Mark302 2023 Assignment - Submission Template (12995)
Mark302 2023 Assignment - Submission Template (12995)
Mark302 2023 Assignment - Submission Template (12995)
TOTAL [100]
LESS: PENALTIES1 (IF ANY) NOTES: 1. For (a) late submission: 5 marks per day, including
weekends; (b) failure to submit all required components; (c) non-
FINAL MARK AFTER PENALTIES compliance with group composition requirements (without prior
approval): 5 marks per person below/above specified group size; (d)
INDIVIDUAL ADJUSTMENTS2 (IF ANY) non-compliance with other assignment requirements. 2. Individual
group members’ marks may be adjusted based on individual
contributions.
Use the mark allocations as a guide to how much focus/length to allocate to each section of the plan, making sure to stay within 5000 words.
Use the assessment guidelines/criteria (table on last page of assignment handout) as a guide to what to include in each section.
1
SITUATION ANALYSIS
2
TARGET AUDIENCE
3
COMMUNICATION OBJECTIVES
4
MARKETING COMMUNICATION STRATEGY
Message/creative strategy
Include at least 3 examples of campaign executions, in addition to your strategy. These may
include, but are not limited to:
Media strategy
5
MARKETING COMMUNICATION MIX
6
BUDGET/IMPLEMENTATION/EVALUATION/CONTROL
7
REFERENCE LIST
8
APPENDICES
Supporting material (e.g. a competitor campaign that was referred to in the situation analysis;
statistics that you used as the basis of your target audience selection; a schedule of media costs
that you used when drawing up your budget)
Your campaign executions (if not included in the body of the plan)
Turnitin receipt/SI summary
Writing Place report (if applicable)