Senior High School
12
Media and
Information
Literacy
Quarter 2 – Module 3 :
Media and Information Literate
Individual
Second Quarter
Module 3 - Week 3
MEDIA AND INFORMATION LITERATE INDIVIDUAL
Content Standard : The learner demonstrates understanding of different
resources of media and information, their design
principle and elements, and selection criteria.
Performance Standard : The learner produces a living museum or electronic
portfolio or any other creative forms of multimedia
showcasing their/his/her understanding, insights,
and perceptions of the different resources of media and
information.
Learning Outcomes : Discuss the implication of media and information to an
individual and the society.
Competency Code : The learners synthesize the overall impact of media
and information on individual (personal, professional,
social, economy, educational, and others)
Topic : Media and Information Literacy
What I Know
Multiple Choice. Read the questions carefully. On a separate sheet of paper, write
the letter of the best answer.
1. Which of the following is an example of media?
A. Ball pen C. Paper
B. Facebook D. All of the above
2. Which of the following is an example information?
A. Process Data C. Both A and B
B. Research Report D. A only
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3. Which of the following implies literacy?
A. Can identify information using printed and written materials
B. Can identify and understand information using printed and written materials
C. Can identify, understand, and interpret information using printed and written
materials
D. Can identify, understand, interpret, create and communicate information using
printed and written materials.
4. Which of the following denotes impact of media and information literacy on
individual?
A. Able to engage in media and technology.
B. Able to engage in media and technology effectively.
C. Has developed critical thinking in using media, information and technology.
D. Able to engage and develop critical thinking in using media, information and
technology.
5. Which of the following suggests influence of media and information on society?
A. Independent society C. Prosperous society
B. Knowledgeable society D. Effective society
6. Which of the following suggests effect of media and information on economy?
A. Flexible marketing strategy C. Adjust customer profile
B. Advance manufacturing tools D. Faster delivery of goods
7. Which of the following indicates the power of media in political activity?
A. Easy access to media C. Promote active engagement
B. Create a chain reaction D. Easily transmitted information
8. Which of the following implies the power of media in educational environment?
A. Offers flexible courses C. Demands advance gadgets
B. Creates lively discussion D. Creates new environment
9. Which situation below indicates a media and information literate individual?
A. Can spot fake information C. Both A and B
B. Can spot true information D. A only
10. Which skill belongs to information literacy?
A. I can search for information using Facebook.
B. I can search for information using the internet.
C. I can search for information using social network sites.
D. I can accurately identify and define the information.
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11. Which skill adheres to media literacy?
A. I can accurately identify and define the information.
B. I can relate between new information and existing knowledge.
C. I can search for information using social network sites using internet.
D. I can choose the best strategies and techniques for my information needs.
12. Which situation below paves the way for the need to have a Media and
Information Literacy?
A. growing digital divide between generations
B. exponential growth of data and information creates new challenges
C. user-generated content is increasing and new platforms to accommodate this
demand are growing
D. All of the above
13. Which is an example of media and information literate society?
A. vast majority of its members know which information should be used in
ordinary and emergency situations
B. vast majority of its members know where to search for this information
C. vast majority of its members know how to assess and apply information.
D. All of the above
14. Which statement DOES NOT explain media and information literacy?
A. have skills that allow individual to engage with media and information
effectively.
B. have ability to access, analyze, evaluate and create media in a variety of form.
C. know their information and media rights and their responsibility for
demanding free information.
D. are able to access, evaluate, produce, and disseminate information and media
content using appropriate technology.
15. Which is NOT included in the Media and Information Literacy concept?
A. Financial Literacy C. Media Literacy
B. Information Literacy D. Digital Literacy
How was your score? Don’t worry. Read this module to learn more about Media
and Information Literacy.
What I Need to Know
An individual and a community should possess relevant information about
themselves, their physical and social environment and use such information to the
greatest possible effect if they are to arrange their life reasonably and efficiently meet
personal and social challenges.
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In this module, you will discover the necessity of promoting media and
information literacy as preparing people to the new conditions of professional
activities and everyday life in an extremely sophisticated information environment.
Particularly, after completing this module, you are expected to
1. explain the concept of media and information literacy;
2. point out the impact of media and information on different levels (personal
and professional) and aspects (social, political, and educational); and
3. write a six-step strategy on how to improve quality of life by becoming a
media and information literate individual.
What’s In
Literacies! Literacy!
Let’s review the concepts you have learned so far in this course. Complete the
Venn diagram below by answering the questions beside it. See to it that you explain
it in your own words in 1-2 sentences. Write your answers on a separate piece of
paper. Read the rubrics below for your guidance.
Guide Questions:
Media 1. What is Media?
2. What is Information?
3. What is Literacy?
Literacy Information 4. How are the three words related?
Writing Rubrics
Criteria 10 pts. 8 pts. 6 pts. 4 pts.
Appropriate Most details Few details No details to
details support support support support
main idea. main idea. main idea. main idea.
Content Accurate and Accurate Lacking Information
detailed information for accurate does not
information. almost all information. support the
argument. argument.
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Capitalization There is 1 error There are 2 There are more
and in capitalization errors in than 2 errors in
punctuation are or punctuation. capitalization capitalization or
Mechanics
correct or punctuation.
throughout the punctuation.
paragraph.
That’s right! Through these words, Media and Information Literacy (MIL) is
coined. According to UNESCO, Media and Information Literacy is the ability of people
to interpret and make informed judgements on the information that they consume.
It can be understood as a total of motivation, knowledge, skills and habits that help
to find one’s bearings in the digital world, which is spreading globally.
Through MIL, it will help you to become skillful creators and producers of
information and media messages in your own right.
Let’s see how much you have grown in these past weeks learning Media and
Information Literacy. Continue to the next section.
What’s New
Ordzhonikidze, Grigory (2013) Executive Secretary of the Russian National
Commission for UNESCO stated that personal media and information literacy greatly
determines the implementation of the rights to quality education and life with dignity
as information and communication technologies are developing swiftly and
information flows are swelling and getting ever more sophisticated.
Following his idea, answer the checklist below to know your media and
information literacy level.
On a scale of 1 to 5 where 1 is strongly disagree and 5 is strongly agree,
please tell me how much you have agreed or disagreed with this statement.
Personal Competencies in the Field of Media Literacy 1 2 3 4 5
1. I can purposefully use different sources of information and
media devices (e.g. search for information using social network
sites, the internet).
2. I know how media content is tailored to the target audience
(e.g., selection possibilities, personalized online offer through
cookies, newspapers/television channels/websites and their
target audience).
3. I can evaluate media content taking into account various
criteria (e.g. accuracy of information, comparison of
information, appreciation of aesthetic aspects).
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4. I am aware of the effects of media (e.g. influence on purchasing
behavior, undesired effects such as hate or addiction).
5. I can create media content (e.g. write an article, create a photo
or video document, set up a blog).
Personal Competencies in the Field of Information Literacy 1 2 3 4 5
6. I am able to accurately identify and define the information.
7. I am able to evaluate reliability of information and its
resources.
8. I can compare different sources of information such as
textbooks, databases, internet, etc..
9. I can relate between new information and existing knowledge.
10. I can choose the best strategies and techniques for my
information needs.
11. I am able to realize that a need or problem exists that
requires information.
Adopted from Media and Information Self-Assessment Question
Scoring Method
You can add up the points for each response above:
47- 55: You seem to have an exceptional ability
40-46: Your score indicates very good ability
32-39: You have shown fair ability
25-31: You score highlights the areas in which you might need improvement
1-24: Your total shows that there are various areas in which you might need guidance and coaching .
How is your score? Did you perform well? Do not be sad. UNESCO also defines
literacy that involves a continuum of learning for individuals to achieve their goals,
develop their knowledge potentially and participate fully in community and wider
society. So, there are plenty of rooms for you to learn. Today is the big step.
What Is It
Media and Information Literacy (MIL) are
indispensable for social progress in the present-
day world. An individual and a community should
possess relevant information about themselves,
their physical environment and social milieu, and
use such information to the greatest possible
effect if they are to arrange their life reasonably
and efficiently meet personal and social
challenges.
Source: https://bit.ly/3kbw8h5
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By being MIL competent citizens:
1. are able to access, evaluate, produce and disseminate information and
media content using appropriate technology;
2. understand and know their information and media rights and their
responsibility for demanding free, independent and diverse information
and media systems;
3. understand the role and functions of information providers and media, as
well as the conditions under which these functions can be performed; and
4. are able to create knowledge and share it widely as well as know how to
engage with information providers and media for self-expression and
democratic participation.
Do the activities on the next section to practice your MIL skills.
What’s More
Activity 1. Business Dealings in Social Media
The impact of social media on businesses, both positive and negative, is
immense. Either you are a startup or a small business owner, or engaged in an online
store or an enterprise, social media is vital for your business marketing strategy.
Study the graph below to find out how media and information creates better business
opportunities. You should see to it that you explain it in your own words in 1-2
sentences.
Source: Pluralsight.com
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Guide Questions:
1. What information above can be used in businesses?
2. How can businesses use the information above?
3. How does it change the way businesses are done now?
Very good! Nowadays it is common to see businesses use social media to know
where their customers are, to find out ways to target their audience based on those
channels and to identify social media strategies.
Activity 2. Education Online
There are a number of technological developments that already change our
societies and can no longer be ignored in the context of literacy. Online Learning has
become the new paradigm in education.
Carefully analyze the online advertisement below. Using your MIL skills, find
out the improvement made in education. See to it that you explain it in your own
words in 1-2 sentences.
Guide Questions:
1. What information is conveyed in the advertisement?
2. How does internet change the way people learn?
3. How does it affect quality of education?
Indeed! An online education allows the sharing of expertise that helps more
people have access to education that is not readily available in certain geographic
locations.
Activity 3. Political Participation
Social Media has rapidly grown in importance as a forum for political activism
in its different forms. Examine the picture below to discover how social media create
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greater political participation. See to it that you explain it in your own words in 1-2
sentences.
Guide Questions
1. What are common social media
applications?
2. What are the functions and
features of social media?
3. How can these functions and
features of social media be used
for participation in political
issues?
4. What are the examples of political
issues you know that are inspired
by social media?
Source: https://preview.tinyurl.com/y4flca73
Very True! Social media platforms, such as Twitter, Facebook and YouTube
provide new ways to stimulate citizen engagement in political life, where elections
and electoral campaigns have a central role. Sad note, though, online political
engagement is largely restricted to people already active in politics and on the
Internet. Other audiences are less responsive.
What I Have Learned
Do not forget that by being MIL competent, citizens:
◼ are able to access, evaluate, produce and disseminate information and media
content using appropriate technology;
◼ understand and know their information and media rights and their
responsibility for demanding free, independent and diverse information and
media systems;
◼ understand the role and functions of information providers and media, as well
as the conditions under which these functions can be performed; and
◼ are able to create knowledge and share it widely as well as know how to engage
with information providers and media for self-expression and democratic
participation.
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What I Can Do
Now that you have learned and practiced the concept of Media and
Information Literacy. Now, it is time to make a six-step strategy on how to become a
media and information literate individual to improve quality of life. Use the cue below
as your guide. See to it that you explain it in your own words in 1-2 sentences. Also,
do not forget to consider the rubrics for writing.
Six Steps to Become a Media and Information Literate Individual
Writing Rubrics
Criteria 20 16 14 12
Most words Some words Words are chosen Words are
are carefully are carefully with less care; chosen with
chosen; chosen; writing is less care;
writing is writing is sometimes writing is
clear and clear and unclear; most sometimes
legible. Most legible. Most words are spelled unclear; some
Mechanics
words are words are correctly and is words are
spelled spelled grammatically spelled
correctly and correctly and correct. incorrectly and
proper proper proper
punctuation punctuation punctuation is
is employed. is employed. not employed.
Major points Major points Major points are Topic is
are presented are presented. oversimplified
and presented. However, most of or fails to
fully However, them are not present major
supported some of them supported with points.
with are not convincing
Content
convincing supported arguments, ideas
arguments, with and data.
ideas and convincing
data. arguments,
ideas and
data.
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Assessment
Multiple Choice. Read the questions carefully. On a separate sheet of paper, write
the letter of the best answer.
1. Which of the following is NOT an example of media?
A. Ball pen C. Paper
B. Facebook D. Language
2. Which of the following is NOT an example information?
A. Process Data C. cellular phone
B. Research Report D. Signs and Symbols
3. Which of the following implies information literacy?
A. Can recognize information using printed and written materials
B. Can identify and understand information using printed and written materials
C. Can identify, understand, and interpret information using printed and written
materials
D. Can recognize when information is needed, where to locate information
4. Which of the following DOES NOT denote impact of media and information literacy
on individual?
A. Able to engage in media and technology carelessly
B. Able to engage in media and technology effectively
C. Has developed critical thinking in using media, information and technology
D. Able to engage and develop critical thinking in using media, information and
technology
5. Which of the following is a characteristic of media and information on society?
A. Independent society C. Prosperous society
B. Knowledgeable society D. Effective society
6. Which of the following is a feature of business in media and information on
economy?
A. Flexible marketing strategy C. Adjust customer profile
B. Advance manufacturing tools D. Faster delivery of goods
7. Which of the following shows the power of media in promoting awareness?
A. Easy access to media C. Promote active engagement
B. Create a chain reaction D. Easily transmitted information
8. Which of the following is the nature of media and information in educational
environment?
A. Offers flexible courses C. Demands advance gadgets
B. Creates lively discussion D. Creates new environment
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9. How does a media and information literate individual analyze information?
A. Can spot fake information C. Both A and B
B. Can spot true information D. A only
10. Which skill DOES NOT belong to the group?
A. I can search for information using Facebook.
B. I can search for information using the internet.
C. I can search for information using social network sites.
D. I can accurately identify and define the information.
11. Which skill DOES NOT belong to the group?
A. I can search for information using social network sites using internet.
B. I can accurately identify and define the information.
C. I can relate between new information and existing knowledge.
D. I can choose the best strategies and techniques for my information needs.
12. Which situation below paves the way for the need to have Technology Literacy?
A. growing digital divide between generations
B. exponential growth of data and information creates new challenges
C. user generated content is increasing and new platforms to accommodate this
demand are growing
D. All of the above
13. Which of the following shows the characteristics of an information and media
literate individual?
A. can design website and pages
B. able to use media content properly
C. understand the maximum bytes for a message
D. advices content consumers to use appropriate media
14. Linda, a blogger, shares mostly her ICT content to her subscribers for free. What
characteristics of MIL is reflected in her action?
A. disseminate information and media content using appropriate technology
B. know their information and media rights and responsibility
C. understand the role and functions of information providers
D. create knowledge and share it widely
15. Which is NOT included in the Media and Information Literacy concept?
A. Financial Literacy C. Media Literacy
B. Information Literacy D. Digital Literacy
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Answer Key
Answer may be vary.
What’s More
Answer may be vary.
What’s New
Answer may be vary.
What’s In
References:
(nd). Media and Information Literacy. Retrieved on October 31, 2020 from
https://iite.unesco.org/mil/.
(2013). Media and Information Literacy for Knowledge Societies. Retrieved on
November 1, 2020 from
http://ifapcom.ru/files/News/Images/2013/mil_eng_web.pdf
(n.d.). FIVE WAYS MOOCs ARE INFLUENCING TEACHING AND .... Retrieved on
October 19, 2020, from https://teachonline.ca/sites/default/files/tools-
trends/downloads/five_ways_moocs_are_influencing_teaching.pdf.
(2015, May 5). Implications of massive open online courses for higher .... Retrieved
on October 19, 2020, from
https://www.tandfonline.com/doi/abs/10.1080/07294360.2015.1024624.
(n.d.). (PDF) Implications of massive open online courses for higher .... Retrieved on
October 19, 2020, from
https://www.researchgate.net/publication/276509982_Implications_of_massive_o
pen_online_courses_for_higher_education_mitigating_or_reifying_educational_inequ
ities
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