MODULE IV
EVALUATING
MESSAGES
AND
IMAGES
GNED 05: PURPOSIVE
COMMUNICATION
Prepared by:
Ms. Mariz S. Baybay Ms. Julie Ann G. Perey
Ms. Marisol C. Crizaldo Mr. Cyrel B. Rodriguez
Ms. Charita C. Troyo
MODULE IV
LESSONS
01 What is the message?
02
The Reader and the
Audience
Ways Used to Convey
03 Messages from
Various Texts Read
OBJECTIVES
At the end of this chapter, the students
will be able to:
01
evaluate multimodal texts critically to
enhance receptive (listening, reading,
viewing) skills;
02 identify the target group of audience to
whom the text is presented; and
03
convey ideas through oral, audio-visual,
and/or web based presentations for
different target audiences in local and
global settings using appropriate registers.
MODULE IV- BAYBAY.CRIZALDO.PEREY.RODRIGUEZ.TROYO
EVALUATING
MESSAGES
AND IMAGES
We have tackled what
spoken and written language is
and has even started to
determine whether a word(s) is
politically correct or not, this
time we go beyond words and
incorporate images in sending
our messages.
Thh i
inn kk
T about this: Who has a bigger responsibility for communication to be effective?
The sender or the receiver?
What is the message?
In a communication cycle, Intentionally or not, both verbal and
message is one of the elements that nonverbal content is part of the
gives information and ideas to its information that is transferred in a
intended receiver or audience. It is message. If nonverbal cues do not
the information conveyed by words align with the verbal message,
(in speech or writing, and/or other ambiguity is introduced even as
signs and symbols, Nordquist, 2017). uncertainty is increased (Burtis &
The originator of the message in Turman, 2010).
the communication process is the
sender. The sender conveys the Some people — such as those who
message to a receiver. Here are are highly media literate, for example
some observations about messages: — may be able to see much more in a
given message than others. (Potter,
A message could include either 2008)
or both verbal and nonverbal
content.
MODULE IV- BAYBAY.CRIZALDO.PEREY.RODRIGUEZ.TROYO
Some people may be able to gain far In performing a rhetorical act, a
more insight as they decode speaker or author creates a
messages than others, depending on message whose shape and form are
their level of literacy in the medium melded in an effort to persuade an
in which the message is being audience.
encoded. Those people will gain a
Rhetoric is the study and practice
higher understanding, control, and
of effective communication. "A
appreciation of a given message.
rhetorical act is an intentional,
"Communication is effective only created, polished attempt to
when the message is understood and overcome the challenges in a given
when it stimulates action or situation with a specific audience
encourages the receiver to think in on a given issue to achieve a
new ways." (Bovée, Thill and particular end." (Campbell and
Schatzman, 2004) Huxman, 2009)
"A well-defined message has two key components. First, it is simple,
direct, and concise. Second, it defines the issues on your own terms and in
your own words." (Obstler, 1990)
"Please
How will you give interpretation when someone told you
this? If a teacher during discussion uttered the same
words, will you have the same interpretation or could it be
take a possible you are in trouble and about to be reprimanded?
seat."
Oftentimes in our conversation, we end up disappointed
not getting the response we need from the person. This
can be attributed to the purpose of our message.
What is the purpose of the message?
A message's purpose could be to
Informative messages are designed to influence understanding; to
make it clearer or more developed. These can be used to share or
convey information. Messages with a purpose of informing is not
designed to change or reinforce opinions, though sometimes that
occurs as a side effect.
MODULE IV- BAYBAY.CRIZALDO.PEREY.RODRIGUEZ.TROYO
Another purpose is to
Persuasive messages occur when a person tries to convince
another person or group to take certain specific actions.
Persuasion involves moving or motivating your audience by
presenting arguments that convince them to adopt your view or do
as you want.
One more purpose is to express
Goodwill messages are those that show a sense of kindness,
friendliness, gratitude, regret, sympathy, appreciation,
congratulations, and invitations. According to Mary Ellen Guffey
(1998), goodwill messages carry good wishes, warm feelings, and
sincere thoughts to friends, customers, and employees.
Examples of goodwill messages are messages of appreciation,
congratulations, sympathy, etc.
Exercise your thoughts:
Jheremy needs to convey several messages to a list of people. Below is a list of things he wishes
to communicate. Decide whether an informative message, a persuasive message, or a goodwill
message would be appropriate.
1. His good friend, Allan, is visiting the business where he works, and Jheremy would like to
greet him and say "hi."
2. Jheremy needs to leave work early tomorrow for a dentist appointment, and he needs to let
his boss know.
3. Because he is already two days late with his rent, Allan needs to call his landlord to get a
couple more days to pay it.
4. Jheremy's daughter Vera wants to go to a party, but Jheremy wants to get her to understand
this party might be dangerous to attend.
5. It is Jheremy's wife's birthday, and he wants to call her and wish her a happy birthday.
What do we do as readers?
The reader of any text plays a vital role of providing interpretations
concerning what has been read. By definition, a reader is someone who
reads a particular newspaper, book, or magazine with a particular skill.
Reading comprehension requires readers to know and understand the text
being read. According to Prado and Plourde (2005) in Harvey (2010), it is a
process that involves thinking, teaching, past experiences, and knowledge.
MODULE IV- BAYBAY.CRIZALDO.PEREY.RODRIGUEZ.TROYO
What do we do with messages?
Messages come from the texts being read. These could be evaluated by
the readers in different ways; hence, they begin to have different levels
of reading comprehension.
Messages may also come from different materials such as printed texts
(i.e., magazine articles, newspapers, journals, researches, books, and the
like) and online texts. These may be shown in different ways and may be
given various interpretations based on their presentations.
Varied interpretations to text may
livehappy.com and Getty Images
be accounted to various factors such
as one's social environment, home
environment and cultural environment.
https://www.colormyhappy.com/reasons-to-make-reading-a-priority/
Visit this link and discover some reasons why make reading a
priority, maybe you'll agree to some or all of those
enumerated.
Ways Used to Convey Messages from
Various Texts Read
There are different ways by which we can interpret messages from
various texts and these ways may also vary based on our level of
understanding. For example, kids would interpret the meaning of a story
based on the images that they see from the text. Students are considered
global learners if they can analyze things through illustrations i.e. graphs,
charts, or symbols.
In addition, readers may also use images as symbols of how they
understand the meaning of a text. We could also give responses through
pictures.
People may also use images of objects which they want to emphasize or
sometimes things that they want to advertise.
Enrichment activities
for this chapter will be
posted on our course References:
in the e-learning, on Agustin, R. G., Feranil, B.S., Hernandez, R.S., Jimenez, K.D.N., Manaig, R.A., Mendoza, L.D.,
our FB Group or in our & Mojica, C.R. (2018). Communication in multicultural contexts: Meanings and purposes.
GC. Panday-Lahi Publishing House, Inc.
Photos from canva,com.
MODULE IV- BAYBAY.CRIZALDO.PEREY.RODRIGUEZ.TROYO
