GABI’S BITE

: a business product proposal

Prepared By:

Melendrez, Jhon Ronald

Rianzares, Ryan Jay
Abanador, Angeline
Abendan, Breindan May
Alagon, Glaizel Anne
Andal, Jelly
Endaya, Xam Mairiel
Macasaet, Kyla
Montealto, Yna Marie

Submitted To:
Ms. Angelika Caponpon
BUSINESS EXECUTIVE SUMMARY

Business Description
Taro’s Food Corporation intends to penetrate the burgeoning snack food market by
creating and marketing high-quality taro chips. Taro is a versatile root vegetable with a distinct
flavor that is gaining popularity among health-conscious customers. GABI Bite’s will take
advantage of this trend by providing a tasty and nutritious alternative to typical potato chips.

Market Potential
The global snack food market is expanding rapidly, owing to customers' growing
preference for healthier and more distinctive snack options. Taro chips fit right in with this trend
because they are gluten-free, and packed with health benefits. Taro's distinct flavor and crisp
texture make it a tempting choice for those eager to experiment with new flavors.

Product Description
GABI Bite’s stand out for their outstanding quality and wide range of tastes. We use
cooking methods to guarantee the ideal crunch and flavor. We will make a variety of taro chip
tastes, including salt, honey, nuts, cheese powder, bbq powder, sour and cream. These chips will
be offered in a variety of packaging sizes to meet the needs of both individuals and families.

Advantage in Competition:
• It is healthier alternative to traditional potato chips.
• Taro is a nutrient-dense root vegetable.
• Taro chips are naturally gluten-free.
• There are numerous ways to season taro chips, providing a vast array of flavor options.
• The glycemic index of taro is lower than that of certain other starchy foods.
• Taro chips are a safe snack choice for most individuals because they are often well-
tolerated and do not frequently cause allergies.
• In comparison to certain other vegetables, taro has a lesser requirement for water and
pesticides, making it a more environmentally friendly cultivation and promoting the
consumption of sustainable foods.

Target Market
Our core target market consists of health-conscious people, millennials, and food
enthusiasts looking for alternative, better snacks.

Strategy for Marketing

We will use a multi-channel marketing strategy that includes both online and offline
techniques. To raise brand awareness, this will include social media marketing, relationships with
health food stores, and involvement in local food festivals.
PROBLEM, ISSUE OR BUSINESS CHALLENGE

1. Cash Flow Management

Cash flow is important for any company to run a business. The higher the amount of
money coming in and lower days sales outstanding, means better financial position. If there are
difficulties with this vital statistic then it can affect several areas within the business.
Cash flow management is the process of tracking how much money comes into and goes
out of the business. This helps to predict what will happen with future funds, as well as see if there
are any major changes happening in terms of revenue stream availability.

2. Competitors
Competition is all of business. Without competition, there would be no business.
Competition simply means comparison. Businesses exist to give people choices. In the broadest
sense, all businesses are in competition with all other businesses. Every business is being
compared in one way or another, with every other business the customer deals with, all
businesses compete for the same customer money. The only alternative to competition is when
the government decides for the business.

3. Unique Selling Proposition

Unlock the benefits of the product by making it unique in the market. A unique selling
proposition makes the business different from everyone present in the industry. With the intense
competition being the never-ending apparent tradition in every industry, the business needs to
formulate strategies that make the business stand out and not saturate in the competitive market.
Every brand has its identity, and it is essential as that plays the differentiating factor in the ocean
of products.

4. Human Capital
Human capital development is vital to the growth and productivity of the business. The
people that make an organization run are an asset to be invested in. If they can become more
productive on an individual level through development, the organization in turn will begin seeing
productivity gains.
In an economy in which technology plays a leading and dominant role, the rapid evolution
and deployment of innovative technologies, and it’s quite challenging for it means – to keep up,
employees are going to co-evolve, develop the skills, values and perspectives mastery of these
technologies requires.

PROPOSED SOLUTION

1. Cash Flow Management

The business must have a Cash Flow Forecast. Recording a forecast helps in deciphering
whether the proposed budget makes a revenue or not. Since this is a starting business, Cash
Flow Forecast is necessary to know if the business is gaining revenue or its Outflows are higher
than the capital that was put up to. Then, as the business continues to operate, the Cash Flow
record should be maintained to monitor its expenses and gains.
2. Competitors
A starting business should make an observation and analysis of the competitor's strategy.
This helps in discovering what they should improve and what not do in operating the business. A
Competitive Analysis makes a great help in gaining insights about the competitors operation. This
is researching about the product, sales, and strategy of other company. Thus, helps the business
to plan a strategy that will surpass the other competitor. It is also a good move to focus on
customer relationships. In that way, the business will have a better edge than other businesses
due to its way on handling the customer's demand.

3. Human Capital
The human capital of a starting business is a tough one to maintain. The business needs
to have a proper management when it comes to human labor. As a small business, human labor
is not easy to build. People aims to work in an established company. Therefore, a better human
resource management is necessary to establish.

4. Unique Selling Proposition

“Crispy- namnam”

This is one of the challenges that a business has to face. As a starting business, innovation
is much needed. The product has other huge competitors that have established their businesses
for years. Taro Food Corp. aims to have a unique way on how it would be known in the market.
Our product has benefits such as— protein, carbohydrates, and fiber—that will help the
consumer's health while enjoying the different taste that we offer.

PRODUCT DESCRIPTION

Gabi's Bite is a product that contains protein, carbohydrates, and fiber. It contains 141
calories per 28.35 g per serving. This serving contains 7.1 g of fat, 0.7 g of protein and 19 g of
carbohydrate. Our product contains saturated fat and 0 mg of cholesterol per serving. A 28.35 g
of taro chips contains 1.98 mcg of vitamin A, 1.4 mg vitamin C, 0.00 mcg vitamin D as well as
0.34 mg of iron, 17.01 mg of calcium, and 214 mg of potassium. This is formulated for the
consumers to enjoy a snack while maintaining a good health.

TARGET MARKET

A lot of chip products have already been introduced to the market. Some already
established a good name, while others are still in the process of capturing consumers’ attention.
In order for a product to be well-known, the company must provide its benefits and be
aware of the target market. Gabi’s bite is not limited to a certain age or gender. Everyone may
avail the product as long as they are interested and wanted to try another kind of chips. But still,
Taro’s Food Corporation still has a target market for Gabi's bite.

Here are the main customer segments of the target market for Gabi’s Bite:
• People who love gabi chips. Everyone has their own taste buds. Some may love to have
potato chips, beetroot chips, cassava chips, etc. Thus, the main target market of the
company is to capture the attention of those who are consuming taro.
• People who like to experiment taro chips with flavors. Gabi’s bite will be offered in different
flavors, such as barbeque flavor, cheese flavor, salty, sweetened (honey), sour and cream
flavor, and nuts flavor. People who love to try different flavors of taro chips are also a target
market for the company.

• People looking for a quick snack. Gabi’s bite is an easy-to-eat snack. There is no need for
too much preparation. The consumers just need to open the pack, and it's already good
to go. In addition, the pack is resealable, so it will be easier for the consumer to take the
snacks wherever they want.

• People who need a gluten-free snack. Gabi’s bite is gluten-free — does not contain protein
found in the wheat plant and some other grains. Thus, it is safe for patients with celiac and
other gluten-related disorders.

• People who are health-conscious. Taro has a lot of health benefits (stated below) that may
offer to the consumer. It is rich in polypohenols — micronutrients that naturally occur in
plants, and is low in carb and fat content. Thus, it is suited for those who are looking for
health-friendly snacks.

HEALTH BENEFITS OF GABI’S BITE:

• Ability to improve digestion.
• Lower blood sugar levels.
• Prevent certain types of cancers.
• Protect the skin.
• Boost vision health.
• Increase circulation.
• Decrease blood pressure.
• Aid the immune system and prevent heart disease.
• Supporting muscle and nerve health.

MARKET ISSUES AND TRENDS

Many companies of snack foods especially chips continue to grow over time. Lays and
other leading companies made their name in the industry. They are able to make their business
stand out from other competitors for years. Due to the strong and large companies in the industry,
one of the issues that our company is facing is how we can introduce our product which is the
Gabi's Bite. Lack of resources such as the budget, people and time are common problems faced
by a small business entity.

In a world increasingly drawn towards convenience and speed, the seemingly simple, yet
universally loved potato chips market has seen a notable increase. Thin slices of potato, crisped
to perfection and seasoned impeccably, potato chips have become an irresistible staple across
the globe. Lay's, Pringles, and Ruffles are one of the famous companies that offer quality and
different flavors of chips that consumers continuously support/enjoy. Later on, kangkong chips
becomes a trend in the Philippines and are enjoyed even outside the country including from
Canada and the United States of America.
Most chips you would find in the grocery are made of potato, flour, or corn, which can be
high in fat and carbs. Taro on the other hand, has a similar taste and texture to potatoes, but with
a lot less fat, more fiber, and more vitamins. Our company offer a different but healthy and high
quality of chips. Taro chips is one of the best alternatives that we can replace with potatoes, it is
much healthier than other snack foods that can affect our health. Many Filipinos love eating
different junk foods and at the same time are health conscious, so taro chips is your best choice
to eat as much as you want without worrying about your health.

MARKETING STATEGY

Target Audience
Identify your target market. Who are Gabi's Bite's ideal customers? Age, gender, location,
interests, and buying habits are essential to understand.

Pricing Strategy
Set competitive yet profitable prices. Consider factors like production costs, competitor
pricing, and perceived value.

Promotion
Create a basic plan for how you will promote your product or service. This can include
online advertising, social media, or word-of-mouth marketing.

Distribution
Decide how and where customers will access your product or service. Will it be sold online,
in physical stores, or through other channels?

Loyalty Programs
Implement a customer loyalty program to incentivize repeat purchases and reward loyal
customers.

Partnerships and Collaborations

Collaborate with other local businesses, cafes, or restaurants to offer your products as
part of their menu or in joint promotions.

Product Expansion
Consider introducing new flavors, products, or seasonal specials to keep customers
engaged and coming back for more.

Sustainability and Quality

Highlight the quality of ingredients and sustainable practices, as these factors can attract
conscious consumers.

Feedback Loop
Collect customer feedback and use it to improve your products and services.

Competitive Analysis
Understand your competitors and how your product or service compares to theirs.
FINANCIAL AND BUDGET

Raw Materials Price

Taro 150 kg 40 kilos 6000

Cooking oil 5 gallons 300 1800

Flavors/ condiments

Salt ½ sack 349

Honey 6 kg 380 760

Nuts ½ sack 2600

Cheese powder 5 kg 300 1500

Barbecue powder 5 kg 375 1875

Sour and cream 5kg 99 495

ZPLFL003 Ziplock Flat 150 pieces 3 450

Plastic gloves 30 boxes 8 1200

Total 17,029

Capital needed to produce 150 packs of Gabi’s Bites for 1 month was Php17,029
Projected Total Product Cost

Fixed Asset

Tools and Equipment 15,000

Inventory 23,029 46,058

Subtotal 61,058

Administration

Business Permit 6,500

Mayors Permit 5,000

Rent 10,000 20,000

Miscellaneous 5,000

Advertisement 10,000

Subtotal 46,500

Total 107,558

INCOME STATEMENT

Asset

Sales Revenue 276,348

Expenses 49,500

Raw Materials 204,348

Total 22,500
Taro’s Food Corp. ANNUAL BALANCE SHEET

ASSETS

Inventory 276,348

Tools and Equipment 15,000

Miscellaneous 5000

Advertisment 10000

Subtotal 306,348

Liabilities

Permit/License 11,500

Expenses 204,348
Other Liabilities 49,500

Subtotal 265,348
Owners’ Equity

Contributed Capital 41,000

Total 306,348