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NCRCC Member Satisfaction Insights

NCR Country Club conducted a survey of its members to understand satisfaction levels and gather feedback. Some key findings included: 1) Younger members under age 46 joined primarily for golf and dining. Satisfaction levels with golf were high but dining received some dissatisfaction. 2) Over 65 members were very satisfied with course conditions but only satisfied/dissatisfied with dining. 3) Dining received dissatisfaction in areas like speed of service, variety, and prices being too high compared to other clubs. 4) Most members supported policies like no smoking and adding more casual dining options.

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Dinesh Kumar
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88 views12 pages

NCRCC Member Satisfaction Insights

NCR Country Club conducted a survey of its members to understand satisfaction levels and gather feedback. Some key findings included: 1) Younger members under age 46 joined primarily for golf and dining. Satisfaction levels with golf were high but dining received some dissatisfaction. 2) Over 65 members were very satisfied with course conditions but only satisfied/dissatisfied with dining. 3) Dining received dissatisfaction in areas like speed of service, variety, and prices being too high compared to other clubs. 4) Most members supported policies like no smoking and adding more casual dining options.

Uploaded by

Dinesh Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

NCR Teeing up new

strategic Decision
Presentation presented By

Roll No. A11


A12
A19
A20
NCR : Introduction
Type Public (NYSE: NCR)
Industry Technology
Founded (1884)
incorporation 1900

Headquarters Duluth, Georgia, U.S.(relocated from 


Dayton, Ohio)

Key people William Nuti, Chairman andCEO


Robert Fishman, CFO

Products self-service kiosks, Point of sale, 


automated teller machines, 
data warehouses, retail store automation

Revenue US$ $4.61 billion (2009)


Net income US$ 228 million (2008)
Employees 21,500 (2009)
NCR purchased by AT&T (1997)

AT&T gave interest free loan • Golf membership = $ 20,000


($4 million) to NCR for
renovation Social membership = $ 1,000
• No membership fee for NCR
employees
Mc Mahon Group appointed for strategic
planning

• Mailed survey to
• NCRCC had just 7% 1650 members and
penetration among their spouses
employees • Return rate – 57%
and 48% respectively
Results (old members)

Satisfaction level NCRCC other clubs

satisfied 72% 79%

very satisfied 12% 21%


Result Based on Age Group
Age Group %age and perception

55-65 19% dissatisfied or very dissatisfied

Under 46 11% dissatisfied

Under 46 65% of members thought NCRCC as ‘


Adult Golf & Dining Club’
Results from Current Members
Service and purpose Percentage

• Young Members Joined for Golf 80% [ imp or very imp]


(under 46) Dining 77% [imp or very imp]

Satisfied with Golf 29% [satisfied],


69% [very satisfied]

Services and purpose Percentage


Course layout 58% [v. satisfied]
• Over 65 years of Conditions 77%[v. satisfied]
Dining 49%[satisfied or v.
age satis]
Membership is a good 61%
value
The 37th hole , Casual Dining
Facility
Perception on Dining Percentage
1. Speed of service 27%[dissatisfied or v. dissatisfied]

2. Professionalism of wait staff 19%%[dissatisfied or v. dissatisfied]

3. Menu variety 36%%[dissatisfied or v. dissatisfied]

4. Casual Adult Dining 95%[important or v. important]

5. Casual Family Dining 78%[important or v. important]

6. Outdoor Dining 69%[important or v. important]

[Link] dining 44%[important or v. important]

[Link]’s Grill 37%[important or v. important]

[Link]’s Grill 22%[important or v. important]


Dining Prices as Compare to other
Clubs
Pricing percentage
Same Pricing 55% Lunch, 48% Dinner
Higher Price 32% lunch, 47% Dinner
No Smoking rule

Place Percentage
At 37th hole 94%
At formal 97%
At bar/lounge 83%
To Provide Additional Facilities
members interested= 59%
(unwilling to pay extra charges)
Who Responded Questions/Survey
• 74% golf (single or family) and 24% social, with 2% corporate
memberships.
• 65% are (23%) or had been (42%) employed at NCR.
• 55% male, 45% female.
• In each of four age groups:
Under 46 (19%)
46–55 (23%)
56–65 (26%)
66 or older (33%)
• 74% lived within seven miles of NCRCC.
• 42% had been members for 20 or more years.
• 78% did not have children (under age 21) living at home.
• 41% belonged to a swimming/tennis club (15%) or fitness facility (26%).
• 81% reside in the Kettering-Dayton area year round.

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