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    Project Briefing - Business Communication IMT

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    Prateek Agrawal
    The document provides instructions for a group project requiring students to create a pitch deck and video for a startup venture. In groups of 5-6, students must develop a 12-15 slide pitch deck describing the business idea, vision, market prospects, and other key details. They must also record a video no longer than 10 minutes presenting the deck with all group members speaking. Individually, students will write a one page report reflecting on their leadership skills and lessons learned from the project. The project aims to have students experience pitching a startup business to investors.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Project Briefing - Business Communication IMT

    Uploaded by

    Prateek Agrawal
    471 views18 pages
    The document provides instructions for a group project requiring students to create a pitch deck and video for a startup venture. In groups of 5-6, students must develop a 12-15 slide pitch deck describing the business idea, vision, market prospects, and other key details. They must also record a video no longer than 10 minutes presenting the deck with all group members speaking. Individually, students will write a one page report reflecting on their leadership skills and lessons learned from the project. The project aims to have students experience pitching a startup business to investors.

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    Project briefing _ Business Communication IMT

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    The document provides instructions for a group project requiring students to create a pitch deck and video for a startup venture. In groups of 5-6, students must develop a 12-15 slide pitch deck describing the business idea, vision, market prospects, and other key details. They must also record a video no longer than 10 minutes presenting the deck with all group members speaking. Individually, students will write a one page report reflecting on their leadership skills and lessons learned from the project. The project aims to have students experience pitching a startup business to investors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    471 views18 pages

    Project Briefing - Business Communication IMT

    Uploaded by

    Prateek Agrawal
    The document provides instructions for a group project requiring students to create a pitch deck and video for a startup venture. In groups of 5-6, students must develop a 12-15 slide pitch deck describing the business idea, vision, market prospects, and other key details. They must also record a video no longer than 10 minutes presenting the deck with all group members speaking. Individually, students will write a one page report reflecting on their leadership skills and lessons learned from the project. The project aims to have students experience pitching a startup business to investors.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 18

    PROJECT

    BRIEFING
    ARUNDHATHI B
    PITCH DECK WITH
    REPORT
    Step into the shoes of the founding
    team of an up-and-coming start-up,
    looking to raise its first round of
    funding
    If your team
    member(s) do not
    reach out/respond to
    For the project, you will you in the next 3 days,
    please reach out to
    work in groups of 5 - 6 and your upGrad buddy to
    only the group leader will report the same
    be able to submit the
    3
    project
    PROJECT 1 (Group Project)

    A pitch deck (12 - 15 slides) – 30%


    A video – 40%
    Pre requisites

    KEY DETAILS KEY QUESTIONS

    ▪ the idea behind it ▪ Describe the venture


    ▪ your vision for the venture ▪ Specify whether it is a product-based firm or a
    service-based venture
    ▪ your prospects
    ▪ Who will handle product marketing,
    ▪ market for the venture
    ▪ Who is going to be the CMO
    ▪ Who will manage the financials of the firm

    5
    If all of you had to start a business together,
    what would it be?

    RESEARCH

    PERSUASION
    DISCUSSION
    To start with….
    ▪ What are you going to sell?
    ▪ Why this particular idea?
    ▪ To whom do you want to sell your product or service?
    Why?
    ▪ Who are your competitors?
    ▪ How does your offering differ from theirs?
    ▪ Why should people buy from you instead of them?
    ▪ What does the future look like for the industry in which
    you are planning to enter?
    ▪ Are there any broader trends that will help or hinder
    the growth of your business?
    ▪ Structure of the presentation: The structure of your
    deck should be logical, coherent, and easy to follow

    Slide Creation ▪ Legibility of slides: Your slides should be easy to


    understand, with interspersed text and graphics.
    Please ensure that the slides are not text-heavy and
    (Evaluation the infographics are easily understandable.

    Points)
    ▪ Slide notes: If additional details need to be referred
    to for better context of the content in the PPT,
    include them in the slide notes. Also, add references
    wherever needed.
    12–15 slides
    ▪ Problem: The pitch deck must include an explanation of a problem that your prospective customers face, which is the
    problem that you are trying to solve.

    ▪ Target market or customers: Every service or product is aimed at a specific group of people, and your target market
    should be specified in your pitch deck. To whom do you want to sell your product? Roughly, how many such customers
    exist? Is this number enough to warrant a successful business?

    ▪ Solution: The solution slide should specify the ways in which your product or service will solve the problems that your
    target market is facing.

    ▪ Product/Service details: Here, you should include details about the core product or service that you are planning to
    sell. What are some specific features of this product or service? Is there an associated subscription element? What is
    the price point? Is there a single offering or are you planning to have different categories?
    12–15 slides
    ▪ Marketing and sales strategy: How are you planning to sell your product or service? How are you going to advertise it?

    ▪ Competitors: Who are your competitors? How does your product or service fare against that of your competitors? What are the
    qualities and aspects that set your product or service apart from those offered by your competitors in the market?

    ▪ Team: This slide will talk about your team. Here, list the team members and their roles and specify why they play these specific roles.

    ▪ Financials: Based on the previous slides in your deck, talk about the financial potential of your venture. How much investment are you
    going to need to kick off operations? How many units do you need to sell to earn the investment back in the form of profits? How many
    customers do you foresee buying your products in the first few years of operations? What is the possible day-to-day cost associated
    with running the business? How can you justify the profitability of your venture based on these figures?
    ▪ Engaging and easy to follow
    Video Presentation ▪ All members of the team need to speak in
    Skills the video

    (Evaluation Points) ▪ Body language


    ▪ Voice modulation
    ▪ Posture & Gestures
    Presenting the deck to
    investors
    ▪ Zoom or Google Meet to record the screen
    as you walk through the pitch deck as a
    team.
    ▪ Your video should not exceed 10 minutes and
    should feature all the team members.
    ▪ Upload your video on a google drive -
    'anyone with the link' can access the file
    ▪ Add the link to your video in the last slide of
    your pitch deck.
    PROJECT 2 (Individual Project)

    Writing Skills - 30%


    ▪ reflect on your personal leadership
    and management skills throughout
    the project
    ▪ do not collaborate with your team
    Overview members in writing this report
    ▪ should not extend more than one
    page
    Key content
    ▪ Summarizing the project work:
    ▪ the business idea
    ▪ the vision behind it

    ▪ Contribution throughout the project (minimum 3)


    ▪ Key learnings - team learnings (minimum 3)
    ▪ Any recommendations for improvements if you
    were to undertake the project a second time:
    ▪ what would you do differently? Why?
    ▪ hat would you retain the same? Why?
    ▪ The document should be properly structured and
    formatted, making it easy to follow for the reader.
    ▪ It should be clear, precise, and complete.
    ▪ The language used should be formal and free of
    typos and grammatical errors.
    ▪ Necessary headings and subheadings

    16
    Wrap Up
    Thank you
    QUESTIONS?

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