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    Product Life-Cycle: Product Design and Development

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    Vimal Gupta
    The document discusses the product life cycle which describes the stages a product goes through from development to decline in the market. It outlines the five phases of the product life cyc…
    Full description

    Product Life-Cycle: Product Design and Development

    Uploaded by

    Vimal Gupta
    38 views17 pages
    The document discusses the product life cycle which describes the stages a product goes through from development to decline in the market. It outlines the five phases of the product life cycle as product development, introduction/launch, growth, maturity, and decline. For each phase, it describes the typical characteristics related to sales, costs, profits, and marketing objectives. Finally, it notes that strategies should be based on the current phase in the product life cycle.

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    Lecture 02 Product Life Cycle.pptx

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    38 views17 pages

    Product Life-Cycle: Product Design and Development

    Uploaded by

    Vimal Gupta
    The document discusses the product life cycle which describes the stages a product goes through from development to decline in the market. It outlines the five phases of the product life cyc…
    Full description
    Download as pdf or txt
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