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    Survey On Corporate Social Responsibility (CSR) : Press Conference

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    This document summarizes the findings of a survey on corporate social responsibility (CSR) in Hong Kong. 351 respondents participated in the online survey between March 29th and April 11th. The key findings were: - Most respondents agreed that businesses should bear social responsibility while making legitimate profits. - However, 75% felt that businesses in Hong Kong were not doing enough on CSR. - Best performing aspects included compliance with laws and cash donations, while employee benefits and environmental protection needed most improvement. - Banking/finance and professional services were seen as best performing industries, while property/real estate and construction needed most improvement. - Respondents suggested providing financial incentives for businesses and raising public awareness through

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    Survey On Corporate Social Responsibility (CSR) : Press Conference

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    ppboyworld
    66 views30 pages
    This document summarizes the findings of a survey on corporate social responsibility (CSR) in Hong Kong. 351 respondents participated in the online survey between March 29th and April 11th. The key findings were: - Most respondents agreed that businesses should bear social responsibility while making legitimate profits. - However, 75% felt that businesses in Hong Kong were not doing enough on CSR. - Best performing aspects included compliance with laws and cash donations, while employee benefits and environmental protection needed most improvement. - Banking/finance and professional services were seen as best performing industries, while property/real estate and construction needed most improvement. - Respondents suggested providing financial incentives for businesses and raising public awareness through

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    This document summarizes the findings of a survey on corporate social responsibility (CSR) in Hong Kong. 351 respondents participated in the online survey between March 29th and April 11th. The key findings were: - Most respondents agreed that businesses should bear social responsibility while making legitimate profits. - However, 75% felt that businesses in Hong Kong were not doing enough on CSR. - Best performing aspects included compliance with laws and cash donations, while employee benefits and environmental protection needed most improvement. - Banking/finance and professional services were seen as best performing industries, while property/real estate and construction needed most improvement. - Respondents suggested providing financial incentives for businesses and raising public awareness through

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    66 views30 pages

    Survey On Corporate Social Responsibility (CSR) : Press Conference

    Uploaded by

    ppboyworld
    This document summarizes the findings of a survey on corporate social responsibility (CSR) in Hong Kong. 351 respondents participated in the online survey between March 29th and April 11th. The key findings were: - Most respondents agreed that businesses should bear social responsibility while making legitimate profits. - However, 75% felt that businesses in Hong Kong were not doing enough on CSR. - Best performing aspects included compliance with laws and cash donations, while employee benefits and environmental protection needed most improvement. - Banking/finance and professional services were seen as best performing industries, while property/real estate and construction needed most improvement. - Respondents suggested providing financial incentives for businesses and raising public awareness through

    Copyright:

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    of 30

    Survey on

    Corporate Social Responsibility (CSR)


    企業社會責任調查報告
    Press Conference
    新聞發佈會
    15.4.2011
    Agenda
    議程
    • Background of the Survey 調查背景
    • Respondents Demographics 受訪者
    • Survey Findings 結果
    • Recommendations 建議
    • Q&A 答問環節
    Background of the Survey

    Our Objective
    How the Survey was Done
    Respondent Demographics
    Our Objective

    • A lot of recent debates and protests


    • Enforcement of minimum wages
    • Raising fares by public utilities
    • Urban real-estate development
    • Conservation issues
    • and many more…

    • Seemingly a growing consent of urging


    Corporate to fulfill Social Responsibilities
    Our Objective

    To understand the public perception about


    Corporate Social Responsibility (CSR)

    • their understandings
    • their evaluation
    • their suggestions for improvements
    • CSR in their company

    • This survey was an effort under CUMBA CSR


    Conference 2011
    About the Survey
    • Between 29 Mar and 11 Apr
    • Online Questionnaire
    • Open to Public
    • Invitation sent via alumni network, social
    network
    • 351 Full Responses Collected
    Demographics of Respondents

    Age Income Education Level


    70% of respondents aged 76% of respondents earned Respondents with degree or above

    <40 >20k per month 96%


    Marital Status Residence
    Respondent is a parent Permanent Resident of HK

    31% 85%
    Survey Findings 調查結果
    the Four-Part Survey 四大分類
    1) Respondents’ Understanding on CSR
    對企業社會責任的理解

    2) Respondents’ Evaluation of CSR in Hong Kong


    對香港企業執行社會責任情況的評價

    3) Respondents’ Idea of improvements


    對改進方法的意見

    4) Respondents’ views on their companies’ CSR


    initiatives
    任職的公司中有關企業社會責任的工作
    Respondents’ Understanding on CSR
    對企業社會責任的理解

    Businesses Bear Social Responsibility


    when Making Legitimate Profit
    企業在爭取盈利的同時應負有社會責任

    92%
    Strongly Agree or Agree in a scale of 5

    CSR is Important to
    Sustainable Business Growth
    企業社會責任對企業持續增長重要

    73%
    Strongly Agree or Agree in a scale of 5
    Motives for CSR Initiatives
    倡議企業社會責任的動機

    市場行銷/ 品牌
    公關策略
    長期戰略投資 / 展示工具
    經營模式及決 提升大眾利益
    策的一部分
    Percentage with respect to 351 respondents
    How about Cost? 成本

    NOT Paying more Accept


    To absorb extra cost due to CSR Practices Any raise on price for good CSR Practices
    即使企業社會責任產生附加成本，也不願轉化為客戶成本 企業良好地履行社會責任，願意接受任何程度的價格提升

    46% 11%
    with 9% believes there should be no added cost
    What Problems Can be Resolved by CSR
    企業社會責任可解決什麼問題
    Percentage with respect to 351 respondents

    減少污染 改善勞資關係 改善工作生 減低仇視商界 減低仇富 提高社會階 消除貧富分化


    活平衡 級流動性
    How Businesses in HK
    Are Performing?

    香港企業在社會責任方面表現如何?
    Are We Doing Enough?
    How we Rate Ourselves?
    Why?

    Performance by Aspects
    Performance by Industries
    Are Businesses in HK Doing Enough?
    香港企業在社會責任方面做足夠嗎?
    Businesses in Hong Kong are
    NOT Doing Enough in CSR 不足夠

    75%
    Strongly Disagree or Disagree in a scale of 5

    Businesses in HK Fulfill CSR


    Worst than Advanced Economies
    較先進國家的企業做得差

    58%
    Strongly Disagree or Disagree in a scale of 5
    Underlying Reasons for Under-Performance
    做得不足的潛在原因

    主要關 缺少意識 缺少執行知 與企業性質 缺少政府 缺少相關 其他


    注利潤 識和能力 不匹配 支持 規範
    Percentage with respect to 351 respondents
    Best-Performing Aspects 表現最佳項目

    • Compliance with legal


    requirements
    遵守法律要求 66.95%

    • Cash donation
    慈善捐獻 56.70%

    • Honesty & Fairness in


    transactions
    誠實及公平經營 24.79%

    Percentage with respect to 351 respondents


    Worst-Performing Aspects 表現最差項目

    • Assurance on employee benefits


    保證員工利益 60.40%

    • Environmental protection
    環境保護 57.55%

    • Honesty & Fairness in


    transactions
    誠實及公平經營 40.46%

    • Accountability on undesirable
    incidents
    對意外事故負責 30.2%
    Percentage with respect to 351 respondents
    Best-Performing Industries
    表現最佳行業

    • Banking & Finance


    銀行/金融
    • Professional Services
    專業服務
    • Insurance
    保險
    • Transportation / Logistics
    交通/物流

    Percentage with respect to 351 respondents


    Industries to be Improved
    有待改善行業

    • Property / Real Estate


    房地產

    • Building & Construction


    建築

    • Retail
    零售

    • Hospitality / Food & Beverages


    酒店 / 餐飲

    Percentage with respect to 351 respondents


    How would CSR in HK
    be entrenched?
    如何實行
    Feasible Ways for Major Stakeholders

    Government 政府
    Business Community 商界
    General Public 市民大眾
    For the Government
    給政府的建議

    Provide Financial Incentives

    提供財政獎勵
    50%
    Influence via Regulations

    以法例影響
    22%
    Establish Non-Enforcing Guidelines

    建立非強制性指引
    9%
    Percentage with respect to 314 respondents who participated this part
    For the Business Community
    給商界的建議

    Inject Terms in Business Contract

    在商業合同中
    33% 列入相關條款

    Enforce Self-Discipline

    實行自我約束
    18%
    Influence via Business Associations

    通過商業團體
    17% 互相影響

    Percentage with respect to 314 respondents who participated this part


    For the General Public
    給市民大眾的建議

    Enforce Customers’ Power

    執行消費者權力
    44%
    Raise Awareness via Education

    通過教育提升
    39% 社會意識

    Percentage with respect to 314 respondents who participated this part


    Concluding Thoughts
    總結
    What do We Learn from this Survey?

    How should We Act Accordingly?


    Concluding Thoughts 總結
    • High expectation from the public 大眾期望高
    – tackle social issues 針對社會問題

    • Consumers are unlikely to absorb extra cost 消費者不願額外支付


    – potential cost pressure 潛在成本壓力

    • CSR Performance varies by industries 各行業表現不同


    • Consumers are ready to enforce their power
    消費者可隨時執行消費者權力

    • Government can facilitate the improvement 政府可促進改善

    • Greater challenge for businesses 企業面臨更大挑戰


    – balance expectation with profit margin 期望和利潤之間取得平衡
    – triple bottom-line ( environment, economy, social well-being )
    三重底線 (環境、經濟 、社會 )
    Thank You
    謝謝 Press Conference
    新聞發佈會
    15.4.2011
    11 May 2011
    Global Partnership
    for a Sustainable Future
    • Sustainability in Investment and Business
    Decisions
    • Emerging CSR-Related Businesses
    • Leading CSR Practitioners
    • CSR in Mainland China
    • CSR Challenges and Issues

    Register Online
    http://cumbacsr.baf.cuhk.edu.hk
    16 Prominent Speakers
    16 Prominent Speakers
    Register Online
    http://cumbacsr.baf.cuhk.edu.hk

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