September 2019
Visa Brand Mark and
Card Design Features
This guide illustrates the Visa Brand Mark used currently on Visa cards, as well as alternative card design features
and placement.
Play It Safe: Always follow these procedures Current Visa Brand Mark and Product Identifier
regardless of the card design:
1. Check the card’s security features to make sure the card
does not appear to be altered. Signature
2. Tap contactless card on contactless-enabled terminal, insert card
into Chip reader, or swipe the stripe through the terminal in one
direction only to obtain authorization.
Signature
Signature
3. Check the authorization response and take appropriate action.
4. When applicable, obtain a cardholder verification method.
5. Compare the details on the card to those on the transaction
receipt—they should match.
The silver or gold Visa Brand Mark may be applied to a card by using one of
several techniques, including: stamped in silver or gold foil, printed in silver or gold
If You Suspect Fraud, Make a Code 10 Call ... silk screen ink, or foil revealed through a knockout of the card background design.
• Call your voice authorization center and say Some silver or gold Visa Brand Marks may include security features.
“I have a Code 10 Authorization request.”
• Follow the operator’s instructions if you can do so safely.
Account Information on Front of Card – Embossed and Unembossed Cards
Traditional Visa Card Design 3-Digit Card Verification Value (CVV2) code
appears on the signature panel, on a white
box to the right of the signature panel, or
printed on the card background
Chip may appear on the card front
Account information (traditional) may be
embossed or printed; as an option, may be
printed on the card back
Hologram may appear on the card front or back
4000
GOOD
THRU Visa Brand Mark may be placed in the upper
left, upper right, or lower right corner of the card;
1-800-400-4000 | Int: 1-404-644-8994
Visa Brand Mark may appear on the card back www.bank.com
This card is subject to the terms of the cardholder agreement
Signature panel is optional outside the U.S.
Printed 4-Digit Number below the account number is not required, as of
October 2016. If present, it must match the first four digits of the account
number and start with 4. It must not appear on a card after 15 April 2024
Visa Quick Read Card Design
Quick Read account information is thermal or
laser printed on the card front or back Use of this card is subject to the cardmember agreement. 456-8910
Magnetic stripe may be standard
or a custom color
Cardholder signature, signed on the signature
panel, if present, or in digital format
Silhouetted Visa Dove Hologram must be CARDHOLDER NAME
placed on the front or back of a Quick Read card
3-Digit CVV2 code prints below the stacked
account number and expiration date
CARDHOLDER NAME Visa Brand Mark 1-800-400-4000 | Int: 1-404-644-8994
www.bank.com
Contactless Cardholder name must be
Indicator printed under digital signature
or signature panel, if present
September 2019 2
Visa Brand Mark and
Card Design Features
Account Information on Back of Card – Unembossed Cards Only
Traditional Visa Card Design
3-Digit CVV2 code may be printed
directly on the card background
This card is subject to the terms of the cardholder agreement
Signature panel is optional outside the U.S.
Chip may appear on the card front
Hologram may appear on the front or
back of the card
Cardholder name may be printed
on the front or back of the card 4000 1234 5678 9010
4000 GOOD
THRU 00/00
CARDHOLDER NAME Visa Brand Mark
1-800-400-4000 | Int: 1-404-644-8994 | www.bank.com
Printed 4-Digit Number below the account
number is not required, as of October 2016.
If present, must match the first four digits of
account number and start with 4
Visa Quick Read Card Design Account number and expiration date are
printed on the front or back of the card
Standard or custom 456-8910
color magnetic stripe
Cardholder signature, signed on the signature
panel, if present, or in digital format
Quick Read account information
CARDHOLDER NAME
is thermal or laser printed in the
1-800-400-4000 | Int: 1-404-644-8994
lower left corner of card back www.bank.com
Cardholder name printed on
the front or back of the card
CARDHOLDER NAME Silhouetted Visa Dove
Visa Brand Mark
Hologram is displayed on the Use of this card is subject to the cardmember agreement.
front or back of a Quick Read card
Cardholder name must be printed under
digital signature or signature panel, if present
CARDHOLDER NAME
Visa Card Without Account Information
What’s New
• Visa Brand Mark can be black, as well as Visa Blue, white, silver,
Some Visa cards may be
issued without an account or gold, on all card products
number, 3-Digit CVV2 code, • The 3-Digit CVV2 code on traditional Visa card designs may
or expiration date
now be printed directly on the card background
• Cardholder name may appear on either the front or back
of the card
• The Printed 4-Digit Number below the account number match-
ing the first four digits of the account number is not required
CARDHOLDER NAME
• Signature panel is optional outside the U.S.
• Visa Brand Mark may appear on the card back
• A hologram may appear on the front or back of the card
• Some cards may not display a hologram, if other security
elements are included on the card
• Some cards may be issued without an account number,
3-Digit CVV2 code, or expiration date; account information is
supplied in the digital application on the cardholder’s device
Some Visa card images may appear
without an account number, 3-Digit What’s the Same
CVV2 code, or expiration date; account
information is supplied in the digital ✔ If signature panel is present, a tone-on-tone color is used on
CARDHOLDER NAME
application on the cardholder’s device Quick Read card designs
✔ Visa Brand Mark must appear in the upper left, upper right,
or lower right corner of the card front
September 2019 3
Visa Brand Mark and
Card Design Features
Additional Examples
• Vertical card orientation is allowed on embossed and
unembossed traditional Visa Card designs and Visa Quick
Read designs
• The printed account number, expiration date, and cardholder
name on an unembossed Visa card may be positioned differently
than the account information on an embossed Visa card
Traditional Visa Card Design – Embossed Visa Quick Read Card Design
Vertical Vertical
CARDHOLDER NAME/
GOOD
THRU
CARDHOLDER IDENTIFIER
Traditional Visa Card Design – Unembossed
Horizontal Vertical
4000 1234 5678 9010 4000 1234 5678 9010
GOOD
THRU 00/00
CARDHOLDER NAME
00/00
GOOD
THRU
CARDHOLDER NAME
© 2019 Visa. All Rights Reserved.
The Visa Quick Read card shown in these materials is the subject of pending patent
applications or issued patents in various countries worldwide.
VISA PUBLIC
