ENG 002: BUSINESS COMMUNICATION

Chapter 1: What is Business

Communication

“I know that you believe that you understood what you think I said, but I am not sure
you realize that what you heard is not what I meant.”
–Robert J. McCloskey, former State Department spokesman

Learning Outcomes:
1. Define what is communication and business
communication.
2. Identify the core elements of communication
3. Differentiate among types of business communication
4. Familiarize on the effective communication skills

Pretest

LESSON 1

Direction: Encircle the letter of the correct answer.

1. What is the definition of communication?
a) Sharing ideas within the same culture
b) The process of exchanging information between individuals or entities
c) Non-verbal expression only
d) Written text and gestures
2. What role does storytelling play in communication?
a) It has no significant role in communication.
b) Storytelling helps in conveying complex information.
c) Storytelling is only for entertainment purposes.
d) Storytelling is the only form of communication.
3. Why is effective business communication important?
a) It is not essential for business success.
b) It fosters teamwork and collaboration.
c) It only involves external communication.
d) It's solely for marketing purposes.
4. What is upward communication in business?
a) Communication between different departments
b) Communication from a lower-ranking individual to a higher-ranking authority
c) Communication with external entities
d) Communication with customers
5. Which type of communication often involves emails, chats, and messaging within an organization?
a) Upward communication
b) Downward communication
c) Lateral communication
d) External communication

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Lesson 1 – What is Business Communication
ENG 002: BUSINESS COMMUNICATION

6. What does external communication involve?

a) Communication between employees
b) Communication with external entities such as customers and partners
c) Communication with managers only
d) Communication with competitors
7. Why do businesses value communication skills?
a) They don't value communication skills.
b) Communication skills are only important for customer service.
c) Effective communication enhances teamwork and innovation.
d) Communication skills are irrelevant for leadership.
8. How does communication contribute to risk management?
a) It doesn't play a role in risk management.
b) Effective communication helps identify and address potential risks.
c) It only helps in marketing strategies.
d) It is solely about compliance.
9. What is an elevator pitch?
a) A lengthy presentation in an elevator.
b) A persuasive message delivered within 10 minutes.
c) A brief and compelling presentation in a short amount of time.
d) A detailed report on a specific topic.
10. What is the purpose of an elevator pitch?
a) To fill time during an elevator ride.
b) To share personal anecdotes.
c) To deliver a concise and persuasive message to capture an audience's attention.
d) To conduct market research.

Let’s play the Human Bingo!

Mechanics: A card containing different traits will be presented, and each student will be
given a card. The card contains boxes that will be filled with the names of their
classmates who have the same traits as presented. The first to complete all the boxes
will be the winner.
B I N G O
has a pet Loves Member of Have been to Has a twin
cooking brass band Boracay
loves biking Can speak Loves A tiktoker Good at
three chocolate singing
languages
basketball Wears FREE Favorite Good at
player eyeglasses color is swimming
yellow
Favorite Good at Hates snakes Volleyball Dean’s lister
color is dancing player
purple
Can play a Have been to Can play Has a sister A journalist
guitar Cebu piano and a brother

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Lesson 1 – What is Business Communication
ENG 002: BUSINESS COMMUNICATION

Communication can be defined as the process of exchanging information, ideas, thoughts,

or feelings between individuals or entities, using various methods such as spoken language,
written text, gestures, body language, symbols, or other forms of expression. It involves a sender
transmitting a message through a chosen medium to a receiver, with the intention of conveying
meaning and understanding.

The uniqueness of communication lies in its adaptability and complexity, as it can take
place through countless channels and adapt to different contexts, cultures, and technologies.
Moreover, communication is a fundamental aspect of human interaction, enabling the sharing of
knowledge, building relationships, expressing emotions, and collaborating on various tasks. It is the
bridge that connects people, fostering understanding, cooperation, and the exchange of ideas, thus
playing a crucial role in the development and cohesion of societies and individuals.

Communication encompasses a diverse range of activities, skills, and artistic expressions

that draw from a broad spectrum of human knowledge. Among these, storytelling stands out as a
time-honored form of communication. Throughout history, we have shared stories to gain insights
into our world, anticipate the future, and simply entertain ourselves. Mastering the art of storytelling
relies on your comprehension of self, the message you wish to convey, and the manner in which
you connect with your audience, who, in turn, communicate back to you. Your ability to anticipate,
react, and adapt during this process determines the level of success in your communication. While
we are not inherently born with the ability to write or speak, we inevitably learn how to effectively
narrate stories through the course of our growth, discovering the dos and don'ts of both verbal and
written storytelling.

Definition of Business Communication

It is the act of delivering information to parties both inside and outside of the organization.

Interactions between management and staff reflect effective corporate communication. It

aids in achieving organizational objectives and improves alignment with the fundamental business
values. Its primary goals are also to improve organizational procedures, resolve disputes, enlighten
staff, and lessen mistakes.

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Lesson 1 – What is Business Communication
ENG 002: BUSINESS COMMUNICATION

Effective business communication is crucial for various company activities, such as

presenting options and new company ideas, creating plans and suggestions, making decisions,
building agreement, ensuring successful product delivery and order fulfillment, and also playing a
significant role in encouraging productive discussions and achieving successful sales results. At
the core of a company's operations lies the cycle of corporate communication, which acts as the
essential foundation for smooth collaboration. This cycle covers a wide range of interactions,
including routine administrative correspondence and tailored communication with vendors. In
today's business environment, a variety of secure communication tools and platforms can be used
to share business messages, facilitating the exchange of information in a secure manner that
ensures confidentiality and reliability in transmitting important data. By using these tools
strategically, businesses can not only improve their internal processes but also develop strong
external relationships with partners, customers, and stakeholders.

Large businesses with many employees and different levels of management often face difficulties
in managing their corporate communications effectively. This highlights the importance of
establishing clear and consistent communication within the company, between different
organizations, and within society overall.

Strong business communication promotes employee engagement. Employee engagement is also

increased when they are included in significant communications. Employees must have a voice in
all forms of communication, formal or informal. As a result, it's important to maintain a balance
between business and communication.

 From a business perspective, communication refers to the exchange of information, ideas,

and messages between individuals or entities within an organization or between different
companies. It involves transmitting and receiving information through various channels to
ensure smooth operations, foster collaboration, and achieve organizational goals.
 In the context of business, communication is the process of sharing relevant information, both
internally and externally, to facilitate decision-making, problem-solving, and relationship-

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Lesson 1 – What is Business Communication
ENG 002: BUSINESS COMMUNICATION

building. Effective business communication involves clear and concise messages that promote
understanding and support the overall growth and success of the company.
 Business communication encompasses all forms of interaction, such as verbal, written, and
non-verbal, used in professional settings. It involves the transmission of business-related
information, instructions, feedback, and ideas to employees, stakeholders, customers, and
other relevant parties to promote productivity and maintain a positive corporate image.
 Business communication refers to the strategic dissemination of information within a business
environment to ensure coordination, cooperation, and efficiency among team members and
departments. It involves utilizing various communication tools and technologies to convey
information accurately and efficiently.
 Within the realm of business, communication is the process of exchanging data, thoughts, and
insights to enable effective decision-making, problem-solving, and cooperation. It
encompasses both formal and informal methods of conveying information and plays a crucial
role in enhancing organizational performance and fostering a positive work environment.
 Business communication involves the flow of information within and outside an organization,
aiming to create a shared understanding among employees, stakeholders, and customers. It
encompasses verbal and written exchanges, presentations, reports, and other forms of
interaction that support the achievement of business objectives and the establishment of
strong professional relationships.
 Communication in a business context refers to the transmission and reception of messages
that pertain to the day-to-day operations, strategies, goals, and policies of the organization.
Effective business communication facilitates effective teamwork, problem-solving, and
customer relations, ensuring the overall success and growth of the business.

Types of Business Communication

The two main types of business communications are internal and external. These two
ways have further types.

Internal Communication

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Lesson 1 – What is Business Communication
ENG 002: BUSINESS COMMUNICATION

Upward Communication - Any form of communication originating from a lower-ranking individual

directed towards a higher-ranking authority, or vice versa, where information flows up the chain of
command. It is essential for every leader to facilitate the upward flow of information to gain a
genuine comprehension of the company's operations.
It includes surveys, feedback, forms, and reports that employees deliver to their managers
or team leaders.

Downward Communication/ Managerial Communication - In here, communication flows from a

superior to one or more subordinates. This type of communication might be in the form of a letter, a
memo or a verbal directive.
An example of this type of communication may include a memo regarding a new company
operations procedure such as safety requirements and new regulations.

Lateral Communication/ Technical Communication - This form of communication occurs within the
workforce and often spans across different departments. Lateral communication is more common
compared to other communication methods. Employees utilize various channels like chats,
messaging, emails, and software to interact. Regular employee communication is vital for fostering
engagement and enhancing productivity within the organization.

External Communication
External communication involves interactions with entities outside the organization, such as
customers, suppliers, partners, and the general public. While external communication occurs less
frequently in daily operations, it remains a significant aspect of the organization's overall
communication strategy.
External Communication refers to the conveyance or interchange of information with external
groups, including customers, potential clients, investors, suppliers, shareholders, specific target
audiences, leaders, financial institutions, government bodies, insurance companies, and others.
This communication aims to disseminate the marketing mix to the external world beyond the
organization's boundaries.

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Lesson 1 – What is Business Communication
ENG 002: BUSINESS COMMUNICATION

When a business seeks to accomplish its objectives by engaging in communication with external
individuals or entities, it employs various strategies for external communication. These strategies
may encompass advertising, networking, branding, sales materials, slides, presentations, and
other means of external messaging.

Businesses And Industries Value Communication Skills

Businesses and industries place a high value on communication skills for several
compelling reasons. Effective communication is crucial for:

Clarity of Information - Communication skills ensure that information is conveyed accurately and
comprehensibly, reducing the chances of misunderstandings, errors, and confusion. This clarity is
essential for making informed decisions, executing tasks correctly, and achieving desired
outcomes.

Team Collaboration - Effective communication fosters teamwork and collaboration. When

employees can clearly express their ideas, opinions, and concerns, it enhances cooperation,
problem-solving, and innovation within teams.

Customer Relations - Strong communication skills help businesses engage with customers in a
meaningful way. Clear communication allows for better understanding of customer needs,
addressing inquiries promptly, and providing excellent customer service.

Conflict Resolution - Conflict is inevitable in any workplace. Good communication skills enable
employees and managers to handle disagreements professionally, finding resolutions that maintain
harmony and productivity.

Leadership and Management - Effective leaders must convey their vision, goals, and instructions
clearly to their teams. Strong communication skills enable managers to motivate and guide their
employees, ensuring tasks are carried out efficiently.

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Lesson 1 – What is Business Communication
ENG 002: BUSINESS COMMUNICATION

Negotiation and Sales - Negotiations and sales rely heavily on effective communication. The ability
to articulate benefits, address concerns, and persuade effectively plays a significant role in closing
deals and building successful partnerships.

Innovation and Problem-Solving - Open communication encourages the sharing of diverse ideas,
which can lead to creative solutions and innovations. Effective communication ensures that
problems are identified and addressed promptly.

Adaptation to Change - In a rapidly changing business environment, clear communication helps

employees understand and adapt to new strategies, policies, and technologies, reducing
resistance to change.

Company Culture - Communication contributes to shaping the company culture. Regular updates,
transparent discussions, and inclusive communication practices foster a positive and engaged
workforce.

Risk Management - Effective communication ensures that potential risks, whether related to safety,
compliance, or market changes, are communicated promptly and clearly, allowing the organization
to take appropriate measures.
Quiz 1
Name:
Course:

TRUE or FALSE: Identify whether the statement is right or wrong. Write TRUE if it is
correct and write FALSE if otherwise.

1. Communication can be defined as the process of exchanging information, ideas,

thoughts, or feelings between individuals or entities, using various methods such as
spoken language, written text, gestures, body language, symbols, or other forms of
expression. It involves a sender transmitting a message through a chosen medium to a
receiver, with the intention of conveying meaning and understanding.
2. Communication is limited in its adaptability and complexity, as it can only take place
through specific channels and contexts.
3. Communication is fundamental for human interaction, enabling the sharing of
knowledge, building relationships, expressing emotions, and collaborating on various
tasks.
4. Storytelling is a form of communication that relies on comprehension of self, the
intended message, and the connection with the audience.
5. Effective business communication is how employees and management interact with
each other and does not have any impact on organizational practices or employee 8
Lesson 1 – What is Business Communication
engagement.
ENG 002: BUSINESS COMMUNICATION

Quiz 1
6. Business communication involves the exchange of information, ideas, and messages
within an organization or between different companies to promote understanding,
productivity, and achieve organizational goals.
6. The two main types of business communications are internal and external, which
have further subtypes.
7. Lateral communication in business occurs within the workforce and often spans
across different departments, fostering engagement and enhancing productivity.
8. External communication involves interactions with entities outside the organization,
such as customers, suppliers, partners, and the general public.
9. Communication skills, both verbal and written, are consistently ranked among the top
desirable skills by employers.

ACTIVITY: Elevator Pitch

An elevator pitch activity is a brief and compelling presentation given by an individual to
capture the attention of an audience in a short amount of time, typically between 30 seconds to 2
minutes. It is called an "elevator pitch" because the goal is to deliver a concise and persuasive
message in the time it takes to ride an elevator with someone. Your task is to create and present
your own Elevator Pitch. You may choose your topic/role from any of the following:
Personal Branding
Tech Enthusiast
Social Impact
Finance and Investments
Art and Design
Future Educator
Entrepreneurial Spirit
Environmental Stewardship

Rubrics:
Content (40 points):
Clarity of the main message:

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Lesson 1 – What is Business Communication
ENG 002: BUSINESS COMMUNICATION

Relevance to the topic:

Delivery (30 points):
Engaging opening:
Vocal delivery:
Body language:
Time management:
Impact (20 points):
Persuasiveness:
Memorable content:
Creativity (10 points):
Originality:

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Lesson 1 – What is Business Communication