolocation

Shopify Privacy & Compliance

By featuring your most appealing products, you can also use

Rakuten Affiliate Tracking

these placements as small ads, to draw users’ attention to

Refersion: Affiliate Marketing

more categories and new products.

ShipScout ‑ A /B Test Shipping

PushOwl

see live website

6 0 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Pipe17

Pipe17 is an eCommerce Order Operations solution for modern merchants

looking for fast and easy ways to make omnichannel order flows touchless and

cost-efficient, from order to inventory to fulfillment to returns. Pipe17 is the only

eCommerce order ops solution that combines rapid deployment, seamless

orders-to-anywhere automation, real-time visibility, and elastic scale. Perfect for

merchants who have any of the following:

Multiple selling channels.

Multiple fulfillment providers.

An ERP, data lake, or back-office source of truth.

Complex order routing needs.

Inefficient order-to-fulfillment processes that are dragging down margins and

growth.

powered by videowise and pa rt n e r s 61 / 116

Wyze's Touchless

Execution Model

Halves Delivery Times

and Boosts Customer

Satisfaction

r e s u lt s

I n t rod u c t ion Wyze moved to a touchless execution model,

optimizing the order fulfillment process and

Wyze looked to be a first mover to TikTok Shop. As an
reducing average delivery times from 15 days
existing customer of Pipe17, they had all of their Order
to 7 days.

Operations automated, so all they had to do to launch
Partnered with MCF and Pipe17 to provide
this new channel was.
real-time data on inventory and order

statuses.


Increased automation reduced eCommerce

operational staff by 50%, from 4 to 2, leading

I n s igh t s a n d S t r at e gi e s
to substantial cost savings.


Wyze dramatically improved its operational efficiency by Enhanced customer satisfaction with swift

moving to a touchless execution model, optimizing the order and dependable fulfillment services provided

fulfillment process from purchase to delivery. Partnering with by MCF.

MCF and Pipe17, Wyze cut its average delivery times from 15

days to 7 days. For those near Amazon fulfillment centers, this

is reduced to just 24-48 hours.

T e c h S tac k :
This new system provides Wyze with real-time data on

inventory and order statuses, immediately alerting them to RudderStack

issues. The increased automation, thanks to Pipe17 and MCF,

reduced Wyze's eCommerce operational staff by 50%,

dropping from 4 to 2, leading to substantial cost savings.

Most importantly, the shift has greatly enhanced customer

satisfaction. With the majority of orders now handled by MCF,

Wyze has witnessed a rise in positive feedback on its social

media and customer service channels due to the swift and

dependable fulfillment services provided.

see live website

6 2 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
How Xponential
Fitness Enhanced
Financial
Management with
Pipe17
results
Introduction Xponential can now efficiently integrate new
stores to its financial framework within days
Xponential Fitness (NYSE: XPOF) is the largest global
and is poised for efficient future growth.
franchise group of boutique fitness brands. Their
diversified portfolio of fitness brands spans verticals
including Pilates, barre, rowing, indoor cycling, dance,
yoga, running, boxing, stretching, and functional
training. In partnership with franchisees, Xponential
operates 2,100+ fitness studios in 12 countries that serve
more than 500,000 members.

Insights and Strategies

Xponential Fitness, gearing up for its initial public offering,
needed to streamline financial management by integrating its
multiple BigCommerce stores with its primary financial tool,
Oracle’s NetSuite ERP. Their existing method involved tedious
manual updates between the platforms, lacking efficiency
and transparency. Popular integration solutions failed to cater
to Xponential’s unique demands, especially regarding
franchisee store credits.

Choosing Pipe17, Xponential found a solution that effortlessly

connected their sales channels with financial systems, without
extensive coding. Despite initial gaps, like handling
BigCommerce store credits in NetSuite, Pipe17 quickly adapted
to Xponential's needs. This resulted in the efficient integration
of BigCommerce stores with NetSuite, enabling them to add a
new store to their financial framework within days. With
Pipe17, Xponential is poised for efficient future growth.

see live website

63/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
About Quickfire Digital
We are a Shopify Plus certified partner agency that drives eCommerce growth for
scale-hungry businesses through bespoke website development and performance
retainer packages. Voted European E-Commerce Agency of the Year in 2022, we
work with multiple growing brands such as Hunter Boots, TP Toys, Beavertown
brewery, Juicy Couture, Tala, Mylee, and many more.

Nathan
Lomax
Director & Co-Founder

We support merchants on their growth journey in two primary ways:

through design and development of Shopify Plus websites, and
performance retainers or growth packages focused around our bespoke
QF Commerce programme. Being an official Shopify Plus partner means
we have a stamp of approval for working on the platform’s enterprise-
level option, which is a prerequisite for brands aiming for the magical
$100m figure.

Leading stores on Plus enjoy advanced Shopify features for successful

scaling. Our team crafts high-performing, modern websites, ensuring a
strong foundation for growth. Post-launch, we offer growth packages
and strategic planning through our QF Commerce program to boost
store performance, while proactively collaborating with clients to ensure
continuous growth and rising revenue.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 64/116
The Swift and

Successful Relaunch

of Hunter Boots'

Website

I n t rod u c t ion T e c h S tac k :

Cozy Country Redirect

Hunter Boots, a renowned apparel brand, aiming to

relaunch in the UK and Europe, needed a new

eCommerce website. They identified Shopify as the ideal

platform, seeking a clean, high-quality site on Shopify

Plus. Their goals included reducing return rates by

enhancing sizing information. The paramount

requirement was a swift build, as they lacked a live

website during the project's development.

I n s igh t s a n d S t r at e gi e s

Quickfire, having established a strong partnership with the

Batra Group, the parent company of Hunter Boots, was

chosen to develop the relaunch website for the brand. They

utilized their certification in the Shopify Plus platform,

ensuring that quality was not compromised despite the urgent

timeline. As a brand endorsed by global elites, it was crucial to

maintain high standards. 

The relaunched website aimed to provide an improved

shopping experience by incorporating insights from user

behavior. It included a detailed sizing guide, and within 24

hours of its launch, hundreds of orders were received. 

Yasamine Beheshti, Head of eCommerce at the Batra Group,

commended Quickfire for their efficiency, speed, and

proactive approach. Quickfire's successful collaborations with

other brands, such as FILA and Juicy Couture from Batra

Group, in the past, have further solidified their reputation.

see live website

6 5 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
Mediworld's Digital

Transformation:

Quickfire's Mastery

in Shopify Drives

Outstanding Growth
r e s u lt s

After just one month, the conversion rate had

I n t rod u c t ion
increased from 2.17% to 2.79% while other

results are also encouraging:

Like many businesses during the 2020/21 pandemic,

Mediworld underwent a rapid transformation in

response to the changing digital landscape and shifts in Total sales - increased by 87%

customer behavior.

Total orders - increased by 16% 

Mediworld, a company that specializes in selling medical

Average order value - increased by 65%

supplies, homecare products, mobility equipment, and

surgical instruments, experienced a surge in online

shopping demand for their products. They recognized

the importance of enhancing the user experience on

T e c h S tac k :
their website, including easy navigation and usability

Yoast SEO ‑ SEO for stores

across different devices, a modern UI, and providing in-

Infinite Options

depth information and details on product and collection

Boost AI Search & Filter

pages.

I n s igh t s a n d S t r at e gi e s

The revamped Mediworld website prioritized comprehensive

content, introducing features like buying guides to aid

customer decisions. New categorization methods were

employed, forming unique collections supplemented by FAQs

and enriched content, differentiating it from other medical

eCommerce platforms. The website aspired not just to be a

sales channel but a learning hub and a community space.

see live website

6 6 / 1 1 6 powered by videowise & pa rt n e r s

Quickfire's Expertise

Powers Seamless

Transition to

Shopify Plus and

Beyond
T e c h S tac k :

I n t rod u c t ion Zendesk

Mulwi: 200+ Shopping Feeds

Ambitious fashion brand Blakely came to us with big

Cozy Country Redirect

ideas and challenging goals. They needed a partner who

Lucky Orange Heatmaps & Replay

could not only help them realize these but push them

even further. Initial discovery discussions created the

foundations for success, and we were able to map out

the beginnings of a long-term strategy to exceed

Blakely’s expectations.

I n s igh t s a n d S t r at e gi e s

To begin with, Blakely needed a new platform solution. They

were stuck on a custom platform which resulted in long waits

for development improvements and fixes, and limited

functionality was costing them revenue.

The biggest pain point to tackle was to migrate to Shopify Plus. 

Following a successful migration, and aligning with Blakely’s

ambitions, the next phase of work centered around

internationalization. With Quickfire, they developed a plan that

began with taking Blakely into EU countries and then into the

US and recording and analyzing the resulting data to refine

plans for the next phase.

That work included:

Exploring channel reliance and strategies to spread

risk while reducing the cost per acquisition throughout

the user journey

Exploring custom app development and eCommerce

personalization to create the feeling of a 1-2-1

experience vs a 1-2-many

Implementing methods to personalize discounting and

rewarding without giving away unnecessary margin

with blanket incentives

Utilising AR and VR to explore virtual fittings and

smart mirrors in

see live website

6 7 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Rainy City Agency
An Award-winning Shopify Plus Agency based in Manchester Rainy City is a
Manchester-based award-winning Shopify Plus design and development agency.
Founded in 2016, they have helped some of the world’s leading brands scale their
Shopify stores with their UX expertise and CRO strategies.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 68/116
Untamed Petals

Achieves 98%

Revenue Surge in

9 Months with

Meta Ads
T e c h S tac k :

Chatra — Live Chat & Chatbot

I n t rod u c t ion RecoverMyCart

Justuno ‑ Email & SMS Pop ups

At Untamed Petals, an exceptional online hub for bridal

Tabs Studio

accessories and jewelry, we focused on Facebook and

Hextom: Free Shipping Bar

Instagram ads, yielding exceptional results. Over the course

Tapcart ‑ Mobile App Builder

of just nine months, we achieved a remarkable 98%

GOAFFPRO ‑ Affiliate Marketing

increase in revenue compared to the previous year. This

ShareASale

meteoric rise shattered profit and revenue records that

Instafeed ‑ Instagram Feed

had stood unchallenged for over a decade.

Back in Stock: Restock Alerts

Printful: Print on Demand

[Link] Product Reviews

I n s igh t s a n d S t r at e gi e s Smart Wishlist

BOGOS: Free gift & Buy X Get Y

We started sending emails and SMS thrice a week, leading

to significant profit growth on campaign days and

attracting new users from ads. The ads are now short,

sub-15-second UGC videos, resulting in higher conversions

and consistent profit growth.

The brand adopted our ROAS Calculator, emphasizing

profitability. They scaled advertising budgets by 20%

focusing on synchronized inventory management,

spotlighting one product per campaign, simplifying ads,

and enhancing inventory forecasting.

The key to their success were email marketing, UGC videos,

innovative strategies, inventory management, and

incorporating manual bidding techniquess. Our methods

prioritize creative tests and expansion, reducing retargeting

budget allocation.

see live website

6 9 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Recart
Spend less, sell more with Recart SMS. 

Welcome to the only text-marketing app that grows your business for you.

Recart’s fully managed SMS + AI marketing generates nearly 20% of total monthly
revenue for our top brands and produces 36.8X ROI across all customers.

Aaron
Orendorff
Head of Marketing

Set yourself free of unrealistic and unnecessary expectations. 

If all your SMS does is drop{

n Relevant offer
n Timely notification
n And (occasional) smiles

You’re winning.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 70 / 116
How BlendJet
generated $2.8M via
SMS in 3 months
Introduction
Established in 2017 through a journey of trauma, healing,
and love, BlendJet quickly became a global force in results
portable kitchen appliances, championing healthier
lifestyles. Now, the brand thrives in over 30k retail stores During Q4, BlendJet:
across 38 countries and holds more than 40 patents.
Captured 74.7k new SMS subscribers

Increased email CVR +94% and SMS

Insights and Strategies +335%

And generated $2.8M in click-only SMS

This isn’t your average case study … because BlendJet migrated
revenue
‘kicking and screaming,’ then generated $2.8M via SMS in 3
months.

The Problem of ‘Fake Growth’

BlendJet was satisfied with its previous marketing platform,

Facebook Messenger, but it had some doubts about its ROI. The
company switched to Recart after trusting its CEO, Soma, and
being impressed with Recart's past performance. 

The Solution

BlendJet onboarded to Recart SMS in September of 2022. With

the holidays fast approaching, it set its sights on three
strategies to prove Recart’s value.

BlendJet improved its mobile SMS conversions by 176%

with Recart's mobile-specific direct-to-text popup, one-
click opt-in, and "minimized" view.

BlendJet's 5-message, 11-day SMS welcome series,

featuring visuals, social proof, and benefits, yielded almost
$1.3 million in holiday revenue with a 6.7% conversion rate.
In the first three months, BlendJet's automations
generated $2.3M, peaking with a 96% increase from
November to December.

BlendJet increased send volume and ensured returns by

verifying contacts, sending various weekly campaigns, and
strategically excluding recent buyers and cart-holders. This
approach led to a 57X return during a campaign.

see live website

71/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
About Rush
Building a $100M Shopify brand in 2023 takes a lot of strategies to go right at
the same time. Collaboration and shared knowledge are what underlines the
success of all the brands that have reached this milestone so far.

The one metric that will get you to $100M

That is the amount of revenue you generate from a single customer while they
are engaged with your brand - customer lifetime value, or CLV. The Shopify
brands that understand the importance of this metric are the ones who succeed
in their mission.

To increase your CLV, you need to find ways to increase the average order value
of every customer who buys from your store. Simply put - make your customers
spend more.

With higher CLV, you instantly increase your return on ad spend (ROAS), the ROI
of all marketing efforts, and most importantly - your profit margins. CLV is the
magic metric that grows all of your important financial metrics.

The biggest profits come after checkout

Customers who purchase in your store have two options - come back for more
or leave forever. Here’s how a few brands using Rush can increase their AOV &
CLV in the face of intense competition in 2023.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 72/ 116
How Rush
Amplified Roma
Designer Jewelry's
Customer Loyalty
and Revenue
r e s u lt s

They added a branded tracking experience via

I n t rod u c t ion
tracking pages and email notifications filled

with smart upsells. This increased the delivery

Roma Designer Jewelry has become synonymous with

date accuracy by 47%, reduced WISMO tickets

unique and exclusive designs, quality material and

by 71%, and generated almost $50,000 in new

craftsmanship, and the best value for "real" jewelry in

revenue they couldn’t get otherwise. All in less

the industry. Roma’s worldwide reach (27 countries and

than 3 months.
counting) in sourcing, manufacturing, and design is a

direct result of our founder's decades of expansive world

travels and the relationships they have built with the

finest design houses, artisans, and jewelry-

T e c h S tac k :
manufacturing families around the globe.

ReConvert Post Purchase Upsell

AdRoll Marketing & Advertising

VerifyPass

I n s igh t s a n d S t r at e gi e s
Oxi Social Login

When you give shoppers a clear view into where their order Pro Blogger

is and when it will arrive, their customer loyalty increases, Smile: Loyalty & Rewards

and they have a reason to keep buying from your store.

Rush is a one-stop shop for all those looking to enhance

their post-purchase setup, provide a memorable

experience for their customers, drive additional revenue,

and increase customer lifetime value. 

Rush helps Roma Designer Jewelry create a branded

tracking page with personalized email flows based on

smart triggers, integration with 3rd party email messaging

apps to keep the customers updated, and integration with

the Okendo review app, to boast social proof collection

from customers. All of which help the brand generate

additional revenue.

see live website

7 3 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
Turning Shipping

Updates into

Revenue Engines

I n t rod u c t ion

Combat Iron Apparel Co. is a premium apparel brand

T e c h S tac k :
that specializes in creating high-quality, stylish, and

functional clothing for fitness enthusiasts and athletes. VerifyPass

Their products are designed to help you perform at your Hextom: Free Shipping Bar

best, whether working out in the gym or competing in a Smile: Loyalty & Rewards

sport. Tapcart ‑ Mobile App Builder

Back in Stock: Restock Alerts

ESC ‑ Size Charts & Size Guide

I n s igh t s a n d S t r at e gi e s

The branded tracking pages and automated shipping

notifications turned into powerful revenue drivers for the

apparel brand. They are an example of a brand that

generates $140,000 annually just from shipping update

emails alone. 

[Link] integrates with Klaviyo to send over 50 data

points to the marketing automation tool and create highly

personalized order and delivery notification emails that

became major revenue generators.

They absolutely love the integration between Rush and

Klaviyo. The branded order tracking pages and automated

shipping notifications allowed them to answer 90% of the

common questions shoppers usually ask, such as “where is

my order?”

Customer trust is built with clarity. Give your shoppers an

instant notification about their order status paired with a

couple of exclusive offers on the tracking page & email.

That’s how you increase CLV and get closer to $100M

without spending more on getting new customers.

see live website

7 4 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
How CBD Living

Leveraged Order

Tracking & Post-

Purchase

Automation for

a 66X ROI
r e s u lt s

The 66X ROI that CBD Living made with

Rush was the result of smart email flows

I n t rod u c t ion
with Klaviyo and levels of customer

satisfaction that are unparalleled in their

The CBD industry has grown exponentially over the past

challenging industry.
few years, driven by increasing consumer awareness and

regulatory shifts opening up markets.

As a wellness product, CBD has found applications in

various sectors, from healthcare and cosmetics to food T e c h S tac k :

and beverages.

VerifyPass

Octane AI: Advanced Quiz Maker

However, the industry also has challenges, including

Rakuten Affiliate Tracking

regulatory hurdles, quality control issues, and a lack of

Geolocation

scientific research to back up health claims. In this

Oxi Social Login

evolving landscape, companies must stand out and gain

PushOwl

consumer trust.

EG Auto Add to Cart Free Gift

I n s igh t s a n d S t r at e gi e s

They were shocked at how much hidden revenue they

found in order tracking & post-purchase automation

emails. Their audience is one that cares about the location

of their package more than anyone else. The $177,000+ in

additional revenue growth was the reward for giving

customers clarity and exclusive deals they could only

access from order tracking pages and emails.

see live website

7 5 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Shop Circle
Shop Circle, a leading provider of e-commerce software, is a data and technology-
driven company dedicated to revolutionizing the e-commerce industry through its
comprehensive suite of cutting-edge technologies. By delivering a one-stop solution
to innovative e-commerce brands, Shop Circle empowers online merchants to
achieve sustainable, continuous growth. With a commitment to innovation, Shop
Circle serves over 100,000 businesses worldwide. With an expanding tech suite of
more than 40 high-performing technologies and a data-driven tech stack
consultation program, we are designed to help e-commerce brands eliminate tech
debt, pinpoint the exact tools they need, and power growth—all from one place.

Amanda
Hiebert
Head of Brand and Content

Brands that respond to today’s demand for entirely personalized

experiences will find themselves not only standing out, but thriving and
scaling swiftly, and sustainably. Unlocking the potential of endless
customization is a certain recipe for inspiring conversions, deepening
loyalty, and growing lifetime LTV.

p o w e r e d b y v i d e o w i s e a n d pa r t n e r s 76 / 1 1 6
How Patty’s Cakes

grew 27% year over

year to become an

enterprise brand

with SC Product

Options 

r e s u lt s

As a result, online orders increased by 27%

compared to the previous year,

I n t rod u c t ion
demonstrating the impact of an enhanced

Patty Gomez, a passionate baker and stay-at-home mom, and user-friendly ordering experience.

established a small business, Patty's Cakes and Desserts from

her kitchen in 1985. By the late 80s, word of mouth drew

significant organic growth in Patty’s products, and demand

T e c h S tac k :
grew the bakery into a thriving business. 

W3 Product Accessories

With the needs of the bakery and growing customer base,

Yotpo: Loyalty & Rewards

the business required both a public location and an enhanced

Rivo: Loyalty & Referrals

online ordering system. Patty's son, Philip Gomez, joined the

Klaviyo: Email Marketing & SMS

business to support the rapidly scaling business, a successful

partnership began, and a growing eCommerce team began

to take shape. 

A crucial factor contributing to their success is their robust

eCommerce platform, facilitating online orders for local

pickup or delivery.

I n s igh t s a n d S t r at e gi e s

The bakery needed extensive customization, beyond what

traditional eCommerce platforms offered. They used a third-

party for online orders, but issues arose due to advanced

customization needs and personalized cake orders.

The solution came in the form of the Product Options app,

part of Shopify's extensive ecosystem of applications. The app

offered unlimited customization options, advanced

conditional logic, and various ways of presenting choices to

customers, including color swatches and text boxes for special

instructions or image uploads. The app streamlined the order

management—enabling customers to see only essential order

details, while the bakery staff had access to all specifics

required for baking and decorating.

see live website

7 7 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Smartrr
Smartrr offers a variety of LTV tools to optimize your subscription experience for
flexibility, exclusivity and community. Increase recurring revenue and customer
lifetime value with out-of-the-box subscription models, a beautifully branded
subscriber account portal, flexible subscription management options, loyalty
rewards, member-only benefits, referrals, gifting, and so much more.

Anna
Jacobson
Growth Marketing Specialist

A common ingredient of brands that reach $100 million in revenue is the

ability to cultivate lasting brand loyalty and leverage it into consistent,
repeat purchases. With repeat customers worth 22 times more than
average customers, it’s no secret this is a huge key to unlocking long-
term growth. But acquiring these repeat customers requires more than a
‘Subscribe & Save’ widget on your PDP; it requires ongoing engagement
that delights customers and keeps them craving more. 

Our biggest strategy to lasting growth as a DTC brand is to build an

elevated post-purchase experience that prioritizes building and
leveraging brand loyalty with your most valuable customers — your
subscribers.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 78 / 1 16
Jolie's Remarkable

Journey to a 3% Churn

Rate with Tailored

Subscriptions

I n t rod u c t ion
r e s u lt s

Jolie, a beauty and wellness brand that sells shower

Jolie Subscriptions has achieved a less

heads with a replenishable filter, exemplifies the power

than 3% churn rate in the 20 months

of an intentional business model paired with a seamless

since launching.

subscription program. Jolie leverages a ‘sequential’

About 80% of customers subscribe on

subscription model where the one-time purchase of the

the first purchase.

showerhead triggers a filter to be sent every 90 days —

and subscribers can easily adjust their subscription in

Smartrr’s customer account portal.

T e c h S tac k :

ShareASale

I n s igh t s a n d S t r at e gi e s
ShoppingGives ‑ Donation App

This strategically tailored subscription and highly

Geolocation

intentional outline of their customer journey has resulted in

an unparalleled customer experience for Jolie subscriptions.

From this, Jolie is seeing less than a 3% churn rate in the

20 months since launching, about 80% of customers

subscribing on the first purchase, and overall has created a

sustainable revenue stream.

see live website

7 9 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
How Slate Milk

Amplifies Customer

Loyalty Through

Tailored Experiences

and Exclusive Perks

r e s u lt s

I n t rod u c t ion
Repeat purchases.


Milk Slate has seen over a 21% increase

Slate Milk, a high-protein beverage company, has also

in AOV in a short amount of time by

excelled by being highly intentional in mapping the

granting full autonomy to their end

customer journey, focusing on encouraging customers

consumer.
to build Slate into their day-to-day routines.

I n s igh t s a n d S t r at e gi e s
T e c h S tac k :

They achieve this by aligning consumption of their

Yotpo Product Reviews & UGC

beverages with specific moments in consumers’ lives, such

Shogun Landing Page Builder

as a daily breakfast or post-workout drink, to foster loyalty

Slide Cart Upsell by AMP

and repeat purchases. Furthermore, the brand has a

Hextom: Quick Announcement Bar

variety bundle as its core subscription offering to entice

Back in Stock: Restock Alerts

customers to discover their favorite flavors. Customers are

able to choose from cans vs mixes, the flavors they’d like,

the quantity, and how often they receive their subscription.

Granting full autonomy to their end consumer has truly

paid off for Slate, as the brand has seen over a 21%

increase in AOV in a short amount of time.

Beyond this, Slate does an exceptional job in creating an

exclusive subscriber experience to boost retention with

subscriber-only discounts, product launches, dedicated

customer support, and more, leveraging the customer

account portal as an engagement hub for subscribers. 

Overall, the key to significant brand growth is to focus on

boosting loyalty and retention by building a customer

experience that seamlessly integrates with your customers’

daily lives. Becoming a part of their routines creates a

predictable revenue stream, increases AOV and LTV, and

much more — as exemplified by both Jolie and Slate Milk.

see live website

8 0 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Soar With Us
We’re Soar With Us, an e-commerce growth agency based in Leeds, England.
We give e-commerce brands a reliable partner to profitably scale their business
through customer acquisition and retention channels.

Jamie
Ingham
Head of Aquisiton

90% of the time, what gets you from 0-10m won’t get you from
10-100m. Different channels appeal to different markets so a deep
understanding of your customer as well as your product market fit will
inform channel selection as well as key activation strategies.

This followed by a robust testing and iteration process for everything

from product, creatives, ads strategy, landing pages, and internal
processes (to name a few) which is driven by data and optimisation is
where you'll start to see true consistent growth towards 100m a year.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 81/116
How Fospha's

Attribution Model

Supercharged The

Essence Vault's

TikTok Strategy
r e s u lt s
and Revenue
Resulting in TEV growing weekly TikTok spend

250% June-August, scaling daily new

conversions by >2.3x.

I n t rod u c t ion

Since June, TEV have been able to grow

The Essence Vault (TEV) are a leading fragrance brand,

blended revenue by 20% whilst increasing their

specialising in long-lasting “inspired by” scents offered

blended ROAS by 7%. To ensure continued

at a fraction of the cost of high street brands.

growth, we will continue utilising Fospha to

help develop and explore strategy across

TikTok whilst consistently testing.

I n s igh t s a n d S t r at e gi e s

TEV aimed to expand using new digital marketing avenues

but struggled due to limited upper funnel attribution.

T e c h S tac k :
Despite having a TikTok strategy, growth was elusive.

Loox Product Reviews & Photos

Relying on pixel-based attribution, which isn't adept at

Simple Affiliate

gauging top-of-funnel efforts, 70% of the budget went to

Snowball: Affiliate Marketing

Meta, hindering efficient growth insights and making

Videowise Shoppable Video UGC

scaling tough.

Cozy Country Redirect

Back in Stock: Restock Alerts

So, we onboarded Fospha. Combining TEV’s great brand

Tapcart ‑ Mobile App Builder

and Fospha’s attribution modelling, we could utilise the

Trustpilot Reviews by Reputon

massive opportunity presented by TikTok and achieve 20%

revenue growth in 3 months. While also extracting

meaningful insights, crucial in managing the campaigns.




Fospha’s dynamic reporting complimented our iterative

testing, allowing TEV to continuously measure success and

guide incremental budget increases to £5K-£6k /day with

efficiency.

see live website

8 2 / 1 1 6 powered by videowise & pa rt n e r s

About Tapcart

Tapcart is a mobile app builder for Shopify’s fastest-growing brands, allowing

brands to instantly turn their Shopify store into an epic mobile app.

Alex

Rosas
Content Marketing Manager

Tapcart is revolutionizing mobile eCommerce by allowing brands to

instantly turn it’s Shopify store into a mobile app. With a mobile app

brands unlock a new low-upkeep revenue stream designed to grow a

community and convert mobile shoppers. With a mobile app, brands

have access to unlimited cost-free push notifications, giving stores the

ability to send messages directly to their shopper’s home screens—

driving instant spikes in traffic, revenue, and AOV. With a streamlined

mobile-first shopping experience, customers access premium features,

boosting retention rates, and hike-up lifetime value. Perfect for industry

verticals like fashion & apparel, beauty, CPG, and more.

powered by videowise and pa rt n e r s 83 / 116

How True Classic
Combats
S kyrocketing

Acquisition Costs
with Improved
Retention r e s u lt s

Promoting their app during BFCM is part

of a larger strategy — True Classic was able

I n t rod u c t ion
to grow a huge app customer base that

they could continue to engage with after

Part of True Classic’s success stems from its willingness to test

peak season. Since then, the team has

marketing strategies and its adherence to the data—paying

expanded their app globally, and they

particular attention to gross margins per customer and

have continued to hit new records in their

repeat purchase rate. As with most eCommerce businesses,

app. By scaling the app to over 180

high customer acquisition rates mean keeping those

countries, they saw a 25% higher

customers is vital to overall success. That’s why creating a

conversion rate, plus they had the highest

True Classic app with Tapcart was a top priority.

new app signups and nearly 1,000 new

user signups.
The True Classic team knew from their competitors that an

app creates more stickiness for their best customers, giving

them a place to go for a superior mobile experience that’s

curated to the shopper. With push notifications, they can

T e c h S tac k :
deliver the right message at the right time to the right

person. They needed a solution that would let them own their W3 Custom Order Status

mobile app channel without expending too many resources.

[Link]: Gift Cards & Loyalty

Videowise Shoppable Video UGC

GOVX ID Exclusive Discounts

I n s igh t s a n d S t r at e gi e s NoFraud Fraud Protection

Snowball: Affiliate Marketing

With a few years of testing, and leaning on Tapcart’s white-

PushOwl
glove service, True Classic sees the 360-degree value of an app

—capturing customers that spend more in-app, more often

and longer. App subscribers are doubling day over day, and

True Classic now has customers in over 180 countries. App

users repurchase more frequently than non-app customers,

spend 11% more with every purchase, and have a higher

lifetime value. The app converts almost 200% more than their

mobile website and 23% more than their desktop site.

Knowing that their app customers are more valuable, True

Classic spends time driving customers to download through

discounts and app-exclusive flash sales.

see live website

8 4 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
Princess Polly's
Exceptional App
Journey with
Tapcart
I n t rod u c t ion r e s u lt s

Their current return on app spend is 414.3x.

As an eCommerce brand targeting young women, the

Princess Polly is earning roughly $400 in

Princess Polly team knew their mobile game had to be on

revenue directly in the app for every dollar

point—but it wasn’t. Their mobile website was slow and not

they spend on the Tapcart plan each

optimized, but they always knew they wanted to invest in

month. With their marketing dialed in, they

their own mobile app. (After all, 93% of mobile consumers

control their revenue potential and see

said they prefer to shop online using mobile shopping apps

immense returns. Instead of spending more

over the mobile browser.) The Princess Polly team wanted

time and money retargeting existing

to build an experience for loyal fans because they value

customers through expensive SMS

retention and growing their community.

campaigns and social media content, a

better bang for their retention buck is to

simply put more effort into driving

I n s igh t s a n d S t r at e gi e s customers to the app.

Using their Tapcart-built app, Princess Polly is turning

casual customers into regulars and into brand stans. App

users are much more likely to check in daily and weekly T e c h S tac k :

than customers who use the mobile and desktop website

Aimtell Web Push Notifications

exclusively. Once the team gets them to the app, they

Spin Wheel • CrazyRocket

stay there. That’s why the app has an astounding

[Link]: Gift Cards & Loyalty

retention rate of 98.4%.

QR Code Generator Hub

Tapcart ‑ Mobile App Builder

With Shopify and Tapcart pairing seamlessly, and

EcoCart: Carbon Neutral Orders

Tapcart’s drag-and-drop app capabilities, the workload,

SMSBump: SMS Marketing & Email

of maintaining the store, adding new content, and

Route: Post‑Purchase Platform

creating push notifications has been minimal and well

Back in Stock: Restock Alerts

worth the effort. To save time but still pack a big punch,
Nosto

the Princess Polly team repurposes website and email

Boost AI Search & Discovery

content. That way, they’re not doubling their efforts—and

it’s paying off.

see live website

8 5 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
How Tapcart Elevates
BÉIS's Customer
Loyalty and Retention
Strategy
Introduction
BÉIS uses its mobile app to improve retention and help results
build a loyal community. Julie Chalker, VP of Digital &
eCommerce at BÉIS, says “We don't want our Using Tapcart they managed:
consumers to ever have to choose between form and
Drove profitable growth, especially
function,” Julie said of the brand’s collections. “And
through push notifications.

ultimately, our end goal is to get our product into your

Enhanced customer loyalty and
hands, keep you organized, and look good.”

retention.

24-hour exclusive previews of products

One reason for the brand’s success is its commitment to
and behind-the-scenes content in the
anticipating customers’ wants and needs now and in
app.

the future. The brand is intent on putting the best

App subscribers equated in value to
experience forward for its consumers and knowing
SMS and email lists.
exactly where they need to be in the market to do just
that.

Insights and Strategies Tech Stack:

Tapcart propels the company's growth and customer loyalty, [Link]: Gift Cards & Loyalty

particularly through free push notifications. To drive app Fomo: Sales Popup & Web Push

downloads and engagement, it offers users exclusive early Route: Post‑Purchase Platform

access to new products and unique content, enhancing Yotpo: Loyalty & Rewards

excitement and demand.

Back in Stock: Restock Alerts

Nosto
There is value in downloads and push subscribers. Julie
suggests that focusing on exclusive content and app previews
helps build the subscriber list, similar to SMS and email
subscribers. It's easier to stay in touch with customers who
have the app until they're ready to make another purchase.

Julie believes a mix of media can increase customer lifetime

value (LTV) and reduce customer acquisition costs. It's
important to understand the purpose of each channel and set
clear goals and metrics for it.

The company's brand marketing team also handles a fair

amount of activations. At these events, BÉIS remains focused
on driving customers to the app.

see live website

86/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
Allie
Mistakidis
Content Writer

Every eCommerce company has something in common: a ton of data. 

With all that data comes a few essential questions: where are customers
coming from, what are they buying, and how much does it cost me?

Enter Triple Whale.

Triple Whale brings the metrics that matter most into one easy-to-use
dashboard. eCommerce brands can easily manage and automate
analytics, attribution, merchandising, forecasting, and more right in the
palm of their hands. 

With $3 billion in ad spend and $17 billion in annual revenue tracked, over
10,000 brands using Triple Whale to scale can’t be wrong!

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 87/ 1 16
How Milk Bar

Drove a 4%

Increase in ROAS

Using Triple Whale

I n t rod u c t ion r e s u lt s

Milk Bar is a bakery and confectionery company based in With Triple Whale’s data, the team discovered

New York City, founded in 2008 by James Beard award- the lag time was much shorter than they

winning pastry chef Christina Tosi. They’re well-known for originally thought, and were effectively able to

delicious treats like their Milk Bar Pie, Cereal Milk Soft shift messaging to drive more purchases

Serve, and Compost Cookie. As no strangers to lineups (particularly through their loyalty program).

around the block, Milk Bar decided to deliver these tasty Milk Bar was able to take the accurate data

treats right to customers’ doors nationwide. 

from Triple Whale and drive a 4% increase in

return on ad spend (ROAS), meaning run

While it’s fun to mail treats like these, it’s also complicated more effective ads for their sweet treats.

and has many moving parts. Milk Bar discovered it was

difficult to find a single source of truth while scaling their

digital presence across a bloated tech stack.

T e c h S tac k :

Product Reviews

OrderLogic ‑ Min & Max Limits

I n s igh t s a n d S t r at e gi e s
[Link]: Gift Cards & Loyalty

By evaluating the customer journey and lifetime value reports Klaviyo: Email Marketing & SMS

in Triple Whale, Milk Bar was able to react to fluctuations in Back in Stock: Restock Alerts

eCommerce performance. With more visibility into what Justuno ‑ Email & SMS Pop ups

campaigns are driving more new customers, Milk Bar has the Shopify Privacy & Compliance

ability to shift strategies and bidding to support the more TalkShopLive

successful campaigns. This is only possible with Triple Whale’s

real-time data. 

When Milk Bar enabled post-purchase surveys, they started

collecting a ton of valuable data to use to inform new testing

value propositions and reasons people make a purchase. As

they plan to begin running ads on new platforms (like

Connected TV), they’ll be able to leverage these surveys and

the Total Impact Attribution to understand the true value of

those campaigns instead of just guessing.

see live website

8 8 / 1 1 6 powered by videowise & pa rt n e r s

How the Miami

Heat Used Triple

Whale to Turn a

Playoff Frenzy Into

a 275% Revenue
r e s u lt s
Boost
Ultimately, the Heat were able to take

advantage of all of the extra attention and

I n t rod u c t ion turn it into a 275% growth in revenue during

the playoff run, the most successful in store

The Miami Heat were one of the hottest teams in the NBA
history.

in 2023, going from squeaking into the playoffs to making

it all the way to the NBA Finals. While the regular season

saw the Heat operate more like a traditional eCommerce

business, the unpredictable playoff spotlight required

T e c h S tac k :
dynamic strategies and real-time adaptability.

Loox Product Reviews & Photos

NoFraud Fraud Protection

Shogun Landing Page Builder

I n s igh t s a n d S t r at e gi e s
Ultimate Size Chart

The Heat utilized Triple Whale’s real-time data analysis to [Link]: Gift Cards & Loyalty

immediately assess the effectiveness of their campaigns and Advanced Product Options

promotional strategies. They were able to adjust campaigns Variant Option Product Options

throughout the playoffs based on what transpired on the Geolocation

court. This rapid response to game outcomes enabled the Route: Post‑Purchase Platform

Heat to maximize their return on investment and operate at EG Auto Add to Cart Free Gift

the exciting clip of the playoffs. 

With the granular metrics available in Triple Whale on new

customers, the Heat was able to take advantage of all of the

new eyes on the team to aggressively prospect them with

confidence, and convert the playoff fervor into a larger,

engaged fanbase. 

By combining their knowledge about fans and how they’re

likely to make emotion-driven purchases during the playoff

season, the Heat used Triple Whale’s data to understand

which products would work best for targeted upsells to

increase the average order value as well as push for repeat

purchases from devoted fans. 

see live website

8 9 / 1 1 6 powered by videowise & pa rt n e r s

Lara
Stallbaum
Co-founder and CPO

UGC is key to trust and authenticity. Refined content + genuine creatives

boost results across channels and drive sustainable growth. But how do
you refine your strategy to generate 50+ high-quality UGC creations
weekly, execute large-scale campaigns, and maintain a polished brand
image? The key is mastering UGCK
8 Creative Strategy: Identify opportunities to outshine competitors by
analyzing top-performing Meta and TikTok adsK
8 Winning Ads: Note key messages and pain points in exceptional UGC
contentK
8 Variations: Experiment with hooks and creators to replicate
successful UGC creativesK
8 Effective Briefing: Provide a thorough brief with ad specs, script,
pronunciation, deadlines, and inspirational videos, if neededK
8 Reliable Creators: Cultivate a network of trustworthy creators who
embody your brand values and can creatively execute your ideas.



Incorporating UGC into your advertising is vital, but mastering it

differentiates and elevates your brand. Establish a scalable strategy to
consistently produce content that resonates, engages, and builds trust.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 90/116
Innovative UGC:
Thriva's Journey to
Authentic Marketing
and Data-Driven
Success

Introduction results
Thriva is well-positioned for ongoing success
as they:
Introduction
A/B tested 3 different hooks for a
Track your health with flexible blood test subscription
UGC campaign

and GP-reviewed results.

Learned which hook performed best
with their audience

Produced high-quality UGC content

Insights and Strategies that can be reused and repurposed

Thriva, a brand dedicated to making health more accessible

through at-home test kits and GP-reviewed results, has a
knack for effectively using user-generated content (UGC) in
their marketing efforts. 

When Thriva approached us with a request for three creators

to work on a single brief, each with a different hook, we were
genuinely impressed. Their emphasis on A/B testing and data-
driven insights demonstrated their commitment to continuous
improvement in their marketing strategies. 

They quickly matched creators, distributed products, and

managed the process. In five days, creators executed Thriva’s
vision with distinct hooks. One hook, “Ever wish you were more
proactive with your health?” stood out for Thriva's
[Link], even though the rest of the video
adhered to the exact script, there were notable performance
differences among the three hooks.

This valuable insight now allows Thriva to fine-tune their

content and future ad briefs. Moreover, with the freedom to
reuse and repurpose content produced through the process,
Thriva is well-positioned for ongoing success.

see live website

91/116 p o w e r e d by v i d eo w i s e & pa rt n e r s
Nip + Fab's Digital

Journey to Skincare

Excellence

I n t rod u c t ion

When Nip + Fab was founded over 10 years ago, their

mission was simple: provide customers with luxury r e s u lt s

skincare formulations available on the high street and

A Conversion Rate (CVR) in the top 6% of the

empower them with ingredient knowledge so they could

industry.

make informed purchases when it came to their skincare

Conversion rates in the top 9% of the industry.

routines.

Retention rates in the top 20% of the industry.

This success story highlights the importance of

I n s igh t s a n d S t r at e gi e s
staying engaged with your audience through

In Performance Marketing, especially for competitive skincare ’

authentic content. It s a strategy that

brands like Nip + Fab, every day is unique. The pandemic resonates and delivers results. Follow Nip +

intensified their need to connect with customers on platforms ’

Fab s lead and explore the power of UG C to

like TikTok, Instagram Reels, and YouTube Shorts.

keep your audience engaged and your brand

thriving.

Nip + Fab recognizes the importance of grabbing audience

attention quickly. They valued partnerships with creators who

understood their brand. For their Skin Cycling Kit promotion,

T e c h S tac k :
they collaborated with Twirl creators, who produced genuine

content. This high-quality content led to a rewarding return on Shopify Privacy & Compliance

investment, quickly being featured on TikTok Top Ads. The Octane AI: Advanced Quiz Maker

success was evident. Back in Stock: Restock Alerts

Snowball: Affiliate Marketing

see live website

9 2 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
Seizing the Moment:

How Freja Foods

Mastered Trend-

Driven Marketing

with UGC

r e s u lt s

I n t rod u c t ion
Consumers find user-generated content 2.4

Freja has developed a bone broth that is store- times more genuine. Take Stock's metrics

cupboard-friendly, with a long shelf life. It is 100% speak volumes: top 5% in clicks, top 7%

natural, tasty, nutrient-rich, and sustainably sourced. conversions, top 5% retention, and top 16%

They also offer a powder option. CVR. Recognizing trends and capitalizing on

them is paramount.

I n s igh t s a n d S t r at e gi e s
T e c h S tac k :
Freja Foods used Twirl to harness UGC for their Bone Broth

Snowball: Affiliate Marketing

campaign, syncing with the 'New Year, New Me' trend,

GOAFFPRO ‑ Affiliate Marketing

underscoring timely trend adoption.

As the New Year brought health-focused resolutions, Take

Stock acted promptly. They collaborated with a creator via

Twirl, receiving content before Christmas, ensuring its

relevance during the peak trend.

The ad illustrated a journey to improved health, challenged

conventional fasting views, and spotlighted the product's

advantages. Emphasizing convenience, the ad's lively scenes

and casual tone felt genuine. This wasn't just about

promoting Bone Broth; it built community, spurred discussions

about market innovations, and introduced bone broth fasting.

see live website

9 3 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
About Zyber

Leading Shopify Plus Agency based in New Zealand.

Zyber Limited stands as a beacon of excellence in the Shopify Plus agency

landscape. Rooted in New Zealand, we've carved a niche for ourselves by
assisting brands in navigating the intricate journey to $100 million in Gross
Merchandise Value (GMV). With a keen understanding of the digital marketplace
and a team of experts at the helm, we've been pivotal in transforming Shopify
stores into industry leaders.

Freyja
Hansen
Partner & Event Manager

At Zyber, we've been at the forefront of e-commerce transformations,

witnessing firsthand the meteoric rise of brands that have scaled to the
coveted $100M mark. The journey to this milestone is paved with
strategic decisions, relentless focus, and innovative approaches. Here, we
distill our experiences into actionable insights for Shopify brands aiming
for that illustrious target.

p o w e r e d by v i d eo w i s e a n d pa rt n e r s 94 / 116
Tips for Achieving $100M GMV*

Understand Your Audience: Dive deep into analy tics to understand customer

behavior and preferences

Invest in Tech: A robust tech stack can automate processes, offer insights, and

enhance the customer experience

Continuous Learning: E-commerce trends evolve. Stay updated and be ready

to pivot your strategies

Build Relationships: Engage with customers beyond the sale. Create a

community and nurture relationships.

Customer-Centricity is Key The most successful Shopify brands are those that

place their customers at the heart of their operations. Understanding your

audience's pain points, preferences, and purchasing behaviors can inform

product development, marketing strategies, and even pricing models.

p o w e r e d b y v i d e o w i s e a n d pa r t n e r s 9 5 / 1 1 6
Personalization and

Community: The

Dual-Edged Success

Strategy of Happy

Healthy You

T e c h S tac k :

I n t rod u c t ion Oxi Social Login

Happy Healthy You is more than just a store; it's a Sky Pilot ‑ Digital Downloads

testament to the power of holistic health solutions and Rebolt ‑ Bundle Products

the potential of e-commerce when executed right. With Cozy YouTube Videos Gallery

a diverse range of natural products, the brand has Videowise Shoppable Video UGC

established itself as a trusted name in the health and Klaviyo: Email Marketing & SMS

wellness sector.
[Link] Product Reviews

Refersion: Affiliate Marketing

GemPages Landing Page Builder

I n s igh t s a n d S t r at e gi e s

Happy Healthy You harnesses AI and data analy tics to offer

personalized product recommendations. They prioritize

content marketing, frequently publishing blogs and articles

that address common health concerns to drive organic traffic.

Their community-building efforts shine through, with regular

engagements on social media, webinars, and live Q&A

sessions. Their subscription model promotes repeat business,

ensuring consistent revenue.

see live website

9 6 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
Intuitive Design and

Trust-Building: The

Cornerstones of Build

Redux's Success

I n t rod u c t ion
T e c h S tac k :
Build Redux is not just a brand; it's a revolution in the

Social Media Icons by Elfsight

custom PC building space. By offering a seamless blend

Zendesk

of performance, aesthetics, and value, Build Redux has

Hextom: Quick Announcement Bar

carved a niche for itself, becoming a go-to destination

W3 Custom Order Status

for gaming enthusiasts and professionals alike.

Back in Stock: Restock Alerts

Videowise Shoppable Video UGC

EG Auto Add to Cart Free Gift

I n s igh t s a n d S t r at e gi e s

Build Redux's website is intuitively designed, streamlining the

PC building experience and making it easy for novices. The

brand builds trust with transparent pricing structures devoid

of hidden costs. Redux also prioritizes community

engagement, frequently hosting gaming events, and

webinars, and tapping into influencer partnerships. Every PC

from Build Redux undergoes meticulous testing and ensuring

performance remains paramount.

see live website

9 7 / 1 1 6 p o w e r e d b y v i d e o w i s e & p a r t n e r s
Common
Strategies
and Tips
4 . 1 S t r at e g i e s f o r S c a l i n g e C o m m e r c e S t o r e s b y E c o m m e r c e B o o s t & V e r va u n t

4.1 Strategies for Scaling

eCommerce Stores by
Ecommerce Boost & Vervaunt
About Ecommerce Boost

Ecommerce Boost is a pioneering growth marketing agency specializing in helping

eCommerce brands, including Shopify merchants, achieve extraordinary revenue
growth. As an official Shopify Partner and recognized top 1% marketer by Mayple,
Ecommerce Boost boasts a remarkable track record. The agency has successfully
collaborated with leading direct-to-consumer (DTC) brands, including award-
winning Sugarlash PRO, Shark Tank-featured Walkee Paws, and numerous other
esteemed brands like Keebos and Muscle Feast.

Their mission is to empower brands, to skyrocket their revenue without increasing

their marketing spend. Through innovative strategies and customized solutions,
Ecommerce Boost is dedicated to guiding brands on their path to success.

In summary, the journey to $100 million in revenue involves mastering key growth
strategies while staying nimble and adaptive. These strategies, along with the
expertise of partners like Ecommerce Boost, can pave the way for remarkable
growth in the ever-evolving e-commerce landscape.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 99/ 116
Jean Pascal
Charles
Founder and CEO

Unlock the secrets of Shopify success with strategies

from eCommerce giants who started small but

achieved remarkable growth.

1. Supercharge Your Referral Program: Take inspiration from brands like

MVMT, Fashion Nova, and Gymshark. They leveraged referral programs to

transform customers into brand advocates. Encourage referrals, and watch

your customer base grow exponentially.

2. Optimize Email Sign-Ups: Learn from Allbirds, Kylie Cosmetics, and

Bulletproof who perfected the art of email marketing. Maximize your sign-up

forms, provide exclusive content, and build a loyal audience eager to engage

with your brand.

3. Create Irresistible Offers: MVMT and Allbirds are prime examples of brands

that thrived by offering unbeatable deals. Craft compelling offers that

captivate your audience, making your products impossible to resist.

4. Streamline Customer Experience: Birchbox and Bombas achieved success

by providing top-notch customer service. Simplify the purchasing process and

ensure hassle-free returns to transform first-time buyers into loyal customers.

5. Personalize the Journey: Adore Me excels at personalization. Leverage data

to offer tailored recommendations and experiences, enhancing customer

satisfaction and loyalty.

4 . 1 S t r at e g i e s f o r S c a l i n g e C o m m e r c e S t o r e s b y E c o m m e r c e B o o s t & V e r va u n t

About Vervaunt
Vervaunt, founded in late 2017, is a London-based eCommerce consultancy and paid
media agency specializing exclusively in eCommerce. With a senior-led team, each
averaging over 5 years of experience, we prioritize deep expertise and strong client
relationships. Originating from two best friends, our tight-knit team values culture
and seeks collaborators who align with our vision.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 101/ 116
Bethan
Rainford
General Manager, Vervaunt

Use cost of sale as an indicator to determine speed

vs. efficiency of growth.
A cost of sale of over 35% would suggest a significant reliance on
performance channels, and may lead to an unhealthy business at large scale.
A cost of sale under 15% would suggest the brand is not looking to grow
quickly.

Develop account structures with a view to eliminate barriers to scale. Utilise

broad targeting and AI powered campaign types to allow spends to be
ramped up without having to continually restructure.

Early adoption of new campaign types can allow for the most efficient scaling
- not only do these campaigns tend to see the most efficient CPMs / CPCs,
they are often the key campaign type 6-12 months later so early testing can
really give an edge.

Focus on mid term profit - setting CAC targets based on 6-12 month LTV. This
allows you to increase CAC targets to be more aggressive on performance
channels without putting major strain on business cash flow.

Attribution tools and/or media mix modelling can help to show the value of
performance channels to the business outside of what is being directly
attributed in the channels which can also help to justify a lower CAC target.
In addition to this, the budget optimisation within the LightweightMMM
outputs can help to ensure your business is scaling as effectively as possible.

4 . 2 L e v e r ag i n g T ec h n o lo gy fo r G ro w t h

4.2 Leveraging Technology for Growth

You can’t run an eCommerce store without technology. And the tech you choose to

use has a fundamental impact on how fast and how well you’ll grow.

Technology that’s badly integrated creates an unnecessary workload for your team,

leaving them dealing with admin instead of growth activity.

Technology that’s not fit for your purposes creates customer dissatisfaction and

costs you sales.

The right technology makes it easy for your team, keeps your customers happy, and

facilitates your growth instead of holding you back.

Different Stages of Growth mean Different Technology

Unfortunately, your tech isn’t something you can set and forget.

The tech stack that works for you on day one is not going to be the same tech stack

you need to get from $1 Million to $10 Million, is not going to be the same tech stack

you need to get from $10 Million to $100 Million.

As your volumes change, as your team grows, as your business mission, objectives,

and goals adapt - you need to be adapting your tech stack too.

And it's something you need to be proactive about.

The bigger you get the more time it takes to switch one tool out and another tool in.

So you want to be doing that when you’re anticipating needing to make the

change, not at the point where the warehouse system has fallen over and Black

Friday is in two weeks time.

powered by videowise and pa rt n e r s 103/ 116

4. 2 Leveraging Technology for Growth

The positive side to this is - with the right tech stack in place, taking the next
growth leap becomes much easier, and much less anxiety-ridden.

The 5 Sections of a Good eCommerce Growth Tech Stack

There are 5 sections to a good eCommerce Tech Stack, which should be considered
both independently and together:
Your Website and Apps
The Ops side - What happens post-purchase to make sure the customer is
happy and the orders get to them.
Your marketing tech stack - data management and comms management.
Content Management - do you need a PIM, a graphics or video
management system?
Analytics - how are you getting the data and insight you need to grow?
Every eCommerce business should understand their needs in each of these 5
sections.

Whatever your mix of these 5 sections is, you should be making sure that they work
seamlessly together, make life easier for your team, and don’t have a negative
impact on website performance.

p o w e r e d by v i d eo w i s e a n d pa rt n e r s 104/ 116
4. 2 Leveraging Technology for Growth

How do you make sure your Tech Stack is ready to help you grow?

As mentioned, you need to be proactive in creating a tech stack that will help you
grow.

Here are the 3 steps I recommend you take;

:F Audit what you havv
ER What do you have9
QR What are you using it for9
eR How well does it work togetheJ
YR Within each tool what are you paying for, but not using9
^R How helpful are the team behind it9
7R Any other issues9
<F Work out what you nee‚
ER Nox
QR In 12 monthb
eR In 2 yearb
YR In 5 yearb
^R Any other opportunities9
5F What do you need to changem
ER Optimise existing tecA
QR Replace existing tecA
eR Bring in new tech

Never easy to do - but do it once well, and you’ll be on solid ground for many
months, even years to come.

This is never a quick project and involves bringing in expertise from across the
business, so don’t expect to complete any of the steps (let alone all 3) in one
month.
p o w e r e d by v i d eo w i s e a n d pa rt n e r s 105/116
4. 2 Leveraging Technology for Growth

I recommend kicking off a project like this straight after peak when the niggles with
the existing tech stack are freshest in the team’s mind, and when you’ve got the
longest runway to get it in place for the next peak season.

Involve your tech partners

An increasingly brilliant part of an eCommerce tech stack is the people each

element gives you access to.

There are phenomenally brilliant people working for many tech companies whose
insight and experience you should be tapping into to both make the most of your
use of their tools, and to help you work out how best to evolve your tech stack for
growth.

So please talk to the people working for your most important technology!

A note on AI…

You may be wondering why I’ve not mentioned AI… well, that’s because I don’t
believe you need separate tech to make use of AI in your business (well, apart from
when it comes to generative copy). 

But it’s certainly something you should be speaking to your key tech partners about
and finding out how they’re building it into your existing tools to help you grow.

What is eCommerce Tech?

[Link] is the best place to discover eCommerce apps on the internet.

In eCommerce there are 1,000s of things you COULD be doing on any given day to
grow your store.

p o w e r e d by v i d eo w i s e a n d pa rt n e r s 106/116
4. 2 Leveraging Technology for Growth

To help you find the eCommerce Tech that will help you save time, improve
customer experience, and ultimately make your business more successful.

How do we help you grow?

At [Link] you’ll find lots of content to help you leverage technology for
growth:
100s of tech partners ready to help you solve your challenges.
Blogs and articles to help you work out which technology you should be
adding to your tech stack.
AND which marketing strategies you should be investing in
But that’s not all we can help you with, you’ll find:
An epic events listing section to help you find the webinars and real world
conferences that will help your team gain the skills and insights they need
A fast-growing Agency section where you can search through the best
eCommerce marketing and development agencies
A huge library of ebooks, all free to download
And you can get free access to Chloe’s eCommerce Club, a retailer/brand-
only forum we run in tandem with our sister brand eCommerce
MasterPlan, where you can get advice and help from other people running
growing eCommerce businesses
And who’s Chloe?

Chloe Thomas is the Editor-in-Chief at eCommerce Tech. The newest role in her 19-
year eCommerce career started off working for an omnichannel retailer in the UK
and includes 10 years running an eCommerce marketing agency.

p o w e r e d by v i d eo w i s e a n d pa rt n e r s 1 07/ 1 1 6
4 . 3 T i p s f r o m S u c c e s s f u l S to r e O w n e r s by Z e t t l e r D i g i ta l

4.3 Tips from Successful Store Owners by

Zettler Digital
About Zettler Digital

Zettler Digital is a performance marketing, retention and website optimization

agency built to unlock ecommerce growth. Since 2014, Zettler Digital has supported
over 400 brands across luxury, fashion, food, health & wellness, sports and lifestyle
categories as well as world-class athletes. Clients include Netflix, Unilever, nutpods,
SLAM, Bleacher Report, Mariano Rivera, Promix and more.

As Shopify Plus, Klaviyo Elite, Meta Business and Google Partners, Zettler Digital is
uniquely positioned to serve companies in complete start-up mode and household
names looking to increase sales for their ecommerce business.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 108/116
Ben

Zetler
Founder, Zettler Digital

I started out in ecommerce owning my own Shopify

storefront.

It was store ~41,000 on the platform and very much before Shopify's rapid

ascent to the forefront of technologies powering the online presence of

millions of businesses worldwide. 

Based on 10+ years of experience in e-commerce, we've found that brands

succeed by focusing on customers, data-driven decisions, and continuous

innovation.

Focus on what the focus is.

If you operate an ecommerce business, the goal is to make money. You make

money by getting people who haven't purchased before to buy for the first

time and by having folks that already have buying again.

Surprisingly, it can be easy to get consumed by things that take you away

from making money. One simple example (of many potential things): a

business owner for an emerging ecommerce brand is too wrapped up into

editing product images that will go on the website than making the call to

secure a brand partnership deal.

Anytime there is something that is a task that can be outsourced to another

teammate, a freelancer, a service or someone other than you as the store

owner, do it. Your time in pushing the business forward is more than worth the

cost of bringing someone else in to support so many different types of tasks in

almost all cases.

Conclusion
5.1 R ec a p o f K e y I n s i g h t s a n d Ta k e aways

5.1 Recap of Key Insights

and Takeaways
1. Customer-Centric Approach
One resounding lesson from brands that have achieved the $100 million
revenue mark is unwavering dedication to understanding their audience.

Personalize every touchpoint, elevate customer service, and ensure your

communication resonates deeply. As in the case of Dr. Livingwood, where a
personalized churn strategy did wonders in their revenue.

„‹ Diversification and Expansion

The wisdom shared by these successful brands is clear: diversify strategically
to capture a larger market share. And diversification doesn’t always mean
new products. It can be a new membership option as in Flamingo estate’s
case where 32% of the membership enrollees were actually new customers.

Expanding into complementary niches and vigilantly spotting emerging

trends are the hallmarks of their growth journey.

Test with different interactive video campaigns that highlight new product
launches and complementary items, providing customers with a seamless
shopping experience. Like Dr. Dennis Gross installed the “founder video quiz"
on its home page.

p o w e r e d b y v i d e o w i s e a n d pa r t n e r s 111/116
5.1 Recap of Key Insights and Takeaways

3. Operational Efficiency
A fundamental pillar of success is mastering the intricate dance of supply
chain and inventory management as order volumes surge.

Technology and automation are the secret weapons employed to streamline

operations and optimize costs. Take example from Wyze which optimized the
order fulfillment process from purchase to delivery.

4. International Expansion
These accomplished brands attest to the immense potential of international
markets in boosting revenue.

Tailoring websites for global audiences and adeptly navigating the

complexities of cross-border logistics and regulations are key strategies they
share like Paul Rich which implemented IP geolocation, ensuring customers
accessed region-specific site.

Use shoppable video content to reach international audiences.

Leverage interactive UGC video storytelling to narrate your brand's journey,

while allowing viewers to click on products within the video to learn more or
make purchases same as Dr. Squatch did.

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5.1 Recap of Key Insights and Takeaways

5. Branding and Storytelling

The successful brands resonate with the art of creating a brand identity that
remains etched in the minds of customers same as Fiji.

Their journeys are studded with influencer collaborations and brand

partnerships that magnify their visibility. Which reminds us of goPure which
received over 140 UGC influencer video assets for TikTok while building a
long-term relationship with some of the influencers.

6. Data-Driven Decision Making

Data analytics reigns supreme in the playbook of these thriving brands. They
swear by it, tracking vital metrics like customer lifetime value and conversion
rates.

Expertise in data utilization refines their marketing strategies and elevates

the overall customer experience.

7. Technological Innovation
These accomplished brands, now at the top of their game, emphasize the
imperative of adopting cutting-edge technology.

Their embrace of video marketing has set them apart, driving engagement
and offering invaluable insights such as in True Classic’s case where videos
brought the brand a 13% higher conversion rate.

p o w e r e d by v i d eo w i s e a n d pa rt n e r s 113/116
5. 2 Encouragement for Aspiring eCommerce Entrepreneurs

5.2 Encouragement for Aspiring

eCommerce Entrepreneurs
Embarking on the path to $100 million is an exhilarating endeavor. Prepare to
navigate challenges with strategic planning and impactful partnerships. 

Prioritize transparency and personalized experiences for the modern consumer

satisfaction and utilize customer-generated video content to build trust and
enhance engagement. Remember, your customers are more than transactions—they
are the heart of your brand. 

Cultivate a loyal community that advocates for your brand and contributes to
organic growth and focus on customer retention to increase Lifetime Value (CLV),
while boosting profit margins and creating passionate brand advocates. Remember
to collaborate with agencies and tech partners for innovative solutions to stay ahead
in this dynamic landscape.

p o w e r e d b y v i d e o w i s e a n d pa rt n e r s 114/116
All companies mentioned

in this book

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