Roles and Responsibilities of A FASHION DESIGNER
Roles and Responsibilities of A FASHION DESIGNER
Submitted by:
Name: Fatema Tabassum
ID: 201011075
Semester: 2nd
Batch: 38th
Department: BA in Fashion Design
Campus: city campus - lalmatia
Acknowledgement
• Producing concepts
• Making sketches by hand or on computers
• Developing patterns
• Overseeing production
• Analysing trends in fabrics, colours and shapes
• Sourcing suppliers
• Adapting existing designs for mass production
• Supervising the making up of sample garments
• Quality control.
• Observing fashion trends to predict designs for consumers
• Choosing a theme for designs and collections
• Utilizing computer-aided design (CAD) programs for designs
• Participating in fashion shows with designs
• Picking fabrics, colors, designs, and more for pieces
• Instructing manufacturers or teams of designers on how to make the piece
• Managing the production of pieces
• Creating prototypes or models
• Discussing designs with directors or managers
• Finding new consumer markets for designs
Creating sketches of design ideas is how a lot of fashion designers begin the creation
of their garments. It is at this stage a fashion designer puts her visions into a more
tangible format. Experimenting with color combinations and complementary garments
and accessories first takes place at this stage. Then, the fashion designer needs to
find the right materials to bring her sketches to life. Sewing samples, test garments
and eventually the final piece are all part of a fashion designer’s duties.
Creating Designs
A fashion designer who is more established in the industry is likely to have staff
assisting with his duties. This can mean the duty of a fashion designer extends to
supervising staff whose role is to sew garments or make patterns. Managing staff
means a fashion designer’s duties are divided between creating his line and
managing people. A fashion designer works hard to create a brand that consumers
can recognize. For this reason, marketing the brand or label is just as important as
creating it. Some designers may choose to market themselves while others may
employ the services of a marketing or advertising agency.
Established fashion designers have a big responsibility to their brand as well as their
clientele to remain on top of fashion trends. Customers look to fashion designers to
know what’s hot and what’s not. Fashion trends generally change seasonally, so a
designer is responsible for keeping on top of those changes and more importantly
having a good understanding of future trends. This means a fashion designer needs
to attend fashion shows at a national and international level, understand what is
important to their target clientele and keep up to date with any developments in the
fashion and entertainment industries. The ultimate goal of fashion designers is to
produce items that distributors and consumers purchase. The starting point is to
monitor fashion trends and sales forecasts to create marketable designs. While
designers want to create innovative and unique styles, they often monitor what other
designers and industry analysts believe customers will want. An overly artistic
design that doesn't sell is no good to anyone in the industry.
Business Responsibilities
To be a successful fashion designer, you cannot solely rely on creative talents. There
is a hard-nosed business behind the chic exterior of the fashion world. A fashion
designer is responsible for managing her label as a business. This could mean
securing premises for retail stores or manufacturing, negotiating deals with suppliers
or retailers or finding investors to fund the label and anything in between. Whether a
fashion designer has the right business acumen can determine her level of success in
the industry.
Designers attend trade shows and meet with manufacturers and suppliers to look at
the potential materials, accessories and garments available for inclusion in a design
production. These meetings allow the designer to incorporate certain textures,
garment styles, colors and accessory details for a more compelling or distinctive
look. Designers also work with a team to select the best materials and to develop a
prototype of a particular product that the company can market at trade shows and
present to buyers.
Top designers also have a talent for marketing and sales. This point is especially
true for the self-employed designer who is responsible for getting products to
market. Designers may deliver professional presentations, including prototypes, to
wholesale and retail buyers. During these pitches, the designer combines forecast
data and design benefits to generate buying interest. Some designers market
directly to consumers to achieve greater profit margins. Designers may also monitor
final production.
thousands of pounds. They work directly with the client, organising fittings and
making alterations, and the work takes a high level of skill and large amounts of
time. Many couture designers also produce ready-to-wear collections that are
produced in relatively small numbers.
• Ready-to-wear (or prêt-a-porter) - designers work on garments that are sold in
small numbers but often at a high price. These garments bear the designer's
name.
• Designing for High Street stores - designers develop cheaper ranges for the mass
market. These garments are manufactured in large numbers and are quite often
produced overseas. There is generally much less scope for creative input, as
garments are made in line with strict budgets and need to be easy to produce
efficiently.
Designers usually work two seasons ahead, liaising with buyers and forecasters to
predict the coming fashions. They draw initial sketches by hand or using computer
software. Designers have to consider who might buy and wear their designs, how
much they will cost to produce and how much people will be prepared to pay.
Designers usually discuss their initial ideas with the design and marketing team
before the best are selected and made up as sample garments. When the clothes go
into production, the fashion designer has to be available to give advice and sort out
any problems with cutting or stitching.
• technical skills in areas such as pattern cutting, grading and garment construction
Interests
It helps to have an interest in:
• Trends in fashion and clothing
• Analysing form
• Sketching
• Fabric sourcing
• Production
Getting in
Fashion designers work for designer labels, as part of in-house design teams for
retail chains, and for clothing manufacturers that produce large quantities of clothes
for the mass market.
Around 12,000 designers are in paid employment in the UK. There are often more
applicants than vacancies. Jobs working for well-known designer labels are highly
sought after.
The heaviest concentration of designers is in London and the surrounding area. The
industry is dominated by small and medium-sized employers. In fact, more than 80
per cent of businesses have 10 employees or fewer.
Competition for places is intense and many fashion graduates find they have to do
other work as a result, perhaps in a related field such as fashion journalism, or as
stylists or buyers.
Jobs are advertised in Drapers, other trade publications and The Guardian, and on
specialist recruitment websites.
Entry for young people
Fashion designers usually start their career after taking an HNC/HND or a degree in
fashion. Foundation degree courses are also available. Some courses provide a
general grounding in fashion design and textiles, while others focus on manufacturing
and clothing technology.
Developing skills which are in short supply, such as pattern cutting, textile technology,
production management and studio management, may be an advantage.
In England and Wales, many designers start out on a foundation course or other
national diploma course before going on to a HNC/HND, Foundation degree or
degree. In Scotland, degree courses take four years. The first year equates to the
foundation year in England and Wales, and introduces students to general art and
design.
The qualifications required are normally two A levels/three H grades and three
GCSEs/two S grades (A-C/1-3), although other qualifications may be accepted. A
portfolio of work has to be submitted with the application.
Alternatively, students may take HNC/HND courses in graphic design or related
subjects. Entry requirements are normally at least one A level/H grade in art or design
and technology, or a related subject.
Some students may do a postgraduate course before starting work. Employers
usually select new designers based on a portfolio of work and an interview.