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Importance of Video Marketing

Video marketing is the most effective digital marketing tool as it helps companies connect with more potential customers and increase conversion rates. While video production was once expensive, technology has made it easier and more affordable for companies to incorporate video into their marketing strategies. Some of the key benefits of video marketing include attracting more customers and sales through engaging content, tracking ROI to improve campaigns, building trust with customers by personalizing the brand's message, boosting SEO through prioritized video content, and engaging mobile users who increasingly consume video on their devices.

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0% found this document useful (0 votes)

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Importance of Video Marketing

Uploaded by

mahnoorarshadwork

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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IMPORTANCE OF VIDEO MARKETING

In the era of digital marketing, video is the most effective marketing tool and there is no second
opinion about it.
Video marketing is a major trend in the world of digital marketing. In recent years, it has become
the preferred method used by brands because it helps them reach more people and build stronger
connections with their customers. Video marketing also helps companies increase their
conversion rate to 80%. Video content can be used as an introduction to your company, as well
as for training purposes or lessons on how to use your products. Considering the cost of video
production has dropped dramatically in the last few years, it is easy to see why many companies
are starting to incorporate this type of marketing into their overall system.

Currently, if video is not a big part of your marketing strategy, you are missing out on a large
portion of your potential customers.

IMPORTANCE OF VIDEO MARKETING FOR YOUR BRAND AND BUSINESS

But if you invest the time and money needed to develop a solid video marketing program, your
results will be amazing!

Video marketing almost guarantees that you will achieve the following business goals:

1- Attract More Customers And Sales

If you are running a business conversion and sales are your no 1 priority. The videos are short
and sweet. But, on the other hand, trying to capture the attention of an audience in a matter of
seconds is not easy. Video marketing is thoughtfully thought out and forces all skeptics to stop
and pay attention to content. It is interesting enough that in a short time, the message is conveyed
in a logical way. Video is also good for attracting new customers. Using a social media platform,
which we will be visiting soon, videos can be easily shared for advertising purposes. Also,
forums like YouTube are a great place to upload brand videos. All of this in a budget-friendly
manner.

2-Track Your ROI

How well you plan your content and the quality of your videos will determine the return on
investment of your video. You may think the video is expensive and time-consuming to produce.
But there are many technologies out there that make it possible to create great video quickly and
without a huge budget. PLUS, you can measure the results from your video campaign.

With emerging tracking, playback level, audience engagement, lead generation, and clicks of
Call-to-Action (CTA) links in your first video marketing efforts, you can gather all the
information you need to decide how to improve your next video campaigns.

And if that is not enough, videos can be easily reused on many social media platforms, from your
website to social media to newsletters and campaigns. If you make the video a part of your 2022
marketing budget, you will get the most out of your money.
3-Building Customer Trust
Consumers are reviewing your website and marketing content with a very dubious eye - and that
may be the predetermined reason for not making money from your product or service.
You have to work to gain the trust of your customer.
That means, you have to provide the kind of marketing content your customers can really enjoy -
namely video!
Videos not only give your customers interesting content, but also make your company personal.
Your message will be more convincing if online users can watch and listen to a real person
talking about your product or service. All relationships are based on trust, even business. When a
business builds a customer base, an entity can trust its customers to spread the word related to the
business and its products or services. Video content enables them to do just that easily. Also,
compared to photos and images, engagement levels go up, asking for different comments or
reactions. Videos tell stories and help everyone enjoy it. Promoting trust is a good thing, and
forums like YouTube do just that for viewers; build trust.

4-Boost Your SEO

In its ranking algorithm for Search Engine Optimization (SERP), Google prioritizes web pages
with videos. Consequently, video is both an excellent marketing tool and a powerful Search
Engine Optimization (SEO) strategy.

SEO is an important part of your company's marketing strategy. Less than 10% of web pages
receive live traffic in web search (Ahrefs). Uploading videos on YouTube directing common
search terms can be a great way to find your business on the Google homepage. That's because
Google puts YouTube videos at the top of the page in many search terms.

5-Engage Mobile Users

Google not only selects online video content, but also many mobile users.

The number of people consuming content on their mobile devices has increased dramatically
over the past few years. The Pew Research Center found that 85% of Americans currently own
smartphones.

What are people doing on their smartphones?

Mobile users spend up to a few hours a day consuming video content on social media, such as
Facebook, Instagram, and, of course, TikTok. In fact, TikTok - a completely dedicated app for
sharing and watching videos - was the most downloaded app in 2020 (App Annie).
And how much video is used on phones?
According to eMarketer, 75% of all videos are played on mobile devices. That's a lot

6-Simplify Product Explanation

Video is the fastest way to market content out there.

When learning about a product or service, many people prefer short descriptions of a video rather
than longer written descriptions - such as blog posts, articles, and product page text.
That’s why great videos for companies with complex products or services. Also, if your
business is looking to improve its product in some way, video content is important.
An astonishing 94% of video advertisers claim that video helped increase users' understanding
of their products or services.

7-Fascinate Lazy Buyers

Videos not only provide simple explanations, but also attract a large audience.

Very easy to use and interesting from the start, videos are exactly what consumers want online. If
text and video options are provided on the same web page, 72% of people can choose a video to
learn more about a product or service.

And according to a 2020 survey, 85% of people said they would like to see more videos from
companies by 2021.

The customers have spoken - they want more video!

IMPLEMENTING VIDEO STRATEGY

Unfortunately, developing a highly customized video marketing strategy, search engine quality,
and good user experience is not as easy as recording content with a smartphone camera.

A successful video marketing campaign requires a lot of planning and creative thinking - from
choosing the right type of video to strong writing to making a real video production.

Our MANDWVISUALS marketing team has the information and knowledge your company
needs to create awesome descriptive videos, brands or promo videos, front-end videos, and more.