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Copy of IRTEQAA - CREATIVES TEAM GUIDE

This document provides guidelines for IRTEQAA's Creatives Team on designing social media posts, including: 1. A color palette of 10 colors to use as backgrounds and for contrast. 2. Typography guidelines specifying the fonts Arialle or Glacial Indifference for body text and guidelines for formatting text clearly and readably. 3. Instructions to add the logo to cover pages, watermark to all pages, and ensure titles, pictures, and graphics are eye-catching. 4. Directions to add images with backgrounds removed or illustrations, and match the color scheme.

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daniyal ahmed
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42 views

Copy of IRTEQAA - CREATIVES TEAM GUIDE

This document provides guidelines for IRTEQAA's Creatives Team on designing social media posts, including: 1. A color palette of 10 colors to use as backgrounds and for contrast. 2. Typography guidelines specifying the fonts Arialle or Glacial Indifference for body text and guidelines for formatting text clearly and readably. 3. Instructions to add the logo to cover pages, watermark to all pages, and ensure titles, pictures, and graphics are eye-catching. 4. Directions to add images with backgrounds removed or illustrations, and match the color scheme.

Uploaded by

daniyal ahmed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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IRTEQAA - CREATIVES TEAM GUIDE

COLOUR PALETTE

#22ACB2

#FFE7C1

#FDF2E1
#90D4D6

#FFF9F0
#033D40
#002E35

#0A8489

#03989E
#007074
You can always use similar shades from the same colour palette

These are the three fixed colours for the backgrounds


#033D40 #007074 #03989E of our posts, always remeber to use other colours on
top for contrast.
#002E35

#033D40

#007074

#0A8489

#03989E

#22ACB2

#90D4D6
COLOUR PALETTE

#FFE7C1

#FDF2E1

#FFF9F0
TYPOGRAPHY
There are no specific fonts that need to be used for the titles and subtitles, but make sure you
are using Arialle pr Glacial Indifference for the body text. Don't use funky fonts, use
appropriate fonts. Ensure that your title is large and clear. It is best to make the text on a slide
about the same size. To make each paragraph easier to read, use boxes/shapes/blobs to divide
paragraphs. Use bold, italics, or a different colour to emphasize the most important points.

Keep in mind that you are conveying information through design, and you should make your
design complement your text, not complicate it. Make sure that your text is readable; it shouldn't
be too small nor too large. Perfect alignment of the text is essential. The text takes precedence
over the graphics, the design should revolve around the text, making it easier to read. Your
design should draw the viewer's attention and make them want to check out the whole post.
You shouldn't cram your design with too many graphics and illustrations, they should be neat.
Add graphics related to the text at appropriate places, making sure everything is aligned
properly. When designing covers, use borders. It is always best to incorporate basic colors,
advanced textures, and iconography into your designs.

Add images on frames or pictures with the background removed or illustrations for current event
covers. For removal of pictures you can go to power point and press remove background. If the
picture is detailed, contact me and ill remove it through autodesk sketchbook Make sure the
pictures are filtered or overlayed to match the color scheme. If you make illustrations yourself,
avoid using frayed pens.
Add the logo, only on the cover page
and the irteqaa watermark on all pages
Make sure that the title is clear
and pictures, illustrations,
graphics are all eye catching

Add pictures with the background removed

Add different type of borders accordingly on all posts


Our team on Canva:

Click create design and then When you are done with the design,
"instagram post" from the options. share it with the team and let me
know that you are done.

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