Business Plan

Motaz Al-Saqqa
Algonquin College

July 20th 2020

The company
The business proposal is based on an online start-up south Asian café. This is a startup
business. A southern Asian cafe more specifically, a Srilankan café. According to previous
researches, there is no such online café with Srilankan theme. Hence, there is no major
competitor as well. We plan on being the first. Many online cafes are not up to the mark,
quality-wise the delivered food is terrible and not up to the mark, they have gone to such
cheap lengths to cut down where possible.

Market analysis
In business, no one will ever be as concerned with the business as the owner. If you
are not interested in running the online cafe, no one you hire will be more conscientious. So
basically you either have to have a formulaic business where everything is well defined and
there is little or no decision making (franchises might fit this model) or you have to be
heavily involved in building those online processes in the first few years at least. Note too
that online restaurants are very risky and rarely give a good return on investment without a
very large investment. IF you participate in the business then you may make some money by
effectively taking a salary (it will be in the form of owner draws, we found out that the owner
can’t take a salary unless the business is a full C Corp) (Burrow, 2011). But if you have to
pay someone else that salary to run the business then you can count on at most 20% profit,
and it’s more likely to be much less than that. Note this is profit before taxes, capital
expenditures, and interest payments, so it’s not “Profit” you can necessarily put in your
pocket.

The best way to start your own online café that delivers food at the doorstep these
days are to buy a franchise of a good company when you buy into a franchise, you buy a
proven system with a way of doing business. The franchisee has solved the trap and
established a solid foundation for easy dissemination. Everything from marketing to products
to site selection and distributors has been approved to help you get started (Chang, 2017).
Eliminate guesswork or errors you might encounter otherwise. Franchise brings you the
support of franchisees. This built-in support system means you can always get the phone and
get the help you need. Franchisers often supervise brands, suppliers, advertising and
marketing, and bring the purchasing power of established networks. Using many franchise
systems, you can not only get support from the franchise headquarters but also build
relationships with other franchise owners. What is better than doing business with a brand
that customers already know, trust, and love? In the minds of consumers, the brand usually
equals reputation. Therefore, joining a well-known franchise company that has established a
good corporate image means that you will start with a customer base that is already familiar
with your business and benefits from the knowledge and experience of successful brands. The
best franchise I can recommend to you one day is in the dining area. For many reasons, they
are franchise. Low cost and less start-up space are two important features in this regard.

Any business is worthwhile if you have the passion and drive to build it into the best
business you can. It doesn't matter what kind of business it is; the fundamentals stay the
same. Here are a few strategies to get the juices flowing. Develop systems that ensure every
job your business does is thorough and is done with a high level of care. People will notice
you or your staff placing breakables of small objects out of harm’s way before starting, for
example. And make sure you do not miss any out of the way corners or difficult to reach
surfaces. Try to come up with "little extras" that can set you apart. Thinking of something
like leaving a few quality chocolates with a hand-written thank you card on a table once the
job is done. It’s amazing what a little extra effort will do for your reputation. Make sure that
every customer is treated very well and anticipate picky, pedantic customers. Your happy
customers will be your best marketing channel.
Follow up after the job to get feedback on the customer’s experience. Deal with
negative feedback quickly and efficiently. If you have people working for you, look after
them well. They are the face of your business and their attitude, work ethic, and
thoughtfulness will make or break your business. They need to be (comparatively) well paid,
motivated, trained, and, most importantly, must feel as though they have a stake in the
success of the business that is more than just a paycheck at the end of the week. Like any
business, watch your cash flow, borrow as little as possible, and manage your resources well.
No matter how well you're doing on the front line, if the business itself is not well run, it's a
sinking ship. In a business like this, make sure you have insurance to cover damage to
customer possessions. Breaking an expensive vase could land you in hot water and could sink
your business (Guryčová, 2017). It is advised against competing against competitors on price
- it's a zero-sum game. Focus more on a premium (but still affordable) service by doing
everything better than most of your competition. Make sure you are online (with a website)
and encourage people to rate your service on sites like Yelp. If you get a bad review deal with
it professionally. Your competitors will most probably try to slag you off by submitting false
negative reviews, especially if you take business away from them, but every negative review
is an opportunity to show how you can handle bad situations, which will help you in the long
run.

Marketing strategies

Media is the utmost tool that serves vitality to an abstract idea and spreads awareness
among it. For the following campaign, various kiosks must be installed at chief public places
such as outside the malls, subway stations or bus stops, and via the lens of a camera, reactions
would be captured and recorded. The following recording would create hype on media as
people would be showcasing warm welcome and acceptance to the most café.

Personalized, trusted service is important to people when it comes to their private

homes, not flashy ads or bargain-basement prices. Focus on providing excellent service and
attention to detail, let your clients know you have space for anyone they think might benefit
from your service (and perhaps give a referral benefit to them) and you will get all the work
you can manage. Satisfied Customers are our best advertisers. The next best is by far the
Internet. SEO, social media, networking, it really depends on your demographic (News,
2020). You have to identify your target audience and go where they are. It really is that
simple. Everyone is online nowadays. We do invest in radio and television, but the bulk of
our budget and time and inquiries come from the Internet. You can't do well in today's
markets without a website and mobile presence. But none of that matters if you can't keep
customers happy, they will trash you fast and ruin your reputation. Consequently, your best
marketing technique is excellent customer service.
By giving Quality services, Discounts, promotion in online marketing, by giving ads
in printing media and electronic media. here are some more techniques with explanations that
are given below.
· Marketing as mentioned before is a very dynamic and constantly evolving branch of
business. The latest communication techniques and technological advances play a key
role in the strategies planned by the marketing managers so that the value proposition
is conveyed effectively to the target audiences. The following are some of the key
techniques that are used today for advertising a product or service.
· Mobile phones have penetrated into the most remote and rural areas now and many
individuals today own a mobile phone. Smartphone sales are also on the rise the
world over especially in cities and major towns all over the world. The mobile phone
has become a major tool for marketing in the last few years.
· Another effective marketing tool is online marketing. It is using the Internet, an
individual, a product, or a service. It uses many ways to attract target audiences on the
Internet. Online marketing consultants use tools that include SEO, social media,
email, referral to promoting a company pay per click method to name a few.
Marketing is a great business and innovation and the use of the latest techniques helps
the marketer achieve success in this field (Marketing solutions, 2018).
Promotion of a product and associating characteristics with the brand name like
quality, standards, exclusivity, etc. depending on the target audiences of the product band.
The way you would market to consumers -- owners of houses, condo, and apartments --
would differ from the approach you would take to reach business (and what type of
businesses).
In general, you need to identify the following before you can be developing a
marketing strategy:
· Target customers or audience
· Pain points of these customers, and how your services can help alleviate or
solve them
· What you offer that differs from your competition
· What you offer that would delight your customers or audiences
· Market threats
· The communication vehicles your customers or audiences are most likely to use
(for instance, if your target market is elderly homeowners then using social
media would be less effective than advertising in local newspapers or having
flyers pinned to neighborhood bulletin boards, such as at grocery stores,
community centers, and healthcare clinics) (Hawkins, and Mothersbaugh,
2010).
Once the cafe has the answers to these questions, then you can start to determine the
messaging, communications, and marketing vehicles you need to reach, engage, and win over
customers. Prior to even beginning initial advertising options or looking at channels, sit
down, and really consider who you want to use your services. What types of businesses do
they run? What are their facilities like? Employees? Budgets? Develop the following focus
areas:
1. Target Market
2. Target Audience
3. Buyer Personas
All three of these areas are interconnected in that the market is top-level, audiences are
segments of the market, and buyer personas are the most microscopic view. Once the cafe has
a clear grasp of these, then you are ready to market and advertise. There are a few channels to
look at when you set out to identify prospective clients. From my personal experience, there
isn't a one size fits all to marketing and advertising. For some businesses, online marketing
efforts generate exceptional results. For others, a more grassroots type (traditional) effort is
best.

1. Craigslist: The key is to set your ad different than the rest -from the name to
the content inside. Be transparent and present yourself as a great value to those
viewing the ad. I’ve gotten hits from daycares, trucking companies, and
restaurants. So the reach is diverse.
2. Fliers: Distribute marketing materials to nearby businesses that fit your
audience types. Include with the flier’s other types of marketing materials as
well -for larger businesses especially, they will want to see examples of your
work to get an idea of whether you’re a good fit for them (Jain, et al., 2000).
3. Cold Calling: Unlike residential services, where this type of marketing is
highly frowned upon, in commercial, it's an awesome means to reach out
directly and get a solid understanding of the business is looking for your
services, whether they are happy with their current funding processes, etc.
Make sure you use a fluid script though and practice. Be prepared to offer basic
rebuttals -as the general rule is you’ll get no before yes.
Organizational structure

It is difficult for a new venture to define its organizational structure, and many
elements in the company structure cannot be correctly identified and analyzed. The company
structure helps the company determine the hierarchy in which roles, responsibilities, and
controls are defined. It outlines who reports to whom and who is responsible for what. It is
usually recorded and shared in the form of an organization chart, including job title and
reporting structure. Companies can be organized in many ways: departments, functional
departments and geographic locations can be built around or using a matrix method: Human
resources, marketing, etc. revolve around the organizational structure of the department or
business department, which is an independent department with its own functional
departments (Griffin, and Moorhead, 2011). The functional structure is usually based on
business functions called departments-finance, procurement, etc. When a company has
multiple locations and each location operates independently, the geographic structure is
usually used. Through the matrix structure, the company is organized around teams gathered
for specific tasks, and team members often report to one person (including team leaders and
supervisors of functional members). The organizational structure of a small business may be
functional-based on business tasks (Brief, and Weiss, 2002). Although small businesses are
usually satisfied with their hierarchical structure, employees need some form of
organizational structure to know who is controlling their work and help solve problems. This
structure can also help them understand the growth potential of the business. In addition,
when an organizational structure or hierarchy is to be developed during growth, the
expanding business can minimize the pain of growth.
References
Burrow, L.I., 2011. SunShine Café: A Breakfast Restaurant Business Plan.
Chang, W.L., 2017. Online training for business plan writing through the World Café
method: the roles of leadership and trust. Universal Access in the Information
Society, 16(2), pp.313-324.
Griffin, R.W. and Moorhead, G., 2011. Organizational behavior. Nelson Education.
Guryčová, J., 2017. Design Café: A Business Plan.
Hawkins, D.I. and Mothersbaugh, D.L., 2010. Consumer behavior: Building

marketing strategy. Boston: McGraw-Hill Irwin,.

Jain, S.C., Haley, G.T., Voola, R. and Wickham, M., 2000. Marketing planning &

strategy. South-Western College Pub..

Marketing solutions, b. 2018. Coca Cola | marketingtherainbow.info. Retrieved 29
June 2020, from https://marketingtherainbow.info/case%20studies/cs
%20fmcg/coca%20cola.html
News, A. 2020. Coca-Cola advertisements featuring gay couples create stir in
Hungary. Retrieved 29 June 2020, from
https://abcnews.go.com/International/coca-cola-advertisements-featuring-gay-
couples-create-stir/story?id=64811512