SENIOR
Entrepreneurship HIGH
SCHOOL
Module
Opportunity Screening 7
Quarter 1
Entrepreneurship
Quarter 1 – Module 7: Opportunity Screening
First Edition, 2020
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SENIOR
Entrepreneurship HIGH
SCHOOL
Self-Learning
Module
7
Quarter 1
Opportunity Screening
Introductory Message
For the facilitator:
Welcome to the Entrepreneurship with Grade 12 Self-Learning Module on
Opportunity Screening.
This Self-Learning Module was collaboratively designed, developed and
reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.
This learning material hopes to engage the learners in guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills especially the 5 Cs,
namely: Communication, Collaboration, Creativity, Critical Thinking, and
Character while taking into consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the
body of the module:
Notes to the Teacher
This contains helpful tips or strategies
that will help you in guiding the learners.
As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Moreover, you are expected to encourage and assist
the learners as they do the tasks included in the module.
For the learner:
Welcome to the Entrepreneurship Self-Learning Module on Opportunity
Screening.
This module is designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning material while being an
active learner.
This module has the following parts and corresponding icons:
Expectations – These are knowledge and skills that you will
learn after completing the module.
Pretest - This measures your prior knowledge about the lesson
at hand.
Recap - This part of the module provides a review of concepts
and skills that you already know about a previous lesson.
Lesson - This section discusses the topic in the module.
Activities – These are sets of activities that you need to
perform.
WrapUp - This section summarizes the concepts and
application of the lesson.
Valuing - This part integrates a desirable moral value in the
lesson.
Posttest - This measures how much you have learned from the
entire module.
EXPECTATIONS
LEARNING OBJECTIVES: After going through this module, you are expected to
1. differentiate products into services;
2. identify the 12 Rs of Opportunity Screening; and
3. create a business proposal base on the opportunity needed in a community.
PRETEST
DIRECTIONS: Read each item carefully. Encircle the letter of the best answer
from the choices given.
1. What term refers to tangible products that consumers can actually observe
with their senses?
A. Goods B. Services
C. Intangible D. Customers
2. Which of the following businesses is categorized as a service?
A. Car repair B. Furniture
C. Foods D. Medical Check-up
3. Which of the following refers to sales opportunity?
A. Reach B. Relevance
C. Range D. Revenue
4. Which of the following steps determine product-market fit?
A. Understand your customers' current needs and foresee future
ones.
B. Encountering risks and uncertainties
C. Build credibility
D. All of the above
5. Which of the following is not included in 12 Rs in Opportunity Screening?
A. Resonance B. Returns
C. Research D. Reinforcement
RECAP
DIRECTIONS: Using the concept map below, write and explain the
four elements of SWOT Analysis.
Scanning Internal and External environment is a key part of the strategic
planning procedure through SWOT Analysis. After scanning the environment, the
next thing that you need to consider is what products or services people are looking
for.
LESSON
MOTIVATIONS: Identify what is being offered by the following businesses.
1. 2. 3.
_______________________ ________________________ ___________________
4. 5.
_________________________ ___________________________
The businesses above are some possible business opportunities that you can
take on as an entrepreneur, which are known as Goods/Products and Services.
What is Goods?
Goods refer to tangible products that consumers can
observe with their senses. (Ilano 2016,140). These are
material things needed and wanted by consumers. Examples:
Foods, Clothing, Cleaning materials, Transportations etc.
Figure1https://www.google.com
What is Service?
Services refer to intangible offerings that are abstract
and cannot be observed with our senses. (Ilano 2016, 140). A
key characteristic of services is that the “act of delivery” itself is
Figure2www.google.com the product and provide services rather than make goods.
Examples: Laundry Shops, tutorial services, hotel
accommodations, repair shops, travel agencies, beauty parlors
etc.
After determining what goods and services are, you now have in mind possible
opportunities and business proposals that you can take on as an entrepreneur.
To make a product/service successful, you have to be committed to its
success personally and emotionally. Once you have a product or service in
mind, you need to ponder with the following questions before starting.
What are products or services that you like, enjoy, consume, and benefit
from?
Is this product or service really exciting for you?
Should you buy it and use it on your own?
Do you see this product or service being sold in the next five to ten years?
Is this a product or service that you want to bring into the market?
Next, analyze the product or service from the point of view of the
customer:
How does the product improve the life or work of your customer?
What kind of customers will you be selling the product to?
Do you like people who are purchasing this product or service?
Say that you hire a marketing expert to guide on the launch of a new
product or service. They will cut right to the chase and ask you these very
objectives, bottom-line questions about the product:
Is the market high enough to make a profit for you?
Is demand high enough so that you can market, distribute, and supply the
commodity at a fair cost?
Dig even deeper into your product or service’s potential success by
defining the answer to the following questions:
What is to be sold, exactly?
Who is your potential customer?
How much is the price to be profitable?
How to market the product? What selling form, or promotion strategies
would you use?
How is the product or service to be manufactured or produced?
How is the product or service going to be distributed to the customer?
How is it going to be serviced, repaired, guaranteed, or replaced?
You haven't done it yet. There are a range of specific questions you
need to know before you make a definitive decision about a new product or
service delivery.
Is product or service in need in today's market?
Is your new product or service better than anything else presently offered?
Is your product cheaper but with quality than anything else that is
available?
Do you think you could become the number-one supplier in the market for
this product or service?
The 12 Rs of Opportunity Screening also help you to select the best
product/service needed in the market.
Relevance
Risks Resonance
Resources
Reinforcement
required
12 Rs of
Relative ease Opportunity Revenues
Screening
Returns Responsiveness
Revolutionary
Reach
Impact
The 12 Rs of Opportunity Screening
1. Relevance to Vision, Mission and Objectives of the Entrepreneur.
• Opportunity must be aligned with the vision, mission and objectives of an
entrepreneur to attain the long term goal of the business.
2. Resonance to Values
• It is essential that the opportunities you choose to pursue matches with
your values and desired virtues.
3. Reinforcement of Entrepreneurial Interests
• As a potential entrepreneur, it is best to select an opportunity close to your
interests to develop your skills.
4. Revenues
• Revenues depend not only on the quality of the opportunity, but on the
future enterprise’s ability to strategize and develop a saleable product or
service.
5. Responsiveness to Customer Needs and Wants
• If your choice fits well with unfulfilled customer wishes, then you have a
better chance to succeed.
6. Reach
• Opportunities that can be expanded by adding similar products or services,
branches or franchise outlets have good visions for attaining rapid
development.
7. Range
• The broader the variety of potential product or service offerings, the more
attractive is the opportunity.
8. Revolutionary Impact
• The next big thing in the market is likely to be the opportunity. It can be a
game changer that revolutionizes industries and makes old products and
services obsolete.
9. Returns
• Opportunities with low production or servicing costs but higher prices
would most likely yield higher returns on sales and return on investment.
10. Relative Ease of Implementation
• The best opportunities are those that are easy for you to implement, but
very difficult for others.
11. Required Resources
• Opportunities requiring fewer resources from an entrepreneur may be
more profitable than those requiring more resources.
12. Risks
• Some opportunities are riskier than others because they are untested or
have a very small market base. Sales might be seasonal or cyclical.
Now that you already learned how to select successful service/product, let’s
hear from some entrepreneurs in their own words. I’d like to share a quote from
Albert Einstein: “Everyone is a genius but if you judge a fish on its ability to climb a
tree, it will live its whole life believing it is stupid. Being thoughtful in how you screen
opportunities will help you to show your genius to the world.”
ACTIVITIES
Activity 1: Challenge yourself!
Supposed you have ₱100,000 and you want to start a business in response
to COVID-19 pandemic that we are experiencing right now. What would be your
business proposal for this opportunity?
To help you with this challenge, follow the instructions below:
1. List down 5 opportunities about the COVID-19 pandemic.
2. Think of two business proposals for each opportunity.
3. Use the guidelines in selecting the goods/services needed in the
market.
Example: Due to “New Normal in Education” students need a connection
to the internet: Business Proposal a) Piso Net b) Loading Station
OPPORTUNITY BUSINESS PROPOSAL
1.
2.
3.
4.
5.
Activity 2: APPLICATION!
Directions: Think of a product and service that is failing right now due to
the COVID-19 pandemic. Write down the reasons why it is not performing well.
Suggest on what would be the best solution to their problem or maybe an
NAME OF PRODUCT: NAME OF SERVICE:
REASONS: REASONS:
POSSIBLE SOLUTIONS: POSSIBLE SOLUTIONS:
POSSIBLE ALTERNATIVE BUSINESS: POSSIBLE ALTERNATIVE BUSINESS:
alternative business opportunity for them.
WRAP-UP
PMI Matrix! Directions: Based on the topic being discussed, accomplish the
PMI-Matrix based on your learning.
PLUS MINUS INTERESTING
What’s best in the discussion? What’s is quite difficult? What struck you most?
VALUING
Practical Tips! DIRECTIONS: To deepen your understanding of the topic, list down
practical tips to make and take opportunities that will enrich your life as a future
entrepreneur.
1. ____________________________________________________________________
2. ____________________________________________________________________
3. ____________________________________________________________________
4. ____________________________________________________________________
5. ____________________________________________________________________
POSTTEST
TRUE OR FALSE! Directions: Write TRUE if the statement is correct. Write False if
the statement is wrong.
______1. Use your intuition and guts in selecting goods or services.
______2. You need to give up a lot of things like going out with friends to pursue a
business opportunity.
______3. It is important that the opportunities you choose to pursue match with
your values and desired virtues.
______4. Services are tangible products that consumers observe using their senses.
______5. You need to consider the viability of products or services in today’s
market.
II. MATCHING TYPE! Match column A with the correct answer in the column B.
Write only the letter of the correct answer before each
number.
A B
______6. Range A. sales opportunity
______7. Revolutionary Impact B. expansion to attain rapid growth
______8. Reach C. pursues unfulfilled wishes of customers
______9. Revenue D. must match the values you wish to impart
______10. Resonance E. a wide variety of products or services to offer
F. “Game Changer”
KEY TO CORRECTION
5. Laundry service
4. Beauty Parlor Service
5. B
10. D 5. T 3. Wet and dry Goods
4. D 2. Car repairs service
9. B 4. F
3. D 1. Sari-sari store, Goods
8. F 3. T
2. A,D MOTIVATION
7. A 2. T
1. A
6. E 1. F THREATS WEAKNESSES
PRETEST
POST TEST OPPORTUNITIES STREGTHS
RECAP
VALUING
Mindfulness Helps You See Opportunity
Continual Learning Opens Up Many Opportunities
Experiment You Never Know What Opportunities Lay Around The Corner
Becoming an Expert Opens Up Opportunities
Building Your Personal Brand -- Authentic Opportunities
Create Opportunities For Friendships to Flourish
Opportunities from Everyday Social Interaction
References
BOOKS
Ilano, A. B. 2016. Principles of Marketing. Quezon City:
Rex Bookstore, Inc.
Morato, Eduardo A. Jr. 2015. A Trilogy on Entrepreneurship.
Eduardo A. Morato, Jr. Publisher.
Morato, Eduardo A. Jr. 2016. Entrepreneurship. Quezon City:
Rex Bookstore, Inc.
ARTICLES
Moore,Barry D.December19, 2019. “Top103 Tips for Creating Opportunites.”
https://www.greatworklife.com/100-ways-to-create-opportunities/
Tracy, Brian.2005. “Starting a Business, Choosing a Product or Service to
Sell.” https://www.entrepreneur.com/article/78778
Indiana Council for Economic Education. 2020. “Goods and Services.”
https://www.kidseconposters.com/goods-and-services-poster
https://quizlet.com/258166384/12-rs-of-opportunity-screening-flash-
cards/
Photos were taken:
https://www.google.com/search?q=sari+sari+store&rlz=1C1EKKP_en
PH816PH817&sxsrf=ALeKk01OB8zjHnwBNd4y7IMk1YdJwPoxg:1593
524574460&source=lnms&tbm=isch&sa
https://www.google.com/search?q=car+repair+philippines&tbm=isch
&ved=2ahUKEwj7i8qj2KnqAhXGxIsBHeUKArIQ2-
cCegQIABAA&oq=car+repair+philippines&gs_lcp
https://www.google.com/search?q=palengke+philippines+wet+and+dr
y&tbm=isch&ved=2ahUKEwjStuCi1qnqAhWCA6YKHVX-BAIQ2
cCegQIABAA&oq=palengke+philippines+wet+and+dry&gs_lcp
https://www.google.com/search?q=beauty+salon+spa+philippines&tb
m=isch&ved=2ahUKEwi58Zno2anqAhURDJQKHca6AYsQ2
cCegQIABAA&oq=beauty+salon+spa+philippines&gs_lcp
https://www.google.com/search?q=laundry+shop+philippines&tbm=i
sch&ved=2ahUKEwjS7YW926nqAhXjGKYKHV-pAN8Q2-
cCegQIABAA&oq=laundry+shop+philippines&gs_lcp
https://www.google.com/search?q=goods+pictures&rlz=1C1EKKP_en
PH816PH817&sxsrf=ALeKk027f04ifP4SfTaHUb19ykDU9jxHMQ:1593
605341243&source
https://www.google.com/search?q=services+pictures&tbm=isch&ved
=2ahUKEwjslKLDgqzqAhWOHaYKHUpvAlsQ2-cCegQIABAA&oq
