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Consumer Behaviour Assignment 3

The document is a course submission for a Consumer Behavior class. It addresses the question of whether happiness should be quantified. It argues that emotions are deep and intense reactions that are aroused by encountering certain situations. Motivation is also important for marketers, as customers must be motivated to purchase products in today's competitive environment. Motivating customers is key to gaining their loyalty.

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Mubashir Ali
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302 views2 pages

Consumer Behaviour Assignment 3

The document is a course submission for a Consumer Behavior class. It addresses the question of whether happiness should be quantified. It argues that emotions are deep and intense reactions that are aroused by encountering certain situations. Motivation is also important for marketers, as customers must be motivated to purchase products in today's competitive environment. Motivating customers is key to gaining their loyalty.

Uploaded by

Mubashir Ali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Course title: Consumer behavior

Submitted To: Mubashir Ali


Submitted By: Sameer Bilal
(70057367)
Class: BBA
Assignment-3
Q1: Many consumers today seem to be obsessed with monitoring their emotions. They post
about their feelings, track their sleep patterns, and fret about how often they are “liked” on
social media. Should happiness be quantified?

Emotions stands for more intense reactions like happiness, sadness, fearful situation etc this might trigger
with the encounter of a particular type of situation. Emotions are deep and intense and which arouses
encountering a certain situation that might make an individual emotional.

This idea of motivation is so important to marketers because unless the targeted customers are motivated,
the chances of them buying the product of the marketer are very less. Thus a marketer attempts all the
necessary steps and tries to motivate the prospective customers to become a loyal customer of the brand
they are marketing.
In today’s times when competition among the products of the companies is quite stiff, motivating the
customers is the only key to make them buy the product and become loyal towards the company. Thus the
motivation and its various aspects are very important for a marketer.

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