Location: Towne Heights, Talisay City

Contact Number: 09935658762

Email Address: [email protected]

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Table of Contents

Executive Summary ………………….………………………………….3

Description of the Business …………………….…………………4

Business Logo ……………………………………..………………………..5

Description of the Product ……………………………………………6

List of Members ……………………………………………………………. 7

Marketing Strategies …………………………….………………………… 8-10

Pricing Strategy ……………….……………………………………………. 10

Distribution Strategy ……………………………………………………… 11

Promotion Strategy ……………………………….. ………………………12

Analysis of the Competition ………………………………………….13-15

Organization Structure ……………………………..……………………16

Office Personnel with Duties and Responsibilities …………………..17

Operating Expenses ........................................................…………………

Capital Requirements......................................................……………….21

Cost of Goods Sold........................................................… 22-23

Income Statement.............................................................24

Balance Sheet...................................................................25-27

The Assets and The Liabilities.........................................28-29

Office Plan........................................................................

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Executive Summary

CAKEFULLY YOURS is a business run through a partnership that sells cakes,

and pastries, accompanied by beverages such as hot and cold coffee, tea, milkshakes, fruit

juice, and lemonades. CAKEFULLY YOURS hopes to serve the customers the signature

delicacies that were passed down from generation.

CAKEFULLY YOURS products were made originally from cakes to pastries and

drinks. CAKEFULLY YOURS target market will be the higher-end of middle-class

workers and above, however, an effort will be made to give lower incomes opportunities

to buy our products. The area where the business is located has stores that run the same

kind of business, but the edge of CAKEFULLY YOURS were the cakes and pastries are

freshly made. The recipe is original and the ingredients used are high quality and organic.

CAKEFULLY YOURS offers as well customized cakes and bakes in accordance with the

preferences and requests of customers.

CAKEFULLY YOURS can be reached through social media sites and can be

delivered door to door for large orders. Continuous promotions will be on social media.

Bloggers will be taken to promote CAKEFULLY YOURS for further expansion of

information. CAKEFULLY YOURS employees are studied and were trained in food

business industry. One of the employees competed in Italy where World Cake Designer

Championships Competitions were held and scooped 2nd place in the said competition.

International conferences for bakers were also attended by the founders and some

employees of CAKEFULLY YOURS and gained certificates.

. New recipes will be added and innovated for customer satisfaction.

CAKEFULLY YOURS wants the company to expand and produce multiple franchises

and establish itself as one of the leading bakers in the nation.

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Description of the Business

High-quality, handmade cakes and pastries are produced by CAKEFULLY

YOURS together with beverages like hot and cold coffee, tea, milkshakes, and juices. It is

located in Talisay City's Towne Heights. Ten people work at CAKEFULLY YOURS,

including six in the kitchen, two at the counter, and two servers. The overall operating

hours of CAKEFULLY YOURS are 11 hours, from 8 am to 6 pm. The target customers

are those who enjoy eating cakes. The production of high-quality cakes and client

happiness are the two main objectives of CAKEFULLY YOURS.

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Business Logo

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Description of the Product

CAKEFULLY YOURS caters not just to cakes but also to bread and pastries.

Cakes are made from good quality and 100% cocoa, while the flour for making bread and

chiffon or vanilla cakes and cupcakes is also made from high-quality of flour or first

class. Our recipe for making these products is originally developed and passed down from

generation. Perfect to share with families and friends. It had gone through trial and error,

from standard time and temperature, it has been standardized and operated carefully. Our

ingredients has been picked and carefully selected.

People have been conscious about their health and weight, especially their sugar

intake. CAKEFULLY YOURS made sure that the products are friendly and suited to

everyone while also maintaining the taste, texture, and overall quality.

CAKEFULLY YOURS packaging is transparent for the pastries and firm boxes

on cakes and cupcakes to prevent damage while transporting. Every packaging has an

eye-catching logo as well and under it goes the tagline and under the tagline is the

address, telephone number, and email of the manufacturer. CAKEFULLY YOURS

ensure the consumers that their order and purchase is worth it and that they would come

back time after time with excitement painted on their faces.

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Marketing Strategies

To meet our customer visitation targets, we have implemented the following plan.

for our three retail consumer segments: the primary employee market, the secondary

employee market and the residential market. We will target the three market sectors based

on the

following time frame:

• The first six months will be spent focusing on the primary and secondary employee

markets.

• Year 1: Continue to attract employee consumers. Initial endeavors to attract residents.

• Year 2: Shift focus to the residential market. Maintain the employee customer base.

In the first six months, we will focus on the employee market in order to lay the

groundwork for a long-term relationship.

A business that is long-term. According to our analysis, the employee market will move

faster

in complete respond to the launch of the Cake totally Yours and become loyal, repeat

consumers. After constructing

We will be able to devote more resources to the employees market if we have a steady

customer base offering freshly baked goodies to the residents of the neighborhood.

Customer Information

Our initial customers will mostly be office workers at non-profits, government agencies,

and businesses. Private businesses in and around Talisay City. Our clients will come from

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a variety of backgrounds because the non-profit and government sectors have a diverse

spectrum of ethnic, racial, and cultural origins Talisay agencies reflect the varied

populations and neighborhoods they serve.

The residential community of Towne Heights is likewise very diversified. Many of our

consumers may have grown up in households where food and culture are inextricably

linked.

The majority of office workers range in age from their mid-20s to their late 30s. Based

According to our findings, people are concerned about their health and value freshly

baked goods that are nutritious. They are looking for meal options that are both diverse

and tasty.

Many people will enjoy the CAKEFULLY YOURS mission. Talisay City is a

municipality centered on solid community values.

Product

Cake completely Yours will connect with our customers through our product choices and

appreciate the diversity of Talisay City's residents and workers. We will provide a menu.

Influenced by the cultural and historical traditions of the community. Using extensive

research

Our Baker will conduct research and testing with local residents and workers. provide a

wonderful tasting, unique cuisine that attentively blends components of your taste and

caters to the different palates of those who live and work in Talisay City.

Our meals will be created with high-quality ingredients. Our products will have no

preservatives, trans-fats, or GMOs. We will utilize organic foods whenever possible to

promote local sustainable agriculture. We will make food that is high in nutrients and low

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in fat. We will be mindful of various health demands and provide specialty products such

as heart-healthy, non-dairy, low-fat, and sugar-free options. We will serve Fair Trade

coffee and tea.

The meal will be based on The menu will be built on a core menu of stable offers, which

will be supplemented with new menu items every week for people looking for something

fresh and different.

Customer service shall be polite, welcoming, and timely.

Pricing

Competitive benchmarking will serve as the foundation of our whole price strategy. We'll

keep track of our progress.

To maintain profitability, production costs should be stable on a per-item basis.

For items that are reasonably priced and offer discounts our aggressive pricing plan will

assist in making our high-quality, healthful products more affordable. We will also make

certain to provide a variety of products at different costs to allow more individuals to

locate stuff within their pricing range.

In addition, we will also offer indirect price discounts to those living in the area. Given

that residents will be more likely to visit the CAKEFULLY YOURS on weekends, we

will offer “special” products on Saturday that will be priced more affordably, such as

breakfast for an affordable price.

In addition, CAKEFULLY YOURS will offer anyone living in the neighborhoods. Any

customer with a zip card will be able to take advantage of the monthly cake fully on

Appreciation Days, the Cakes and pastries will offer specials, such as a complimentary

piece of bread with the purchase of 3 pieces up.

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Distribution strategies

Store Delivery Directly

Snack and bakery businesses frequently employ direct store delivery (DSD), also known

as skipping the retailer's distribution center, to send goods from a supplier or distributor

straight to a shop.

"We handle somewhere between 10 and 15 different clients every month here at the

Cakefully Yours, and we deliver from our car service.

"We control that using a system called BlueCart. [The platform] was first developed so

that restaurants and other businesses could source their items, as well as for distributors

and small firms like ours to sell goods to restaurants. It has changed into a tool; it is now a

little more durable and has quite a few different features. Route planning, various price

catalogs for accounts, etc. are all included. "We only utilize BlueCart as our local direct

distribution platform. We use a variety of various platforms to transport anything via food

panda outside of the larger Negros region. "There are a few other, smaller ones, but those

three are the most important ones. Through this distribution, some of them have built-in

shipping systems, while others do not. For delivering such goods, Ship Station serves as

our main platform.

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Promotion Strategy

CAKEFULLY YOURS wants to make our first-time customers a fulfilling

experience. We also want to make a good impression before they are living the store. In

order to do this, all the first-time buyers on our first week will be receiving a 10%

discount. It’s a great way to start a business. As the operation continues as well, we will

be giving a loyalty card. A loyal customer who always comes to our store to purchase our

product, and activated certain points of orders or purchases needed, will receive a loyalty

card. This card gives a 3% to 5% discount every time they come to order at our store.

Social media has a bigger influence nowadays. By making a page or account, we

will be promoting it through posting. Each day is special so each day there will be an

update on our page of giving appreciation to customers who came to our store for the day.

We will document them and create an album. Our special offers in our menus will also be

posted with a picture attached, making it attractive and enticing so that more customers

will see and be convinced to come. Not just the products, but as well the ambiance of our

store. On special days, such as the anniversary of CAKEFULLY YOURS and on special

holidays such as Christmas and New Year, we will be giving a free pastry gift to our

customers and a mystery gift to those who will be ordering online.

Analysis of the Competition

Competitive Analysis

Direct and Indirect Competitors

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CAKEFULLY YOURS will be competing with other local bakeries in the Lexington

community. A profile of each competitor is below.

CAKEFULLY YOURS Cakes and Pastries Company

CAKEFULLY YOURS Cakes and Pastries Company serves up handcrafted artisan cakes

and pastries from the Old Country. They are an independent bakery offering fresh baked

goods every morning. They specialize in artisan pastries, cakes, and European breads

with a touch of magic. Cakefully yours is owned by Nestor and Dionisia and was started

28 years ago in a small, retail location. Today, Nestor and Dionisia have stuck to the same

menu that made them successful after receiving criticism of not serving donuts. They

bake and serve what they know and have perfected.

Five years ago, CAKEFULLY YOURS struck an alliance with the Agriculture

Department in an effort to grow and mill the flours locally. Now, they supply many

restaurants and resellers with daily breads and pastries while continuing to grow their line

of nutritious and satisfying baked goods.

Magee’s Cakes and Pastries

Magee’s Cakes and Pastries has been family owned and operated since 1956. After 60

years, Magee’s Cakes and Pastries is still known for serving the best-baked goods in

town. They specialize in freshly made cakes, bread and pastries baked every day.

Magee’s Cake and Pastries is open Wednesday – Saturday. They offer online ordering

and curbside pickup or delivery.

The Orly Cakes and Pastries

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The Orly Cakes and Pastries is a newer, trendier bakery in Lexington. They offer freshly

made cinnamon rolls, cookies, scones, cakes, and coffee. They are open Wednesday

through Sunday from 6:00 am – 1:00 pm. The Orly Cakes and Pastries is owned by

Eduardo Galleho and he has recently started offering custom-made-to-order cakes,

decorated sugar cookies, and other treats for all types of parties or gatherings.

Competitive Advantage

CAKEFULLY YOURS offers several advantages over its competition. Those advantages

are:

Exceptional customer service and commitment: The owners of CAKEFULLY YOURS

pride themselves to being on location every day and getting to know the majority of their

clientele. Sharmaine and Melvin love interacting with the clients and listening to what the

client really envisions for their custom-made cake. It is extremely rewarding to put that

idea into reality and deliver what the client envisioned. We love seeing the client’s face

when they see the finished product.

Delicious and freshly made pastries: CAKEFULLY YOURS will bake pastries daily and

only sell what is freshly made for that day. There will never be a stale pastry served at

CAKEFULLY YOURS.

Convenient location: CAKEFULLY YOURS will be located in a highly-trafficked retail

strip center where it neighbors popular grocery stores, restaurants, and shopping.

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CAKEFULLY YOURS

ORGANIZATIONAL CHART

OWNER

CASHIER

EXECUTIVE CHEF

MANAGER

PASTRY CHEF BARISTA HEAD WAITER

WAITER 2 WAITER 1

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PERSONNEL DUTIES AND RESPONSIBILITIES

Owner/Chef Executive

 Create a business plan

 Ensure funds or capital

 Do market research for the growth and expansion of business

 Make essential decisions for the business

 Separate personal expenses from business expenses

 Ensure that the product is in good quality

 Ensure that the product is safe for customers to consume

 Oversee kitchen staff

 Innovate food product

 Revise or create new menus with standard quality

 Supervise all the kitchen staff activities and operation

 Arrange for equipment purchases and repairs.

 Estimate food costs and food requirement prices

Pastry Chef

 Prepare a wide range of foods using both traditional and contemporary recipes,

including cakes, cookies, pies, bread, and more.

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 Oversees the day-to-day activities in the kitchen's pastry and bakery area.

 Inform the supervisor right once of any equipment difficulties, maintenance

problems, recognized safety risks, or risky practices and procedures.

 Keep an eye on the supply of ingredients for baking, such as flour, sugar, etc., and

place the proper orders within your budget.

 Make sure all of the dessert offerings are of the highest caliber.

 Develop a designs, or creates new ideas and items for Pastry Kitchen.

 Coordinates activities of cooks and workers engaged in food preparation.

 Supervise and coordinate all pastry and dessert preparation and presentation.

Barista

 As a barista, my duties and responsibilities are listed below.

 Warmly welcome customers and serve them in a friendly, courteous, professional,

and timely manner to ensure customer satisfaction.

 Describing menu items and suggesting products to customers.

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 Preparing and serving a variety of coffee, tea, and other beverages to customers

based on their preferences.

 Responsible for taking orders from customers and payments, and also know how to

deal with customers' queries.

 Ensuring all orders are taken accurately.

 Customers have the right to be informed about the variety of ingredients on the

menu, ensuring their safety and health.

 Managing stock levels and identifying ordering requirements

 Clean and sanitize work areas, coffee machines, equipment, and tables.

Manager

 Maintains staff by recruiting, selecting, orienting, and training employees.

 Ensures a safe, secure, and legal work environment.

 Develops personal growth opportunities.

 Accomplishes staff results by communicating job expectations; planning, monitoring,

and appraising job results.

 Creating a plan to meet company goals and objectives.

 Allocating employee resources and delegating responsibilities.

 Setting realistic timelines and standards for completion.

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Cashier

 Ensure that the pricing is accurate.

 Follow instructions and rules written in the agreement.

 Provide accurate financial records.

 Welcome customers as needed.

 Help them locate items in the menu if they are having a hard time searching.

 Train staff if needed.

 Answer the inquiries of customers such as prices of the products we offer.

 Collect the right prices of products and give an accurate change.

 After receiving the payment, money should be directed to the cash box.

Headwaiter

 • In charge of the other waiters.

 • Each waiter reports to the head waiter.

 • Oversee the food and beverage service.

 • The client's experience is their responsibility.

 • Organize all customer-related activities.

 • Oversees the setup of the designated station.

 • Check the table arrangements to make sure they adhere to the established

requirements.

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Capital Requirement

The company's initial capital requirement is expected to be P60,000. The owners will

provide P15,000 inequity as an initial investment capital. Early financial outflows are

expected for expenses such as hiring a baker, purchasing baking equipment such as an

oven, mixing bowl, cupcake molder, rolling pin, baking sheets, measuring cups and

spoons, spatula, wooden spoon, and whisk, and increasing the supplies inventory. A

portion of the initial capital is used to meet the business's working capital

requirement.The initial working capital investment will be a key cash outflow event. We

intend to start with P15,000 in working capital. The first working capital will be required

to pay the first few months' wages and salaries, as well as to get the appropriate licensing

and permits.

Quantity Materials/tools/equipment Price Total

2 Electric Oven P5, 399 10,798

2 Stainless Mixing Bowl Set P258 516

4 Stainless Cupcake molder P104 416

2 Rolling pin P114 228

2 box Baking sheets P182 364

4 Stainless Measuring cup and Spoons P118 472

set

2 rubber Spatula P56 112

2 Wooden spoon P119 238

2 Wire Whisk P103 206

total 13,350

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Cost of Goods Sold (identify and with item cost/price)

Cost of Goods Sold for Hot Coffee

Opening Inventory on the 1st week of the month: 50 cups @ ₱12 = ₱600

Purchased on the 14 days of the month: 65 cups @ ₱12 = ₱780

Purchased on the 21 days of the month: 76 cups @ ₱12 = ₱912

Purchased on the 28days of the month: 75 cups @ ₱12 + ₱900

Total value of purchases = ₱3,192

Value of opening inventory ₱600

Total value of purchases + ₱3,192

Value of total number of units available ₱3,792

Cost of Goods Sold for Cold Coffee

Opening Inventory on the 1st week of the = ₱2,750

month: 55 Jars @ ₱50

Purchased on the 14 days of the month: = ₱3,000

60 Jars @ ₱50

Purchased on the 21 days of the month: = ₱3,250

65 cups @ ₱50

Purchased on the 28 days of the month: + ₱3,500

70 cups @ ₱50

Total value of purchases = ₱12,500

Value of opening inventory ₱2,750

Total value of purchases + ₱12,500
Value of total number of units available ₱15,250

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Cost of Goods Sold of a Slice of Cake

Opening Inventory on the 1st week of the = ₱3,900

month: 60 slices @ ₱65

Purchased on the 14 days of the month: = ₱4,225

65 slices @ ₱65

Purchased on the 21 days of the month: = ₱4,550

70 slices @ ₱65

Purchased on the 28 days of the month: + ₱4,875

75 slices @ ₱65

Total value of purchases = ₱17,550

Value of opening inventory ₱3,900

Total value of purchases + ₱17,550

Value of total number of units available ₱21,450

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CAKEFULLY YOURS INCOME STATEMENT

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Balance Sheet

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Assets and Liabilities
The Balance Statement is divided into Assets and Liabilities.
The Assets can be divided into two types of assets:

The Current Assets and Fixed Assets

A third type of Assets which is a kind of “in between” the other two is the value of the
stock.

Current assets
The Current Assets are the values which are fairly easy to get access to in case you need
money.
The Current Assets are the following:

Cash
Bank account
Staff debtors – money which staff members owe to the company
Other debtors – money which other people/businesses owe to the company

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Stock – goods that you are able to sell

Fixed assets
Fixed Assets are the value in the company which is fairly difficult to get hold of, that
means to convert to cash if you need it – opposite the Current Assets.

The Fixed Assets are:

Buildings
Tools and Equipment – the more expensive ones
Cars
Other equipment of a certain value.
Total assets
When you add the value of the Current Assets accounts, the Fixed Assets accounts and the
value of the stock, you get the figure for the total Assets in the company.

Assets Liabilities

Cash 80,000 Owner’s Equity 117,000

Bank Account 150,000 Loan from the bank 168,000

Taxes owed 8,000

Equipment 40,000

Building rent 10,000

Stock 15,000

Total 285,000 Total 313,000

CAKEFULLY YOURS LIABILITIES

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1.Bank Debt - Php 168,000.00
2. Taxes Owed/Income Taxes Payable- Php 7,000.00/month
3.Building Rent- Php 10,000.00
4. Owner's Equity- Php 117, 000.00

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