MARKETING

PRESENTATION
KAPELO CRM ANALYSIS
CRM FLOWCHART
MARKETING SALES ORDER SUPPORT
Campaign Runtime:- Assign Leads:- From
Deliver Products:- Manage Cases:- A
15 Day Social Media the 22nd day
Within the country consumer helpline is
Campaign onwards for a period
within the span of 2 created which
Lead Generation:- 7 of 2 days.
working days. functions from 9-6.
Day Compilation Qualify Leads:- From
International delivery on weekdays.
Time Frame the 25th day
time depends on Consumers will be
Database onwards for a period
transportation times. guided on how to
Formation:- of 2 days.
Produce Invoices:- solve problems and if
Simultaneously with Convert Leads:-
immediately once product is defunct
lead generation From the 28th day
the product has been then replacement
onwards for a period
delivered. Also within 48 hours.
of 2 days.
reviewed on a Develop Knowledge
Track
monthly basis. Base:- Begins right
Opportunities:-
after sales.
Continuously from
the 25th day
onwards
1. Customer:-
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more. It is mostly
presented before an audience.

2. Categories:
The categories define the scope of the product and service
offerings that the customer will recieve. kapelo falls into the
category of providing products to people who are health and
11C's OF CRM
beauty conscious.

3. Capabilities:
Our product will save time by providing value in terms of
dermatologist consultation and by providing automated machine
for hair health
4. Cost, Profitability and Value:- 7. Customization: -
Cost of product of age group under 12 is 1750 and above 12 is in order attract customers custimisatiom of the gadget is a vital
3000. The profit margin is 60% per product . This product is saving point , customising the colour , size and also patterns for kids and
time of the customer by providing a automated sought of people of all ages in order for them to be attracted and interested
machine for all your shampoo , hair dye etc. Moreover with buying in purchasing the product
of this product customer will get a additional value by the
suggestion of the product they have to use suggested by
dermatologist according to their hair type.
8. Communications, Interaction and Positioning: -
in order for our product to create a brand and awareness around ,
social media is a very good way as the kind of audience we are
5. Control of Contact to Cash Process:-
targeting is always on social media , using influencers to give our
To introduce or list a new product/Upgraded product in the brand a good word of mouth and posting interesting
market: 12 Days (Will take atleast 2-3 days to come up with a advertisements and posts regarding our product would give a
concept, another 3-4 days to device a comprehensive marketing good hype for people to be interested to purchase the product
strategy, another 3-4 days to identify the target audience and
conduct a market research to check the pre-existing competition)

6. Collaboration and Integration:-

Our company will collab with b2b and b2c . B2b I’m the sense that
it will do collaboration with different shampoo and hair dye
brands like L’Oréal , matrix etc and b2c in the way that it will collab
with different influencers and the people who have used our
product and have gained some benefit out of it .
9. Customer Measurement:- 11. Chain of Relashionship: -
Cost of product of age group under 12 is 1750 and above 12 is Our online aggregators also helps us provide logistics and
3000. The profit margin is 60% per product . This product is saving payment solutions regarding our exchange and refund policies.
time of the customer by providing a automated sought of They help us provide echanges withing 48 hours of a complaint
machine for all your shampoo , hair dye etc. Moreover with buying being registered and alows one click payment and refund
of this product customer will get a additional value by the solutions. We also have tie-ups with popular and premium brands
suggestion of the product they have to use suggested by air and skincare brands which help us provide discounts and
dermatologist according to their hair type. offers on products which cater to the needs of our consumer base,

10. Customer Care:-

We here at Kapelo to believe in creating an experience which
provides ease to the consumer. Hence the concept of Customer
Care is important to us. Hence we have tried to cater to the
consumer needs even after the sale has been completed. We
have a consumer helpline functioning 9-5 on the weekdays
dedicated to help out any consumer needs. Our online
aggregators also helps us provide logistics and payment solutions
regarding our exchange and refund policies. They help us provide
echanges withing 48 hours of a complaint being registered and
alows one click payment and refund solutions.
1.Analyze
Our product comes under the health and lifestyle category and
competes with the hair care industry.
Our product is ergonomic in nature and is manufactured to
minimize physical exertion. It is faster and more convenient than
any other way of washing ones hair. It also helps in blood
circulation since it acts as a massager for the scalp.
Our product’s target audiences are the tier one cities i.e. Mumbai,
Hyderabad, Delhi, Kolkata, Chennai. This product is fit to be used
by all genders above the age of 12 atleast have basic schooling
uptil 10th grade and a monthly income of atleat 100,000

2.Connect
A CLASS
We here at KAPELO take our work very seriously. Our extensive
market research has given us outstanding results. In general, a
market research includes researching the market and recognise
MODEL
our competitors. We create individual databases devoted to every
competitor.
Now moving on to our consumer strategy, we buy pre-existing
databases that contain our target audience. We further divide
them on the bases of the services they usually avail in the
parlours. Services as in Haircut, Hair wash, Hair Dyeing etc.
Further, we check the category that can actually provide us with
the most consumers. So let's say that the statistics in the
database show that the number of people who opt a hairwash are
humongous. We therefore shift them to a priority list and come up
with beneficial schemes and Hairwash centric advertisements.
3.Learn 5.Sell
Along with our advertising campaign we are continuously trying to in order for our product to create a brand and awareness around ,
collect and analyze data regarding consumer buying patterns. social media is a very good way as the kind of audience we are
and curate our product according to the consumer needs targeting is always on social media , using influencers to give our
enabling them to derive maximum utility from it, cutting our brand a good word of mouth and posting interesting
unnecessary steps and creating an experience that is personal to advertisements and posts regarding our product would give a
the consumer and helping them maximize value. good hype for people to be interested to purchase the product.
Our online aggregators also helps us provide top quality service to
our consumers.

4.ACT: -
In order to make the customers feel valued and special we are
6. Satisfy
going to give them loyalty cards it gives them reward points that
can be redeemed in their next purchase , we are also providing The product allows the user to choose between oils, shampoos,
them with free consultancy regarding their hair type and condition and even hair dye. The customer will be given a loyalty card, and if
and also provide them with a helpline number where they can he or she has any issues with the product, we will resolve them. We
contact inorder for any information regarding the product. will also provide dermatologist consultations, during which the
customers will be given different product recommendations based
on their problems.