No.

1 Tips for Growth Marketing

If you own a business, you will know for sure how hard it is to grow your brand and
stand out from the crowd. At the same time, you cant ignore it as growth is essential for
long-term survival. It is crucial to attract new investments and to acquire new assets.

Growth is what propels performance and profit. Growth is definitely the buzz word but
only when done right will it add value all the way through the marketing funnel. As it is
not a new concept in marketing, it is important to think about innovative strategies to be
successful.

We at Ezio follow the concept #SwimAgainstTheTide. Our motto is to think differently to

reach out to the target audience and to drive in traffic and leads that will bring about
definite conversions, sales, revenue, and ultimately steady growth.

We share here some super powerful tips to make the most of growth marketing.

1. Conduct A/B testing

From Ad campaigns to your contact page, conducting A/B test is essential. However,
there are some pages that need to be constantly evaluated:

• Landing page

• Home page

• End of blog posts

• Sales pages

When you test constantly you will be enriched with data, reports, and the impacts that
each page has created, and this will subsequently lead to betterment. When it comes to
ad campaigns, keep refining the strategies according to the results produced.

 2. Build a community for your brand

Leverage social media communities to promote your product and services, to interact
with potential customers, and to get feedback. Yes, it takes time to build an audience
around your brand but its worth the effort. One of the best ways is to create a Facebook
group.

Ezio, one of the top growth marketing companies in India, offers end-to-end Facebook
advertising services to enhance brand awareness and increase sales and revenue. We
help our clients with campaigns that align with social media activities which are focused
on overall direction of growth. We create value through engaging content and appealing
visuals to inspire the targeted audience.
3. Identify the social media platforms that your competitors aren’t using:

Growth is essentially linked to sales, but other metrics also matter. Keep tabs on the
social media platforms and try to earn more likes, shares and followers. Collect more
email addresses and comments on your blogs. Go for smaller social networks to
dominate your competitors and access the audience. Plus, it is the easiest way to funnel
traffic to your website. If you are too busy, we can do it for you. Come to Ezio, the best
growth marketing company in Coimbatore for social media optimization services and get
more than the expected results.

4. Build a free useful tool that benefits clients

First thing, free tools are amazing as they drive in tons of traffic. It allows effective
targeting and increases results of offline marketing tactics. Free tools improve customer
engagement and are particularly helpful in B2B interaction. Tools help eliminate
campaigns that don’t resonate with shoppers and allow businesses to stay competitive.
Free tools help in segmentation of big data and to capture customer preferences and
insights.

Ezio, one of the best growth marketing companies in India, has come up with Site Audit
Tool, a search engine optimization tool that has seen an overwhelming response from
clients. Our clients can use it for free to optimize their website by spotting out the factors
that pull down their ranking and get the errors rectified. They also enjoy a bonus of free
reports and quick fixes by our expert team. Businesses can do site audits, keyword
analysis, competitor check and lots more to SEO optimize their sites using this tool.

Interested? What are you waiting for? Click below for a free audit and tap on the
amazing benefits.

5. Create an aggressive content marketing strategy 

Create an effective content marketing strategy that allows the audience to understand
your product with ease. As there is no set formula to set your post viral just keep posting
relevant, useful, and appealing content at the perfect times. Make use of featured
snippets and update the website content regularly. Trigger the interest of the audience
by broadcasting prelaunch info. Get your existing customers tied up to your brand by
rolling some fresh info frequently.

 6.Create an email stockpile

"Do you know that 91% of consumers check their emails at least once a day"

Email marketing is the secret weapon of all marketers and is still the fastest growing
marketing channel. 91% of consumers check their emails at least once a day and stats
show that over two thirds of consumers will purchase as a direct result of an email that
had landed in their inbox. It is relatively simple and cost effective. Coax your customers
to give their email address. Add a clear form to your website and blog to get that easily.

Ezio, the best digital marketing company in India, can be your secret sauce for result
driven email marketing campaigns. We smartly segment your audience to align content
with exactly what they need and maximize engagement by sending emails at the perfect
time. Plus, we send timely reports for you to dig deeper into the details of performance.

7. Boost retargeting campaigns

Boost your success with retargeting campaigns. Add a snippet of code on your website
to retarget your web visitors. You can send relevant visual or text ads when they visit
other websites.

Do you know that

“97% of people who visit your site for the first time leave without buying
anything, and then they’re lost forever. Unless you can bring them back.”

Use retargeting options when:

• Promoting best sellers

• Introducing new collections

• Moving inventory

• Building brand awareness

 8. Leverage PPC marketing 

Pay Per Click marketing contributes to your business goals when you need to launch a
new product, to promote your service and to retain customer loyalty. Unlike other
marketing techniques, PPC is immensely measurable and trackable. Clicks,
impressions, conversions, and the dollars spent over, and all other data can be
measured, and the campaigns can be optimized according to the feedback that pours in
through these data, making them more effective.

Ezio, the top Digital marketing company based in Coimbatore, generates fast results,
and helps you to stay ahead of your competitors with targeted and focused campaigns.
Schedule a free PPC consultation with our strategists to get to know more about the
benefits of joining forces with us.

 9. Use SEO to supercharge the growth of your business

When it comes to growth hacking SEO is the best bet. It improves your site’s rankings in
the search engines and increases the website traffic. SEO helps to build your brand and
doesn’t require you to pay for ad space. Plus, it puts your site in front of the target
audience which will lead to more conversions and sales.

SEO can produce great real-time results, especially when your partner with Ezio, one of
the best digital marketing companies in India. We focus on the user experience,
keyword optimization, mobile-first indexing, simplifying on-page optimization, improving
off-page optimization and lots more. Wait! It’s not over yet. We have developed a Site
Audit Tool that can be used completely for free to make a quick and complete analysis
of your site and get experts’ reports and solutions.

 10. Your website helps build your growth 

Your business website gives you the freedom to interact with your potential customers
and empowers your social media presence. It displays your credibility and increases
traffic. But to enjoy all these results you have to set up a successful website.

Ezio, highly recommended by its clients as one of the top digital marketing company
India can design and develop the most appealing websites that promise high
conversions. If you already have one, we can optimize it for you to ensure better sales
and revenue.

11. Focus on User Experience 

If you have a website for business, it should be easy to use. Don’t add too much text,
menus, heavy images that cause slow page loads, and avoid unclear navigation. It is
better to leave it to professionals like us.

We at Ezio which is one of the best digital marketing companies in India create websites
with great user experience. We think about what your customers need to do when they
arrive at your website, and then provide the same which includes factors like mobile
friendliness, page speed, and on-site user behavior.

You can also try: 

1.Video retargeting

2.Giving freebies

3.Redirecting Unsubscribers to another landing page

4.Adding notifications on top of your website

5.Including influencers in your space

6.Allowing free trials

7.Add customer testimonials

Winding Up:

When it comes to growth marketing, new tricks always seem to keep popping up. But
the tips discussed here are a few that can always provide positive results. Ultimately,
you can use these ideas and create your own combinations of tools, tactics, and
strategies.

If you have any questions or need a service leave them in the comment section.