ADVOCACY AND LOBBYING
COURSE OUTLINE
TOPIC ONE: introduction to advocacy
Meaning of advocacy
Importance of advocacy
The role of advocacy in social change
TOPIC TWO: advocacy process
Advocacy issues in a society
Factors influencing advocacy
Process of advocacy
Impact of advocacy in social change
TOPIC THREE: mass media and advocacy
Role of mass media in advocacy
Factors influencing choice of media for advocacy
Impact of mass media on advocacy
TOPIC FOUR: policy research and advocacy
Meaning of policy research
Role of research in advocacy
Challenges in adapting research finding by policy makers
Impact of research on advocacy
TOPIC FIVE: partnership building for advocacy
Ways of building partnerships for advocacy
Role of partnerships in advocacy
Strategies for forming partnerships
Impact of partnerships on advocacy
TOPIC SIX: lobbying
Meaning of lobbying
Why lobbying is necessary in social change
Distinction between lobbying and advocacy
Basis of lobbying
Types of lobbying approaches
The do’s and don’ts in lobbying
The role of lobbying in social change
How to make a case to supporters of lobbying
TOPIC SEVEN: LOBBYING TECHNIQUES
Factors to consider in lobbying plan
Types of audience
Types of techniques
Challenges
Lobbying techniques
Grassroots
Direct
Lobbying procedure
Importance of building consensus in lobbying
Meaning
Preparation
Process
Importance
Topic eight: human rights and advocacy
Universal human rights
Human rights violation
Advocacy and lobbying in human rights
TOPIC NINE: EMERGING TRENDS
Gender based violence
Sexual offences
Corruption
Community development
NOTES
TOPIC ONE: introduction to advocacy
Meaning of advocacy
Importance of advocacy
The role of advocacy in social change
TOPIC TWO: advocacy process
Advocacy issues in a society
Factors influencing advocacy
Process of advocacy
Impact of advocacy in social change
TOPIC THREE: mass media and advocacy
Role of mass media in advocacy
Factors influencing choice of media for advocacy
Impact of mass media on advocacy
TOPIC FOUR: POLICY RESEARCH AND ADVOCACY
Meaning of policy research
Role of research in advocacy
Challenges in adapting research finding by policy makers
Impact of research on advocacy
TOPIC FIVE: partnership building for advocacy
Ways of building partnerships for advocacy
Role of partnerships in advocacy
Strategies for forming partnerships
Impact of partnerships on advocacy
TOPIC SIX: LOBBYING
Meaning of lobbying
Lobbying refers specifically to advocacy efforts that attempt to influence
legislation.
Lobbying is an attempt to influence specific legislation. It has legal definitions and parameters that
guide interactions with policymakers.
Lobbying is the attempt to influence a legislative body through communication with a member or
employee of the legislative body or with a government official who participates in constructing
legislation. Lobbying can include written or oral communication for or against specific legislation.
Why lobbying is necessary in social change
Distinction between lobbying and advocacy
Basis of lobbying
Types of lobbying approaches
The do’s and don’ts in lobbying
The role of lobbying in social change
How to make a case to supporters of lobbying
TOPIC SEVEN: LOBBYING TECHNIQUES
Factors to consider in lobbying plan
Types of audience
Types of techniques
Challenges
Lobbying techniques
Grassroots
Direct
Lobbying procedure
Importance of building consensus in lobbying
Meaning
Preparation
Process
Importance
Topic eight: human rights and advocacy
Universal human rights
Human rights violation
Advocacy and lobbying in human rights
TOPIC NINE: EMERGING TRENDS
Gender based violence
Sexual offences
Corruption
Community development
