CASE STUDY 2: THE IMMORAL VIDEO SHOP
In the early 80’s Mr. Jun Quesadilla owns a video shop in Manila. His store has a wide
variety of original VCDs and DVDs which he gets from a legal source and approved by the
Videogram Regulatory Board. He has all the legal papers and permits to operate this type of
business. However, Mr. June Quesadilla has a secret room in his store which he uses to avoid
authorities The room contains all the latest titles of pirated VCDs and DVDs, including X-rated
tapes. He also uses another selling strategy to make more money by telling customers that the
VCDs and DVDs they want to rent are “reserved” and he would only give this to them if they
would rent them for a higher price.
Case Discussion Questions
1. Is it right to sell pirated VCDs, DVDs and X-rated tapes in the shadow of a certified video
shop? Briefly explain why.
No, it is not right to sell pirated VCDs, DVDs and X-rated tapes in the shadow of
a certified video shop. This is the reason why the showbiz industry is dying. If no one
buys the original creations of a film, later on much of them will crumble and only a few
would produce a good one. Thus, the prohibition in the selling of pirated VCDs or DVDs,
we are supporting the industry to develop more good quality films.
2. In your own opinion, would you patronize pirated CDs and DVDs which are cheaper than
the original ones because it is more economical? Why or why not?
No, buying pirated VCDs, DVDs is contrary to the provisions of the law. The sale
of Illegal copies or downloads of CDs and DvDs containing music, movies, or software,
as well as the prolific sale of fake or counterfeit goods, is inextricably linked to organized
crime. Thus, one who buys pirated CDs and VCDs are violating special Laws such
Copyright law and Anti-Piracy Law
CASE ANALYSIS OUTLINE
1. VIEWPOINT
This Case study number 2 entitled the immoral video shop it is illegal and not
right to sell pirated VCDs, DVDs and X-rated tapes because this will have a bad
effect in the Entertainment Industries specially producers and artist. If the selling
of pirated will continue the entertainment industry will fall down and cannot
produced quality videos, audios, or movies.
2. TIME CONTEXT
Generally, it delineates the take-off point of the analysis.
I. PROBLEM STATEMENT
The Study aimed to determine the effect of selling pirated VCDs, DVDs and X-
rated tapes in the shadow of a certified video shop.
Do selling pirated DVD’s and VDC’S can affect the Entertainment Industries?
What is risk that Mr. Jun Quesadilla will be encounter.
II. STATEMENT OF THE OBJECTIVE
Determine the effect of selling Pirated VCDs, DVDs and X-rated tapes in the
shadow of a certified video shop.
To know what is/ are risks of Mr. Jun Quesadilla will be experiencing.
To determine the effect of selling pirated DVD’s and VDX’s can effect the
Entertainment Industries.
III. AREAS OF CONSIDERATION (SWOT)
Strength
Mr. Jun Quesadilla has all the legal papers and permits to operate this type of
business.
The store of Mr. Jun has a wide variety of original VCDs and DVDs which he
gets from a legal source and approved by the Videogram Regulatory Board.
Weakness
Nowadays DVD and VCD were now being less and less familiar due to the fast
technology evolution. There are many online sites that can now be freely
accessed in the internet. Gathering of information can now easily be done.
Also, there can be cases were selling of pirated DVD and VCD were included
Opportunities
Mr. Jun Quesadilla has all the legal papers and permits to operate this type of
business, Mr. Jun can use these documents to sell the DvD and VCD on a
cheaper price as he can else he can donate these to earn funds for the charity.
Threats
Selling illegal and obeying the law one of the common mistakes that Mr. Jun
Quesadilla, also it can may affect the other seller of DVD’s and VCD’s.
IV. ASSUMPTIONS
Company Price affected by the extent of illegal commercial copying. The
availability of inexpensive, high-quality illegal copies reduces the demand for legal
copies to the extent that some users buy illegal copies instead of legal ones.
Interestingly, the effect on the price of legal copies can either be positive or negative.
Positive because the price will rise if most price sensitive consumers switch to illegal
copies while the most price insensitive consumers do not. The resulting market for legal
copies will have less price-sensitive demand, thereby causing the manufacturer's profit-
maximizing price to increase, which partially offsets the reduction in sales attributable to
piracy, while the Negative the price will fall if consumers do not differ very much in price
sensitivity. In this case all consumers are equally likely to buy from a pirate if given a
chance, so that the effect of piracy is to make the demand for legal copies more price
elastic
V. ALTERNATIVE COURSES OF ACTION
These are the possible solutions to the problem. Each must achieve the
objectives.
VI. ANALYSIS
Each discussed in the light of the Areas of Consideration and
Assumptions. The expected output of discussion should be the Strength and
Weakness (Internal Environment) and Opportunities and Threats (External
Environment) for each ACA. Advantages and Disadvantages of each ACA
should be identified by way of considering the SWOT.
VII. CONCLUSION
Comparative analysis of each ACA should be made by way of identifying
the variables and how each variable is related to each ACA. Comparison is
summarized by a decision matrix, which will now show the ACA to be adopted.
VIII. PLAN OF ACTION
This plan delineates the series of action to be undertaken to
operationalize the adopted ACA. The plan implements the ACA. It would be best
to program the plan according to the basic functional areas .
IX. RECOMMENDATIONS
