Franchise
Packages
What's in this presentation?
History | Mission and Vision | Products | Business Model
OUR MANTRA
GOOD COFFEE
DOESN'T HAVE TO
BE EXPENSIVE
AND WE ARE - BUT FIRST, COFFEE!
ABOUT US
During the pandemic, a time when the world stood still, when so many
businesses have to shut down and close for good, our founder saw an
opportunity amidst the crisis and started a digital coffee shop now known as But
First, Coffee.
While everyone stayed at home, BFC offered a way for its customers to have
access to good coffee, without breaking the bank. BFC prides itself in being a
brand that aims to help everyone. As a small business, we wanted to help the
local farmers by buying their products. With it, we were able to formulate an
affordable high quality coffee. Thus, using it to help create employment
opportunity in a time when people are losing their jobs.
Fast forward a year, BFC has been featured in numerous vlogs and blogs, has
seen raving reviews from well-known personalities, influencers and countless of
regular customers. By the end of 2022, we aim to have a branch in strategic
locations that can cater business districts and residential/commercial areas of
Metro Manila and other major cities in the country.
Because good coffee doesn't have to be expensive.
We are But First, Coffee.
What we've achieved so far?
We have reached....
71 branches
*in a span of 2 years
and we're still counting!
Values Mission Vision
We support local farmers by using local coffee To provide affordable, but high quality We aim to expand to every major city,
beans and through our collective technical expertise, coffee for everyone. business district, and residential areas in
create a high quality product that can compete with Metro Manila by end of 2023, prime tourist
the biggest names while remaining affordable so it spots of the country such as Baguio, La
can be enjoyed by every Filipino. With our best- Union, Coron, Siargao, El Nido by 2025, and
tasting coffee, together with free delivery service hopefully help the flag of Filipino coffee
makes it accessible for anyone looking for a good beans fly high outside the country by 2030.
cup of coffee, anytime, anywhere.
Products 1 Liter
Concentrated
Coffee & Milk-Based Drinks
BFC products revolves around coffee and our
recently launched Milk-Based series drinks for
non-coffee lovers. 16oz
Exclusive for Iced
Best sellers are Vietnamese & Spanish Latte. Drinks
But there are other flavors which customers
can always choose from depending on their 12oz
mood / cravings. Exclusive for Hot
Drinks
Blends
Drip Based - Barako Beans
Espresso Based - Arabica Beans
500ml
Exclusive for Iced
Drinks
Products
Pastries, Sandwiches & Snacks
BFC also has pastries, sandwiches and snacks
that can be perfectly paired with any of our
coffee flavor.
Pricing
Range: P55 to P460
BFC aims to let coffee and pastries be
accessible and attainable for everyone
without compromising its quality.
BFC is one of the most affordable coffee shops
within the Metro.
Promotion
Facebook \ Instagram Ads - Free Delivery Service - Seasonal Promos
BFC's marketing activities are currently
focused on Social Media Ads, Free deliveries,
and Seasonal Promos such as collaborations
with other businesses, coffee bundles, and
combos.
As a franchisee, you can also create your own
promotion! Just follow some t&cs that are set
by the head office to get your promo
approved.
Place
Metro Manila La Union
Laguna Aklan
Bulacan Albay
Cavite Camarines Norte
Batangas Tarlac
Bataan Roxas City
Zambales Baguio
Pampanga Quezon Province
Iloilo
We want you to be a franchisee!
1 2 3
Business is Demand for coffee Bigger market
contiuously is high. Business is reach with our
growing and considered as Free Delivery
expanding essential. service.
Premium Cart P600,000
3 Years Franchise Fee Mobile Cart (Maximum of 12sqm.
Franchisee Training Additional charges applies if it exceeds.
Operations Manual Supplies and Accessories
Use of Business name and Logo Basic Equipment
Opening Marketing Assistance P50,000 stock credits
Food delivery app application Free orientation on Business & Government
assistance Permits Application
POS (1st 6 months Subscription)
*Strictly no deliveries if placed in Malls. *Size is changeable with max of 12sqm
Premium Cart P600,000
Mall / Health Centers / Offices Commercial Spaces
Source of orders: walk-ins, Gradfood & Source of orders: walk-ins, Grabfood,
FoodPanda FoodPanda & Direct deliveries
Site Exclusive Strictly follows certain radius from one branch
to another
No in house deliveries / direct online orders Has in house / direct online orders *Depending
on location
Premium Cart P600,000
+ 12% VAT P72,000
initial investment P672,000
Customized Store P250,000 *Construction cost is
c/o franchisee
3 Years Franchise Fee POS (1ST 6months subscription)
Franchisee Training Supplies and Accessories
Operations Manual Basic Equipment
Use of Business name and Logo P30,000 stock credits
Opening Marketing Assistance Free orientation on Business &
Food delivery app application Government Permits Application
assistance
Customized Store P250,000 *Construction cost is
c/o franchisee
Mall / Health Centers / Offices Commercial Spaces
Source of orders: walk-ins, Grabfood & Source of orders: walk-ins, Grabfood,
FoodPanda FoodPanda & Direct deliveries
Site exclusive Strictly follows a certain radius from one
branch to another
Has in house / direct online orders *Depending
No in house deliveries / direct online orders on location
Customized Store P250,000
+ 12% VAT P30,000
initial investment P280,000 + Construction cost is
c/o franchisee
Send us your pegs &
have it approved!
*You may request branch photos from us if you feel like you need an inspo for your pegs.
*Please note that all pegs, layouts, concept or details that will be changed during the construction
phase must be approved by the head office.
Net Income Sample
Computation
COST OF ROYALTY/
DAILY SALES MONTHLY GROSS GOODS SOLD RENT SALARIES UTILITIES MARKETING NET INCOME
₱10,000.00 ₱300,000.00 ₱120,000.00 ₱25,000.00 ₱60,000.00 ₱10,000.00 ₱19,000.00 ₱66,000.00
₱12,000.00 ₱360,000.00 ₱144,000.00 ₱25,000.00 ₱60,000.00 ₱10,000.00 ₱22,600.00 ₱98,400.00
₱15,000.00 ₱450,000.00 ₱180,000.00 ₱25,000.00 ₱60,000.00 ₱10,000.00 ₱28,000.00 ₱147,000.00
₱20,000.00 ₱600,000.00 ₱240,000.00 ₱25,000.00 ₱75,000.00 ₱10,000.00 ₱37,000.00 ₱213,000.00
₱25,000.00 ₱750,000.00 ₱300,000.00 ₱25,000.00 ₱75,000.00 ₱10,000.00 ₱45,000.00 ₱295,000.00
ROI Sample Computation
12 MONTHS / 1 YEAR BASIS
DAILY SALES P8,000.00 P10,000.00 P12,000.00 P15,000.00
TOTAL CAPITAL P700,000.00 P700,000.00 P700,000.00 P700,000.00
ROI Value Per Month (12-month period) P58,333.33 P58,333.33 P58,333.33 P58,333.33
Daily Sales x 30 P240,000.00 P300,000.00 P360,000.00 P450,000.00
Operating Expenses (75%) P180,000.00 P225,000.00 P270,000.00 P337,500.00
NET Income (25%) P60,000.00 P75,000.00 P90,000.00 P112,500.00
Return on Invested Capital 8.33% 8.33% 8.33% 8.33%
Profit / Earnings after ROI P1,666,67 P16,666.67 P31,666.67 P54,166.67
ROI Timeline 12 MONTHS 12 MONTHS 12 MONTHS 12 MONTHS
With this approach, assuming the owner/investor chooses to separate the all out capital in a year to reach/return its initial investment - we can deduct the fix
sum from the Net Income from that month. The remaining is full earnings/profit after ROI. This approach is beneficial as you may treat the initial investment as
somewhat monthly expense, so the remaining amount left can be treated as earnings.
ROI Sample Computation
ROI WITH NO PROFIT SHARE
DAILY SALES P8,000.00 P10,000.00 P12,000.00 P15,000.00
TOTAL CAPITAL P700,000.00 P700,000.00 P700,000.00 P700,000.00
Daily Sales x 30 P240,000.00 P300,000.00 P360,000.00 P450,000.00
Operating Expenses (75%) P180,000.00 P225,000.00 P270,000.00 P337,500.00
NET Income (25%) P60,000.00 P75,000.00 P90,000.00 P112,500.00
Return on Invested Capital 8.57% 10.71% 12.86% 16.07%
Profit / Earnings after ROI - - - -
ROI Timeline 11-12 MONTHS 8-9 MONTHS 6-7 MONTHS 5-6 MONTHS
If the owner/investor chooses to return the entire net revenue for that month to its capital investment, it will be deducted until we reach/meet our total capital
investment. Its duration will be determined by the branch's average daily sales. This approach may be faster than the 12 Months/1 Year basis, but duration will
still depend on Daily Average Sales.
Partner Onboarding
Area Order
Initial Reserva- Contract Delivery Training Go Live
Discussion tion Signing Processing
BFC x Franchisee If the exact address is BFC and Franchisee BFC starts processing BFC delivers all BFC trains the team for New BFC branch is
meeting. Presentation of not final yet, prospect signs the mutual the stocks and necessary the upcoming branch. ready
Business model and franchisee can settle a agreement. equipment for stocks and equipment. to accept orders.
provision of Proposal. reservation fee to upcoming branch.
secure the area for 90
days.
Things you may want to know...
How do we
How many
manage the
How much is What is the Who will staff is needed
riders? Do we
the initial required floor provide on day-to-day
have to buy
investment? area? manpower? operations?
motors for
them?
Ranges from 800k-1M - We are not strict with the Franchisees will be On an operating day, at What you can do is to hire
including construction size. Atleast 20sqm for the outsourcing the staff, but least 1 OIC, One barista, 2 someone with motorcycle
costs, equipment, initial staff to move is doable. franchisors may guide or riders to cover more areas + and have delivery incentives
stocks and such. help Franchisee where / Social Media Specialist for / rewards.
how to find leads. Online orders.
Things you may want to know...
How does the The free delivery service scheme works when we plot the exclusive territory of a branch, this is 1 Kilometer
FREE DELIVERY radius from the branch’s point. All covered areas inside this radius are basically the branch’s primary market.
service work?
How long does it
Based on the operating branches we have, estimated time for a branch to go live is around 1 month or 2, this
take for the branch
depends on the construction/contractors timeline as well.
to operate after
signing the contract?
Got questions?
franchiseinquiries@[Link] [Link]
UNIT 218, CITYLAND 8, PIO DEL PILAR, MAKATI CITY
