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    Ankita Sehrawat "Ola Marketing Strategies"

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    Ankita Sehrawat
    Ola is an Indian company that operates a ride-hailing platform allowing customers to book taxis and drivers to earn money. It was founded in 2010 and offers personal transportation through a mobile app. Recently, Ola has partnered with the Karnataka government to provide oxygen concentrators to COVID patients. The document discusses Ola's objectives such as focusing on India and using innovative technology, and its marketing strategies like partnerships, discounts, and social media advertising.

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    Ankita Sehrawat "Ola Marketing Strategies"

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    Ankita Sehrawat
    13 views1 page
    Ola is an Indian company that operates a ride-hailing platform allowing customers to book taxis and drivers to earn money. It was founded in 2010 and offers personal transportation through a mobile app. Recently, Ola has partnered with the Karnataka government to provide oxygen concentrators to COVID patients. The document discusses Ola's objectives such as focusing on India and using innovative technology, and its marketing strategies like partnerships, discounts, and social media advertising.

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    Ankita Sehrawat “Ola Marketing Strategies”

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    Ola is an Indian company that operates a ride-hailing platform allowing customers to book taxis and drivers to earn money. It was founded in 2010 and offers personal transportation through a mobile app. Recently, Ola has partnered with the Karnataka government to provide oxygen concentrators to COVID patients. The document discusses Ola's objectives such as focusing on India and using innovative technology, and its marketing strategies like partnerships, discounts, and social media advertising.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    13 views1 page

    Ankita Sehrawat "Ola Marketing Strategies"

    Uploaded by

    Ankita Sehrawat
    Ola is an Indian company that operates a ride-hailing platform allowing customers to book taxis and drivers to earn money. It was founded in 2010 and offers personal transportation through a mobile app. Recently, Ola has partnered with the Karnataka government to provide oxygen concentrators to COVID patients. The document discusses Ola's objectives such as focusing on India and using innovative technology, and its marketing strategies like partnerships, discounts, and social media advertising.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    What is Ola ?

     
    Ola is a platform where customer can easily book a Cab and drivers can easily get
    passengers by paying commission to the company. It is an Indian private multinational
    company which offer rides to people. It was founded in the year 2010. It is used for
    personal transportation and is a mobile application.
    Recently Ola cabs are collaborating with Karnataka government. It is providing
    oxygen concentrators to COVID-19 patients who are isolating at home and it is
    providing free doorstep delivery. In earlier times, it was not easy to book a private
    cab, but now with new and latest technologies, it becomes very easy to book a cab and
    within few minutes it arrives at your given pickup location. Ola offers a wide range of
    cars to choose from depending on the number of travellers, budget, and convenience. 

    Objectives of Ola:-
     Ola focuses on Indian market only. 
     It aims to use latest innovative technology.
     To customise the range of services to enhance the image of company.
     To develop a strong base with customers.

    Marketing strategies of Ola :-


     Ola cabs launched a partnership with MakeMyTrip in 2013 where people can
    book a car on rent. 
     Recently Ola cabs had collaborated with Karnataka government, where they
    are providing oxygen concentrators to COVID-19 patients who are isolating at
    home and also providing free doorstep delivery of oxygen concentrators.
     Ola cabs also give free rides and many offers to first ride users such as “ get
    7% cash-back”. 
     They also give heavy discounts to their users and also provide festival
    discounts as their festival marketing strategy.
     They also advertise on tv, radios, in newspapers, on YouTube and on many
    social media apps. 
     It has also collaborated with many other companies - Amazon, MakeMyTrip,
    zomato, PizzaHut, bookmyshow, etc.
     It also started campaigns like “Chalo Niklo, FarakPadhtaHai,
    GhoomoResponsibly”, etc. and these campaigns took Ola to next level. 

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