Republic of The Philippines
Department of Education
Region 1
Schools Division of Ilocos Norte
BANGUI NATIONAL HIGH SCHOOL
Bangui
Second Written Task, Quarter 1
ENTREPRENEURSHIP
Name: Score: ___________Date: ___________
Parent/Guardian name and signature: _____________________________________
COMPETENCIES:
1. Recognize a potential market and analyze the market need.
2. Determine the possible product/s or service/s that will meet the need.
A. True or False. Read and analyze the statements below about
“Market”. Determine whether the statement is TRUE OR FALSE. Write
TRUE if the statement is correct and write FALSE if otherwise. Write
your answer in the space provided.
1. A market is any place where two or more parties can meet
to engage in an economic transaction—and should only involve legal
tender.
2. Market includes retail stores and other similar businesses
that sell individual items to wholesale markets selling goods to other
distributors but may not be virtual.
3. Market refers to the whole area of operation of demand and
supply.
4. A market signifies any arrangement in which the sale and
purchase of goods take place.
5. The market establishes the prices for goods and other services.
B. Identification. Read and analyze the statements below and identify
whether this refers to potential market, available market, target
market, or penetrated market. Write your answer in the space
provided.
1. Active consumers of a product.
2. People who are both willing and capable of buying a
particular product or service in a particular market.
3. It is the part of the total population that has shown some
level of interest in buying a particular product or service.
4. It includes specific customers to whom a company
directs its marketing efforts.
5. Customers or clients who are already using a particular product or
service.
A. MATCHING TYPE. Match the definitions in Column A with the
word/phrase in Column B. Write your answer in the space
provided.
Column A Column B
_______1. It is a company’s marketing goals and objectives combined A. Market
into a single comprehensive plan.
________2. Refers to a person or organization that uses a commodity B. Target Market
or service.
________3. This is an area or arena in which commercial dealings are C. Potential Market
conducted.
________4. This is used to give a general idea of the size of a company D. Need
in relation to its market and its competitors.
_________5. This is one part of the total market for a good or service. E. Demographic group
_________6. It is also called Total addressable market (TAM). F. Market Strategy
_________7. A person or business that purchases a commodity or G. Market size
service.
_________8. Circumstances in which something is necessary, or that H. Customers
require some course of action; necessity.
_________9. The study of the characteristics of human populations, I. Consumers
such as size, growth, density, distribution, and vital
statistics.
_________10. The number of buyers and sellers in a particular market. J. Market share
B. Read and analyze the statements below about “Product or Service”.
Determine whether the statement is TRUE OR FALSE. Write TRUE
if the statement is correct and write FALSE if otherwise. Write your
answer in the space provided.
1. Products do not carry an element of service.
2. A service is the result of the application of skills and
expertise towards an identified need.
3. A service isn't something you can try out before you pay for it.
4. All products are countable, touchable, and visible,
a consumer can assess its durability by examining it.
5. Products are tangible and discernible items that
the organization produces.
6. Products and services can both be perishable.
7. Service is associated with physical items.
8. A product is an offering that derives value from intangible
elements.
9. A product may be capable of being reused for a certain time.
10. Service has no connection with the sale of products.
Prepared by:
MARISSA G. AREOLA
Subject Teacher
Republic of The Philippines
Department of Education
Region 1
Schools Division of Ilocos Norte
BANGUI NATIONAL HIGH SCHOOL
Bangui
Second Performance Task, Quarter 1
ENTREPRENEURSHIP
COMPETENCIES:
[Link] a potential market and analyze the market need.
[Link] the possible product/s or service/s that will meet the need.
TASK 1: CASE ANALYSIS
Direction: After reading the case below, analyze the problem and write your answer in a separate
sheet of paper.
Nelson Antonio and Medy Tarnate were partners in a souvenir factory in Ilocos Norte. They
had 200 workers in the 2000s, who helped them manufacture different designs of shirts which they
displayed and sold by the thousands in different retailers in Ilocos Norte. They were considered very
successful at that time.
Their souvenir business slowed down when low-priced Chinese imports became popular in
the Philippine market. Nelson and Medy often quarreled about money matters and management
styles. Nelson had more entrepreneurial characteristics: creative/innovative, flexible, updated on
new trends, and was willing to take risks. Medy belonged to the “old school” of businessmen who
could not understand Nelson’s propositions regarding the rehabilitation of their business: getting
loans, introducing unique t-shirt designs, opening “tiangge” stalls, online selling, etc. She was
contented with the small profits they were making.
Since their business is a partnership, Nelson cannot carry out his plans without Medy’s
consent. Medy’s pessimism, for him, is unacceptable and he foresees closure of their business in a
few more years if Medy will go on with her way of thinking.
Questions:
1. What is the main problem in the case?
2. Do you agree with Nelson’s proposals? Why or why not?
3. If you were Medy, would you consider offering new products? Why?
4. If you are in Nelson’s place, what will you do to solve their business problem? Explain your
answer.
TASK 2: SHORT ESSAY: DEVELOPING A BUSINESS PLAN
As would-be Entrepreneur, you are tasked to identify your dreamed business,
one that involves your interests. Indicate who are your potential market, target market,
available market and/or penetrated market. Then, you are tasked to identify products
or services which can be related to your dreamed business. In each product or service
give at least 3 reasons why you are proposing these products or services. Use the
guided questions below for your reference in creating your output.
1. How can you meet the needs of the customer and solve a specific problem?
2. How capable are you to produce the product?
3. What is the size of your potential reachable market?
4. If a similar product exists, can your product be superior in its functionality, presentation or
marketing? (Make a simple description of your products/services)
RUBRIC:
Note: Use separate sheets of coupon bond for the performance task. Please write legibly if you
intend to write your output but I suggest you encode if possible. Do not copy the output of your
classmates, work on your own. Copied output and late submission shall affect your score.
Prepared by:
MARISSA G. AREOLA
Subject Teacher
