The document provides a business plan for a proposed theme-based restaurant called "The New Moon" located in Varanasi, India. The restaurant's theme will be based on the moon's surface, with oxygen cylinders creating an ambient atmosphere. The plan outlines the restaurant's mission, vision, SWOT analysis, target customer segment, proposed menu, industry trends, market research findings, and infrastructure costs. Key details include the location offering a tourism and student population, initial infrastructure expenses of approximately Rs. 1,100,000, and suppliers identified for items like cutlery, seating, kitchen equipment, and more.
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The document provides a business plan for a proposed theme-based restaurant called "The New Moon" located in Varanasi, India. The restaurant's theme will be based on the moon's surface, with oxygen cylinders creating an ambient atmosphere. The plan outlines the restaurant's mission, vision, SWOT analysis, target customer segment, proposed menu, industry trends, market research findings, and infrastructure costs. Key details include the location offering a tourism and student population, initial infrastructure expenses of approximately Rs. 1,100,000, and suppliers identified for items like cutlery, seating, kitchen equipment, and more.
The document provides a business plan for a proposed theme-based restaurant called "The New Moon" located in Varanasi, India. The restaurant's theme will be based on the moon's surface, with oxygen cylinders creating an ambient atmosphere. The plan outlines the restaurant's mission, vision, SWOT analysis, target customer segment, proposed menu, industry trends, market research findings, and infrastructure costs. Key details include the location offering a tourism and student population, initial infrastructure expenses of approximately Rs. 1,100,000, and suppliers identified for items like cutlery, seating, kitchen equipment, and more.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
The document provides a business plan for a proposed theme-based restaurant called "The New Moon" located in Varanasi, India. The restaurant's theme will be based on the moon's surface, with oxygen cylinders creating an ambient atmosphere. The plan outlines the restaurant's mission, vision, SWOT analysis, target customer segment, proposed menu, industry trends, market research findings, and infrastructure costs. Key details include the location offering a tourism and student population, initial infrastructure expenses of approximately Rs. 1,100,000, and suppliers identified for items like cutlery, seating, kitchen equipment, and more.
Copyright:
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BUSINESS PLAN
The New Moon Everything for Life
Submitted By: Group 3 Introduction The New Moon resto would be a theme based resto. The theme/ concept would be that of a moon and there would be pure oxygen in the ambience (managed by oxygen cylinders). The whole resto would be like the surface of the moon and the chairs and tables would be in a shuttle like box. The whole ambience would give one an impression as if he/she is sitting on the surface of moon in a space shuttle with pure oxygen in the environment.
Concept based restaurants have come up in the past especially there was a trend in 2004 of concept based restaurants but these were more on the lines of a roadside ‘Indian Dhaba’. There are examples like ‘Khaja Chawk’ where the ambience is that of a station and Indian food is served. They have seating in the shape of an Autorickshaw and the food is served inside the Auto. Another example is that of ‘Pind Baluchi’ based on the so called Pind i.e. Indian village. Barbeque Nation was again first of its kind where in people could go and grill their own snacks (tikkas) on their table. All these examples are the ones which brought out a new/innovative theme and all these worked well. Infact Pind Baluchi and Barbeque nations have opened multiple branches. All these examples point towards the fact that people in metros do like to go to such concept based restaurants and can shell out a premium for the experience.
Mission:
To spread fun and peace- leave together.
Vision:
To be a well reputed restaurant nationally.
SWOT Analysis:
Strength:
1. Location Advantage 2. Unique feature 3. Theme based restaurant Weakness: 1. New entrant 2. Costly
Opportunity:
1. Presence of huge number of Tourist and Students.
2. Increasing awareness of eco- friendly market
Threats:
1. Competition from existing restaurant
Target Segment / End User
Our target segment would be middle and high income class segment. The typical customer would be the one who likes to go to new / happening places in the town and wants to have a good evening time outside home.
Young / middle aged adult – either earning atleast 30k and above a month or young college going crowd.
End Product There would be snacks and bevereges served in the resto. The snacks would be for all types of food (Indian ,Italian ,Chinese ,Mediterranean , Continental etc.). We would not serve complete main course.
Industry Growth/Trends and Competition
Our competition would directly be with all the restaurants in Vanarasi and all the food joints which are high end (for eg. Minggarden, Aman Restaurant, Elchico Bar etc.). The restaurant industry as such is growing by nearly 5-7% but that is only indicative of the restaurant business. But such niche resto have more potential than what the industry growth rate actually shows. Market Research The following were the responses from the respondents of the market research. In total 50 respondents have been chosen in the age group of below 40yrs and the sampling has been done on the basis of convenience. The data has been collected by filling questionnaire.
1. Main preferences while selecting a place
25
20
15
10
0 Eating Joints Family Restaurant Cafes Restro-Bars
2. Peer Group 25
20
15
10
0 Only Boys Only Girls Majority of the Majority of the Doesn’t matter guys girls 3. Preferences while selecting a location 1 6 7
The above graphs indicates that most of the respondents may give a good response to an option like “The New Moon” and based on such initial responses we can work upon the pricing strategy of the restro which will be discussed in the final business plan. Details of Project
Location Analysis: Out resto would be based in Vanarasi nearby ghats. We are deliberately targeting tourist who comes for visiting ghats and student studying in BHU. As there is a lot of footfall and round the week we can expect good business. Most likely location is Assi Ghat at Vanarasi.
We are not choosing places like Sigra or Lanka as concept based restaurants at these places have tend to become less popular with time and there is less population which can be targeted in these places.
Infrastructure Costs:
Major Infrastructure expenses will be incurred in first year and in remaining 4 years only Rs. 20000 per month for maintenance and up gradation of infrastructure. The details of the infrastructure cost is as under:
Description Quantity Price
Required (Rs.)
Cutlery Cutlery for 30 2500
People Custom Seating Arrangement 8 tables 10000 Kitchen equipment a. Modular Kitchen Pantry Unit 1,00,000 b. Electric Chimneys 1 10,000 c. kitchen fittings d. griller, roaster, steamer, oven, refrigerator etc. Centralized Air Conditioning System 2 25,000 Complete Music System (6 speakers 1 for deep and real sound) Seamless Tube Oxygen Gas Cylinders 100 (for 1 year) 450 Washroom Equipments (Wash 1 closets Basin,interiors,closets,faucets,mirrors) both(M&W) and attached equipments,3 faucets,2 basins,hand dryer etc Flooring and Other Decor GRAND TOTAL
Supplier Details
Description Supplier details
Cutlery Cornet Crockery Leading manufacturer and supplier of restaurant utensils, acrylic utensils, acrylic crockery like acrylic chart plates, oval dishes, table sets, soup bowls, fast food crockery, acrylic cups, acrylic plates, acrylic bowls and serving thalis. Address: 185, Library Road, Azad Market, Delhi, Delhi - 110 011, India Custom made seating arrangement Furniture Designs Private Limited, manufacturer of hotel furniture like hotel kitchen tables, hotel desks, hotel end tables, hotel chairs, hotel single chairs, hotel couches, hotel armories, hotel bed sets, hotel desks and hotel chairs. Address: Varanasi, Sigra, India a. Modular Kitchen Pantry Unit IDEAS MODULAR KITCHENS A-11, Rajouri Garden, New Delhi - 110064, India b. Electric Chimneys Faber c. kitchen fittings Various suppliers d. griller, roaster, steamer, oven, Various suppliers refrigerator etc. Centralized air conditioning system Blue Star Complete music system (6 speakers for deep and real sound) Bose Universal Industrial Plants Manufacturing Co. Seamless Tube Oxygen Gas Cylinders (P) Ltd. New Delhi, Delhi, India
Operational Costs:
Monthly Rent is assumed to be Rs. 10 per square feet per month. Hence total rent payable would be 10 X 3000 = Rs. 30000 per month. Operating Costs will grow @ 10% for next 4 years. The operating costs are as under:
S.No Cost Head Amount (Rs.)
. 1 Rental 360000 2 Raw Material(360*25*78) 696000 3 Menu Printing 5,000 5 Electricity Bill 56,400 2 Air Conditioners 1,000 pm 20 Lights 800 pm 8 fans 400 pm Refrigeration 1,000 pm Music System 1,000 pm Others 500 pm 6 Labour Overheads 3,48,000 Waiters (= 2*2,000) 4,000 pm Cashier (= 1*4,000) 4,000 pm Chief Chef (= 1*8,000) 8,000 pm Kitchen Staff (= 2* 5,000) 10,000 pm Security Staff (=1*3,000) 3,000 pm 7 Maintenance Cost (=12*1,000 pm) 12,000 8 Customer Feedback and related costs 2,000 9 Telephone Bills (=12*1,000 pm) 12,000 TOTAL 1459400
Marketing Costs
For the first year marketing costs are assumed to be Rs. 10000 per month due to higher spend for promotional activities. For remaining 4 years marketing expenses are assumed to be Rs. 5000 per month.
Interest Costs
The total capital required for the project is Rs. 1000000
5 Shareholder will invest Rs 100000 ,that is 500000 Out of this bank will finance Rs. 500000 at 12% for a 5 year term loan. Monthly EMI (principal + interest) works out to be Rs. 9400
Profitability Analysis
Assumptions:
Sales Revenue
The New Moon Restro will be open 360 days a year.
Out of 360 days there will be 240 weekdays and on average there will be 20 customers per day will average bill value of Rs. 200 per customer. The remaining 120 days are assumed to be weekends and other holidays. On average there will be 30 customers per day will average bill value of Rs. 500 per customer. Sales will grow at 15% for the next 5 years.
Depreciation
Fixed Assets of Rs. 700000 are depreciated over a period of 5 years @10% p.a.
Taxes Corporate tax rate of 35% is assumed.
Net Profit
In first year we will run into profit of Rs. 349570, and we will break even in first year.
Appendix I: Questionnaire 1. What are your main preferences while selecting a place while moving to hang out with friends? a. Eating Joints b. Family Restaurant c. Cafes d. Restro-Bars
2. The peer group I booze / party out with mainly comprises of
a. Only Boys b. Only Girls c. Majority of the guys d. Majority of the girls e. Doesn’t matter
3. Given an option to move to a new place, what factors will you consider most important for selecting it a. Menu b. Location c. Ambience d. Average Bill e. Others
4. How much are do you think is a average bill value for place of your choice? a. Rs. 500 – Rs. 1000 b. Rs. 1000 – Rs. 1500 c. Above Rs. 1500 d. Doesn’t matter
5. Do you recommend such a concept restro-bar to your friends as well if you like it? a. Yes b. No
6. How far can you travel for such a place?
a. 2-5 Kms b. 5-10 Kms c. 10-20 Kms d. Doesn’t matter
