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    ABI FS16 Mexico

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    Emmanuel Marcelino Embarcadero Garduño
    Mexico has a population of 122.3 million people and beer consumption of 60 liters per capita. Grupo Modelo is the leading manufacturer, distributor, and seller of beer in Mexico. Founded in 1925, Grupo Modelo's flagship brand is Corona, the 6th most valuable beer brand worldwide sold in over 120 countries. Grupo Modelo has 9 breweries across Mexico and employs over 31,000 people, maintaining a 58.2% market share in Mexico.

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    ABI FS16 Mexico

    Uploaded by

    Emmanuel Marcelino Embarcadero Garduño
    31 views1 page
    Mexico has a population of 122.3 million people and beer consumption of 60 liters per capita. Grupo Modelo is the leading manufacturer, distributor, and seller of beer in Mexico. Founded in 1925, Grupo Modelo's flagship brand is Corona, the 6th most valuable beer brand worldwide sold in over 120 countries. Grupo Modelo has 9 breweries across Mexico and employs over 31,000 people, maintaining a 58.2% market share in Mexico.

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    Descripción técnica

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    ABI_FS16_Mexico

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    Mexico has a population of 122.3 million people and beer consumption of 60 liters per capita. Grupo Modelo is the leading manufacturer, distributor, and seller of beer in Mexico. Founded in 1925, Grupo Modelo's flagship brand is Corona, the 6th most valuable beer brand worldwide sold in over 120 countries. Grupo Modelo has 9 breweries across Mexico and employs over 31,000 people, maintaining a 58.2% market share in Mexico.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views1 page

    ABI FS16 Mexico

    Uploaded by

    Emmanuel Marcelino Embarcadero Garduño
    Mexico has a population of 122.3 million people and beer consumption of 60 liters per capita. Grupo Modelo is the leading manufacturer, distributor, and seller of beer in Mexico. Founded in 1925, Grupo Modelo's flagship brand is Corona, the 6th most valuable beer brand worldwide sold in over 120 countries. Grupo Modelo has 9 breweries across Mexico and employs over 31,000 people, maintaining a 58.2% market share in Mexico.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Mexico

    Beer Consumption Population

    60 liters 122.3 million

    About
    ` us Our brands
    Grupo Modelo
    As well as Corona, one of our global brands, we also brew a wide range of local and
    specialty beers. These include:

    Grupo Modelo, founded in 1925, is the leader in the


    manufacture, distribution and sale of beer in Mexico.
    Corona is the leading beer brand in Mexico, the 6th
    most valuable beer brand in the world and the most
    popular Mexican beer worldwide, with sales in more
    than 120 countries. It has been part of AB InBev since
    2013.

    Our headquarters are in Mexico City and we have 9


    breweries across the country in:

    Torreón (Coahuila), México City, Guadalajara (Jalisco),


    Corona Victoria Modelo Especial Negra Modelo Modelo Ambar Montejo
    Tuxtepec (Oaxaca), Mazatlán (Sinaloa), Cd. Obregón
    Global brand
    (Sonora), Zacatecas (Zacatecas), Tecate (Baja
    California) and Tijuana (Baja California)

    Key facts
    Number of employees: +31,000
    Market position: #1
    Market share: 58.2%

    Corona Light León Pacifico Bud Light Ideal As de Oros Ideal Azabache

    Brand highlights and innovations


    2016 Beer Innovation 2015 Beer Innovation 2015 Beer Innovation
    Corona Cero (non-alcoholic) Bud Light Mega (1.07 L) Bud Light Ritas (237 ml.)

    Our commitment to building a better world


     We are committed to protecting the environment
    and have set ourselves ambitious objectives.

     Through Grupo Modelo’s Foundation we


    promote, encourage and recognize volunteering
    by our employees, their families and the
    community.

     We promote responsible drinking through


    various programs and campaigns that seek to
    tackle inappropriate consumption and underage
    drinking.

    Our management
    Zone President Contact information
    Mauricio Leyva is our Zone President Middle Americas. [email protected]

    www.gmodelo.mx

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