Sr.No Sr.

No Questions Options-A Options-B Options-C Option-D

Good marketing is no accident, but a result of careful plannin

1 1 (a)Execution (b) Selling c) Research ( (d) Strategies.
g and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

 Marketing is both an “art” and a “science” there is constant t
(b) Managem
2 2 ension between the formulated side of (a) Creative (c) Selling (d) Behavior.
ent
marketing and the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ side. 

(d) An
organizational functi
on and a set of proce
(b) Improving
ss for creating, com
(a) Meeting nee the quality of
3 3 the most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  (c) The 4Ps municating and deliv
ds profitability life for consu
ering, value to
mers
customers and that b
enefit the organizatio
n.
(a)Satisfaction o
(b) Selling pr
4 4  Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  f customer need c) Production d) Profit making.
oducts (
s(
 Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐ function of transferring goods fro (b) Economic c) Managemen
5 5 (a) Systematic (d) Commercial.
m producers to consumers. ( t
 Marketing helps firms to increase their profits by ‐‐‐‐‐‐‐‐‐‐‐‐‐ (a) Increase in s (b) Increase i (c) Increase in (d) Increase in custo
6 6
‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  ales . n production price mer
The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing makes the product (c) Distributio
7 7 (a) Production (b) Selling (d) Promotion.
s available in different geographic regions. n
Ensuring the availability of the products and services as and
8 8 (a) Time (b) Place (c) Form (d) Possession.
when required by the customers is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ utility. 

 Transportation belongs to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marke (c) Physical su

9 9 (a) Research (b) Exchange (d) Facilitating.
ting. pply

A firm identifies the target market, needs and wants of custo (a) Marketing re
10 10 (b) Planning (c) Concept (d) Segmentation.
mer through search

Fixing and maintaining the standards for quality, quantity, siz

(a) Standardizati
11 11 e and other features of the product (b) Grading (c) Packaging (d) Labeling
on .
refer to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

(a) Customer ne (c) customer v

12 12 The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.  (b) Products (d) Quality.
eds alue

The traditional view of marketing is that the firm makes som

13 13 (a) Markets (b) Sells (c) Prices
ething and then ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ it. 

a)Market targeti b) positioning

15 14  ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the next stage of market segmentation.  c) MIS d) Marketing.
ng

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ derives a person towards selection of a particul
17 15 a) Product b) Patronage c) Rational d) Emotion.
ar shop or suppliers of goods and services.

. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understands how consumers are influ a) Consumer be
19 16 b) Motives c) Perception d) Learning.
enced by their environment. havior

 Groups that have a direct or indirect influence on a person ‘s a) Reference gro

21 17 b) Family c) Roles d) Status.
 attitudes or behavior is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  ups
b) Celebrities
23 18  ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as a product.  a) Information c) Properties d) Organization.

Customers are showing greater price sensitivity in their searc a) The right pro b) The right s c) The right sto
25 19
h for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  duct ervice value re.

 The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept holds that consumer will favor th
27 20 a) Production b) Marketing c) Product d) Selling.
ose products that offer the most quality, innovative features.

c) Promotion,
a) Product, Posit b) Product, pr
place, d) Product, place, pri
29 21  The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  ioning, place an oduction, pric
positioning, pr ce and promotion.
d price e and place
oduction
b) Functional
c) Additional b d) Expected features.
31 22 Argument product contains ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  a) Basic needs characteristic
enefits
s
a) Tangible prod b) Generic pr c) Potential pro d) Intangible product
33 23  A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 
uct oduct duct .

35 24 Industrial products are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products.  a) B2B b) B2C c) FMCG d) Convenience.

 Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ a) Test marketin b) Concept te

37 25 c) Acid test d) Market test.
‐‐‐‐‐.  g sting
 The marketing outcomes of a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐ b) Brand loya
39 26 a) Profit c) Branding d) Brand equity.
‐‐‐‐‐‐‐.  lty
The emotional attachment of a customer towards a brand is k a) Brand associa b) Perceived c) Brand loyalt d) Brand awareness.
41 27
nown as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  tion quality y

 The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ d) Goods and service

43 28 a) Lead forward b) Good c) Features
‐‐.  s.
The process of adding a higher priced prestigious product to t
a) Trading down b) Product dif d) Product simplifica
45 29 he existing line of lower priced c) Trading up
ferentiation tion.
products is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

The emotional attachment of a customer towards a brand is k a) Brand loyalty b) Brand awa c) Brand equity d) Brand association.
47 30
nown as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  reness

 The legalized version of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ a) Standardizati
49 31 b) Quality c) Trademark d) Production.
‐‐‐.  on
b) Flow of go c) Consumptio d) Marketing channe
51 32  Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  a)Production
ods n l.

The process of moving the raw materials from the place of t

a) Inbound logis b) Outbound l c) Inventor ma d) Acquisition of ra
53 33 he suppliers to the place of the
tics ogistics nagement w materials.
producers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

The concept which deals with the entire processes from prod
55 34 uction to delivery of goods is known as a) SCM b) VMS c) Logistics d) Distribution.
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

The opposite flow of goods in a distribution channel is know a) Reverse logis b) Inbound lo c) Outbound lo d) Inventory logistics
57 35
n as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  tics gistics gistics .
59 36  A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  a) SCM b) VMS c) Conflict d) Intensity.
b) Marketing c) Supply chai
61 37  Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  a) Production d) Consumption.
channel n management
The process of supplying products to all retail outlets is kno a) Selective dist b) Exclusive c) Channel con d) Intensive distribut
63 38
wn as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  ribution distribution figuration ion.

When organization in the same level of a channel works on

65 39 a) VMS b) SCM c) Logistics d) HMS.
a co‐operative basis, it is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 
The flow of goods from production to consumption is know a) Inbound logis b) Outbound l c) Process logi
67 40 d) Reverse logistics.
n as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  tics ogistics stics
b) Geographi
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to limited  a) Selective dist c) Intensive dis d) Exclusive distribu
69 41 cal distributio
number of outlets in the target market. ribution tribution tion.
n
a) Viral marketi b) Virtual ma c) De‐ marketi
71 42  Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  d) Social marketing.
ng rketing ng
a) Direct market b) Tele‐ mark c) Social mark
73 43  Inside sales is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  d) Viral marketing.
ing eting eting
b) One‐to‐one
a) Open dialogu c) personal rela
75 44  Which is the feature of direct marketing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  communicati d) All of the above.
e tionship
on
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the result of artificial scarcity of products a) Selective de‐ b)  Re‐ marke c) Personal rel
77 45 d) All of the above.
created by a firm. marketing ting ationships
Re marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ a) Fresh product b) Non‐usabl c) Low quality d) Renewed use of p
79 46
‐‐‐‐.  s e product products roducts.
a) Direct market b) Social mar c) Viral market d) Relationship mark
81 47  Tele –marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 
ing keting ing eting.
 ‐‐‐‐‐‐‐‐‐‐‐‐‐ is an attempt to reduce the demand for consumpti
a)De‐Marketing b) Re‐Market c) Ostensible d) Synchronic Marke
83 48 on of a specific product or service on
ing Marketing ting
permanent or temporary basis.
b) Relationshi
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyal a)Virtual Marke c) Social Mark
85 49 p Marketing d) De‐Marketing 
ty, interaction and long term association with the company. ting eting

 Direct marketing refers to a communication between the ‐‐‐‐ a) Seller and bu b) Firm and s c) Society and d) Price and services
87 50
‐‐‐‐‐‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ directly.  yer uppliers target market .

  ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is aimed at encouraging renewed use of a prod b) Re marketi
89 51 a)De marketing c) Synched d) Tele marketing.
uct in which market interest has declined. ng
 ‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all person within the o a) Profit maximi b) Sales volu c) Customer Sa
91 52
rganization understand the importance of the customer. zation me tisfaction

 The customer focused philosophy is known as the ‐‐‐‐‐‐‐‐‐‐‐‐
93 53 a) Production b) Product c) Selling d) Marketing.
‐‐‐ concept. 
 in the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept, the main strategy of
the company is to find customers for
95 54 a) Selling b) Product c) production d) marketing.
the product manufactured by them and somehow convince th
e customer into buying this product.
(b) The descri
(a) The descripti
ption of the p (c) The locatio
on of the people (d) Geographic regio
97 55 Demographic segmentation refers to : eople’s purch n where people
and their place ns.
asing behavio live.
in society.
r.
Which of the following is central to any definition of market a) Marketing a p b) Marketing C) customer re
102 56 d) Transaction.
ing? rofit a sale. lationship
 When backed by buying power, wants become ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ b) Exchanges
104 57 a) Social needs c) Demands d) Physical needs.
‐. 
Selecting the segments of a population of customers to serve a) Market segm b) Positioning c) Target mark
106 58 d) Customization.
is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  entation eting

b) Prestige pr c) Odd‐ even p
108 59 Ending prices with 99p is called: a)price lining d) Skimming.
icing ricing
(a) “You won’t  (b) “When its (c) “We are in  (d) “We don’t have a
Which of the following reflects the marketing concept philos
110 60 find a better dea  profits nurse’ the business of marketing departme
ophy?
l anywhere”.  s customers n making and se nt, we have a custom
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage, a product is well established in the  c) Introduction
115 62 a) Growth b) Maturity d) Decline.
market.
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potent market into
a)Market segme b) Positioning c) Target mark
117 63  distinct sub‐ markets of consumer with   d) direct marketing.
ntation eting
common needs and characteristics.

b) Economic
 In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are dividing into differe a) Demographic d) Geographic.
119 64 Psychographi
nt groups on the basis of life style or personality and values.
c

‐‐‐‐‐‐‐‐‐‐‐‐‐ is the act of designing the company offering and i
b) Segmentati c) Consumer m D) Consumer behavi
121 65 mage to occupy a distinctive place in the a) Positioning
on arket or.
target market’s mind. 

(b) Setting a
(a) Setting an in (c) Setting a lo
high price wh
itially – high pri w price to “Ski
ich consumer
123 66 What is price skimming? ce which falls as m off” a large  d- None of the above
s perceive as i
competitors ent number of con
ndicating hig
er the market. sumers.
h quality.

b) competitiv c) Penetration
127 67 Setting a price below that of the competition is called: a) Skimming
e pricing pricing.

(b) Brand ma
(a) Product man (c) Global man
nagement; Cu (d) Product manage
An increasingly large number of firms are changing their org agement; functi agement; Regi
129 68 stomer relatio ment; Territory mana
anizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  onal manageme onal managem
nship manage gement.
nt. ent.
ment.

Some companies are now switching from being solely produ d) Customer segmen
134 69 a) Competency b) Marketing c) Sales
ct‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐  centered.  t.
 “The concept of marketing mix was developed by ‐‐‐‐‐‐‐‐‐‐‐‐ b) Philip Katt c) W.Anderson
136 70 a) N.H.Borden d) Stanton.
‐‐‐‐‐‐‐‐‐‐.  er

138 71  Modern marketing begins and ends with the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  a) Sales b) Products c) Customers d) Price.

In selling concept, maximization of profit of the firm is done b) Increasing

140 72 a) Sales volume c) quality d) Services.
 through ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  production
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the ba b) Behavioral c) Psychologic
142 73 a) Geographic d) Demographic.
sis of age, gender, income and occupation. al
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ environment consists of the factors like inflati c) Demographi
144 74 a) Geographic b) Economic d) Technological.
on rate, interest rate, and unemployment. c.

Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of transferring goods  b) Commerci c) Managemen

146 75 a) Systematic d) Economic.
from producers to consumers. al t

. ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the strong feeling, desire or emotion that m a) Buying motiv

148 76 b) Demand c) Price d) Quality.
akes the buyer buy a product. e

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those which determine where or fro
150 77 a) Product b) Patronage c) Emotional d) Rational.
m whom products are purchased.

(c) Customer s
(a) Customer fo (b) Convenie
olution, cost, c (d) Competition, cos
cus, cost, conve nce, control,
152 78  The four Cs are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  onvenience an t, convenience and c
nience and com competition a
d communicati ommunication.
munication. nd cost.
on.

A marketing information system (MIS) caters to the needs of a) Marketing de

157 79 b) Databases c) Safeguard d) customized.
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  cision
Today, companies have to manage relation with their ‐‐‐‐‐‐‐‐‐
b) Governme d) International mark
159 80 ‐‐‐‐‐‐‐‐ in order to ensure timely supplies   a) Customers c) Suppliers
nt et.
and meet customer’s requirements. 

a) Macro enviro b) Micro envi d) Technological env

161 81 Banks are a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  c) Ecological
nment ronment ironment.
 In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are awarded into dif
b)Demograph c)Psychographi
163 82 ferent groups on the basis of life‐style or   a)Geographic d)Behavioral.
ic c
personality and values.
 Brand loyalty indicates customers ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the br
165 83 a) Commitment b) Belief c) Attributes d) Quality.
and.
The practice of using the established brand names of two diff
a) Manufacturer b) Private bra c) Brand licens
167 84 erent companies on the same product d) C0‐branding. 
brand nd ing
is termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 
The number of customers exposed to the brand is called ‐‐‐‐‐‐ a) Brand licensi b) Brand awa c) Brand equity
169 85 d) Positioning.
‐‐‐‐‐‐‐‐‐‐‐.  ng reness

171 86 Television is a type of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ media.  a) Broadcast b) Print c) outdoor d)Online.

The technique of using the social network on the internet to c a)social b)viral
173 87 c) marketing d) media marketing
reate the brand image is called  as‐ ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐  marketing marketing

Organizations which sell their producers on the internet direc c) Re‐marketin d) Service marketing
174 88 a) B2B b) B2C
tly to consumers are called. g .

Maslow’s need hierarchy theory deals with ‐‐‐‐‐‐‐‐‐‐‐‐‐ levels. b) Three level

176 89 a) Two levels c) Five levels d) Four levels.
s
Rising promotion costs and shrinking profit margins are the r a) Globalization b) Changing t c) Heightened
178 90 d) Privatization.
esult of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  echnology competition
(a) Providing a (b) Packaging (c) Providing a
bundle of benefi a group of pr group of price
180 91 Bundle pricing is:
ts for one produ oducts togeth s for one produ
ct. er. ct category.
 Marketing evaluation and ‐‐‐‐‐‐‐‐‐ process are necessary to u
nderstand the efficiency and c) Consumer b
184 92 a) Control b) Feedback d) Measurement.
effectiveness of marketing activities and how both could be i ehavior
mprove.
Marketing is a process of convincing one potential customer
186 93 a) Rare b) Actual c) Future d) New.
 into ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ customers. 
When a firm practices ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concepts, all its activities  b) Production
188 94 a) Selling c) Marketing d) Societal.
are directed to satisfy the consumers.
b) Consumers
190 95  Modern marketing begins and ends with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.   a) Business c) Economic d) Company.
a) Merchandisin
192 96 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ simply refers to product planning   b) Selling c) Operating.
g
Which of the following is not included in the function of ph a) Standardizati
194 97 b) Storage c) Packaging d) Transportation.
ysical supply? on
The factors that affect marketing policies, decisions and oper a) Marketing co b) Marketing c) Marketing e
196 98 d) none of these.
ations of a business constitute. ntrol mixes nvironment
a) Goal oriented
198 99 Marketing is a ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ process.  b)Social c) Exchange d) All of these.
The process of finding or creating new uses or users or satisf
a) Niche‐ marke b) Re‐marketi c) Social mark
200 100 action for an existing product is known d) none of these.
ting ng eting
as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 
c) Wendell .R.
202 101 Who has introduced the concept of market segmentation? a) N.H. Borden b) Rosser d) none of these.
Smith
Which of the following is not part of demographic segmentat
204 102 a) Age b) Income c) Education d) Interest.
ion?
When a buyer decides to buy after careful consideration or lo
206 103 gical thinking, his decision is said to be a) Rational b) Emotional c) Product d) none of these.
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 
‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process where individuals decide what, whe
b) Consumer c) Segmentatio
208 104 n, where, how and from whom to a) Packaging
behavior n.
purchase goods and services.
  ‐‐‐‐‐‐‐‐‐‐‐‐ is the process of creating an image for a product i a) Segmentation b) Target mar
210 105 c) Positioning d) none of these.
n the minds of targeted customers. keting
a) Market segm b) Advertise c) Direct sellin d) Using multiple me
212 106  Target marketing essentially requires ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 
entation ment g dia.

When a consumer decides to buy without much logical think

214 107 a)Patronage b) Emotional c) rational d) none of these.
ing, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

  ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ motives are those which come from one physi
216 108 a) Social b) Patronage c) Inherent d) Product.
ological or basic needs such as hunger, thirst, sleep etc.

a) All Ryes and b) Philip Katt c) Peter Ducke

220 109 The word positioning was coined by d) none of these.
Jack Trout er r
The only revenue producing element in the marketing mix is
222 110 a) Product b) Price c) Place d) Promotion.
When there is a large potential market for a product, the firm a) Skimming pri b) Penetration c) Premium pri
224 111 d) none of these.,
will adopt: ce policy price policy ce policy

226 112  Generally ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is an indicator of quality.  a)Price b)Quantity c) Size d) Colour.

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ price refers to the high initial price charged  b) penetration
228 113 a) Premium c) Skimming d) none of these.
when a new product is introduced in the market.

A price reduction to buyers who pay their bills promptly is ca a) Trade discou b) Cash disco c) seasonalisati d) Quantity discount.
230 114
lled ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  nt unt on
When a firm sets a very low price for one or more of its prod
b) Target pric c) Predatory pr
232 115 ucts with a view to derive its a) Customary d)none of these.
ing icing
competitors out of market is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

a) cost plus prici b) Target pric c) Break even d) Marginal cost pric
234 116  ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the most common method used for pricing. 
ng ing pricing ing.

a) Value pricing b) Internation c) Geographica d) rate of return prici

236 117  Target pricing is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 
al pricing l pricing ng.

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the practice of charging a low price right f b) Penetration
238 118 a) Skimming c) Premium d) none of these.
rom the beginning to stimulate the growth of the market.

Pricing strategies are more specific and short term than ‐‐‐‐‐‐‐ b) Pricing pol

242 119 a) Objectives c) price reduce d) none of these.
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  icies

  ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐is a board range of activities concerned  with 
a) Physical distr b) Channel of c) Intensive dis
244 120 efficient movement of finished goods d) none of these.
ibution distribution tribution
from the end of the production line to the consumer.

The strategy of using as many outlets as possible is called ‐‐‐‐ a) Selective dist b) Exclusive c) Intensive dis

246 121 d) None of these
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  ribution distribution tribution
a) Self service st b) Direct mar c) Department d) Mail order busine
248 122 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is called shopping by post  
ore keting stores ss.
a) Self service st b) Hyper mar c) Co‐operativ
250 123  Super market is also known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  d) none of these.
ore ket e societies
b) retail store c) Armchair sh
252 124 Direct marketing is sometimes called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  a) Self service d) none of these.
s opping
Which of the following is the largest retail enterprise in the w c) Shoppers sto
254 125 a) K mart b) Wall mart d) none of these.
orld? ps
a) Tele‐marketi b)Direct mark c) Kiosk marke
256 126  Which of the following is not a non‐store retailing?  d) Retail chains.
ng eting ting
Direct marketing is found more suitable to which of the follo a) Agricultural p
258 127 b) TV c) Shoes d) Vacuum cleaner.
wing products roducts

a)Johnson & Jo b) Eureka for c) Avon cosme

260 128 Which company is the pioneer in direct marketing? d) Cypla.
hnson bs tics

The best channel of distribution for vacuum cleaner is ‐‐‐‐‐‐‐‐ a) Direct market b) Tele‐mark c) retail market

262 129 d) none of these.
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  ing eting ing

The four elements; channels of distribution, transportation, a) Promotion mi b) Marketing c) Distribution

264 130 d) Product mix.
warehousing and inventory constitute ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  x mix mix

A ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ operates multiple retail outlets under co b) Destinatio c) shopping ma

266 131 a) Retail chains d) Retail chain.
mmon ownership in different cities and town n store lls
b) advertisem c) Sales promo
268 132 which of the following is not an element of promotion mix? a) Branding d) Personal selling.
ent tion
a) Advertisemen c) Dealer conte d) Consumer contest.
270 133 Which of the following is not a sales rules promotion tool? b) Discount
t st
The process of direct communication between the sales perso a) Direct market b) Personal se c) Advertising
272 134 d)none of these.
n and a prospect is called ing lling
b) Measuring d)
a) Managing pu c) Marketing p
274 135 MPR stands for public relatio Monitories’ public re
blic relations ublic relations
ns lations.
Which of the following is not a characteristic of service mark b) Separabilit c) Heterogeneit
276 136 a) Intangibility d) Perish ability.
eting. y y
Medical treatment with ayurvedic massage is an example of
278 137 a) Pure tangible b) Hybrid c) Pure service d) none of these.
280 138 Which of the following is not a service? a) Hospital b) Banking c) Insurance d)none of these.

Which of the following is not an element of service marketin d) Physical evidence.

282 139 a) People b) Packaging c) Process
g mix?

 Being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ one cannot taste, touch, see, hear, s c) none of thes

284 140 a) Intangible b) Tangible
mell or use services like physical products. e.
a) Social market b) De‐marketi c) Niche marke
286 141 Which of the following is against marketing concepts. d) none of these.
ing ng ting
Which of the following involves targeting bulk purchasers a a) Frequency m b)Event mark c) Viral market
288 142 d) none of these.
nd offering them special benefits and privileges. arketing eting ing
a) Re‐marketing b) Event mar c) Social mark
290 143 Green marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  d) Mega marketing.
keting eting
a) Social market b)De‐marketi c) Niche marke
292 144 Which of the following is known as market aggregation? d) Mass marketing.
ing ng ting
b) rapid techn
Which of the following is not responsible for the emergence a) Growth of ser c) Changing ro
294 145 ological adva d) none of these.
of relationship marketing? vice economy le of woman
ncement
The term Meta marketing was first used by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ a) Eugene .J. Ke b)N. H. Bord
296 146 c) Wendell d) none of these.
‐‐.  lly en
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing means serving a small market  c) Re‐ marketi
298 147 a) Relationship b) Niche d) none of these.
not served by competitors. ng
b) Mobile ph
300 148  Which of the following is for an e‐marketing tool?  a) I‐radio  c) I‐kiosks  d) Cinema.
one

A financial instrument which can be used more than once to b) Credit card
302 149 A) Debit card c) Smart card d) none of these.
borrow money or buy goods and services on credit is :
Which of the following is not a risk in internet based transact a) Ears‐droppin d) unauthorized actio
304 150 b) Spoofing c) Encryption
ion. g n.
A security tool to verify the authenticity of the message and
c) Digital certif
306 151 claimed identify of the sender and to a) Encryption b) Firewalls d) Digital signature.
icate
verify the message integrity is

308 152  E‐ marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐  a) E‐commerce  b) E‐cash  c) E‐payment  d) E‐mail. 

Dividing buyers into groups based on their knowledge , attri a) Geographic s b) Demograp c) Psychograph
310 153 d)Behavioral.
butes, uses or responses to a product is called egmentation hic ic

312 154 Romance motive is a type of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐  a) Emotional b) Rational c) Patronage d)Social.

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ refers to word of mouth through electronic cha b)E‐Commer
314 155 a) E‐advertising  c) E‐cash  d) Viral marketing.
nnels. ce
 Internet advertising includes web advertising,‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ b) Encryption
316 156 a) transaction c) E‐mail  d) none of these.
‐‐‐etc. 
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ advertisement is a small, graph links placed 
318 157 a) Banner b) Buttons c)Website d)E‐mail. 
on a web page.
Making payment through electronic media by using credit or
c) E‐marketing
320 158 debit cards for the products bought a) E‐payment  b)E‐mail 
.
electronically is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ includes debit cards, credit cards, smart card
322 159 a) E‐branding  b)E‐cash  c)E‐mail. 
s etc.

A smart card was first developed by Motorola in ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
324 160 a) 1956 b)1973 c)1977 d) 1989.
‐‐‐‐‐‐‐ 
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process that conceals meaning by chan b)Firewalls c)Backups
326 161 a)Encryption d)none of these.
ging messages into unintelligible messages.

Social marketing is used as an instrument to achieve the goal

328 162 a) Marketer b)Seller c)Society d) none of these
s of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

 Green marketing is defined as developing eco‐friendly produ
b)Organizatio
330 163 cts and their packages to control the a) Environment c) Products.
n
negative effects on ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ refers to marketing strategies under conditio b) De‐marketi c)Relationship

332 164 a) E‐commerce 
ns of scarcity and during the period of shortage. ng marketing.

 The term Meta marketing was first used by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ a) Eugene. J. Ke b) N. H. Bord

334 165 c) Tim drapes.
‐.  lly en
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing is based on interaction and dial a) De‐marketing b) Viral mark
336 166 c)E‐commerce  d) Relationships.
ogues. eting

The aim of relationship marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ deligh
338 167 a)Product b)Price c) Customer d)Quality.
t.

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing means serving a small market no
340 168 a) Niche b) Mega c) Meta d) none of these.
t served by competitors.

 A ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is an intangible product involving a deed, a 
b)Consumpti
342 169 performance or an effort that cannot be a) Production c)Service d) all of the above.
on
stored or physically possessed.

 In product development stage of product life cycle sales are ‐
344 170 a) 1 b)0 c) .1 d) none of these.
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 
Maximizing the market share is the objective of company in c) Introduction
346 171 a)Growth b) Maturity d) none of these.
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage of product life  cycle. 

 In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage, a product is well establishe c) Introduction
348 172 a) Growth b) Maturity d) none of these.
d in the market.

 The number of customers exposed to the brand is called ‐‐‐‐‐ b) Brand lice c) Brand aware

350 173 a)Brand equity
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  nsing ness.

352 174  There are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ elements of promotion mix   a) Four b) Six c) Five d) Two.

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the oral presentation in a conversation with 
d) Money refund off
354 175 one or more prospective buyers for the a) Samples b) Rebates c) Coupons
er.
purpose of making sales.

a)Advertisemen b) Personal se
356 176  ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is called printed salesmanship.  c) Promotion d) none of these.
t lling

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a paid form of communication by an ide c) Advertiseme
358 177 a) Product b) service d) none of these.
ntified sponsor. nt

 The main object of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is to move forward a p c) Consumptio
360 178 a) Production b) Promotion d) all of these.
roduct, service or idea in a channel of distribution. n

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ advertisement is used at the time of introd
362 179 a) Selective b) Reminder c) Primary d) none of these.
ucing a new product in the market.
When the advertisement is to create an image or reputation o c) Comparativ
364 180 a) Institutional b) advocacy
f the firm, it is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐  advertising.  e.

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a creative presentation of ad message to ma
366 181 a) product b)Ad copy c) Budget d) all of these.
ke impact on the audience.

 The central theme or idea of an ad message is known as ‐‐‐‐‐ c) Ad message
368 182 a)Ad themes b) Ad copy d) none of these.
‐‐‐‐‐‐‐‐‐.  s

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ refers to gifts given to dealers or to sale force a) Trade allowa b) specialty a c) Dealer conte d) Co‐operative adve

370 183
to push the manufacturers product. nce dvertising sts rtising.

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the oral presentation in a conversation with o
c) Personal sell
372 184 ne or more prospective buyer for the a) Advertising b) branding
ing.
purpose of making sales.

Marketing management covers not only the market of goods

374 185 a) Products b) Services c) Quality d)none of these.
but also the marketing of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

In service marketing, apart from traditional four elements of

a) Physical evid
376 186 marketing mix, there are three more b) Publicity c)Packaging d) All of the above.
ence
elements, namely, people, process and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. 

378 187 Department stores generally serves ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐class.  A) Poor b) middle c) rich d) All of the above.

380 188 Premium pricing is also termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  a) High pricing b) Medium c) Low d) none of these.

During the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage of PLC the sales grow at di
382 189 a) Introduction b) Maturity c) Growth d) none of these.
minishing rates and profit start declining.

The process of introducing higher quality products by a manu a) Product line e b) Product lin c) Trading dow
384 190 d) Trading up.
facturer is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.  xpansion e contraction n

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ means giving a name to the products by wh
386 191 a) Branding b) Promotion c) pricing d) none of these.
ich it should become known and familiar among the public.
 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ goods are those which a consumer buys after 
b) Convenien
388 192 comparing the suitability, quality price a) Specialty c) Shopping d) unsought.
ce
etc. of different brands

 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the marketing and financial value associ b) Brand loya

390 193 a) Brand equity c) Branding d) none of these.
ated with a brands strength in a market lty