VALUE PROPOSITIONS: MAGNUM ICE CANDY

 What Values do we deliver to the customer?

As startup Magnum Ice Candy business entrepreneurs, we are committed to delivering the
following wonderful values to our customers:

 Indulgent and Refreshing Treat: We deliver the value of indulgence and refreshment to
our customers. Our Magnum Ice Candy offers a delicious and satisfying experience with
its rich and creamy texture, providing a delightful escape from the heat and a moment of
pure enjoyment.

 Exquisite Taste Sensations: We strive to create extraordinary flavor experiences that

tantalize the taste buds. Our Magnum Ice Candy treats are crafted with exceptional
ingredients and innovative flavor combinations, ensuring each bite is a moment of pure
bliss.

 Handcrafted Artistry: We believe in the artistry of ice candy making. Each Magnum Ice
Candy is lovingly handcrafted with precision and care, resulting in a visually stunning
treat that is as beautiful as it is delicious. Our attention to detail and commitment to
craftsmanship set us apart from the rest.

 Personalized Service: We value our customers and strive to provide personalized service
that exceeds expectations. We listen to our customers' preferences and desires, offering
customization options to create Magnum Ice Candy treats tailored to their unique tastes,
ensuring a truly memorable experience.

 Unforgettable Moments of Joy: Above all, we aspire to create unforgettable moments of

joy for our customers. Whether it's a special celebration, a leisurely treat, or a simple
pleasure, our Magnum Ice Candy is there to enhance the experience, leaving customers
with a smile on their faces and cherished memories in their hearts.

 Which one of our customer’s problems are we trying to solve?

 We solve the problem of on-the-go cravings by offering a convenient and portable treat.
Our Magnum Ice Candy is designed to be easily held and enjoyed anywhere, making it
the perfect companion for outdoor activities, picnics, or simply as a quick and delicious
snack. Additionally, as we all know Magnum Ice cream is famous around the world but
not all are afford to buy this dessert since it’s expensive, so we offer an affordable
Magnum Ice candy for them to experience the taste of what they called “Magnum”.

 What products and services are we offering to our customer segments?

 Diabetic and allergen friendly Options: As aspiring health care professionals, we cater to
customers with dietary restrictions by offering diabetic-free and allergen-friendly
options. Our Magnum Ice Candy ensures that individuals with specific dietary needs can
also enjoy a delicious frozen treat without compromising their health or preferences. So,
if our customer preferred a magnum ice candy that is not too sweet we can give them a
low sugar level.
 Variety of Irresistible Flavors: We provide a wide range of flavors to cater to diverse
tastes. Whether customers prefer classic chocolate, fruity delights, or unique
combinations, our Magnum Ice Candy offers a selection that satisfies their cravings and
allows them to explore different flavor experiences.

 High-Quality Ingredients: We prioritize the use of premium ingredients in our products,

ensuring that our customers enjoy the finest taste and quality. From the smooth
chocolate coating to the creamy ice cream inside, every bite of our Magnum Ice Candy is
crafted with attention to detail and a commitment to excellence.

 Affordable Indulgence: We offer an affordable indulgence without compromising on

quality. Our Magnum Ice Candy provides a luxurious experience at an accessible price,
allowing customers to treat themselves without breaking the bank.

 Joyful and Memorable Experiences: We aim to create joyful and memorable experiences
for our customers. Whether it's a celebration, a simple pleasure, or a moment of self-
care, our Magnum Ice Candy adds a touch of happiness and indulgence to any occasion,
leaving customers with lasting positive memories.

 Which customer needs are we satisfying?

 Our Magnum Ice candy satisfy the Pleasure for All Ages: We satisfy the needs of
customers across various age groups. Whether it is children seeking a sweet treat,
teenagers looking for a trendy snack, or adults indulging in a moment of nostalgia, our
Magnum Ice Candy appeals to a wide range of customers.

CUSTOMER RELATIONSHIPS

 What type of relationships do our customers expect us to establish and maintain with
them? Which ones have we established? How costly are they?

-The type of relationship that our customer expected us to establish and maintain with them
is Self-Service, why? Because Many customers appreciate the convenience and
independence of self-service options. Providing self-service stations or kiosks where
customers can easily browse and select their Magnum Ice Candy treats can streamline the
buying process and cater to customers who prefer to make their own choices. Self-service
can reduce the need for direct staff involvement and lower operational costs.

COST STRUCTURE

 What are the most important cost inherent in our business model? Which key resources
and activities are most expensive? Is our business more cost-driven or value driven?
Financial Key Resources

As we start this simple business there are several financial resources we used and included in
our plan for our business to grow and progress.

The first one is the Startup Capital (Cash) since as we all know sufficient startup capital is
essential to cover initial expenses such as equipment, ingredients, packaging, marketing, and
overhead costs. This capital can come from personal savings, investors, loans, or crowdfunding
campaigns.

Next of course is generating diverse revenue streams, since it is crucial for financial stability.
Magnum Ice Candy can earn revenue through direct sales to customers, partnerships with retailers
or distributors, online sales, event collaborations, and potential franchise opportunities. We also
included financial Planning and Budgeting, because we believe that creating a comprehensive
financial plan and budget helps in forecasting revenue, managing expenses, and identifying potential
risks. It allows us for strategic decision-making and ensures financial stability and growth in the long
term.

Additionally, we can’t make this business grow without Capital Investment, as the business
grows, capital investments may be required for expanding production capacity, upgrading
equipment, improving infrastructure, or exploring new markets. Planning for future investments and
securing necessary funding sources are critical for sustained growth.

Lastly, as we all know every business pay for tax and Legal Compliance so we included this
also as our financial key resources since ensuring compliance with tax regulations and legal
requirements is vital to avoid penalties or legal issues. Engaging with accountants or legal
professionals can help navigate tax obligations, licensing, permits, and other financial and legal
considerations.

By effectively managing these financial key resources, Magnum Ice Candy can maintain a
strong financial foundation, maximize profitability, and sustain growth in the competitive frozen
treats market.

Physical Key Resources

As future health care workers the first Physical Key resources that we’ve included in our
business is the Health and Safety Compliance, why? Because we believe that ensuring compliance
with health and safety regulations is essential in the food industry. This includes maintaining proper
hygiene practices, implementing food safety protocols, adhering to quality control standards, and
conducting regular inspections to guarantee the safety and integrity of Magnum Ice Candy products.

Next is Production Facility, a dedicated production facility equipped with the necessary
infrastructure and equipment is essential for manufacturing Magnum Ice Candy. our facility should
have appropriate space, storage areas, refrigeration units, production lines, and packaging machinery
to efficiently produce and store the ice candy products.

Of course, our ice candy business needs Ingredients and Raw Materials on stock to access
high-quality ingredients and raw materials, since it is crucial for creating delicious Magnum Ice
Candy. This includes sourcing ingredients such as dairy products, chocolate, fruits, flavors,
sweeteners, and packaging materials like sticks, wrappers, and labels. Establishing reliable supplier
relationships ensures a consistent and uninterrupted supply chain.
Lastly, is the Equipment, various types of equipment are needed for the production,
packaging, and storage of Magnum Ice Candy. This can include mixers, ice cream machines, molds,
freezers, packaging machines, refrigerated storage units, and transportation vehicles. Investing in
modern and efficient equipment helps streamline operations and maintain product quality.