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    SWOT ANALYSIS - Scenic Floral Case Study

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    Eduardo Jr. Iquin
    Floral Inc has strengths in relationships with suppliers and customers, though relying heavily on one customer, Metro, is also a weakness. Opportunities exist in expanding product offerings and supply networks to grow revenue. Threats include assisting competitors and the risk of losing their largest customer, Metro, to direct sourcing from growers.

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    SWOT ANALYSIS - Scenic Floral Case Study

    Uploaded by

    Eduardo Jr. Iquin
    200 views2 pages
    Floral Inc has strengths in relationships with suppliers and customers, though relying heavily on one customer, Metro, is also a weakness. Opportunities exist in expanding product offerings and supply networks to grow revenue. Threats include assisting competitors and the risk of losing their largest customer, Metro, to direct sourcing from growers.

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    Case SWOT

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    SWOT ANALYSIS - scenic floral case study

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    Floral Inc has strengths in relationships with suppliers and customers, though relying heavily on one customer, Metro, is also a weakness. Opportunities exist in expanding product offerings and supply networks to grow revenue. Threats include assisting competitors and the risk of losing their largest customer, Metro, to direct sourcing from growers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    200 views2 pages

    SWOT ANALYSIS - Scenic Floral Case Study

    Uploaded by

    Eduardo Jr. Iquin
    Floral Inc has strengths in relationships with suppliers and customers, though relying heavily on one customer, Metro, is also a weakness. Opportunities exist in expanding product offerings and supply networks to grow revenue. Threats include assisting competitors and the risk of losing their largest customer, Metro, to direct sourcing from growers.

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    © All Rights Reserved
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    SWOT ANALYSIS

    Strengths
    Four shareholders incorporated scenic Floral Inc. One of them was Joel Van Weelden, Sr,

    who has a good relationship with Colombian farms and Canadian retailers. Having a good

    relationship with suppliers is leverage. They also cater to two large customers: Food Basic,

    which has a limited product line, and Metro, which has a full floral program. They also have a

    dozen items or product lines, adding chrysanthemum bouquets, alstroemeria, carnations, mini

    carnations, and other flowers, which they can feature weekly on flyers while their competitors

    are still relying on catalogs. They achieved 1.9 million sales from their target of 2.7 million

    despite Covid-19.

    Weakness
    Having Metro as their primary client and one contributor to their high sales is also their

    weakness. Once Metro realizes that they can buy flowers directly from suppliers, which will

    reduce their costs, they may lose Metro—losing Metro as their client will significantly impact

    their sales.

    Opportunities
    Weelden’s established relationships with Colombian farmers and Canadian retailers

    would present opportunities to suggest additional offerings. Also, Floral Inc’s selling in the mass

    market enabled them to obtain a high volume of orders with favorable payment terms and few

    collection issues.

    It was also an opportunity for Floral Inc to expand its product line by adding the more

    varied and significant quantity of flowers that Scenic could procure if it expanded its Colombian
    supply network. If Scenic pursues this strategy, it can grow its revenue from 2.5 million in 2020

    to between 3 million and 5 million per year over the next five years.

    Threats
    As Scenic Floral Inc wanted to grow its company, it came up with the idea of processing

    flowers for other companies while offering the same product line, thereby assisting its

    competitors. Direct-to-store delivery was also becoming more popular. This creates a risk that

    Metro would buy directly from growers to reduce cost, potentially losing Metro as their

    customer.

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