Module 2 3is No Activity

Inquiries,

Investigations and
Immersion
Subject: Practical Research 1

Governor Pack Road, Baguio City, Philippines 2600

Tel. Nos.: (+6374) 442-3316, 442-8220; 444-2786; Grade Level/Section: Grade 12 ABM
442-2564; 442-8219; 442-8256; Fax No.: 442-6268
Email: [email protected]; Website: www.uc-bcf.edu.ph
First Trimester, SY 2020 –

Subject Teacher: Josephine S. Galanza
2021
MODULE 3
Dear Student,
Welcome to the INQUIRIES, INVESTIGATIONS AND IMMERISON Course
offered by The University of the Cordilleras, Integrated School, Senior High School. This
course module emphasizes on self-directed, research-based, and outcome-based learning.
The key in successfully passing this subject lies in your commitment in learning and
complying with the requirements. It is our desire that you pass this subject fully equipped
with the necessary 21st Century skills. This module was designed to provide you with a
fun and meaningful learning experiences and opportunities. You will be enabled to process
the content of this module while being an active learner.
Enjoy and maximize the learning while in your own homes.
Josephine S. Galanza
In this module, you will be encountering the following parts and icons. (Parts depending per subject)
This part enumerates the objectives of the module. This part shall give you an idea
TARGET of the skills or competencies you are expected to acquire upon completion of this
module.
This part includes an activity that aims to check what you already know about the
TESTER lesson to take.
In this portion, a new lesson will be introduced. This section provides a discussion
TEACHING of the lesson. This section aims to help you explore and understand new concepts
and skills.
Practical Research 1
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2021
MODULE 3
This involves the reflective part of the module. It contains various activities that
TAKE AWAY will allow you to reflect and state what you have learned.
This is the assessment presented at the end of each module. This section aims to
TOUCHSTONE check how much have you learned from the module. This will also evaluate your
level of mastery in achieving the learning competency.
THE DESIGN THINKING PROCESS: Solving Complex

Problems
In A User – Centric Way
OBJECTIVES
After completing this chapter, you’ll be able to:
1. understand the relationship of the Design Thinking Process;

2. communicate clearly about the different stages of the Design
Thinking; and
3. have a process and mindset suited to innovation and creative problem-
solving.
CONTENT
1. Stage 1: Empathize
2. Stage 2: Define
LECTURES
STAGE 1: EMPATHISE
As mentioned in Module 1, Design Thinking are set of principles that frame a way to see
problems and solutions from a new point of view. These principles provide the foundation for
delivering solutions that meet or exceed users’ expectations.
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2021
MODULE 3
In the midst of uncertainty, we need a model for action. We will focus on the five – stage
Design Thinking model (by Hasso – Plattner Institute of Design at Stanford).
Let’s take a closer at the five different stages of Design Thinking.
The FIRST STAGE is to gain an EMPATHIC UNDERSTANDING of the problem

you are trying to solve. This involves consulting experts to find out more about the area of
concern through:
 Observing. View users and their behavior in the context of their lives.
 Engaging. Interact with and interview users through both scheduled and
short “intercept” encounters.
 Empathizing. Experience what your user experiences.
With this interaction with people, it will give you an understanding of their:
 Experiences. Focused on human outcomes.
 Motivations. Focused on the activation of human motives.
As well as immersing yourself in the physical environment so you can gain a deeper
personal understanding of the issues involved.
Why Use Empathy Maps

1. Capture who a user or persona is. The empathy – mapping process helps
distill and categorize your knowledge of the user into one place. It can be used to:
o Categorize and make sense of qualitative research

o Discover gaps in your current knowledge
2. Communicate a user or persona to others. Once created, it should act as a

source of truth throughout a project and protect it from bias or unfounded
assumptions.
The Empathy Map
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2021
MODULE 3
An empathy map is a collaborative visualization used to articulate what we know about a

particular type of user. It externalizes knowledge about users in order to:
1. create a shared understanding of user needs; and
2. aid in decision making.
442-2564; 442-8219; 442-8256; Fax No.: 442-6268

2021
MODULE 3
Steps Involved in the Empathy Mapping
1. What did the user SAY? Write down significant quotes and key words that the
user said.
2. What did the user DO? Describe which actions and behaviors you noticed or
insert pictures or drawing.
3. What did the user THINK? Dig deeper. What do you think that your user
might be thinking? What are their motivations, their goals, their needs, their
desires? What does this tell you about his or her beliefs?
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2021
MODULE 3
4. How did the user FEEL? What emotions might your user be feeling? Take
subtle sues like body language and their choice of words and tone of voice into
account.
STAGE 2: DEFINE
The SECOND STAGE is called the DEFINE phase. It involves collating data
from the empathize stage to design problems and challenges. You will be able to create
an actionable design problem statement or Point of View (POV) that inspire the
generation of ideas to solve it.
How do you define your POV?
1. Define the type of person you are designing for – your user.
 Fictional characters created to represent user types.

 Useful in considering the goals, desires, and limitations of the users to
help guide design decisions.
 A way to put a personal human face on otherwise abstract data about
customers.
Can be achieved through:
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2021
MODULE 3
2. Define your POV: Looking at the needs and insights.
 Extract and synthesize your users’ most essential and important to

fulfill needs. Needs should be actionable.
 Express insights you developed gathered from Empathise process.
442-2564; 442-8219; 442-8256; Fax No.: 442-6268

2021
MODULE 3
3. Articulate your POV
Combine the three elements – user, need, and insight – as an actionable

problem statement that will drive the rest of your design work.
442-2564; 442-8219; 442-8256; Fax No.: 442-6268

2021
MODULE 3
Example:
An adult person who lives in the city needs access to a shared car 1- 4 times
for 10 – 60 minutes per week because he would rather share a car with more
people as this is cheaper, more environmentally friendly, however it should
still be easy for more people to share.
Point of View is one that:

 Provides a narrow focus.
 Frames the problem as a problem statement.
 Inspires your team.
 Guides your innovation efforts.
 Informs criteria for evaluating competing ideas.
 Captures people’s attention.
 Is valid, insightful, actionable, unique, narrow, meaningful, and exciting.
REFERENCES
Gray, D. "Updated Empathy Map Canvas." Medium. 15 July

2017. https://medium.com/the-xplane-collection/updated-empathy-map-canvas-
46df22df3c8a
https://www.interaction-design.org/literature/article/what-is-design-thinking-and-why-is-
it-so-popular?fbclid=IwAR1LKUqR7RCMo_K-c3btFTX5aSk7T79T-IL-
ByG732KLQIhaqtOTFnjcurw
https://api.heinz.cmu.edu/media/94-866_Design_Thinking_Syllabus_S18.pdf
https://www.interaction-design.org/literature/article/design-thinking-new-innovative-
thinking-for-new-problems
https://www.interaction-design.org/literature/article/5-stages-in-the-design-thinking-
process
442-2564; 442-8219; 442-8256; Fax No.: 442-6268

2021
MODULE 3

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Inquiries,

Governor Pack Road, Baguio City, Philippines 2600

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

Governor Pack Road, Baguio City, Philippines 2600

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

THE DESIGN THINKING PROCESS: Solving Complex

After completing this chapter, you’ll be able to:

1. understand the relationship of the Design Thinking Process;

Governor Pack Road, Baguio City, Philippines 2600

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

Let’s take a closer at the five different stages of Design Thinking.

The FIRST STAGE is to gain an EMPATHIC UNDERSTANDING of the problem

 Empathizing. Experience what your user experiences.

 Experiences. Focused on human outcomes.

 Motivations. Focused on the activation of human motives.

Why Use Empathy Maps

o Categorize and make sense of qualitative research

2. Communicate a user or persona to others. Once created, it should act as a

The Empathy Map

Governor Pack Road, Baguio City, Philippines 2600

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

An empathy map is a collaborative visualization used to articulate what we know about a

1. create a shared understanding of user needs; and

2. aid in decision making.

Governor Pack Road, Baguio City, Philippines 2600

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

Steps Involved in the Empathy Mapping

Governor Pack Road, Baguio City, Philippines 2600

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

How do you define your POV?

 Fictional characters created to represent user types.

Can be achieved through:

Governor Pack Road, Baguio City, Philippines 2600

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

2. Define your POV: Looking at the needs and insights.

 Extract and synthesize your users’ most essential and important to

 Express insights you developed gathered from Empathise process.

Governor Pack Road, Baguio City, Philippines 2600

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

3. Articulate your POV

Combine the three elements – user, need, and insight – as an actionable

Governor Pack Road, Baguio City, Philippines 2600

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

Point of View is one that:

Gray, D. "Updated Empathy Map Canvas." Medium. 15 July

Governor Pack Road, Baguio City, Philippines 2600

Email: [email protected]; Website: www.uc-bcf.edu.ph

First Trimester, SY 2020 –

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